Chris Do

Loud Introvert with a big mission: Teach 1B people how to make a living doing what they love. I run Business Bootcamp/Futur Pro Community.

As the Founder and CEO of The Futur, I have over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks. I am passionate about helping people realize their value and communicate it to others, whether through design, content, education, or coaching.

I am also a sought-after public speaker and mentor, delivering keynote speeches, workshops, and courses at various events, conferences, and organizations around the world. I share my insights and expertise on topics such as branding, business, creativity, and social media marketing, reaching millions of people through my YouTube channel, podcast, and online platform. My mission is to empower the next generation of creative entrepreneurs and leaders to achieve their full potential.

Founder, CEO

I help people realize their value and communicate it to others.

Standing at the base of the Pyramid of Kukulcán at Chichén Itzá, I'm struck by something most tourists miss.

It's not the pyramid you can see.
It's the foundation you can't.

The Mayans didn't just build upward. They terraformed entire landscapes, leveling massive areas to create perfectly flat foundations. The visible pyramid? That's just the tip. The real work—the unglamorous, backbreaking, invisible work—happened underneath.

A thousand years later, their descendants benefit from that foundation work. Tourism dollars. Cultural pride. A Wonder of the World designation in 2007.

Their ancestors built something that still feeds families today. People travel far and wide just to stand in awe of what was built.

Which brings me to you.

What are you building that no one sees yet?
What foundation are you laying today that your future self will thank you for?

You don't need to build pyramids.
But you do need to build.

Every framework you document.
Every story you share.
Every piece of wisdom you publish.

These become your artifacts.
Your foundation.
Your legacy.

Personal branding isn't about follower counts or coaching funnels. It's about consistently laying down knowledge that makes someone else's journey less difficult.

Do this long enough, and you're not just building content.
You're building something that matters.

Something that lasts.
Something that serves people you'll never meet.

The Mayans built with stone.
You build with stories, lessons and frameworks.

The pyramid? It’s the exciting stuff that gets noticed. (You need this too).

It can last a thousand years if you do the foundation right.

What invisible foundation are you building today that will still matter in 10, or 100 years?

What are you building on top of that foundation?

#personalbranding #legacy #contentcreation

Recovering introvert turned omnichannel educator & personal brand builder. Hard truths gently told. Get help with your personal brand → Content Lab.

Stuck in an endless loop of client changes?
Lost track of what revision this constitutes?

Yeah. Been there. Done that.

The secret? It's not about saying no.
It's about saying yes to the right things upfront.

Every project that goes sideways starts the same way:
Vague agreements. Fuzzy boundaries. Good intentions.
Six weeks later you're bleeding money and everyone's frustrated.

Here's my framework after 30 years of running two 8-figure businesses:

The SOW is your salvation.
Not some boilerplate template. 
A real document that covers:
• Exact deliverables (not "design work" but "3 homepage concepts, 2 rounds of revisions")
• Hours of operation ("We respond M-F, 9-5 PST. Weekend requests get Monday responses")
• Revision rounds spelled out ("Round 1 includes up to 5 changes. Round 2 includes 3.")
• Feedback cycles defined ("48-hour turnaround for client feedback or the project may be delayed or additional fees may be incurred")

But here's what most people miss—
Don't work on client notes immediately.

Client sends 37 pieces of feedback at 11pm Friday?
Producer sends conflicting notes from the CEO?
Marketing wants one thing, sales wants another?

Stop.
Collect everything first.
Resolve the conflicts. Get on the phone and discuss it with your client to get alignment.
Separate the "have to haves" from the "nice to haves".
Then present unified changes.

"Based on all feedback received, here are the 8 changes we'll implement. This constitutes revision round 2 of 3."

Watch how fast the random requests stop.
No extra work that goes unappreciated.
No more feelings of being taken advantage of.

Communicate before the crisis, prevents the crisis from happening.

"Just so you know, we're entering round 2. You have one more included. After that, it's $X per additional round."

No surprises.
No awkward money conversations.
No resentment.

Scope creep isn't a them problem.
It's a you problem.
And that's good news, because that means you are in control.

They're not trying to take advantage.
They just don't know where the boundaries are because you never drew them.

Draw the lines early.
Communicate them clearly.
Everyone wins.

What's your most painful scope creep story?
What boundary would've prevented it?

Small Business Builders

#projectmanagement #clientmanagement #businessgrowth

For weeks, I've been running an experiment to see if AI could replace me.
(edit) Or maybe the better question is “Can you outperform yourself with AI?” Puja Nandi.

The results? They're making me question everything.

This is my confession.

I've been using Stanley AI to write my LinkedIn posts. Sometimes an idea I wanted help developing (introverts survival guide). Sometimes captions for videos. Sometimes just to see what it would suggest.

