Jackie Hermes

Accelity

We help companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

Our team is a blend of bold thinkers, creative problem-solvers, and data enthusiasts who love turning challenges into wins. We’re obsessed with helping businesses scale by delivering smart, tailored strategies that convert leads into loyal customers.

With our friendly, hands-on approach, Accelity is more than just a partner—we’re an extension of your team. Whether it’s building brand awareness, generating demand, or optimizing for conversion, we make marketing make sense.

DM me 👉 let’s create something bold together.

Founder & CEO

Just A Girl Inc.

Advisory Board Member

gener8tor

Startup Mentor

Building Brave

Mentor to Female Professionals

The Commons

Mentor

Women's Entrepreneurship Week

Women's Entrepreneurship Week is an event series that spark business and economic growth by showcasing, educating and connecting women entrepreneurs and professionals in Milwaukee, Wisconsin and beyond.

Learn more at https://www.wewmke.com/

Co-Founder

Golden Angels Investors

Advisor

Sweet Monkees

Sweet Monkees are delicious dairy-free cookies made with healthy ingredients, found at select Milwaukee area grocery stores and Milwaukee-area events. I built this business from the ground-up, marketing and successfully selling to over 10 grocery chains over 3 years. In 2014, I sold this business to focus on Accelity.

Owner

Zywave

I managed the marketing department at Zywave. As product marketers, we focused on go to market strategy and brand awareness. In addition, my team created joint sales and marketing communications and demo materials to speak to clients in a meaningful way. The marketing department also manages zywave.com content and Zywave's social media presence.

Head of Marketing

The Market Analyst is a marketing and product management role. I was the analyst on Zywave's best selling product—Broker Briefcase Benefits. In this role, I studied market developments and maintained an understanding of the constantly changing field. In addition, I conducted won, loss, exit, and other partner interviews to gain a deeper understanding of Zywave's broker clients. Another key piece of this role is analyzing product performance monthly to identify hot topics, product usage trends, and focus for content to reinforce product roadmap.

Market Analyst

I worked to brand Zywave as a premiere Milwaukee employer and expand local awareness. Presented at speaking engagements on local campuses, at job fairs, and other volunteer opportunities. I was part of a task force that pioneered Zywave's social media presence by writing vision documents, evaluating reporting tools, holding company-wide training sessions, and creating pages on Twitter, Facebook, and Linkedin.

Recruiting Consultant

GE Healthcare

Worked in the cardiology department to expanded Computed Tomography marketing library by coordinating image layouts and text in customer brochures, Powerpoints, and other materials. In addition, I founded the Marketing Path program to enhance associates knowledge of the role of Marketing in Healthcare. My team led a business improvement project that concentrated on increasing Net Promoter Score in the cardiology department. Finally, I provided sales support for 14 Account Managers who exceeded an sales target of $56 million in 2008.

Sales & Marketing

Growing B2B software co's w/ marketing that *actually works* | founder + CEO @ Accelity | built from $0 to 7-figures with no funding

It all started in 1986 in Lansing, Michigan.

Kidding. (Well, not really, but that’s not how I’m going to start this story.)

I started my entrepreneurial journey with cookies. Really. A vegan cookie company… and I wasn’t vegan (I gave it a shot and dang, it was hard!). I turned four cookie recipes into a business—designing packaging, finding a kitchen and making the cookies, eventually outsourcing production, then selling and establishing distribution to 12 grocery stores around Wisconsin.

The cookies taught me how to hustle. As a 24-year-old MBA, I definitely didn’t picture myself hoisting up tents at farmers markets to hand out $5 bags of cookies, or being the demo lady at the grocery store, but there I was. I still had a full-time job running the marketing department at a SaaS company, and a baby.

I’m so grateful for that experience because the money I made helped me start Accelity. What began as a one-woman consultancy blossomed into a kick-ass team of 20 and counting and a group of amazing, loyal clients all over the US.

LinkedIn has been a HUGE contributor to our growth over the past few years. I got talked into—okay, almost forced; I really, really didn’t want to do it—publishing videos about my entrepreneurial experiences in mid-2018 and have steadily grown an audience since. The LinkedIn community has given me so much love and support and I could not possibly be more grateful for the opportunities.

Outside of my professional life, I was a foster parent for two years and two of my three beautiful kiddos were adopted in Milwaukee. People always ask about hobbies, so here you go: lots of travel, fitness, exploring Milwaukee, and playing a lot of Taco vs. Burrito with my kids.

We help B2B software companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

We’re different. An agency born from software, our team has years (and years) of hands-on experience working with high-growth B2B software companies.

Want to know how we do it? Check out the links below.

Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

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The Battle

Jackie Hermes

Diego Oquendo

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