Jackie Hermes

Growing B2B software co's w/ marketing that *actually works* | founder + CEO @ Accelity | built from $0 to 7-figures with no funding

It all started in 1986 in Lansing, Michigan.

Kidding. (Well, not really, but that’s not how I’m going to start this story.)

I started my entrepreneurial journey with cookies. Really. A vegan cookie company… and I wasn’t vegan (I gave it a shot and dang, it was hard!). I turned four cookie recipes into a business—designing packaging, finding a kitchen and making the cookies, eventually outsourcing production, then selling and establishing distribution to 12 grocery stores around Wisconsin.

The cookies taught me how to hustle. As a 24-year-old MBA, I definitely didn’t picture myself hoisting up tents at farmers markets to hand out $5 bags of cookies, or being the demo lady at the grocery store, but there I was. I still had a full-time job running the marketing department at a SaaS company, and a baby.

I’m so grateful for that experience because the money I made helped me start Accelity. What began as a one-woman consultancy blossomed into a kick-ass team of 20 and counting and a group of amazing, loyal clients all over the US.

LinkedIn has been a HUGE contributor to our growth over the past few years. I got talked into—okay, almost forced; I really, really didn’t want to do it—publishing videos about my entrepreneurial experiences in mid-2018 and have steadily grown an audience since. The LinkedIn community has given me so much love and support and I could not possibly be more grateful for the opportunities.

Outside of my professional life, I was a foster parent for two years and two of my three beautiful kiddos were adopted in Milwaukee. People always ask about hobbies, so here you go: lots of travel, fitness, exploring Milwaukee, and playing a lot of Taco vs. Burrito with my kids.

Founder & CEO

We help B2B software companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

We’re different. An agency born from software, our team has years (and years) of hands-on experience working with high-growth B2B software companies.

Want to know how we do it? Check out the links below.

In all my years selling, I’ve found that when people say you’re “too expensive,” that’s actually rarely about price.

Hear me out.

You have to establish these things in order to make your price worthwhile:

1. clear ROI
2. the right comparison
3. a sense of urgency

And it’s HARD to establish all of these things especially when your buyer is in a hurry or providing limited time.

That means you probably don’t have a pricing problem. You have a value problem.


Taking the following steps makes all the difference:

> Anchoring to emotional impact
As an agency, we’re not delivering strategy or content. We’re delivering relief for marketers that are doing it all.

> Give context for them to compare to
If you don’t show what your work replaces (a hire, wasted spend, lost time), buyers will compare you to whatever is top of mind for them.

> Tie yourself to real business goals
When your product or service clearly ladders up to revenue, retention, or growth, price becomes easier to justify.


Final PSA: Discounting doesn’t solve this problem! The buyer needs clarity, not just a cheaper price. (You get what you pay for!)


I break this down more in Episode #304 of The Art of Entrepreneurship, including how to raise perceived value without sounding salesy or desperate.

🎧 Full episode link in comments!
📩 Send this to a founder who keeps second-guessing their pricing

CEO @ Accelity | Growing companies w/ marketing that *actually works*

Hey 👋 I’m Megan, sustainable marketing activist, speaker, marketing strategist, and a climate communicator. 

Originally from the United States, now based in Berlin, Germany, I’m the Lead Campaigner & Managing Director of Content For Good & Co.

The work I do serves one purpose: to align marketing people, planet-first. 🌍

Through my keynote speaking and panel moderating on the topic of sustainable marketing, I bring warmth, informed optimism and hope to an often negative and doom-and-gloom climate topic. 

As a sustainable marketing activist, I host various informational workshops and passionately collaborate with leaders across the creative industry dedicated to growing the *marketing as a force for good* movement. ✊ˎˊ˗

⤷ Learn about Content For Good & Co: contentforgood.co

I’m also a Marketing Strategist, focused on brand and content, with expertise in project and account management, a human-centred approach, with 10+ years of experience in marketing and climate-related fields, having previously run a successful marketing agency for 6+ years.

Megan Thudium

Calling marketers and communicators with a heart for the planet and society! I need your help to power the Forces for Good 2026 survey. 💫 

Every year, our team at Content For Good & Co. lifts the curtain on what’s *really* moving (and blocking) climate action in marketing.

Last year’s survey made me pause, cheer, sigh, and get even more fired up. 

Here’s what we learned from your voices:
⤷ 87% of marketers care deeply about the planetary crisis. ✊
⤷ 75% would make real changes if shown how. 🩵
⤷ 62% crave better tools + knowledge for stronger action.
⤷ 37% are already rolling up their sleeves, taking part. 🪴

Those numbers are hope in action, but also a call for more.
We’re not here to point fingers. We’re here to listen, learn, and *act* (together, always).

The 2026 “Forces for Good” survey is now *open*.

This is your stage ⤵
→ Marketers, comms pros, creatives, and leaders: share your commitment, ideas, and honest challenges.
→ Speak up for the values that guide your work. 🌍
→ Help us map where the movement is thriving-and where it needs more fuel.
→ Optional: Add your name as an ‘ecomarketer’ advocate and show your leadership.

Every response shapes the story of what marketing can (and must) be-a force for good, not just growth.

Your input powers real change in our industry.

It matters. Deeply.

If you’re reading this, you’re already part of this movement.

If you can, please:
1. Take the survey (2 minutes, promise!):
https://lnkd.in/eFMnW2Np
2. Share with marketing friends, colleagues, or your favorite Slack channel.
3. Like, comment, and show some love to this post.

Thank you for championing marketing that serves people, planet, and then profit. We can do SO much, together.

🩵🌍✊

#ContentForGood

Senior Marketing Strategist, focused on Brand and Content (helping brands for good, do better), Sustainable Marketing Campaigner + Speaker 𖤣𖥧 → Availability Q2!

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The Battle

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