Jackie Hermes

Accelity

We help companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

Our team is a blend of bold thinkers, creative problem-solvers, and data enthusiasts who love turning challenges into wins. We’re obsessed with helping businesses scale by delivering smart, tailored strategies that convert leads into loyal customers.

With our friendly, hands-on approach, Accelity is more than just a partner—we’re an extension of your team. Whether it’s building brand awareness, generating demand, or optimizing for conversion, we make marketing make sense.

DM me 👉 let’s create something bold together.

Founder & CEO

Just A Girl Inc.

Advisory Board Member

gener8tor

Startup Mentor

Building Brave

Mentor to Female Professionals

The Commons

Mentor

Women's Entrepreneurship Week

Women's Entrepreneurship Week is an event series that spark business and economic growth by showcasing, educating and connecting women entrepreneurs and professionals in Milwaukee, Wisconsin and beyond.

Learn more at https://www.wewmke.com/

Co-Founder

Golden Angels Investors

Advisor

Sweet Monkees

Sweet Monkees are delicious dairy-free cookies made with healthy ingredients, found at select Milwaukee area grocery stores and Milwaukee-area events. I built this business from the ground-up, marketing and successfully selling to over 10 grocery chains over 3 years. In 2014, I sold this business to focus on Accelity.

Owner

Zywave

I managed the marketing department at Zywave. As product marketers, we focused on go to market strategy and brand awareness. In addition, my team created joint sales and marketing communications and demo materials to speak to clients in a meaningful way. The marketing department also manages zywave.com content and Zywave's social media presence.

Head of Marketing

The Market Analyst is a marketing and product management role. I was the analyst on Zywave's best selling product—Broker Briefcase Benefits. In this role, I studied market developments and maintained an understanding of the constantly changing field. In addition, I conducted won, loss, exit, and other partner interviews to gain a deeper understanding of Zywave's broker clients. Another key piece of this role is analyzing product performance monthly to identify hot topics, product usage trends, and focus for content to reinforce product roadmap.

Market Analyst

I worked to brand Zywave as a premiere Milwaukee employer and expand local awareness. Presented at speaking engagements on local campuses, at job fairs, and other volunteer opportunities. I was part of a task force that pioneered Zywave's social media presence by writing vision documents, evaluating reporting tools, holding company-wide training sessions, and creating pages on Twitter, Facebook, and Linkedin.

Recruiting Consultant

GE Healthcare

Worked in the cardiology department to expanded Computed Tomography marketing library by coordinating image layouts and text in customer brochures, Powerpoints, and other materials. In addition, I founded the Marketing Path program to enhance associates knowledge of the role of Marketing in Healthcare. My team led a business improvement project that concentrated on increasing Net Promoter Score in the cardiology department. Finally, I provided sales support for 14 Account Managers who exceeded an sales target of $56 million in 2008.

Sales & Marketing

Growing B2B software co's w/ marketing that *actually works* | founder + CEO @ Accelity | built from $0 to 7-figures with no funding

It all started in 1986 in Lansing, Michigan.

Kidding. (Well, not really, but that’s not how I’m going to start this story.)

I started my entrepreneurial journey with cookies. Really. A vegan cookie company… and I wasn’t vegan (I gave it a shot and dang, it was hard!). I turned four cookie recipes into a business—designing packaging, finding a kitchen and making the cookies, eventually outsourcing production, then selling and establishing distribution to 12 grocery stores around Wisconsin.

The cookies taught me how to hustle. As a 24-year-old MBA, I definitely didn’t picture myself hoisting up tents at farmers markets to hand out $5 bags of cookies, or being the demo lady at the grocery store, but there I was. I still had a full-time job running the marketing department at a SaaS company, and a baby.

I’m so grateful for that experience because the money I made helped me start Accelity. What began as a one-woman consultancy blossomed into a kick-ass team of 20 and counting and a group of amazing, loyal clients all over the US.

LinkedIn has been a HUGE contributor to our growth over the past few years. I got talked into—okay, almost forced; I really, really didn’t want to do it—publishing videos about my entrepreneurial experiences in mid-2018 and have steadily grown an audience since. The LinkedIn community has given me so much love and support and I could not possibly be more grateful for the opportunities.

Outside of my professional life, I was a foster parent for two years and two of my three beautiful kiddos were adopted in Milwaukee. People always ask about hobbies, so here you go: lots of travel, fitness, exploring Milwaukee, and playing a lot of Taco vs. Burrito with my kids.

We help B2B software companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

We’re different. An agency born from software, our team has years (and years) of hands-on experience working with high-growth B2B software companies.

Want to know how we do it? Check out the links below.