The tone, formatting, content—spot on. Of course it doesn't know everything about me, so editing was required. But sometimes it perfectly captured my quirky humor and writing style.

The first post outperformed my typical posts by 8x.

Yes. 8x!!

At first I was nervous. Would it be obvious? Would someone call me out immediately? I waited with bated breath as I hit post. And waited.

It was like a passage from Edgar Allen Poe's Tell-Tale Heart. Can't you hear it? Wasn't it obvious? It was maddening.

Here I am, beating the authenticity drum on LinkedIn while not being 100% authentic myself. Racked with guilt.

With each affirmation—"I needed to hear this", "love your perspective", "that hit different"—I just felt like a total imposter.

People say human-made is better. 
That all AI content is slop.

Apparently not.

Go back. Reread some of my posts. 
Tell me which ones are AI.

Have we crossed that line?
Is this the end?

If you're curious about Stanley, please use my affiliate link.
In forthcoming posts, I'll share with you my prompt, what it gave me and the edits that I made.

Spoiler*—it's not set it and forget it. But it's freaking good!

https://lnkd.in/gHYJaxys



#Sponsored

Join Chris Do and Jodie Cook for a 60 minute personal branding deep dive, through the lens of ONE topic: the meaning of life.

Bring your questions. Get ready to get introspective. It’s getting deep, people.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/g2FYd5fa

Personal branding and the meaning of life: Chris Do & Jodie Cook

Kung Pik Liu

FemHealth Insights

Providing mentorship to members in business and personal branding, brand identity design, and pitch deck creation.

Branding Mentor

Design Angel

I believe women deserve to be seen, heard and shine. I’m an award-winning brand designer and strategist, with 20 years of experience, and I help Femtech founders build brands that are taken seriously.

Chief Design Angel

FemTech Lab

Mentoring femtech startups on branding, creating a brand identity, and designing pitch decks.

Startup Mentor

IamJ Designs Co

Interview by Jaison Thomas from Brand Identity Design Podcast.

Podcast Speaker

Kisaco Research: Food, Drink & Wellness

Femtech Consumer & Innovation Summit 2023 Speaker

Speaker

Halo Femtech

Halo Femtech is a global community of femtech enthusiasts, entrepreneurs, service providers, and investors who want to close the health gaps for women worldwide. Founded by Ari and Pik, two branding experts and designers, they believe women’s health is everyone’s business. They are passionate about spreading awareness and sharing resources so that we can change the world together!

Co-Founder

Project Alpaca

MATTER

2022 Loyola Chicago Health Equity Quest’s Pitch Preparation Workshop

COMPES Detroit

COMPES Personal Development Conference 2022 Speaker

The Futur

🌸 I’m passionate about femtech*/women’s health + wellness, branding, and design.


🌸 WHY
Because women deserve to be seen, heard, and shine!

Even though women make up 49.58% of the world’s population,
only 3% of digital health venture investments go toward our needs.

And the truth is...
women need more healthcare.
Our health needs are more frequent and complex than those of men.

What’s more... 
when female founders go out seeking funds to enhance women’s health,
they typically receive less than men do.

I’m committed to changing this.

By elevating brands, I believe we can touch more women's lives and make a real impact.


🌸 WHO EXACTLY IS PIK?
I’m an expert in brand design and women’s health empowerment. 
The firm I founded, Design Angel, specializes in branding for Femtech companies. 

SELECTED CLIENTS INCLUDE: 
• Medidata (healthtech)
• Saama (healthtech)
• Reify Health (healthtech)
• Femovate (femtech)
• Famlee (femtech)
• Sydnesi Health (femtech)
• Tiamat (biotech)
• DriveScale (IT, acquired by Twitter, 2021)


🌸 WHOM DO I SERVE?
Femtech* or health & wellness companies whom:
• need to upgrade their brands to attract customers
• need to look up to par to get taken seriously
• need to launch a new product 
• need additional design support for your product and brand marketing


🌸 WAYS I CAN HELP:
1) Perfect Your Brand Plan
Unlimited design support with 2-3 days turnaround.

2) Build a Fundable Brand™ Bootcamp
A 30-day bootcamp for first-time founders to create your very own investor-ready brand (even if you have ZERO design or marketing experience) in just 1 hour a day.

———
CONTACT ME: 
DM me on LinkedIn

Website: www.designangel.la

*Femtech = companies that focus on improving women’s health

I believe women deserve to be seen, heard and shine. I’m an award-winning brand designer and strategist, with 15+ years of experience, and I help Femtech founders build brands that are taken seriously.

taplio

The Battle

Chris Do

Kung Pik Liu

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The Battle

Chris Do

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Do's LinkedIn Performance

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