Brand Rebels for Good

Founder Brand Rebels for Good | Executive Coach | Speaker | LinkedIn Top Voice

Helping creative leaders master brand strategy and lead with confidence.
30 years of business, brand, and marketing leadership.

Founder and Brand Strategist

The Futur

In 2020-2023 I was was a subject matter expert in Brand strategy for The Futur Pro group- facilitating workshop and teaching. 

- 1:1 Coach The Futur
- Subject matter expert- Brand Strategy
- Brand Coach- Futur Pro Group
- Coaching calls for the Futur Pro Group every Monday.
- Co-producer Futur Euro Tour 2023

Brand Strategy Coach

Author to Brand Strategy Fundamentals. One of the best-seller courses who helped thousands of creatives learn Brand Strategy.

Author Brand Strategy Fundamentals

Foodloopz Sweden AB

Advisory Board Member

Happy Islands

Branding agency on a mission to create sustainable brands. We help companies grow brands with small environmental footprints. We offer creative dream teams to solve your creative challenges. I also teach and coach start-ups with sustainable business ideas for the EU-project Matlust. 
Example of clients we have done work for: Lantmännen. LIDL, Svenskt Sigill. Svenskt kött, Forestry Expo w/ Volvo, Caterpillar, John Deere and others. I also have been coaching and teaching around 70 start-ups during the last 7 years.

Founder & Brand Strategist

Lidl Sverige

Consultant & advisors to Director of Sustainability. Project manager for Lidl Future Initiative 2019. I day/week Feb-May, 3 days/week June-Nov

Sustainability strategist

Lantmännen

In this role I was responsible for developing the Corporate Brand Lantmännen. That included:

- Brand strategy and implementation of endorser strategy for 4 prioritizes Product brands; Kungsörnen, GoGreen, Korvbrödsbagarn, Gooh

- Brand marketing communication: TV-advertising campaigns, TV program sponsring, Advertising campaign, Digital marketing, In store marketing and campaigns

- Design strategy packaging

- Employer branding

- Retail marketing strategy

Awards: 

- # 1 Sustainable Brand Index- voted by Swedish people.
Best Sustainability brand in Sweden-
2014 and 2017 

- Signum Branding award

Brand & Marketing Manager Corporate Brand/CMO

I was responsible for the development and implementation of Lantmännen's brand and visual identity throughout the corporate organisation. 
From Brand identity manual to all touchppoints and retail. 
Part of the role is also internal advice and support within brand and design to companies and product brands within the Group, such as Axa, Go green, Gooh and Agrol.

Manager Corporate Brand Identity & Design/ CBO

Cayenne design AB

Founder, co-owne and Brand & Marketing strategist at Cayenne design. Our services:
- Brand strategy
- Brand Identity
- Marketing strategy
- Concept development

Brand Strategist and founder

Jefferson communication

Advertising agency with about 20 employees and clients like Telia, Polisförbundet och Etix fonder. I did  national campaigns for Telia and an internal web for Svenska polisförbundet (The Swedish police organisation)

Project Manager

Rikta

Strategic and tactical PR assignments at Rikta's department for market PR for B2C. The agency was one of the 90s leading PR agencies. I worked with clients like Coca-Cola, Levi's , Polaroid, Hasbro and others.

Public Relations Consultant

Spray

Darling magazine was the 90's revolt against Veckor-Revyn and other beauty magazines. drrling.se was an iconic fanzine that Spray wanted to make a magazine out of. Sales manager for the magazine for both the digital magazine and the paper magazine, where I had the budget responsibility for all advertising revenue.

Sales manager the magazine Darling

I help creative leaders and mission-driven brands turn strategy into a force for good.

I'm not putting green lipstick on a pig. 
I’m here to help you solve the real problem and lead change through bold, purpose-led branding.

I work with founders, marketing teams, and creatives who care deeply about the work they do. Whether you’re building something new or trying to shift a legacy brand, I bring structure, clarity, and courage to the process.

