Chris Do

Loud Introvert with a big mission: Teach 1B people how to make a living doing what they love. I run Business Bootcamp/Futur Pro Community.

As the Founder and CEO of The Futur, I have over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks. I am passionate about helping people realize their value and communicate it to others, whether through design, content, education, or coaching.

I am also a sought-after public speaker and mentor, delivering keynote speeches, workshops, and courses at various events, conferences, and organizations around the world. I share my insights and expertise on topics such as branding, business, creativity, and social media marketing, reaching millions of people through my YouTube channel, podcast, and online platform. My mission is to empower the next generation of creative entrepreneurs and leaders to achieve their full potential.

Founder, CEO

I help people realize their value and communicate it to others.

The rule: "You can't fire the client. We can't. So you can't either."

Challenge accepted.
Mo Ismail wanted to see how I would handle a really difficult client with rather unreasonable expectations. And we was more than happy to play the role of the client. 

It was almost as if he were born to play this part.
And boy did he.

He channeled every nasty, cheap, short sighted client he'd ever encountered and built a composite character to test me. This was an Academy worthy delivery.

He threw everything at me. "I don't want to pay. I don't want to take the risk. I don't want you to make too much money if this works." Yep. It's that video—the one that has been seen over 20m times across multiple channels.

I have to admit, it took a lot for me not to blow a fuse.
But I kept the rule in mind. Don't quit. Stay in the pocket.

So I dealt with each sales objection, one at a time.
For a moment, I had him contradicting himself. He went from "I don't think this is going to work" to "I think this might be too effective."

What do you think?
How would you have handled this situation?
Do you think this is unrealistic?

Guess what? I've had multiple people who saw this video offer me the same deal that I had proposed—50% of the new clients.

So for those who think this is preposterous, think again. 


#salescoach #salestraining

Success requires all of you. I’ll make the introductions. Unbland Yourself™. Reformed introvert, Professional Weir-Do on a mission to help you be more YOU. Get help with your personal brand → Content Lab.

Wabi-sabi.

The Japanese art of finding beauty in imperfection.

A cracked bowl isn't broken—it has character.
An asymmetrical vase isn't flawed—it's interesting.
The worn edges of a well-loved book aren't damage—they're proof of life.

Western culture teaches us to hide the cracks.
Polish everything. Smooth out the rough edges.
Present the "professional" version of ourselves.

Perfect, poised, polished— all forgettable.

Your weird obsession with the perfect cut of Helvetica? That's memorable.
The way you quote verses from 90s hip hop? That's connection.
Your unconventional path into the industry? That's your story.

The professional mask is comfortable.
It's also invisible.

Wabi-sabi says: the imperfection IS the beauty.
Personal branding says the same thing.

Your quirks aren't bugs.
They're features.

What "imperfection" are you still trying to hide?

#UnblandYourself

Wabi-sabi (embracing imperfection as beauty)

Why did this video got over 1m views on Instagram?

Was it his insight?
Was it his experience?
Or, was it his "homeless" vibes?

You be the judge.

But there's no denying, he's the OG coach.
And when I approached him to ask him "how much he charges an hour", his answer shocked everyone. 

Taki Moore is a legend in the coaching space. 
Been at this game longer than most. There's a high probability he's coached the coach you're working with.

"You can be good and loud." —Magdiel Lopez

They're not mutually exclusive ideas.

Magdiel has a really strong visual style in his work that's also highly sought after. But he didn't stop there. He went on to build a massive social following. 

On Instagram alone, he's amassed over 290k followers, which has gotten him opportunities to work with brands, clients, and be a keynote speaker.

Do great work.
Be different.
Don't be the best kept secret.

Also, be a good human.

He checks all the boxes.
Not bad for a kid from Cuba.

Well done Magdiel.

This challenge had a diabolical twist.

Is your message so simple, a kid can understand it?
Not a 5th grader. A 5 year old.

That's what these entrepreneurs didn't know until it was too late.

If you were in their shoes, how would you describe your business to a 5 year old?
How confident would you be in their ability to repeat your story?

Here's a snippet from season 2 of "60 Day Hustle".
Watch now on Amazon Prime.

#60DayHustle 
Sonic Gods

I froze on national TV.

Brain completely blank. Cameras rolling. Strangers staring.

This was during the taping of season 1 of "60 Day Hustle." My friend Olivia Owens at Teachable had recommended me as a guest mentor to talk about branding.

Day of the shoot, I'm in Burbank at the studio.

The director counted down, 5-4-3… I jogged up the stairway into the incubator— bright minimalist set, red walls, desks, whiteboards.

And then… nothing.

I was experiencing the strangest deja-vu. Like I'd been here before, seen this exact moment, this exact setting. My brain was short-circuiting.

Silence. An eternity of it.

Finally, I said to the director Ian, "I'm having a brain freeze."
He reassured me. "Take your time. You're good."

Luckily, my YT producer Mark Contreras, was there. He quietly googled a reference I had made and fed it back to me. I was good after that. He saved my butt.

