Chris Do

Loud Introvert with a big mission: Teach 1B people how to make a living doing what they love. I run Business Bootcamp/Futur Pro Community.

As the Founder and CEO of The Futur, I have over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks. I am passionate about helping people realize their value and communicate it to others, whether through design, content, education, or coaching.

I am also a sought-after public speaker and mentor, delivering keynote speeches, workshops, and courses at various events, conferences, and organizations around the world. I share my insights and expertise on topics such as branding, business, creativity, and social media marketing, reaching millions of people through my YouTube channel, podcast, and online platform. My mission is to empower the next generation of creative entrepreneurs and leaders to achieve their full potential.

Founder, CEO

I help people realize their value and communicate it to others.

The rule: "You can't fire the client. We can't. So you can't either."

Challenge accepted.
Mo Ismail wanted to see how I would handle a really difficult client with rather unreasonable expectations. And we was more than happy to play the role of the client. 

It was almost as if he were born to play this part.
And boy did he.

He channeled every nasty, cheap, short sighted client he'd ever encountered and built a composite character to test me. This was an Academy worthy delivery.

He threw everything at me. "I don't want to pay. I don't want to take the risk. I don't want you to make too much money if this works." Yep. It's that video—the one that has been seen over 20m times across multiple channels.

I have to admit, it took a lot for me not to blow a fuse.
But I kept the rule in mind. Don't quit. Stay in the pocket.

So I dealt with each sales objection, one at a time.
For a moment, I had him contradicting himself. He went from "I don't think this is going to work" to "I think this might be too effective."

What do you think?
How would you have handled this situation?
Do you think this is unrealistic?

Guess what? I've had multiple people who saw this video offer me the same deal that I had proposed—50% of the new clients.

So for those who think this is preposterous, think again. 


#salescoach #salestraining

Success requires all of you. I’ll make the introductions. Unbland Yourself™. Reformed introvert, Professional Weir-Do on a mission to help you be more YOU. Get help with your personal brand → Content Lab.

Wabi-sabi.

The Japanese art of finding beauty in imperfection.

A cracked bowl isn't broken—it has character.
An asymmetrical vase isn't flawed—it's interesting.
The worn edges of a well-loved book aren't damage—they're proof of life.

Western culture teaches us to hide the cracks.
Polish everything. Smooth out the rough edges.
Present the "professional" version of ourselves.

Perfect, poised, polished— all forgettable.

Your weird obsession with the perfect cut of Helvetica? That's memorable.
The way you quote verses from 90s hip hop? That's connection.
Your unconventional path into the industry? That's your story.

The professional mask is comfortable.
It's also invisible.

Wabi-sabi says: the imperfection IS the beauty.
Personal branding says the same thing.

Your quirks aren't bugs.
They're features.

What "imperfection" are you still trying to hide?

#UnblandYourself

Wabi-sabi (embracing imperfection as beauty)

Why did this video got over 1m views on Instagram?

Was it his insight?
Was it his experience?
Or, was it his "homeless" vibes?

You be the judge.

But there's no denying, he's the OG coach.
And when I approached him to ask him "how much he charges an hour", his answer shocked everyone. 

Taki Moore is a legend in the coaching space. 
Been at this game longer than most. There's a high probability he's coached the coach you're working with.

"You can be good and loud." —Magdiel Lopez

They're not mutually exclusive ideas.

Magdiel has a really strong visual style in his work that's also highly sought after. But he didn't stop there. He went on to build a massive social following. 

On Instagram alone, he's amassed over 290k followers, which has gotten him opportunities to work with brands, clients, and be a keynote speaker.

Do great work.
Be different.
Don't be the best kept secret.

Also, be a good human.

He checks all the boxes.
Not bad for a kid from Cuba.

Well done Magdiel.

This challenge had a diabolical twist.

Is your message so simple, a kid can understand it?
Not a 5th grader. A 5 year old.

That's what these entrepreneurs didn't know until it was too late.

If you were in their shoes, how would you describe your business to a 5 year old?
How confident would you be in their ability to repeat your story?

Here's a snippet from season 2 of "60 Day Hustle".
Watch now on Amazon Prime.

#60DayHustle 
Sonic Gods

I froze on national TV.

