Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

Red Bull

Director, Brand Marketing

Senior Manager, Brand Marketing

L'Oréal

- Leading Amazon and other beauty pure player accounts for L'Oreal. Ownership of P&L, Revenue, Trade spends and Retail Media spends
- Orchestrated transformative initiatives, achieving a 3.5x surge in market shares and surpassing set profitability benchmarks
- Presented impactful channel investment strategies to leadership, securing the necessary funds for robust channel growth
- Driving the launch of essential NPD through a holistic content and multi-channel marketing strategy to maximize market penetration
- Restructured media strategy, yielding improved performance with a dual emphasis on acquiring and retaining customers
- Led discussions on capability building with Amazon Retail and Ads teams, addressing on + off Amazon traffic management, ML-assisted buying guides, content, and customer experience
- Guiding brand and marketing teams through detailed briefings on content best practices and requirements, fostering the development of best-in-class A plus content and brand representation on retailer platforms

Group Account Head Ecommerce

Ariston Thermo Group

- Founded the eCommerce business vertical, securing investments, and orchestrating a comprehensive strategy inclusive of channel strategy, business model strategy (1P, 3P, hybrid and D2C), multi-year roadmap, and global stakeholder management
- Directed the holistic strategic vision and execution of the Digital Commerce business, engaging closely with major eCommerce retailers, notably Amazon and Walmart, driving 90% of the business
- Outperformed expectations in all 3 JBPs and 12 Quarterly business plans, driving hyper growth as the eCommerce vertical surged from < 2% weight of business in year 0 to an exceptional 16% in year 3
- Directed the product offering gap analysis and orchestrated the successful launch of 3 ecommerce exclusive product groups, resulting in a significant contribution of over 50% to the weight of business
- Spearheaded the ideation and broad adoption of a Supply Chain and Operational SOP blueprint, ensuring the company's eCommerce readiness 
- Directed the mandate for developing digital shelf and analytics capabilities for Ariston, driving enhanced digital presence and analytical prowess

Business Head Ecommerce

IFB Industries Ltd

Business Development Manager Ecommerce

Bajaj Electricals Ltd

Assistant Manager Ecommerce and D2C

Mangement Trainee (Sales and Marketing)

I am a seasoned Sales and Marketing leader with a proven track record in all aspects of eCommerce business management. Go to expert on all eCommerce topics- Commercial, Retail Media, Content, Digital Shelf and Category Management. Having successfully set up eCommerce verticals from the ground up, scaled businesses, and managed product offering, positioning, pricing, performance marketing, merchandising and negotiations, I bring comprehensive expertise to the table.

In my latest role as Group Account Head - Ecommerce at L'Oréal, I led transformative scale-up initiatives, resulting in significant market share growth on Amazon. From orchestrating impactful brand positioning strategies to exceeding profitability goals, I've consistently delivered outstanding results. My proficiency spans across managing high-performing teams, stakeholder engagement, and P&L management.

In a career spanning almost a decade, I've achieved triple-digit revenue growth and secured prestigious awards for specialized eCommerce campaigns. Founding the E-commerce business vertical for Ariston Group, I led strategic negotiations for investments, demonstrating an entrepreneurial spirit.

Key Achievements-
- Launched and scaled multi-million dollar brands on Amazon, Walmart, eBay and other eRetailers 
- Leveraged multi-million dollar trade and media spends to gain leadership on retailer.com
- Beat profitability goals for the channel

Key Skills:
- Revenue and Profitability 
- E-commerce media planning
- Channel management
- Merchandising and Content management
- Account management
- Omni-Channel Strategy
- Demand planning
- Joint Business Planning
- Cross-functional team management
- Project Management 
- Business Development
- Product strategy
- GTM strategy
- Category management
- Onsite and offsite media
- Digital marketing
- Digital Shelf analytics

Key Technologies:
- Edge by Ascential, 
- Stackline
- Profitero
- Amazon Vendor Central
- Amazon Pi and Retail Analytics
- Amazon and Walmart Ad 
- Amazon Brand Registry
- Amazon Transparency 
- Nielsen
- GFK

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Joe Kovacs

Aishwarya Shetty

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