Together, we build brands that stand for something, and move people to act.

I’ve spent the past 20 years leading strategy for everything from global brands to food startups, energy companies, and EU-funded innovation projects. I do work from strategy to creative campaigns- all grounded in business strategy.

What I offer:

- Strategic brand consulting for companies that want to grow with purpose and make a dent in the world.

- Workshops and sprints that unlock alignment, clarity, and action

- Executive coaching for creative leaders stepping into their voice

- Team training for agencies and marketing teams who want to level up their strategic skills. 

- Keynotes and talks on brand leadership, sustainability branding, and how to go from creative order-taker to change-maker.

Who I work with:
The rebels, the rethinkers, the reimaginers.
Founders, creatives, and leaders who are done doing things the old way and ready to build brands that actually make a difference.

If that’s you, we should talk.🩷

www.annelihansson.com

Anneli Hansson

Black Friday is everywhere right now. It's the biggest short term sales moment of the year.

And yes, it can drive a lot of revenue fast. But I think this is the perfect moment to pause and ask a bigger question:
What does this do to your brand long term?

Because discounts will give you a spike. They will also train your customers to only buy when you run a sale. I see some product have a sales for 80 %. It makes me question if the product is over priced. 

And if you are not careful, you end up building a brand that depends on urgency and price instead of meaning and value.

There is nothing wrong with running a Black Friday offer.
But there is a huge difference between a strategy and a reaction.

A strategy is when your offer fits your brand story, your pricing architecture, and your long term customer relationship.
A reaction is when you drop your price simply because everyone else is doing it.

Black Friday is a good reminder that every short term decision has a long term effect.
Do your discounts strengthen your brand or weaken it? 
Do they build trust or undermine it? 
Do they align with your positioning or contradict it?
I think I know the answer. 

My course Brand Strategy Fundamentals with The Futur is on a 25 % sales with all of their products. I support that because I know we have many followers in developing countries that save money to buy during this week.

So if you run a Black Friday deal, do it with intention.
If you do not, that can also be a powerful brand choice.

Let your brand lead, not the calendar.

What are your thoughts on Black Friday?

Brand Leadership Strategist and Executive Coach | Speaker on Brand Led Marketing and Purpose Driven Growth | Advisor to Creative and Marketing Leaders

 Brand vs sales

People like to buy.
They don’t like to be sold to.

And they are way smarter than we give them credit for.

Most people create content as if their audience can't smell the sales pitch from miles away.  
But content is not advertising.

Today our Brand Rebels for Good community starts our 30 day content challenge.🥳
It is not about likes or perfection.
It is about voice, visibility and courage.

Everyone who posts for 30 days wins a one-on-one coaching session with me.
Value 750 euro.

Swipe the carousel to see the why and what behind the challenge.

Let's begin my dear Rebels! 🥳

#brandrebelsforgood

Speaker on Human Branding in Today’s AI Driven World | Brand Strategist | Creative Leadership Coach

Content is branding

BEYOND Leadership

www.sanitapukite.com

Empowering human-centered leadership to create transformative change for individuals, teams, and organizations

Professional speaking, leadership program delivery, and workshop facilitation. 

Leadership development focused on building emotional intelligence, resilience, and capacity to lead change to achieve optimal performance. 

Transition coaching 1:1. Leadership coaching.

Leadership Coach | Speaker | Facilitator | Founder

7A Leadership

7A Leadership platform enables sustainable high-performance team development on individual and collective levels within organizations and educational institutions worldwide.

Chief Executive Officer

Johnson & Johnson

Extended responsibility to drive digital transformation, developing a digital customer engagement strategy for EMEA ETHICON.
Advocated for the adoption of digital tools in local business plans, supporting the EMEA ETHICON Leadership team.

EMEA Omnichannel Lead, ETHICON

Strategy & Business Growth.
- Led the launch of a flagship brand and developed digital customer
engagement strategies across EMEA.
- Launched omnichannel campaigns, resulting in a 35% awareness increase
among healthcare professionals.

