Chris Do

Loud Introvert with a big mission: Teach 1B people how to make a living doing what they love. I run Business Bootcamp/Futur Pro Community.

As the Founder and CEO of The Futur, I have over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks. I am passionate about helping people realize their value and communicate it to others, whether through design, content, education, or coaching.

I am also a sought-after public speaker and mentor, delivering keynote speeches, workshops, and courses at various events, conferences, and organizations around the world. I share my insights and expertise on topics such as branding, business, creativity, and social media marketing, reaching millions of people through my YouTube channel, podcast, and online platform. My mission is to empower the next generation of creative entrepreneurs and leaders to achieve their full potential.

Founder, CEO

I help people realize their value and communicate it to others.

Standing at the base of the Pyramid of Kukulcán at Chichén Itzá, I'm struck by something most tourists miss.

It's not the pyramid you can see.
It's the foundation you can't.

The Mayans didn't just build upward. They terraformed entire landscapes, leveling massive areas to create perfectly flat foundations. The visible pyramid? That's just the tip. The real work—the unglamorous, backbreaking, invisible work—happened underneath.

A thousand years later, their descendants benefit from that foundation work. Tourism dollars. Cultural pride. A Wonder of the World designation in 2007.

Their ancestors built something that still feeds families today. People travel far and wide just to stand in awe of what was built.

Which brings me to you.

What are you building that no one sees yet?
What foundation are you laying today that your future self will thank you for?

You don't need to build pyramids.
But you do need to build.

Every framework you document.
Every story you share.
Every piece of wisdom you publish.

These become your artifacts.
Your foundation.
Your legacy.

Personal branding isn't about follower counts or coaching funnels. It's about consistently laying down knowledge that makes someone else's journey less difficult.

Do this long enough, and you're not just building content.
You're building something that matters.

Something that lasts.
Something that serves people you'll never meet.

The Mayans built with stone.
You build with stories, lessons and frameworks.

The pyramid? It’s the exciting stuff that gets noticed. (You need this too).

It can last a thousand years if you do the foundation right.

What invisible foundation are you building today that will still matter in 10, or 100 years?

What are you building on top of that foundation?

#personalbranding #legacy #contentcreation

Recovering introvert turned omnichannel educator & personal brand builder. Hard truths gently told. Get help with your personal brand → Content Lab.

Stuck in an endless loop of client changes?
Lost track of what revision this constitutes?

Yeah. Been there. Done that.

The secret? It's not about saying no.
It's about saying yes to the right things upfront.

Every project that goes sideways starts the same way:
Vague agreements. Fuzzy boundaries. Good intentions.
Six weeks later you're bleeding money and everyone's frustrated.

Here's my framework after 30 years of running two 8-figure businesses:

The SOW is your salvation.
Not some boilerplate template. 
A real document that covers:
• Exact deliverables (not "design work" but "3 homepage concepts, 2 rounds of revisions")
• Hours of operation ("We respond M-F, 9-5 PST. Weekend requests get Monday responses")
• Revision rounds spelled out ("Round 1 includes up to 5 changes. Round 2 includes 3.")
• Feedback cycles defined ("48-hour turnaround for client feedback or the project may be delayed or additional fees may be incurred")

But here's what most people miss—
Don't work on client notes immediately.

Client sends 37 pieces of feedback at 11pm Friday?
Producer sends conflicting notes from the CEO?
Marketing wants one thing, sales wants another?

Stop.
Collect everything first.
Resolve the conflicts. Get on the phone and discuss it with your client to get alignment.
Separate the "have to haves" from the "nice to haves".
Then present unified changes.

"Based on all feedback received, here are the 8 changes we'll implement. This constitutes revision round 2 of 3."

Watch how fast the random requests stop.
No extra work that goes unappreciated.
No more feelings of being taken advantage of.

Communicate before the crisis, prevents the crisis from happening.

"Just so you know, we're entering round 2. You have one more included. After that, it's $X per additional round."

No surprises.
No awkward money conversations.
No resentment.