Brain completely blank. Cameras rolling. Strangers staring.

This was during the taping of season 1 of "60 Day Hustle." My friend Olivia Owens at Teachable had recommended me as a guest mentor to talk about branding.

Day of the shoot, I'm in Burbank at the studio.

The director counted down, 5-4-3… I jogged up the stairway into the incubator— bright minimalist set, red walls, desks, whiteboards.

And then… nothing.

I was experiencing the strangest deja-vu. Like I'd been here before, seen this exact moment, this exact setting. My brain was short-circuiting.

Silence. An eternity of it.

Finally, I said to the director Ian, "I'm having a brain freeze."
He reassured me. "Take your time. You're good."

Luckily, my YT producer Mark Contreras, was there. He quietly googled a reference I had made and fed it back to me. I was good after that. He saved my butt.

When season 1 premiered, I was cringing at how this was going to look. Everyone reassured me it came out great, but that's not how it played in my mind.

The team at Sonic Gods Studios did an amazing job in the edit. Not only was I not embarrassed by my segment, but I was invited back for season 2 with a bigger role— and got a co-executive producer credit.

None of this happens without Mark in that moment.
None of this happens without the editors who made me look competent.
None of this happens if Michelle Delamor doesn't give me the shot.
None of this happens without Olivia who believed in me enough to recommend me.

They say it takes a village to raise a child.
Turns out, it also takes a village to save a mentor from himself.

I'm proud of how season 2 turned out. The production, challenges, editing, and storytelling are next level.

And in case you're wondering— no brain freeze this time.

Who's saved you when you needed it most?



#60dayhustle

This was an experiment…

I asked nano banana to merge a photo from 2019 with an illustration that my son Mattias made (that referenced the same photo).

Make it fun, creative.
Composite the two together to make a hybrid doodle collage. 

After a few attempts, it produced something that captured what I wanted. The references are obvious (Jean-Michel Basquiat & Dan Eldon) & a little Mattias Do.

A little clean up using Adobe Firefly was needed.

What do you think?
Is this an appropriate use of AI?
What could you use this for?

NO means Next Opportunity.
Got this gem from professor Errol Gerson.

No is not the end of the world.
Get comfortable with No.
Your aversion to hearing No is costing you money.

So how do you get a No?
Ask for more. Not in an aggressive, entitled way, but in a calm, matter-of-fact way.

When's the best time to ask?
After you hear too many Yeses.

How many is too many?
3 in a row is a good rule of thumb.

Los Angeles Friends…
March in-person event is stacked.

My guests are changing the game, and they're dropping free game.

If you'd like to attend a live-taping in our Santa Monica studios, RSVP and grab your ticket to one of the stellar speakers we have lined up.

Matt Gray
March 4

Joanna Wiebe
March 7

Marie Forleo
March 9

Tyler Chou
March 9

Yasir Khan
March 10

Event is free to attend (in-person only).
Donation only.

Attend one. Attend them all.
Tag an LA friend. 

Eventbrite links in comment below.

Futur March Event line-up

Do you feel like you're being "shadow banned"?
Content on life support?

I know this is hard to hear, but it could be your content, and not the algorithm or platform that's broken.

Chances are, you're doing one or more of the following:
• Using "content" as a disguise for SPAM
• Sharing too much personal content that's not relevant to your expertise
• Sharing empty platitudes or TBU (true but useless) content
• Regurgitation of copy-paste-content
• Over reliance on AI generated "phone it in" content (you know, the "it's not this, it's that, or… "hard truth no one tells you")

There's a solution. 
Here to help.

Your content might be good, but the ratio could be all wrong.

Think 9-1-1 (as in, what's your emergency?)
- 9 pieces of pure value (transformative content, tell me something I didn't know, or something I knew but got wrong)
- 1 personal piece (show us who you are, your story, your personality)
- 1 promotional piece (you've earned the right to "ask" for something, give people a chance to repay you for the value you've generated)

This avoids the hidden agendas and incessant CTAs.

What is your current ratio of value to ask? 
What's keeping you from sharing personal content on this platform?



#personalbranding #contentstrategy #permissionmarketing

9-1-1 method

Rise To Greatness.
That's a bold name for a conference.

