Brand Rebels for Good

Founder Brand Rebels for Good | Executive Coach | Speaker | LinkedIn Top Voice

Helping creative leaders master brand strategy and lead with confidence.
30 years of business, brand, and marketing leadership.

Founder and Brand Strategist

The Futur

In 2020-2023 I was was a subject matter expert in Brand strategy for The Futur Pro group- facilitating workshop and teaching. 

- 1:1 Coach The Futur
- Subject matter expert- Brand Strategy
- Brand Coach- Futur Pro Group
- Coaching calls for the Futur Pro Group every Monday.
- Co-producer Futur Euro Tour 2023

Brand Strategy Coach

Author to Brand Strategy Fundamentals. One of the best-seller courses who helped thousands of creatives learn Brand Strategy.

Author Brand Strategy Fundamentals

Foodloopz Sweden AB

Advisory Board Member

Happy Islands

Branding agency on a mission to create sustainable brands. We help companies grow brands with small environmental footprints. We offer creative dream teams to solve your creative challenges. I also teach and coach start-ups with sustainable business ideas for the EU-project Matlust. 
Example of clients we have done work for: Lantmännen. LIDL, Svenskt Sigill. Svenskt kött, Forestry Expo w/ Volvo, Caterpillar, John Deere and others. I also have been coaching and teaching around 70 start-ups during the last 7 years.

Founder & Brand Strategist

Lidl Sverige

Consultant & advisors to Director of Sustainability. Project manager for Lidl Future Initiative 2019. I day/week Feb-May, 3 days/week June-Nov

Sustainability strategist

Lantmännen

In this role I was responsible for developing the Corporate Brand Lantmännen. That included:

- Brand strategy and implementation of endorser strategy for 4 prioritizes Product brands; Kungsörnen, GoGreen, Korvbrödsbagarn, Gooh

- Brand marketing communication: TV-advertising campaigns, TV program sponsring, Advertising campaign, Digital marketing, In store marketing and campaigns

- Design strategy packaging

- Employer branding

- Retail marketing strategy

Awards: 

- # 1 Sustainable Brand Index- voted by Swedish people.
Best Sustainability brand in Sweden-
2014 and 2017 

- Signum Branding award

Brand & Marketing Manager Corporate Brand/CMO

I was responsible for the development and implementation of Lantmännen's brand and visual identity throughout the corporate organisation. 
From Brand identity manual to all touchppoints and retail. 
Part of the role is also internal advice and support within brand and design to companies and product brands within the Group, such as Axa, Go green, Gooh and Agrol.

Manager Corporate Brand Identity & Design/ CBO

Cayenne design AB

Founder, co-owne and Brand & Marketing strategist at Cayenne design. Our services:
- Brand strategy
- Brand Identity
- Marketing strategy
- Concept development

Brand Strategist and founder

Jefferson communication

Advertising agency with about 20 employees and clients like Telia, Polisförbundet och Etix fonder. I did  national campaigns for Telia and an internal web for Svenska polisförbundet (The Swedish police organisation)

Project Manager

Rikta

Strategic and tactical PR assignments at Rikta's department for market PR for B2C. The agency was one of the 90s leading PR agencies. I worked with clients like Coca-Cola, Levi's , Polaroid, Hasbro and others.

Public Relations Consultant

Spray

Darling magazine was the 90's revolt against Veckor-Revyn and other beauty magazines. drrling.se was an iconic fanzine that Spray wanted to make a magazine out of. Sales manager for the magazine for both the digital magazine and the paper magazine, where I had the budget responsibility for all advertising revenue.

Sales manager the magazine Darling

I help creative leaders and mission-driven brands turn strategy into a force for good.

I'm not putting green lipstick on a pig. 
I’m here to help you solve the real problem and lead change through bold, purpose-led branding.

I work with founders, marketing teams, and creatives who care deeply about the work they do. Whether you’re building something new or trying to shift a legacy brand, I bring structure, clarity, and courage to the process.

Together, we build brands that stand for something, and move people to act.

I’ve spent the past 20 years leading strategy for everything from global brands to food startups, energy companies, and EU-funded innovation projects. I do work from strategy to creative campaigns- all grounded in business strategy.

What I offer:

- Strategic brand consulting for companies that want to grow with purpose and make a dent in the world.

- Workshops and sprints that unlock alignment, clarity, and action

- Executive coaching for creative leaders stepping into their voice

- Team training for agencies and marketing teams who want to level up their strategic skills. 

