Media Leads

We specialize in media lead generation, a new kind of business development giving you immediate sales conversations and powerful authority platforms.

We help business owners market their companies in innovative ways and expand their product offerings with new revenue streams.

Our job is to go beyond simply "getting you some new leads" and help you take over your industry in ways that none of your competitors are even considering.

We develop content platforms for business owners who want to grab attention in their industry - and quickly.  They need an ROI on their efforts, not simply "brand awareness".  But they also know the power of the age-old "tactic" of building meaningful relationships.  

We've taken that approach and built a system around it.  The power of one-on-one Connections, at scale.

Owner

Strategy + Action

Success in business and life is a constant back-and-forth of charting your course and taking the consistent steps everyday to move you forward.  Both ... are critical. My guests on this show range from entrepreneurs starting from scratch to leaders of companies looking to scale. For me, a show like this is all about joining forces with my guests to dig deep and create something new for you - whether that's a small insight that gets you unstuck ... or a path of massive growth through customized marketing and creative sales initiatives.

Producer | Host

Concentric

Any successful relationship starts with finding your center - the truth at the core of who you are.  Only then can you develop the ability to truly connect with someone else.

Concentric is about aligning with people who share a common center.

This show gives you the tools and the skills to do just that through practical training, real-life stories and examples, and in-depth interviews with people who have taken this journey and come out the other side better for it.

Producer | Co-Host

Croft Media

We help B2B brands dominate their competition with revolutionary media ideas for business.

Every business is now a media company - either a good one or a bad one.  And if you don’t embrace this, your company or consultancy is going to die cold and alone in the shadow of your competitor. 

Remember…if you’re not speaking to your clients daily…someone else will.

The Jason Croft Show

The Jason Croft Show teaches the latest in business growth by bringing in experienced entrepreneurs as well as sales and marketing rock stars to discuss a new topic and cutting-edge tactics.  

Croft takes the same approach of in-depth interviewing of his guests that he’s become known for and adds a twist of fun - setting each episode in a moving vehicle and finding out what really drives them.

Producer

SocialSEO Inc

Digital Marketing Consultant

School Nutrition Association

Through Magic Production Group, working for AVMG, Inc., then directly with SNA, I produced a series of videos for their Annual Conferences from 2013 - 2019 including:
Opening General Session Videos
Keynote Speaker Intros:
VP Candidate Videos
Destination Videos

I worked with a post production crew at Magic pre-conference as well as a crew onsite during the conference, shooting and editing each day of the shows.

Event Video Producer

Startup Dallas

Powered by Magic Production Group, Startup Dallas is the online TV show and audio podcast that brings you the top entrepreneurs in the Dallas/Fort Worth Metroplex.  These experts will help you build your company, grow your customer base, and expand the reach of your business.

Producer & Show Host

Magic Production Group

Studios 214-276-0001 ext. 6 | Events 702-966-0870 ext. 3

Magic Production Group
Creative content. Superior productions. Dynamic events.
When it all comes together – it’s pure magic.

Company Overview
We are an international event and video production enterprise that delivers the perfect combination of creative content and superior image and sound production. Working with both agencies and Fortune 500 companies since 1991, we have built an outstanding reputation and are known for our proven team of professionals, the production of leading-edge video and the creation and execution of dynamic, memorable corporate events. 


Creative content.
You have a story to tell. Our mission is to tell it in an entertaining, engaging manner. We apply our imagination and idea generation to communicate your brand or product position in order to emotionally connect your audience to your message. 


Superior productions.
You have a brand promise to deliver. Our charge is to align the delivery of your message with the values and quality standards of your brand. With an eye toward perfection we bring vision, clarity and technical prowess to the production of your video and corporate events.


Dynamic events.
You have a team to inspire. Our assignment is to assist you in the delivery of that inspirational moment. Our experienced team of professionals are attentive, proactive, and available - providing you the assurance you need that your corporate event will be executed flawlessly.