But if you met Robert Theodoridis & Connie Theodoridis and learn about their heart-centered approach, big mission, and no-nonsense approach… then it makes perfect sense.

On Saturday, I hop on a plane and make my return trip to Sydney.
Excited to share more on how to—

Unbland Yourself™ (world tour)
(new framework I've been working on to make developing your personal brand fast, fun and hopefully fulfilling)

Make sure you grab a ticket if you're going to be anywhere near Sydney (Feb 26-27)

There's a fantastic line up of speakers including:
• Katrina Kavvalos
• Luke Hannan MBA
• Adam Axford
• Arena McLellan
• Karms Fung
• Tina McGlinn
• Todd Polke
• Myrto Mangrioti 

Of course Rob & Connie will be there. 

Who is ready to Rise to Greatness?


#Sydney #unblandyourself

Brendan Kane watched my content and said three words: 
"Where's the format?"

I didn't know what he meant.
I thought I was doing fine. Views were decent. Engagement was okay.
But "okay" isn't viral. And Brendan knew something I didn't.

After further discussion, here's my take.

Every popular short or reel that has gone viral is using a "format."
And every format needs 4 components:

1. Constant (the thing that never changes—what the audience can expect)
2. Variable (what changes to keep things fresh)
3. Tension (how you create and maintain suspense)
4. Payoff (the reward or conclusion)

Here's a breakdown of Max Klymenko very popular "Career Ladder"—

• Constant: Max on a ladder waiting for someone to step up. He guesses their career in 2 minutes or less. They can tell him or just walk away. He sings a jingle.
• Variable: Different place, time of day, and participant. Each person responds differently. Some avoid the ladder. Some seek it.
• Tension: 2-minute clock counting down creates immediate urgency. Lots of will they/won't they moments. Will he figure it out? Will they give him clues? Did they fool him with vague answers? Will they even get on the ladder? (This is the genius part.)
• Payoff: Sometimes he guesses it immediately. Sometimes, he has no clue. We, the audience, get to play along. Very satisfying.

Why does this work?

It's repeatable.
It's predictable. We know what to expect.
It's easy to consume. No heavy brain work.
It's easy to produce. Doesn't get stale.

All he needs is a ladder, a busy place, and a willing participant.
Max has the receipts. 
Almost 2m followers on IG, and over 4m subs on YouTube.
All from using 1 format.

Despite having done a few "man on the street" interviews myself, I still had room to grow. 

Brendan suggested:
- Approach strangers, not just people familiar with you. Why?
- Tension. The pursuit. The rejection. How you respond and adapt. All good for content.
- Film the entire process. Not just when you get a willing participant.

No tension. 
No story.
Noted.

Even if you don't ever want to go viral, these 4 components will help your content get greater reach, higher completion rates, and make your life easier.

You don't have to stress about "what next."
You'll already know.

P.S. What content are you hooked on right now—and what format are they using?

Billy Samoa Saleebey

Founder of Podify | Launching Video Podcasts for Speakers, Authors & Founders | Amplifying Purpose-Driven Voices, Building Unstoppable Brands | Ex-Tesla

𝗠𝗬 𝗦𝗧𝗢𝗥𝗬:
In 2019, I left Tesla as the Head of Global Sales & Product Training and went ALL IN on podcasting

I left my career but I found my calling. Here's what happened 👇

Spent a decade making movies - My feature film, Rolling, won awards, went to festivals all over the world, and got picked up for distribution in 2009

In 2010, I decided to make a pivot

I wanted to make a difference so I got into the renewables space

Helped scale a small solar company scale to become one of the biggest in the country

Got recruited by SolarCity

When Tesla acquired SolarCity, I got the opportunity to create the Onboarding Program for Tesla

Every new hire who starts at Tesla, goes through this program

I became the Global Head of Sales and Product Training, one level removed from Elon

Then I got the call...