Scope creep isn't a them problem.
It's a you problem.
And that's good news, because that means you are in control.

They're not trying to take advantage.
They just don't know where the boundaries are because you never drew them.

Draw the lines early.
Communicate them clearly.
Everyone wins.

What's your most painful scope creep story?
What boundary would've prevented it?

Small Business Builders

#projectmanagement #clientmanagement #businessgrowth

For weeks, I've been running an experiment to see if AI could replace me.
(edit) Or maybe the better question is “Can you outperform yourself with AI?” Puja Nandi.

The results? They're making me question everything.

This is my confession.

I've been using Stanley AI to write my LinkedIn posts. Sometimes an idea I wanted help developing (introverts survival guide). Sometimes captions for videos. Sometimes just to see what it would suggest.

The tone, formatting, content—spot on. Of course it doesn't know everything about me, so editing was required. But sometimes it perfectly captured my quirky humor and writing style.

The first post outperformed my typical posts by 8x.

Yes. 8x!!

At first I was nervous. Would it be obvious? Would someone call me out immediately? I waited with bated breath as I hit post. And waited.

It was like a passage from Edgar Allen Poe's Tell-Tale Heart. Can't you hear it? Wasn't it obvious? It was maddening.

Here I am, beating the authenticity drum on LinkedIn while not being 100% authentic myself. Racked with guilt.

With each affirmation—"I needed to hear this", "love your perspective", "that hit different"—I just felt like a total imposter.

People say human-made is better. 
That all AI content is slop.

Apparently not.

Go back. Reread some of my posts. 
Tell me which ones are AI.

Have we crossed that line?
Is this the end?

If you're curious about Stanley, please use my affiliate link.
In forthcoming posts, I'll share with you my prompt, what it gave me and the edits that I made.

Spoiler*—it's not set it and forget it. But it's freaking good!

https://lnkd.in/gHYJaxys



#Sponsored

Join Chris Do and Jodie Cook for a 60 minute personal branding deep dive, through the lens of ONE topic: the meaning of life.

Bring your questions. Get ready to get introspective. It’s getting deep, people.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/g2FYd5fa

Personal branding and the meaning of life: Chris Do & Jodie Cook

Designsteins

Vice President Creative

We are a retail design agency tasked to discover the next big thing. With a team of thinkers and doers, Designsteins creates retail solutions mixed with business understanding. We execute solutions for the retail marketing landscape that promotes our valued clients. We’re creative people that seek to inspire others through a new level of creativity as we continue to grow our clients marketing goals. We have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences.

Creative Director

New Creature, Inc.

Job responsibilities include leading and job management while collaborating with other creative teams to produce 3D Rendering, Branding, Package Design, Marketing, Display Design, Structure Design, In-Store Installations, and other solutions to move ideas from mind to market.

Infinity Headwear & Apparel

Job responsibilities include graphic design, textile design, apparel design for the mass market, trend research, and project management.

Graphic/Product Designer

Wing Hung Printing

Job responsibilities include working with creative teams at Wal-Mart and other retailers to create branding solutions, illustrations, innovative and sustainable package designs, display and POP designs, along with preparing files for production.

Graphic Design/Production Artist

I oversee design and branding projects for clients. I begin with conceptualizing design projects and come up with creative ideas based on specific client needs. I then develop strategic plans for these projects, determining how long they will take and what they will cost. I also create storyboards, presentations, and mockups to give clients an idea of how finished projects will look.

I monitor projects to ensure they are moving forward on schedule and within budget. I love meeting with clients to determine what they want from their projects and what specific design elements they may wish to incorporate. Meeting with clients allows me to consult and review their needs, then design or alter projects to fit the client’s vision, brand, and business needs.

I use my artistic and design skills to visualize design projects, and employ analytical skills to supervise the project from beginning to end.

I employ a collaborative creative process that involves the client, which discovers the challenges, and reveals best design practices to solve their need.






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taplio

The Battle

Chris Do

Eric Miser

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Do's LinkedIn Performance

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