Vice President of Sales and Marketing

In addition to my role managing projects and marketing Magic Production Group, I am responsible for designing and maintaing Magic's web presence through our site, blog and social media.

I've also built out several websites for some of Digital Marketing clients.

Web Designer

AAA Public Storage

Through Magic Production Group, I produced an online marketing campaign that included two live-action videos for the storage facility, one animated explainer video, and their entire website.  Since creating the website, I've continued to drive traffic to it with periodic online promotions.

Digital Marketing Manager

Empowering Coaches and Consultants with confidence and Video Visibility | Podcast host | Podcast guest | 30 yrs in Video

Ever notice how the "experts" getting all the attention are rarely the ones with actual experience?

That's why I've dedicated my career to amplifying voices that DESERVE to be heard.

As the founder of Media Leads and host of Strategy & Action and co-host of The Lion's Edge, I help accomplished leaders go from "unknown experts" to visible authorities in their space.

After 30+ years creating content around the globe (from award-winning films to exotic animal shows in Alaska), I discovered my true genius:

Pulling YOUR genius out and packaging it for the world to experience.

Through Media Leads, we build Video Visibility Platforms for coaches and consultants who are tired of watching less qualified "gurus" dominate their market.

On Strategy & Action, I dive deep with accomplished executives and professionals who've built something meaningful... and now help others do the same. No fluff. No recycled LinkedIn wisdom. Just real conversations about what it ACTUALLY takes to turn expertise into impact.

Want to turn your expertise into the recognition it deserves?

Reach out here on LinkedIn and let's connect.

Jason Croft 🏔

Tilray Medical Australia New Zealand

Director

Tilray Brands, Inc.

Head of Strategic Partnerships 

Cannatrek 

Established Large Doctor Group Partnerships: Formed strategic partnerships with prominent doctor groups to enhance Medicinal Cannabis outreach and prescribing.

Major Distribution Agreement: Signed the first and largest Medicinal Cannabis distribution deal with Australia’s largest pharmacy wholesaler.

IT Integration for Pharmacies: Developed IT integration partnerships to streamline drug movements and ordering processes for pharmacies.

Doctor Prescribing Solutions: Collaborated with IT service providers to facilitate easy prescription of Medicinal Cannabis by doctors.

Specialty Clinic Partnerships: Established relationships with Medicinal Cannabis specialty clinics nationwide to ensure the availability of our products.

Major Pharmacy Group Collaborations: Partnered with leading pharmacy groups such as Direct Chemist Outlet, DDS, Amcal, Chemist Warehouse (CWH), and Capital Chemist to distribute Medicinal Cannabis products.

Telehealth Company Partnerships: Initiated collaborations with telehealth companies to facilitate Medicinal Cannabis prescribing.

Grew Customer Base: Expanded the pharmacy customer base from 500 to over 4,000, achieving over 800% growth.

Ordering Portal Development: Designed and implemented a state-of-the-art ordering portal for direct Medicinal Cannabis ordering.

Partnerships and Distribution: Secured partnerships with third-party Medicinal Cannabis companies, managing distribution of their products.

Team Training and Hiring: Recruited and trained a specialized Pharmacy Medical Liaison team to conduct sales, visits, training demos, and pharmacist education on Medicinal Cannabis.

Educational Initiatives: Developed comprehensive educational materials and worked closely with pharmacists and local doctors to build a robust Medicinal Cannabis ecosystem, including training on products, strains, indications, dosing, and best practices.

Key Account Growth: Achieved over 600% growth in key accounts of Medicinal Cannabis dispensaries, fostering strong relationships and facilitating doctor collaborations.

Revenue Increase: Drove revenue growth by over $30 million in the first year and over 40% in the second year.

National Business Development Manager - Pharmacy 

Genetic Technologies Limited

Leading the global strategic partnerships, distribution, and marketing of our products in the USA and Australia, through partnerships with large healthcare organizations, employers,  consumer groups, and insurers. 

