I work with Brand & Marketing strategy at the level where growth, trust, and brand meet.

With 20+ years of experience building and growing brands, I help companies and leadership teams make better marketing decisions by understanding how attention, perception, and trust actually work together over time.

I don’t see brand as visuals or campaigns.
I see brand as the trust layer inside marketing.

I believe marketing only works when it’s intentional.
Attention creates awareness.
Trust creates brands.

That means:
• using attention deliberately, not desperately
• building awareness without eroding credibility
• aligning what companies say with how they behave
• making marketing decisions that hold up long after the campaign is over

I’ve been leading strategy and brand marketing for Lantmännen- northern Europes leading cooperation in Food, Agriculture, Machine, Energy and awarded #1 Sustainable Brand in Sweden. Also awarded with Signum Award for long-term Brand building. 

I also done marketing for companies like Coca-Cola, Polaroid, LIDL and Volvo to food startups, energy companies, and EU-funded innovation projects. 

www.annelihansson.com

Anneli Hansson

Most designers start with the brief. The best designers question it first.

I know what you're thinking:

"But isn't it my job to solve?"

Yes. But not alone.

The best work happens in co-creation with the client.
Ask the questions together, and you already have buy-in before the reveal.

5 questions to ask:

- What problem are we actually solving?
- Who is this for?
- What do I want them to feel, think, and do?
- How does this stand out in our category? 
- What makes it recognizable? 

These are not design questions.
They are strategy questions.

Do you often have these conversations with your clients?

--------------------------------
I'm Anneli. I help designers become brand strategists- after 20+ years of doing it myself.

#brandstrategy

I teach designers how to lead with strategy — not just deliver design. 20+ years in brand strategy. Author at TheFutur. TEDx speaker. Join my community of designers turning strategists.💚

Designers. Start asking strategy questions.

Branding is not strategy.

I made this carousel because I keep seeing the same mistake.

New logo. New colors. New fonts.
Everyone gets excited.

Six months later?
Still no clarity. Still no direction.

Because they skipped the foundation.

Swipe through to see the difference between branding and brand strategy, and why it matters more than you think.

Save this if it resonates. Share it with someone who needs to hear it.

What's your take? Do most businesses confuse the two? Do you?🩷

#brandstrategy

Branding is not strategy

Christopher Nguyen

I help UX designers go from Fuzziness to Focused (uxplaybook.org), now Freedom (backlog.design)

I went from 0 experience to Head of Design in 4 years

Then, in 2020, I quit

But, I wasn't ready to give up on UX

Working with 100s of designers, I saw most designers are in someway self taught. Thinking back to my non-linear & uncomfortable journey of:

– fired (multiple times)
– jobless with 0 savings
– broke in a foreign country
– overworked, over-titled, under-fulfilled

Somewhere in between all of that, I realised:

Most designers don’t fail because they’re untalented. They struggle because there’s no clear path in figuring out their craft, their career, and their calling. 

And most UX education is incredibly expensive, lack accessibility, and real-world practicality

I had a hypothesis

Designers craved for education that: 

1) cuts to the core
2) applies to every day scenarios
3) real examples from real experience 

So, I started an experiment in mid 2020

The results were pretty phenomenal, we grew 1400% in one year

It was clear people valued UX Playbook

That’s why I’m here—doing my part to be useful for designers dealing real constraints

3 pillars to my mission:

𝟭. 𝗖𝗿𝗮𝗳𝘁 — 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼?

Your ability to execute
Your skillstack
Your taste

Helping you:

– build real, usable skills
– understand why frameworks work
– become more self-reliant as a designer

Through stories, breakdowns, & practical plays.

𝟮. 𝗖𝗮𝗿𝗲𝗲𝗿 — 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗸𝗻𝗼𝘄𝗻 𝗳𝗼𝗿?

Great designers don’t just design well. They build leverage in/outside their orgs.

Helping you:

– earn trust
– communicate clearly
– navigate stakeholders
– create impact that’s visible

So your work doesn’t just ship, it matters.

𝟯. 𝗖𝗮𝗹𝗹𝗶𝗻𝗴 — 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝘃𝗲 𝗯𝗲𝗵𝗶𝗻𝗱?