When season 1 premiered, I was cringing at how this was going to look. Everyone reassured me it came out great, but that's not how it played in my mind.

The team at Sonic Gods Studios did an amazing job in the edit. Not only was I not embarrassed by my segment, but I was invited back for season 2 with a bigger role— and got a co-executive producer credit.

None of this happens without Mark in that moment.
None of this happens without the editors who made me look competent.
None of this happens if Michelle Delamor doesn't give me the shot.
None of this happens without Olivia who believed in me enough to recommend me.

They say it takes a village to raise a child.
Turns out, it also takes a village to save a mentor from himself.

I'm proud of how season 2 turned out. The production, challenges, editing, and storytelling are next level.

And in case you're wondering— no brain freeze this time.

Who's saved you when you needed it most?



#60dayhustle

This was an experiment…

I asked nano banana to merge a photo from 2019 with an illustration that my son Mattias made (that referenced the same photo).

Make it fun, creative.
Composite the two together to make a hybrid doodle collage. 

After a few attempts, it produced something that captured what I wanted. The references are obvious (Jean-Michel Basquiat & Dan Eldon) & a little Mattias Do.

A little clean up using Adobe Firefly was needed.

What do you think?
Is this an appropriate use of AI?
What could you use this for?

NO means Next Opportunity.
Got this gem from professor Errol Gerson.

No is not the end of the world.
Get comfortable with No.
Your aversion to hearing No is costing you money.

So how do you get a No?
Ask for more. Not in an aggressive, entitled way, but in a calm, matter-of-fact way.

When's the best time to ask?
After you hear too many Yeses.

How many is too many?
3 in a row is a good rule of thumb.

Los Angeles Friends…
March in-person event is stacked.

My guests are changing the game, and they're dropping free game.

If you'd like to attend a live-taping in our Santa Monica studios, RSVP and grab your ticket to one of the stellar speakers we have lined up.

Matt Gray
March 4

Joanna Wiebe
March 7

Marie Forleo
March 9

Tyler Chou
March 9

Yasir Khan
March 10

Event is free to attend (in-person only).
Donation only.

Attend one. Attend them all.
Tag an LA friend. 

Eventbrite links in comment below.

Futur March Event line-up

Do you feel like you're being "shadow banned"?
Content on life support?

I know this is hard to hear, but it could be your content, and not the algorithm or platform that's broken.

Chances are, you're doing one or more of the following:
• Using "content" as a disguise for SPAM
• Sharing too much personal content that's not relevant to your expertise
• Sharing empty platitudes or TBU (true but useless) content
• Regurgitation of copy-paste-content
• Over reliance on AI generated "phone it in" content (you know, the "it's not this, it's that, or… "hard truth no one tells you")

There's a solution. 
Here to help.

Your content might be good, but the ratio could be all wrong.

Think 9-1-1 (as in, what's your emergency?)
- 9 pieces of pure value (transformative content, tell me something I didn't know, or something I knew but got wrong)
- 1 personal piece (show us who you are, your story, your personality)
- 1 promotional piece (you've earned the right to "ask" for something, give people a chance to repay you for the value you've generated)

This avoids the hidden agendas and incessant CTAs.

What is your current ratio of value to ask? 
What's keeping you from sharing personal content on this platform?



#personalbranding #contentstrategy #permissionmarketing

9-1-1 method

Rise To Greatness.
That's a bold name for a conference.

But if you met Robert Theodoridis & Connie Theodoridis and learn about their heart-centered approach, big mission, and no-nonsense approach… then it makes perfect sense.

On Saturday, I hop on a plane and make my return trip to Sydney.
Excited to share more on how to—

Unbland Yourself™ (world tour)
(new framework I've been working on to make developing your personal brand fast, fun and hopefully fulfilling)

Make sure you grab a ticket if you're going to be anywhere near Sydney (Feb 26-27)

There's a fantastic line up of speakers including:
• Katrina Kavvalos
• Luke Hannan MBA
• Adam Axford
• Arena McLellan
• Karms Fung
• Tina McGlinn
• Todd Polke
• Myrto Mangrioti 

Of course Rob & Connie will be there. 

Who is ready to Rise to Greatness?


#Sydney #unblandyourself

Brendan Kane watched my content and said three words: 
"Where's the format?"

I didn't know what he meant.
I thought I was doing fine. Views were decent. Engagement was okay.
But "okay" isn't viral. And Brendan knew something I didn't.

After further discussion, here's my take.