Justin Jay Johnson

TheSoftwareSalesCoach.com

Some of the companies that are benefiting from our services: 

Salesforce, Zendesk, Hubspot, Mulesoft, Databricks, Sendoso, Samsara, Classy, and more 

Metrics We Help Improve: 
- Qualified Pipeline Generated
- Deal Win Rate
- Avg Deal Size (ACV) 
- Avg Total Contract Value (TCV)
- Avg Sales Cycle Length
- Forecast accuracy
- Productivity Per Rep
- Rep Attrition
- Net Revenue Retention
- Logo Churn

If any of these are metrics you are looking to improve, shoot me an email at jjj@justinjayjohnson.com

Sales Assembly

Executive in Residence

Featured Thought Leader

Sales Rep Accelerator

SRA Description: 
The Sales Rep Accelerator is a high-performance coaching program for Software Sales Professionals looking to break income plateaus and operate like top 1% reps.

Led by Justin Jay Johnson and the team at Software Sales Coach, the program provides personalized coaching, systems, and strategy around:

-Pipeline generation and outbound mastery
-Running elite-level discovery and closing larger deals
-Strategic calendar and territory management
-Promotion planning, career leverage, and mindset optimization

The experience includes hands on coaching, on-demand training, and a private community of high-performing tech sellers.

Prior to launching SRA, I worked in B2B technology sales for 12 years at startups all the way up to the Fortune 500. From almost dying twice before the age of 11, to being the #1 Sales Rep at Salesforce in 4 different roles, to helping scale multiple tech startups to 9 figure exits, to being recognized as one of the top CRO's in tech at the age of 34, all of this equipped me with a unique skillset to help others accelerate their career just like he did.

My goal is simple: Be the person for others that I wanted in my life when I first started in Sales.

Interested in learning more? Check out softwaresalesaccelerator.com

Founder and CEO

Salesforce

I’ll be hosting virtual sessions where reps, managers, and leaders can come together to connect, share what's working, and get sharper as a group.

Salesblazer Community Group Leader

Help Sales professionals within the #salesblazer community

Salesblazer Program Advisor

GTB Technologies Inc

GTM Advisor

Untamed Theory

Sendoso

Help provide guidance on Sales strategy and execution with Sendoso's leadership team

VentureSCALE

Mentor early-stage SaaS startups to help them establish a scalable sales foundation to fuel their growth

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early stage businesses, emerging trends and technology, and an expanded network of exceptional leaders, and resources through a top-tier seed-stage firm. 

Primary is New York City’s premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more.

Expert

QFlow.ai

Qflow provides GTM Finance in a box

I advise the executive team on their GTM strategy

GTM Advisor 

Teaching Sales Reps How To Be In The Top 1% Without Burning Out 👊 2023 Top 40 CROs to Watch | 5x Sales Leader | Author | Beautiful Savage

I’ve been blessed with adversity. From nearly dying at birth as the first ever ECMO baby at Children’s Memorial in Chicago, to having 34 surgeries after another near death snowmobile accident, to growing up blue collar in construction and being the first one in my family to graduate college, blessings upon blessings helped prepare me for life as a leader once I entered the workforce. 

What’s enabled me to not only survive but thrive is leveraging this adversity to my advantage to fuel my endless pursuit to make an impact on the world. My inner BEAUTIFUL SAVAGE if you will. 

My approach to life has lead to many successes, failures, and learnings on my journey. 

My mission is to help tech sales professionals live life on their terms which is why I created the Software Sales Coach (TheSoftwareSalesCoach.com)

SSC is a destination for tech sales professionals to go to learn what it takes to be elite at their craft, master their conscious, and how to navigate their career.  The results are driven through 1-1 coaching, group training, robust coursework, and community. 

Want to learn more? Shoot me an email at jjj@justinjayjohnson.com

Here's the official overview of who I am: 

Justin has worked with thousands of tech sales professionals from Salesforce, Samsara, Hubspot, and many other top tech companies to rapidly increase their results. 

With degrees and certifications in over a dozen top Sales programs and 15 years of being #1 in Sales and Sales Leadership at top companies like Salesforce and several others, he is highly respected by tech sales professionals. 

His expertise has been asked to speak at dozens of leading University Sales Programs, tech sales podcasts, and tech sales communities like NIU, “The Brutal Truth About Sales Podcast”, and Salesforce's "Salesblazer" community. His passion is helping others leverage tech sales to live life on their terms. 

As the Founder and CEO of Software Sales Coach, he now provides accelerator programs for reps, leaders, and companies that are trying to unleash their full potential through proven systems and frameworks.

Chief Revenue Officer (CRO)

FitGrid is the boutique fitness industry’s first SaaS solution to fuel studio owners with the data and tools they need to strengthen instructor-client relationships, improve retention, and drive greater revenue.

Our clients see the following benefits: 
- 2.4x increase in new client spend
- 3 month increase in client lifespan
- 35% increase in new client retention

I'm fortunate enough to lead our Revenue Organization where we live by the following principles:
- EXECUTE
- EVOLVE
- CELEBRATE 

If you're interested in learning how FitGrid can help your studio or if you want to learn more about our culture, send me an email at justin@fitgrid.com

taplio

The Battle

Jackie Hermes

Justin Jay Johnson

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