This is the part no bootcamp talks about.

The quiet questions:

– who am I without my title?
– what does “success” actually mean to me?
– what kind of life am I building through this career?

My aim is to creates space for that reflection.

Not with answers.
But with courage.

My impact:

→ 20,000,000+ content impressions in the last 3 years
→ 500,000+ weekly newsletters & blogs read
→ 100,000+ people following my daily UX content
→ 20,000+ people downloaded my UX guides & templates
→ 1,000+ people, from 93+ countries, bought my products

If you’re a designer trying to:

– get better without ego
– grow without burning out
– build a career that is yours

You’re exactly who I help

Learn more about my FAST TRACK DESIGNER BUNDLE → https://uxplaybook.org/fast

Email: hello@uxplaybook.org
YouTube, Twitter, IG: @uxchrisnguyen

Co-Founder & CPO

I spent years figuring out my personal brand.

Today, I'm giving my blueprint away for free.

What's inside this FREE package:

— How to sell yourself concisely
— How to stay authentic (vs generic)
— How to define your unfair advantage
— How to position yourself in a 1-pager
— How to tell your unique story (concisely)
— How to answer "what's your superpower?"

BONUS: Entire step-by-step process
(including FigJam board + canvas + workshop videos)

Pitch is how I built this blueprint.
It's the only tool I'd use for this.

I can spin up a beautiful, interactive deck fast, embed workshop videos directly into slides, and share it with a link. Thanks for partnering on this!

Who’s this for:

• Designers looking for FT roles
• Freelancers looking for more work
• People looking to differentiate themselves
• Anyone job hunting

Honestly, because most people suck at selling themselves.

Same generic bios.
Same buzzwords.
Same cliches.

No call-backs.
No new clients.
No new opportunities.

This will help you fix that.

Want my blueprint deck?

1. Like
2. Repost (priority)
3. Comment "BRAND" and I'll send it to you ↓

(Don’t forget to duplicate my deck)

P.S. I recommend you spend 1-2 hours working through it (good little weekend activity)

P.P.S Try Pitch for your portfolio deck: https://lnkd.in/g5Tt67qv

#pitchpartner

Brand partnership • I help UX designers shape their Craft, Careers, and Calling.

In 4 years, I wrote 100K words on portfolios.

I turned it into 50 laws. Want them for free?

100,000 words.

That's longer than Thinking Fast and Slow.

Except instead of cognitive bias & System 2 thinking, it's me yelling about case studies & value propositions.

But I had a problem.
None of my writing was organized.

Slack threads (from 2022)
Notion pages (inside Notion pages)
Google Drive folders (I forgot existed)

I knew I had gems about portfolios in there somewhere. I just couldn't see it.

So here's what I did.

I asked Claude to search everything.

→ Miro
→ Slack
→ Figma
→ Notion
→ Google
→ Granola

All of it.

Every word I'd ever written about portfolios. Pulled, read, understood.

Then I asked it to do something crazy. Summarise everything into…

“The 50 Indisputable Laws of Portfolios”

(still working on the name lol)

• Added context from my coaching calls
• Dropped in my livestream recordings
• Included real portfolios examples

I pushed back. Refined them.

Then, still inside Claude, I generated a full deck in Gamma.

Visuals.
Structure.
Something I could share.

Not buried inside Notion. Not a 6,000 word essay.

A clean deck. Free. For you.

Want my 50 Indisputable Laws of Portfolios?

1. Like + Repost
2. Comment "GAMMA"
3. I'll send you the link

—

P.S. 4 years of writing. 100K words. One conversation. One deck. Times are WILD!

📌 Try Gamma x Claude: https://lnkd.in/g6Nht-zR

#gammapartner

taplio

The Battle

Anneli Hansson

Christopher Nguyen

Followers

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Performance ScoreAnneli Hansson's LinkedIn Performance

Performance ScoreChristopher Nguyen's LinkedIn Performance

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taplio

The Battle

Anneli Hansson

Christopher Nguyen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

Performance ScoreChristopher Nguyen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnneli Hansson's LinkedIn Performance