Elon didn't want a global head of sales training

I could have stayed in corporate, but it was time to do my own thing

I started my podcast, Insight Out

Quickly realized how much work it is, so built a team

It became clear that others could also use help, so I started Podify

Today we help 40+ podcasters produce, promote, and monetize their shows

______________________
𝗖𝗔𝗥𝗘𝗘𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 🚀
🎙️Insight Out - Top 1% Globally
▶️ Co-Founder & CEO of Podify
🎞️ Audience Award Best Feature - Rolling
🎥 Million+ views on YouTube
🤝 30K+ on LinkedIn - Millions of content views 
🏆 Top 100 LinkedIn Sales Star
🚗 Global Leader at Tesla
🥇All-Time Sales Record Holder
📺 Creator of SCTV 

______________________
𝗠𝗬 𝗠𝗜𝗦𝗦𝗜𝗢𝗡 🌎
To help visionaries and change-makers amplify their VOICE to make their mark on the world!

______________________
𝗠𝗬 𝗖𝗢𝗠𝗣𝗔𝗡𝗬 🎙
We help podcasters and brands produce, edit, promote, and monetize their shows - Podify.com

______________________
𝗠𝗬 𝗣𝗢𝗗𝗖𝗔𝗦𝗧 🎙
Insight Out dissects how the world’s most impactful people have made their mark - insightoutshow.com

______________________
𝗪𝗛𝗢 𝗜 𝗪𝗔𝗡𝗧 𝗧𝗢 𝗠𝗘𝗘𝗧 🤝
People who are changing the world

______________________
𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 👊🏻
Brands, influencers, celebrities, podcasters, athletes, speakers, radio/TV personalities, entrepreneurs, and executives

______________________
𝗙𝗨𝗡 𝗙𝗔𝗖𝗧𝗦 🤙🏻
🌎 World Traveller (42 countries 6 continents)
🍜 Ramen Addict
👨‍👦Dad to Kid Epic (YouTube)
⚾️ Little League Coach

______________________
𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘 📲
📆 Book a FREE podcast strategy call:
calendly.com/billysamoa/podify

📫 Media requests: saleebey@gmail.com

I post here daily: Hit 🛎 to be notified

Follow #BillySamoa

Co-Founder & CEO

Podify, LLC is a podcasting services and technology company that specializes in the production and promotion of digital media and podcasts. We work with podcasters and companies to provide audio editing, video editing, search engine optimization, web development, writing, analytics, transcription, publishing, media management, advertising, marketing, and social media support. Our clients subscribe to our monthly membership to receive these services and our mission is to help their podcasts achieve high production quality while reaching their target audience. We also create applications, technology, and automated tools to help create a more efficient workflow to produce a podcast.

This is 49.

One year away from 50…
 
And I feel like I’m just getting started.

Recently, someone my age told me they’re “slowing down.”

I feel the exact opposite.

The next half century?
I believe it will be the best chapter of my life.

This year has brought something even more powerful than progress.

Clarity.

I’ve crystallized who I serve and why.

I work with purpose-driven, mission-driven leaders and entrepreneurs.
 
People building companies that do well AND do good.
Businesses that exist for impact, not just income.

That clarity is shaping everything:
• I’m rebranding my podcast to Built For Impact (this is the first time I'm publicly sharing this)
• I’m interviewing leaders whose missions are bigger than themselves.
• I’m telling stories of companies that prove business can be a force for good.

And something interesting is happening…
I’m attracting the right people.

Founders.
Operators.
Builders.
Leaders who care deeply about the dent they leave in the universe.

On the personal side:

I’ve been walking more. A lot more.

So far this year I've lost 16 pounds.

16 more to go to be a high school weight!

But beyond the weight, walking has also given me mental clarity.
 
Time to think.
Time to listen. (to books, podcasts, friends)
Time to reflect.

My wife created a "birthday table" for me with photos from every season of my life.

It stopped me in my tracks.

The seasons.
The growth.
The setbacks.
The wins.

Life isn’t about the destination.
It’s about the journey.

And the journey is measured less by net worth…
and more by the value of your relationships.

My wife.
My son.
My parents.
My extended family.
Cousins who texted today.
Friends who reached out with a birthday call.

It’s the people.
That’s the real wealth.

I think about life as a wheel:
Love
Family
Friendship
Health
Wealth
Purpose
Work

If one part is missing, the ride gets bumpy.

My goal now is simple:

Build a life where the wheel is full and balanced enough to roll smoothly.

More ups than downs.
More depth than noise.
More purpose than pressure.

And if you get a random text from me in the coming weeks, just saying hello…

It’s intentional.
Relationships matter.