- Keynotes and talks on brand leadership, sustainability branding, and how to go from creative order-taker to change-maker.

Who I work with:
The rebels, the rethinkers, the reimaginers.
Founders, creatives, and leaders who are done doing things the old way and ready to build brands that actually make a difference.

If that’s you, we should talk.🩷

www.annelihansson.com

Anneli Hansson

Black Friday is everywhere right now. It's the biggest short term sales moment of the year.

And yes, it can drive a lot of revenue fast. But I think this is the perfect moment to pause and ask a bigger question:
What does this do to your brand long term?

Because discounts will give you a spike. They will also train your customers to only buy when you run a sale. I see some product have a sales for 80 %. It makes me question if the product is over priced. 

And if you are not careful, you end up building a brand that depends on urgency and price instead of meaning and value.

There is nothing wrong with running a Black Friday offer.
But there is a huge difference between a strategy and a reaction.

A strategy is when your offer fits your brand story, your pricing architecture, and your long term customer relationship.
A reaction is when you drop your price simply because everyone else is doing it.

Black Friday is a good reminder that every short term decision has a long term effect.
Do your discounts strengthen your brand or weaken it? 
Do they build trust or undermine it? 
Do they align with your positioning or contradict it?
I think I know the answer. 

My course Brand Strategy Fundamentals with The Futur is on a 25 % sales with all of their products. I support that because I know we have many followers in developing countries that save money to buy during this week.

So if you run a Black Friday deal, do it with intention.
If you do not, that can also be a powerful brand choice.

Let your brand lead, not the calendar.

What are your thoughts on Black Friday?

Brand Leadership Strategist and Executive Coach | Speaker on Brand Led Marketing and Purpose Driven Growth | Advisor to Creative and Marketing Leaders

 Brand vs sales

People like to buy.
They don’t like to be sold to.

And they are way smarter than we give them credit for.

Most people create content as if their audience can't smell the sales pitch from miles away.  
But content is not advertising.

Today our Brand Rebels for Good community starts our 30 day content challenge.🥳
It is not about likes or perfection.
It is about voice, visibility and courage.

Everyone who posts for 30 days wins a one-on-one coaching session with me.
Value 750 euro.

Swipe the carousel to see the why and what behind the challenge.

Let's begin my dear Rebels! 🥳

#brandrebelsforgood

Speaker on Human Branding in Today’s AI Driven World | Brand Strategist | Creative Leadership Coach

Content is branding

Freelance

Free discovery Call, Lets discuss your business and i provide a streamlined tailored fit virtual assistant service for your business.

Virtual Administrative Assistant

World Literacy Foundation

- Diligently monitor and systematically respond to all incoming communications, including comments, inbox messages, and direct messages, received.

- Contribute to the strategic planning of upcoming social media activities to optimize engagement metrics.

- Actively participate in a shared digital document environment, contributing to the organization and tracking of social media activities and communications.

- Ensure timely, accurate, and brand-aligned responses, maintaining a positive and informative online presence.

Community Engagement Manager

United Nations Volunteers

Volunteer

KEDI HEALTHCARE

- customer education/relationship building
-Product awareness and team management 
-Facebook ad management

Customer Service Representative

Virtual Assistant to business owners | Admin task, Social media support, repetitive task, off your hands.

Hello, there. 
Nice to meet you, I am Daniel.


I believe you started your business because you wanted freedom.
Freedom to work on your time, do what you love, and actually enjoy some rest.

But Now ?
You're carrying the whole load.
You're working harder and longer, yet it still feels like there's no end in sight.
And honestly? 
That's exhausting.

But doing everything doesn't mean you're winning.
Sometimes, it just means you're stressed.

When you try to handle everything:

- You lose time for the things (and people) that matter most.
- You feel stuck, even while working nonstop.
- You burn out before you even reach your goals.

There's another way.

Here's what I learned:
Growing a business isn't about doing everything.
It's about focusing on the "important" tasks and letting go of the rest.

Think about this:

- What's really helping my business grow?
- What's taking my time but giving me nothing back?

And I've walked this same path.
After burning out completely in my own business, I now help 6 figure business owners build Virtual Admin systems that boost productivity by 30% and save 25+ hours weekly.

And here's the thing?
You don't just change your business.

You also save yourself.

Ready to stop managing every detail and start leading your vision ?

Send a DM now and Fix it.