Genetic Technologies is a leader in the development of genetic technology. Our tests predict an individual’s risk of developing chronic disease.
To improve health outcomes for people around the world by providing individuals and their physicians with the risk assessment tools to develop personalized health management plans for early detection and treatment of chronic disease.

Our Mission:
To continually strive to maintain our standing as a global leader in genomics by investing in our own research capabilities and by forming partnerships with experts from world-class organizations.

Strategic Advisor - Global Partnerships, Distribution and Business Development 

Global Business Playbook

We are proud to have some of the brightest minds in the industry and around the world share their thought leadership and experience with our audience. These contributors provide valuable insights from both a business-to-consumer and business-to-business perspective helping us truly create a “Business-to-Community” experience.

http://www.globalbusinessplaybook.com

Contributing Writer

Slingshot Health

Pursue strategic opportunities for hospital systems and small and large provider groups, large employers, insurance companies, to benefit from the Slingshot Health online marketplace.  

Slingshot Health connects patients and providers in a vibrant online marketplace making quality healthcare more accessible, affordable, and transparent. Our platform puts choice and control back into the proper hands through a free and fair exchange that matches supply with demand, resulting in reduced costs for patients and improved efficiencies for providers.

The underlying inspiration for Slingshot Health is to empower both the patient and the provider. However, this simple idea entails taking on the Goliath of our current healthcare system, hence the birth of our brand name Slingshot and our tagline, "you call the shots." This spirit of both valor and advocacy became infectious and has become both our mission and our rallying cry for change.

We are a passionate and motivated team of software developers, marketers, and healthcare professionals on a journey to fix healthcare. We are driven by the need to remove the uncertainty and the frustration involved in receiving and giving care. We believe that by enabling greater clarity, access, and fairness in a broken system, we can help everyone not only get well but get better.

⏩Our Promise: Enable stronger human connections through technology.
⏩Our Vision: Empower consumers and providers to have the freedom to control their healthcare.
⏩Our Focus: Make healthcare more accessible, affordable, and transparent.

www.slingshothealth.com

Vice President Of Business Development and Sales

NY MedScan

Develop and maintain relationships with physicians, hospital boards, directors, and key industry players.

Create strong team dynamics and unparalleled success in the industry achieving and maintaining busiest medical imaging facility in North America.

President

Manage patient care, staff, technology, research, clinical trials, radioisotope, equipment purchase/maintenance, technicians, physician assistants, marketing/sales force, billing, hospital/insurance contracts. Manage all aspects of daily business operations and maintain high levels of employee retention and physician/ patient satisfaction/loyalty.   
	
Initiated strategies to redeploy company resources, resulting in an increase of scans from 300 to 500 per month.

Executive Vice President

Contacted the NYC Health and Hospitals Corporation (HHC) and won the RFP for outsourcing PET-CT radiology services at 23 NYC facilities. Retained the contract, worth over $5,500,000 per year for over 13 years. 

Negotiated with the Veteran’s Administration in Area 3 covering seven hospitals in NY region. Adam won the contract which amounted to over $5,000,000 in annual revenue.

Director of Sales & Marketing

Joined NY MedScan, a newly launched diagnostic imaging clinic and the first to offer the innovative PET-CT scanning procedure in NYC.  As MedScan’s first salesperson, Adam’s role was to educate doctors about the new technology, build credibility for the procedure and MedScan, and nurture relationships with doctors to influence their decision to refer patients.

Doctors from all over the tristate area were attracted by Adam’s passion for customer service, energetic communicative style, and acceptance of full accountability for results.  Referrals to the clinic soared and volume reached 20 scans per day growing,  Adam’s perseverance and tenacious focus on doctor and patient service earned MedScan $8,000,000 revenues in his first year.

Account Executive

NCM-USA

While still working at MedScan, Adam was commissioned by an investor to start-up the first radiopharmaceutical manufacturing facility in New York City now operating as UCM USA (www.ncm-usa.com).  Adam’s experience in the PET-CT and medical technology field, combined with his many, high-level, industry relationships made him the ideal candidate to consult on this project.  Adam was responsible for all aspects of this project including project design, site selection, building design and layout, equipment selection and procurement, staff recruitment, and financing. 