49 feels like alignment.

And I’m excited for what 50 and beyond will bring.

If you’re building something that makes the world better I’d love to connect.

Built For Impact.

I'm excited to share that my feature film Rolling is now on Amazon streaming! Last year, we landed a new distribution deal, which means a new generation can watch it!

Before Podify, before Tesla, before solar...I spent a decade in the film industry. 

And you may not know, I directed, produced, and co-wrote a feature film. 

Yes...

Over 20 years ago, a group of friends came together to make a movie about ecstasy.

We took it to film festivals around the world, it won multiple audience awards for best picture, got picked up for distribution, had a small theatrical run, and was on Netflix, and all the major platforms. 

The DVD was even on the shelves at Blockbuster (remember those days?!?!)

But more than valuable than these milestone achievements, was how working on the movie impacted my life, and the lives of so many who were involved. 

We were young. We were ambitious. We had no idea how meaningful that journey would become.

What started as a creative project turned into lifelong friendships resulting in deep bonds and relationships I still treasure to this day. 

Many of the cast, crew, and producers from that film are still very close. Even marriages happened because of Rolling!

That experience shaped more than a movie…it shaped my life.

Now, 17 years after its original 2009 release, Rolling is streaming on Amazon as part of a new distribution chapter that will bring it to multiple streaming platforms.

I’m incredibly grateful.

Many have asked for a link to watch it, so here it is!

If you have a chance to watch, share, or help us introduce it to someone new, it would mean the world.

Here’s to stories that keep rolling.

Here is the link to Rolling on Amazon:

Most people think this tiny pocket inside your jeans is just a design quirk.
It’s not.

It was originally made for pocket watches.
 
Later, people used it for coins.
 
Today, it mostly does… nothing.

And that’s the point.

The pocket didn’t fail.
 
It did exactly what it was designed to do.
We’re the ones who forgot why it exists.

That’s how systems quietly turn into drag.
Not because they’re broken.
 
But because their original purpose disappears and no one questions them anymore.

This happens in business all the time.
 • A weekly meeting no one can explain
 • A report everyone produces but no one uses
 • A tool the team inherited, not chose
 • A process defended with “we’ve always done it this way”

At some point, the context changed.

The system stayed.

High-performing founders don’t just optimize execution.

They re-audit intent.

They regularly ask:
 • Why was this built?
 • What problem did it originally solve?
 • Would we still design it this way today?

Because scale doesn’t collapse from bad ideas.

It collapses from forgotten ones.

If you can’t explain why something exists in one sentence, it’s already costing you.

Those extra holes on Converse sneakers aren’t decorative.
They’re optional capacity.

Yes, they help with ventilation.
That’s the obvious part.

They’re performance features designed to:
 
Lock the heel in place during lateral movement
Reduce foot slip under load
Increase stability during training

Most people never use them.

Not because they’re useless.
But because no one told them they existed.

That same pattern shows up everywhere in business.

Not in obvious ways.
In expensive, quiet ones.

Examples I see all the time:
• Calendars used for meetings: not energy design, focus blocks, or recovery
 • CRMs used as databases: not automation engines or follow-up systems
 • Cameras used on auto: while manual settings could double output quality
 • Teams hired for execution: while their strategic leverage goes untapped
 • PM tools used for tasks: not dependency mapping, risk surfacing, or clarity
 • Podcasts used for distribution: not relationship-building, deal flow, trust
 • Social media used for awareness: not audience research, message testing
 • SOPs written for compliance: not speed, delegation, or creative freedom
 • Analytics viewed as reporting: not behavioral insight or decision guidance

Here’s the truth:

Most people don’t need better tools.
They need deeper fluency.

Tool switching feels like progress because it’s visible.
Mastery feels slow because it’s internal.

But leverage lives in depth.

The people who compound fastest don’t add more.
They extract more.

They ask better questions:
- What am I only using at a surface level?
- What feature did I skip because it felt “advanced”?
- What capability would change outcomes if I actually learned it?

That’s how pros separate themselves from hobbyists.

Not by owning more gear.
 
By understanding what they already have.

Before you buy the next tool, platform, or system:

Learn the extra lace holes.

