Jackie Hermes

Accelity

We help companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

Our team is a blend of bold thinkers, creative problem-solvers, and data enthusiasts who love turning challenges into wins. We’re obsessed with helping businesses scale by delivering smart, tailored strategies that convert leads into loyal customers.

With our friendly, hands-on approach, Accelity is more than just a partner—we’re an extension of your team. Whether it’s building brand awareness, generating demand, or optimizing for conversion, we make marketing make sense.

DM me 👉 let’s create something bold together.

Founder & CEO

Just A Girl Inc.

Advisory Board Member

gener8tor

Startup Mentor

Building Brave

Mentor to Female Professionals

The Commons

Mentor

Women's Entrepreneurship Week

Women's Entrepreneurship Week is an event series that spark business and economic growth by showcasing, educating and connecting women entrepreneurs and professionals in Milwaukee, Wisconsin and beyond.

Learn more at https://www.wewmke.com/

Co-Founder

Golden Angels Investors

Advisor

Sweet Monkees

Sweet Monkees are delicious dairy-free cookies made with healthy ingredients, found at select Milwaukee area grocery stores and Milwaukee-area events. I built this business from the ground-up, marketing and successfully selling to over 10 grocery chains over 3 years. In 2014, I sold this business to focus on Accelity.

Owner

Zywave

I managed the marketing department at Zywave. As product marketers, we focused on go to market strategy and brand awareness. In addition, my team created joint sales and marketing communications and demo materials to speak to clients in a meaningful way. The marketing department also manages zywave.com content and Zywave's social media presence.

Head of Marketing

The Market Analyst is a marketing and product management role. I was the analyst on Zywave's best selling product—Broker Briefcase Benefits. In this role, I studied market developments and maintained an understanding of the constantly changing field. In addition, I conducted won, loss, exit, and other partner interviews to gain a deeper understanding of Zywave's broker clients. Another key piece of this role is analyzing product performance monthly to identify hot topics, product usage trends, and focus for content to reinforce product roadmap.

Market Analyst

I worked to brand Zywave as a premiere Milwaukee employer and expand local awareness. Presented at speaking engagements on local campuses, at job fairs, and other volunteer opportunities. I was part of a task force that pioneered Zywave's social media presence by writing vision documents, evaluating reporting tools, holding company-wide training sessions, and creating pages on Twitter, Facebook, and Linkedin.

Recruiting Consultant

GE Healthcare

Worked in the cardiology department to expanded Computed Tomography marketing library by coordinating image layouts and text in customer brochures, Powerpoints, and other materials. In addition, I founded the Marketing Path program to enhance associates knowledge of the role of Marketing in Healthcare. My team led a business improvement project that concentrated on increasing Net Promoter Score in the cardiology department. Finally, I provided sales support for 14 Account Managers who exceeded an sales target of $56 million in 2008.

Sales & Marketing

Growing B2B software co's w/ marketing that *actually works* | founder + CEO @ Accelity | built from $0 to 7-figures with no funding

It all started in 1986 in Lansing, Michigan.

Kidding. (Well, not really, but that’s not how I’m going to start this story.)

I started my entrepreneurial journey with cookies. Really. A vegan cookie company… and I wasn’t vegan (I gave it a shot and dang, it was hard!). I turned four cookie recipes into a business—designing packaging, finding a kitchen and making the cookies, eventually outsourcing production, then selling and establishing distribution to 12 grocery stores around Wisconsin.

The cookies taught me how to hustle. As a 24-year-old MBA, I definitely didn’t picture myself hoisting up tents at farmers markets to hand out $5 bags of cookies, or being the demo lady at the grocery store, but there I was. I still had a full-time job running the marketing department at a SaaS company, and a baby.

I’m so grateful for that experience because the money I made helped me start Accelity. What began as a one-woman consultancy blossomed into a kick-ass team of 20 and counting and a group of amazing, loyal clients all over the US.