Sanutu Daniel

Do you link delegation to hitting revenue targets?

"I'll get help when I reach $251k." 
Then $401k. 
Then $500k. 
Then 1 million.

The goalpost keeps moving because revenue feels easier to track than your actual capacity.

I saw this repeatedly in parts of the nonprofit sector.Each success added layers of coordination, reporting, and tracking. The same few people handled it all.

The mission was always clear. 
The structure supporting it rarely was.
Programs grew faster than the systems behind them. 

The cost wasn't just exhaustion. 
It was losing momentum.
Progress looked strong from the outside. Inside, the capacity to sustain it was disappearing.

When growth compounds, complexity does too:
- More impact needs more coordination.
- More coordination creates more tasks.
- More tasks pull you deeper into maintenance instead of leadership.

The organizations that kept expanding built leverage early. 
- Through documentation. 
- Delegated ownership. 
- Systems that let impact grow without constant hands-on management.
_________________________________
Let's build stronger operations:
Operations System Design: smooth backend systems that keep your business healthy.

Executive Virtual Support: clear your focus for strategy, clients, and building.

Scale Without Burnout: get back 23+ hours weekly and grow.

You close deals. I close the rest | Virtual assistant for founders ready to delegate operations to focus on deals.

Sanutu Daniel talks about Delegating to a VA and it's benefits to soloprenuers, coaches and founders.
"I'll delegate when I hit $200k ."Then it's $350k.Then $500k.Then a million.

The goalpost keeps moving because you are using revenue as an excuse.

Here is what actually happens at every milestone:
- More revenue means more complexity.
- More complexity means more tasks.
- More tasks means you are even more buried than before.

Your competitors aren't waiting for bigger numbers:
They delegated at $100k and scaled faster because of it
They are building million dollar businesses with your revenue using half your hours.

The milestone logic is backwards:
Delegation doesn't come after growth,
delegation creates the growth.

You are blocking your own scale by waiting

Here's the actual cost right now:
Every week you wait is another week of stunted revenue.
Every task you hold is another strategic opportunity you miss.
Every hour doing grunt work is another hour your competition pulls ahead

“I’ll delegate when things slow down.”


 “I don’t have time to explain how to do things.”

That’s not capacity talking, that’s busyness acting as a shield.

The busy trap works perfectly:
 - Too busy to delegate.
 - Not delegating keeps you busy.
 - Being busy justifies not delegating.
  Repeat until burnout.

When I worked on operational design for a fitness industry project, I saw this pattern everywhere.
- Founders doing admin at midnight.
- Trainers handling logistics between sessions.
 Everyone waiting for “when it gets calm.”
But it never did.

The ones who created breathing room didn’t wait.

They delegated the repetitive work early,
documented simple processes, and bought back their focus.

They didn’t just grow faster, they sustained it.

Here is the real paradox:
1. Busyness doesn’t delay delegation; it demands it.
 2. Training once beats doing it forever.
 3. The return shows in weeks, not years.

And the cost of staying busy?
 - Health, because your pace is unsustainable
- Relationships, because you never clock out
- Growth, because you have hit capacity

Stop waiting for slow.
Pick your most repeated task and hand them off.
Start there.



image source - London School of management education 

_________________________________
Happy new month. Four weeks left in 2025.

Are still doing work you should've delegated six months ago?. 
That's the actual Problem.

Send me a Dm before January let's build stronger operations:

smooth backend systems that keep your business healthy.

clear your focus for strategy, clients, and building.

get back 23+ hours weekly and grow.

London School of management discus delegating.

The Concept of Delegation
Delegation involves entrusting work, responsibility and authority by a leader or a head of a team to a subordinate in the bid to hold the accountability of the outcome of the performance. This implies assigning a level of decision making autonomy and encourages performance of a given task to achieve a desirable outcome. Delegation is also an important function in every organization and in the educational setting. Delegation enables management to make the best use of their time and skills as well as ensuring that staff and subordinates are assisted in their growth and development whilst building trust and confidence as well as increasing the amount of expected work to be completed 

taplio

The Battle

Anneli Hansson

Sanutu Daniel

Followers

Posts

Engagements

Likes

Performance ScoreAnneli Hansson's LinkedIn Performance

Performance ScoreSanutu Daniel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anneli Hansson

Sanutu Daniel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

Performance ScoreSanutu Daniel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnneli Hansson's LinkedIn Performance