What’s one tool you already use every day that you suspect you’re under-utilizing?

🐸 Are we the frog in the AI pot...warming slowly, smiling calmly, and not realizing what’s coming?

Most big shifts don’t feel like emergencies at first.

They feel like conveniences. Efficiency. Progress.

Until one day the temperature isn’t “warm” anymore.
 
It’s… different.

And with AI... the water is heating fast.

Where the “temperature rise” really is

The credible risks aren’t killer robots.
 
They look more like this:
• Quiet job replacement, not overnight, but drip-by-drip
• Enormous power concentrated into very few companies
• Truth becoming harder to verify
• Increasing dependency → decreasing human capability
• Economic & social pressure on people who can’t adapt fast enough
• AI influencing decision-making at scale without transparency

Most people don’t notice risk as long as life seems easier
 
That’s the “warming water.”

The uncomfortable truth

AI isn’t inherently an existential threat

But misaligned incentives + rapid capability growth + global scale = real risk if we don’t take governance and alignment seriously

And hoping it turns out fine has never been a great strategy

So what do we do, practically, right now?

Here’s a simple framework I use when thinking about “future-proofing” in an AI world:

1. Awareness over denial

Don’t panic. Don’t dismiss.
Stay informed through credible sources, not headlines or hype.

2. Augment, don’t compete

Assume AI becomes a baseline tool, like calculators or the internet.
 
Ask daily:
“How does AI make my work 10–100x more effective?”

People who partner with AI will outpace those who avoid it.

3. Invest in deeply human skills

These compound in value:
• judgment
• ethics
• leadership
• creativity
• storytelling
• relationships
• taste
• emotional intelligence

AI amplifies these, it doesn’t replace them easily.

4. Own something AI can’t take

Ideally more than one of these:
• your audience
• your reputation
• your network
• your perspective
• your domain expertise

These are moats.

5. Push for responsible guardrails

Support:
• transparency
• safety research
• alignment work
• policies that protect humans
• accountability in powerful AI systems

We want progress, but with brakes, seatbelts, and airbags.

6. Build resilience

Assume change will accelerate.

Design your life & business for adaptability:
• recurring learning
• multiple income paths
• flexible identity (you are not your job title)

Antifragile beats comfortable.

The big mindset shift
The danger isn’t that AI becomes smarter than us tomorrow
The danger is we slowly hand over agency without noticing

We outsource:

thinking → decision-making → meaning.

The “frog” doesn’t die because the water gets hot.
 
It dies because it stops paying attention.

My takeaway

AI isn’t doom, it’s leverage.

But leverage amplifies everything, including our blind spots

The goal isn’t fear

It’s clear-eyed responsibility, proactive adaptation, and building the kind of society that remains human-centered even with non-human intelligence

The drawer under your oven isn’t for storage...

Most people use it for pans.
Baking sheets.
Random stuff that doesn’t fit anywhere else.

But that drawer wasn’t designed for storage.

It’s a warming drawer.

Its job is to keep food at serving temperaturewithout overcooking it.

Hidden in plain sight.
Quietly doing its job.
Completely misunderstood.

Business works the same way.

Most teams aren’t lacking resources.
 
They’re misusing them.
 • A tool that’s treated like a toy
 • A process that’s used out of habit, not intention
 • A role that’s filled, but never fully activated
 • A meeting that exists because it always has
 • A dashboard no one actually uses to decide
 • A metric that’s tracked but never acted on
 • A hire brought in for expertise, then ignored
 • A playbook that’s documented but never followed
 • A strategy deck that lives in a folder, not behavior
 • A piece of software running at 10% of its capability
 • A feedback loop that stops at “good job”
 • A calendar full of priorities that don’t move the needle
 • A leader promoted for vision, then buried in operations

Not because people are careless, but because no one ever read the manual.

The biggest gains in your business usually don’t come from adding something new.

They come from finally using what you already have the way it was designed to work.

This is what great marketing looks like...and most founders will completely miss why. 👇

Not because they’re bad marketers.

But because they’re addicted to explaining instead of revealing.

Here’s the truth:

People don’t believe claims.
 
They believe behavior.

This ad works because it doesn’t say anything.

It forces your brain to conclude the message on its own.

And when your brain completes the story…

You trust it more.