LinkedIn has been a HUGE contributor to our growth over the past few years. I got talked into—okay, almost forced; I really, really didn’t want to do it—publishing videos about my entrepreneurial experiences in mid-2018 and have steadily grown an audience since. The LinkedIn community has given me so much love and support and I could not possibly be more grateful for the opportunities.

Outside of my professional life, I was a foster parent for two years and two of my three beautiful kiddos were adopted in Milwaukee. People always ask about hobbies, so here you go: lots of travel, fitness, exploring Milwaukee, and playing a lot of Taco vs. Burrito with my kids.

We help B2B software companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

We’re different. An agency born from software, our team has years (and years) of hands-on experience working with high-growth B2B software companies.

Want to know how we do it? Check out the links below.

Tiffany Martin

Talk with Tiff

In a day where mediocrity is normal, I teach women how to live passionately and chase their dreams with reckless abandon. Talk with Tiff is a podcast that came to life with the sole mission of helping women grow into the best version of themselves. Personal & leadership development are the core of what drives society because as each individual grows and thrives, then so can families and businesses. Here, you'll find my hope is simple - that you'll gain actionable tips that help you grow. And my goal is to spark a fire inside your heart to do whatever makes you feel ALIVE.

Podcast Host 

Dotema Enterprise Solutions

	Spearheaded the development and execution of a comprehensive strategy for all paid marketing efforts across the company’s portfolio of brands. 
	Directly managed $60,000+ advertising spend budget and paid digital campaigns across Facebook, Google Ads, and YouTube that increased brand awareness and sales. 
	Optimized the channel mix, resulting in a 20% growth in overall efficiency while actively exploring and testing new channels for diversification and scalability. 
	Established and managed an A/B testing protocol to experiment, analyze, and provide strategic insights from existing products and implementing industry-specific tactics that contributed to a 31% increase in product visibility and sales. 
	Collaborated effectively with sales and design team to ensure a dynamic execution of campaigns and to maintain brand consistency. 
	Utilized data insights to measure channel performance effectively and used those insights to optimize the investment returns, achieving a 23% improvement in ROI.

Performance Marketing Specialist 

K12, Inc. 

Counselor

Klein High School

School Counselor

Sam Houston State University

Career Counselor

I give women the authority to achieve the unthinkable. Day in and day out, I'm diligent in my efforts to make women (especially mom's) stronger and more confident in their pursuit to change their life and claim their right in the world of business. Entrepreneurship is hard, but so is motherhood and I believe that a mom can be successful at holding both titles with dignity and honor. 

Some of the things that I value most that I hold close to my core are: 

I. I choose kindness (I may not always get this one right because I'm human but I'm working on it daily! Everyone deserves to be treated with kindness)
II. Integrity 
III. I'm third (God first, others second, well, you get the rest.. I'm working on being less self-centered)
IV. Grateful in all things (I've experienced immense loss, heartache, sadness, and even despair but in the midst of each tragedy, I've learned to recognize the good that can be found) 
V. Dream BIG + Finish STRONG (mama + daddy didn't raise a quitter so I'm reaching for the stars and won't stop until I get there and I'd love to bring you along for the ride.. we can do this together)!!!!
 
And there you have it, I'm Tiffany Martin... 

and I'm so happy that you decided to stop by my little corner of LinkedIn! I'm truly IN LOVE with this platform and all of the amazing people that is has connected me too, (you included)! 

ps. If you've read to this point and are interested in more - or you want to collab in one way or another - feel free to send an email over to hello@tiffanymartin.co to get the conversation started. I'll do my best to respond in 24 to 48 hours! 

pps. Some DREAM brands that I'd love to collaborate with include but are not limited to the following: 
I. Southwest Air
II. Gucci 
III. Cadillac or Jeep (I could see a Wagoneer in my future) 
IV. Barnes & Noble  
V. Tory Burch 
VI. Abercrombie & Fitch Co. 
VII. The Container Store
VIII. Arhaus 

taplio

The Battle

Jackie Hermes

Tiffany Martin

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