Every popular short or reel that has gone viral is using a "format."
And every format needs 4 components:

1. Constant (the thing that never changes—what the audience can expect)
2. Variable (what changes to keep things fresh)
3. Tension (how you create and maintain suspense)
4. Payoff (the reward or conclusion)

Here's a breakdown of Max Klymenko very popular "Career Ladder"—

• Constant: Max on a ladder waiting for someone to step up. He guesses their career in 2 minutes or less. They can tell him or just walk away. He sings a jingle.
• Variable: Different place, time of day, and participant. Each person responds differently. Some avoid the ladder. Some seek it.
• Tension: 2-minute clock counting down creates immediate urgency. Lots of will they/won't they moments. Will he figure it out? Will they give him clues? Did they fool him with vague answers? Will they even get on the ladder? (This is the genius part.)
• Payoff: Sometimes he guesses it immediately. Sometimes, he has no clue. We, the audience, get to play along. Very satisfying.

Why does this work?

It's repeatable.
It's predictable. We know what to expect.
It's easy to consume. No heavy brain work.
It's easy to produce. Doesn't get stale.

All he needs is a ladder, a busy place, and a willing participant.
Max has the receipts. 
Almost 2m followers on IG, and over 4m subs on YouTube.
All from using 1 format.

Despite having done a few "man on the street" interviews myself, I still had room to grow. 

Brendan suggested:
- Approach strangers, not just people familiar with you. Why?
- Tension. The pursuit. The rejection. How you respond and adapt. All good for content.
- Film the entire process. Not just when you get a willing participant.

No tension. 
No story.
Noted.

Even if you don't ever want to go viral, these 4 components will help your content get greater reach, higher completion rates, and make your life easier.

You don't have to stress about "what next."
You'll already know.

P.S. What content are you hooked on right now—and what format are they using?

Walgreens

Acquired by Walgreens, working remotely as a Sr. Designer for The Loop internal creative agency’s pharmacy team, out of Chicago.

Sr. Designer/Art Director

AllianceRx Walgreens Pharmacy

Key accomplishments so far include co-leading my design team (along with another Sr. Designer) through a national rebrand in six months, working closely with the digital team on various web projects, co-creating company videos along with other creative/marketing team members and our production vendor, and revamping both print and digital templates to streamline production projects. Revamped and improved our brand icon library.

AdventHealth

Right-hand woman to our Creative Director, leading a team of incredible in-house designers and production artists as well as freelancers. Directly managed six graphic designers and ran the intern program. Solved problems, created processes and worked with our marketing partners in various departments. Created, grew and oversaw brand and system advertising campaigns. Partnered with digital, web development and video teams to produce integrated campaigns. Ensured quality of the creative we produced. 

Helped lead design teams across the region through a complete corporate rebrand, working with our agency of record, 22sq, and consisting of nearly two years of planning/execution while encompassing at least 6,000 pieces of creative.

Assistant Creative Director/Design Manager

Experienced designer, working mainly in a conceptual capacity, as part of Florida Hospital's marketing team. Lead out on advertising and branding campaigns, which includes directing other designers and production artists. Daily activities include leading and participating in team and individual brainstormings, creating concepts for digital/print advertising campaigns, presenting campaigns to internal clients, organizing large projects and art directing photo and video shoots. Working mainly in print but also in social, web and interactive. Uphold the brand integrity of creative materials for Florida Hospital's many campuses, divisions and departments.

Designer/Art Director

Valencia College

I taught Adobe Illustrator and Layout Design. Valencia is one of the nation's top regional colleges; winner of the Aspen Award.

Adjunct Professor

Nicole Morse Creative, Inc.

A long-time freelancer, in 2009 I incorporated my business. I've done a wide range of work for companies, non-profits, ad agencies, and in-house creative departments. Clients included AdventHealth (Florida Hospital), Disney Design Group, Push, Lure Design, Full Sail Platinum Creative, University of Central Florida (UCF), Bajalia, Marriott Vacation Club, Balfour Beatty Construction, Agiletics and Good News Jail & Prison Ministry.

President/Chief Creative

AIGA Orlando

As a board member, I promoted AIGA's benefits to organizations, designers and students in the Orlando area. I was privileged to represent the chapter at the 2010 AIGA leadership retreat in Chattanooga. I have mentored students through AIGA's student mentorship program.

Board Secretary

Centex Construction (now Balfour Beatty Construction)

Created advertisements, invitations, and brochures in addition to covers, templates and graphics for presentations and proposals. Shot photos of events, construction projects and employees for use in publications. Wrote/edited proposals, and designed page layout. Worked as a team with other creative department members to plan team projects and company events. Conducted in-house printing and coordinated vendor printing. Assisted the Sr. Designer in implementing a national rebrand, as a junior team member. Promoted to Senior after only one year.

Graphic Designer/Sr. Marketing Project Lead

Orlando Sentinel

Wrote feature stories for the Orange section. Several, including a piece on the Road Rangers, appeared as cover stories.

Freelance Writer

I have a passion for shaping brands, bringing a killer ad campaign to life and mentoring designers. I keep it professional, fun and fresh and my curious mind is drawn to learn, grow and seek. To fuel my spirit, I'm learning to play music, painting and showing my artwork, volunteering at the Dr. Phillips Performing Arts Center, and snuggling with my cockapoo family, Lucy, Ricky & Molly.

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Nicole Morse

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