This $25 million Bronx facility designed by Adam is the most state of the art in the USA with the highest production capacity in the country, putting NCM at the forefront of the radiopharmaceutical industry.  The Bronx location is the model for a national rollout of similar facilities across the country.

Startup Chief Operating Officer

The Proton Institute of NY

While still working at MedScan, Adam led the charge to bring proton cancer therapy to NYC as he had previously done with the new technology of PET-CT.  He helped establish The Proton Therapy Institute of NY (www.tpiony.com) in partnership with major NYC healthcare institutions including Sloan Kettering, Columbia and NYU.  Adam designed the project, recruited architects and experts in the field, procured land and bought the equipment.  After two years of dedicated effort, the NYS Department of Health finally approved the project. This $300 million center, now led by Sloan Kettering, is slated to open in 2020 as the NY Proton Center.

𝐈 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐜𝐫𝐞𝐚𝐭𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞𝐦 𝐦𝐨𝐧𝐞𝐲. ⭐ Startup Advisor ⭐ Healthcare Entrepreneur ⭐ People Connector ⭐ Sales Guru ⭐

𝐈 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐜𝐫𝐞𝐚𝐭𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞𝐦 𝐦𝐨𝐧𝐞𝐲 - 𝐂𝐚𝐥𝐥 𝐦𝐞 𝐀𝐮𝐬 +61-(0)403-724-116  𝐔𝐒𝐀 +1917-573-9314

Adam 𝐧𝐨𝐰 𝐥𝐞𝐚𝐝𝐬 𝐭𝐡𝐞 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚𝐧 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐓𝐢𝐥𝐫𝐚𝐲 𝐌𝐞𝐝𝐢𝐜𝐚𝐥, initially joining as 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 and currently serving as 𝐂𝐨𝐮𝐧𝐭𝐫𝐲 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐟𝐨𝐫 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚. In this role, he is spearheading 𝐓𝐢𝐥𝐫𝐚𝐲’𝐬 national commercial strategy—focused on sustainable growth, innovation in product development, and a long-term commitment to the Australian market. Adam is actively supporting the expansion and future scaling of key brands including 𝐆𝐨𝐨𝐝 𝐒𝐮𝐩𝐩𝐥𝐲, 𝐑𝐞𝐝𝐞𝐜𝐚𝐧 𝐚𝐧𝐝 𝐁𝐫𝐨𝐤𝐞𝐧 𝐂𝐨𝐚𝐬𝐭, while building a high-performance team to lead prescriber education, pharmacy engagement, and distribution partnerships. His approach keeps 𝐏𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐜𝐞𝐧𝐭𝐫𝐞, ensuring every decision reflects 𝐓𝐢𝐥𝐫𝐚𝐲’𝐬 mission: improving access to safe, effective, and affordable plant-based medicines for all Australians.

𝐀𝐛𝐨𝐮𝐭 𝐀𝐝𝐚𝐦:
Adam is a senior business development executive with an entrepreneurial instinct and 25+ years of experience building brands in healthcare. He has a strong track record in startup execution, strategic partnerships, and leading high-profile operations.

He spent 18 years at MedScan in NYC’s oncology imaging sector, launching the city’s first private PET/CT facility. As President for a decade, he built one of the busiest PET/CT centres in North America. He also founded NYC’s first radiopharmaceutical manufacturing facility, expanding access to advanced disease-specific isotopes.

Pursuing the next evolution in cancer care, Adam partnered with leading hospitals to establish NYC’s first Proton Beam Therapy centre—bringing cutting-edge treatment to local patients.

He later held senior roles including VP of Business Development at Slingshot Health, Strategic Advisor – Global Partnerships at GeneType, and contributor to the Global Business Playbook.

taplio

The Battle

Jason Croft 🏔

Adam Kramer

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?