Team Leadership.
- Led a 15-member cross-functional team to drive market expansion and
compliance across EMEA markets, delivering 240% revenue growth.

EMEA Platform Lead, Ethicon Energy

Talent development assignment  with focus on digital marketing.

EMEA Sr. Product Manager, Bladder & FGFR IBVT, Janssen Pharmaceuticals

Cross-functional leadership: 
 - Led cross-functional teams across global and country markets, R&D, and supply chain, gaining 16% market share within the first year of a new product launch.

Launch & Market Strategy: 
 - Delivered 30% revenue growth through refined positioning and segmentation, reversing multi-year declines.

2019: Maternity leave

EMEA Senior Marketing Manager, Ethicon Energy

Coaching & Team Development: 
 - Developed and coached a newly formed marketing team, driving organizational change and establishing marketing planning processes.

Marketing Manager, ETHICON

Regional Leadership: Executed a business plan across 17 countries, developed targeted training and marketing strategies, and reversed 3-year declines.

CEE Marketing Manager, Ethicon Endo

Product Manager, Ethicon Energy

Business Development Manager, Ethicon Energy

Product Specialist, Ethicon- Endo Surgery

Balsts Real Estate

Balsts Real Estate was among the largest, family-owned,  real estate companies operating in the Latvian market. 
 - Developed and delivered sales training programs for 40 employees, enhancing team performance in one of Latvia's largest real estate companies.
 - Served as a strategic advisor to the CEO of a family-owned business, contributing to HR functions and being part of the executive leadership team.

People Development Manager

The Southwestern Company

This experience provided me with a foundation for my sales and marketing career. Learned the importance of focus, language, targeting, attitude, discipline, and resilience. Gained grain understanding on "customer" focus, the importance of preparation as well as basic sales techniques.

Sales Organizational Leader/Sales representative

I meet senior leaders and professionals every day who are overwhelmed by constant change in fast-paced, complex environments.

Many are disconnected from their sense of purpose, seeking ways to make a bigger impact, or struggling to balance high-pressure demands and their well-being.

✨As an executive leadership coach, I help leaders unlock their potential by deepening their connection to themselves and others, gaining clarity, building confidence, and taking decisive action to turn uncertainty into a source of growth and greater impact. 

Drawing on over 20 years of global leadership experience, including senior roles at Johnson & Johnson, CEO advisory and managing cultural diversity across 55+ countries, I bring a deep understanding of the challenges faced by leaders navigating complexity. 

🎓 My approach blends strategic insight, academic rigor, professional experience and deep empathy. My professional qualifications include an Executive MBA and coaching certification from INSEAD, as well as certifications in emotional intelligence, adaptive leadership, and executive courses from Harvard Kennedy and Columbia Business Schools. This unique combination equips me to guide leaders through the most challenging life and career transitions.

I create a trusted space for genuine connection and transformative growth, enabling leaders to align vision with action, lead authentically, and achieve sustainable success - while prioritizing well-being.

✅ My clients gain clarity, actionable strategies, and the confidence to lead themselves and their teams with purpose and lasting impact.

🤝 How can we work together? 

For Individuals:
↳ Leadership & navigating transitions coaching
↳ Defining and communicating your unique identity, voice and leadership brand

For Organisations: 
↳ Executive coaching and leadership workshops on EQ, resilience, leading self, leading change, and human-centered leadership.  
↳ Professional speaking engagements

In 2021, I crafted a 10-year vision to create a portfolio career. Today, I am an executive leadership coach, speaker, strategic communications advisor and workshop facilitator. 


📩 hello@sanitapukite.com
Instagram: @sanitapukite_official
Website: www.sanitapukite.com
Youtube: @sanitapukite

☕DM to connect and start a conversation.

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The Battle

Anneli Hansson

Sanita Pukite

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The Battle

Anneli Hansson

Sanita Pukite

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

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