That’s persuasion at a neurological level.

Here are 7 reasons this ad outperforms 99% of marketing:

1. It externalizes the benefit

Bad marketing says:
“We’re delicious.”

Great marketing shows:
“Look what happens when this exists.”

Show the impact, not the features.

2. It creates behavioral proof

No testimonials.
No guarantees.

Just implied truth:
“If cats are climbing walls for this… it must be irresistible.”

Implied truth > stated truth.

3. It uses object-centered storytelling

You don’t see the brand talking.

You see the world reacting to the brand.

That shifts the story from:

“We are great”
to
“This changes behavior”

That’s much more powerful.

4. It builds desire through pursuit

Movement = attention.
But pursuit = desire.

When something is being chased, our brain automatically assigns it value.

Most brands talk.

Great brands make you lean toward them.

5. It collapses logic and emotion into one frame

Logic says:
 “This product must be good.”

Emotion says:
 “I want the thing everyone wants.”

When those stack, you win.

6. It removes the need for copy

If you need paragraphs to explain your value…

You don’t have clarity.

This ad is a masterclass in strategic subtraction.

The fewer words required, the stronger the idea.

7. It makes the audience do the thinking

And when people participate in the meaning…

They remember it longer.
And defend it harder.

Because now it’s their conclusion, not yours.

This isn’t just ad creativity.

It’s a lesson for anyone building a brand, podcast, or company:

Stop telling people what you do.
Start showing the world that changes when you exist.

When your work genuinely creates transformation…

You don’t need to scream.

You just need to design moments where the truth is undeniable.

Thoughts?

What cold plunging taught me about running a business
I’ve been experimenting with cold and hot therapy.

And the evidence is overwhelming:
 
Stress your body in the right way… and it gets stronger.

It turns out the same principle applies to business.

Here’s how.

1. The hardest part is getting in

Staring at cold water is worse than being in it.

Same with:
 • Shipping the first product
 • Posting the first video
 • Making the first sales call

The anxiety before action is always louder than reality.

Action quiets fear.

2. Discomfort builds capacity

Cold exposure trains your nervous system.

You learn to stay calm while it’s uncomfortable.

Business is constant discomfort:
 • Firing
 • Hiring
 • Saying no
 • Raising prices
 • Making decisions with imperfect data

Your success depends on how well you self-regulate when things get hard.

3. Adaptation happens slowly, then suddenly

The first plunge shocks your system.

By the tenth?
 
You breathe. You focus. You handle it.

Business works the same way.

At first, every problem feels like a crisis.
 
Over time, your tolerance grows.

Leaders aren’t born calm.

They train for calm.

4. Consistency beats intensity

One ice bath doesn’t change anything.
Neither does one great post.
 
Or one amazing quarter.

Small repetitions build big identities.

Do the right thing.
Do it again tomorrow.

5. Exposure reveals weak points

Cold shows you:
 • Where your breath breaks
 • Where your body tenses
 • Where you lose control

Business does too.

Pressure exposes:
 • Weak systems
 • Bad assumptions
 • Fragile culture
 • Missing processes

Pressure isn’t the problem.
Hidden fragility is.

6. Recovery matters as much as stress

Cold. Heat. Rest.
Stress + recovery = growth.

If you only run your business in “stress mode,” you burn out.

Leaders who last schedule:
 • Thinking time
 • Delegation
 • Boundaries
 • Real rest

Not because they’re soft.
Because they’re serious.

7. You never stop feeling the cold

It doesn’t get easier.
You get stronger.

Business doesn’t calm down.
 
You grow into the version of yourself who can handle it.

And that’s the game.

If you’re a founder or leader, ask yourself:

Where do I need more controlled discomfort?
 
And where do I need more intentional recovery?

Because growth doesn’t come from comfort.

It comes from learning how to stay steady in the cold.

taplio

The Battle

Chris Do

Billy Samoa Saleebey

Followers

Posts

Engagements

Likes

Performance ScoreChris Do's LinkedIn Performance

Performance ScoreBilly Samoa Saleebey's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chris Do

Billy Samoa Saleebey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Do's LinkedIn Performance

Performance ScoreBilly Samoa Saleebey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChris Do's LinkedIn Performance