Brand Rebels for Good

Founder Brand Rebels for Good | Executive Coach | Speaker | LinkedIn Top Voice

Helping creative leaders master brand strategy and lead with confidence.
30 years of business, brand, and marketing leadership.

Founder and Brand Strategist

The Futur

In 2020-2023 I was was a subject matter expert in Brand strategy for The Futur Pro group- facilitating workshop and teaching. 

- 1:1 Coach The Futur
- Subject matter expert- Brand Strategy
- Brand Coach- Futur Pro Group
- Coaching calls for the Futur Pro Group every Monday.
- Co-producer Futur Euro Tour 2023

Brand Strategy Coach

Author to Brand Strategy Fundamentals. One of the best-seller courses who helped thousands of creatives learn Brand Strategy.

Author Brand Strategy Fundamentals

Foodloopz Sweden AB

Advisory Board Member

Happy Islands

Branding agency on a mission to create sustainable brands. We help companies grow brands with small environmental footprints. We offer creative dream teams to solve your creative challenges. I also teach and coach start-ups with sustainable business ideas for the EU-project Matlust. 
Example of clients we have done work for: Lantmännen. LIDL, Svenskt Sigill. Svenskt kött, Forestry Expo w/ Volvo, Caterpillar, John Deere and others. I also have been coaching and teaching around 70 start-ups during the last 7 years.

Founder & Brand Strategist

Lidl Sverige

Consultant & advisors to Director of Sustainability. Project manager for Lidl Future Initiative 2019. I day/week Feb-May, 3 days/week June-Nov

Sustainability strategist

Lantmännen

In this role I was responsible for developing the Corporate Brand Lantmännen. That included:

- Brand strategy and implementation of endorser strategy for 4 prioritizes Product brands; Kungsörnen, GoGreen, Korvbrödsbagarn, Gooh

- Brand marketing communication: TV-advertising campaigns, TV program sponsring, Advertising campaign, Digital marketing, In store marketing and campaigns

- Design strategy packaging

- Employer branding

- Retail marketing strategy

Awards: 

- # 1 Sustainable Brand Index- voted by Swedish people.
Best Sustainability brand in Sweden-
2014 and 2017 

- Signum Branding award

Brand & Marketing Manager Corporate Brand/CMO

I was responsible for the development and implementation of Lantmännen's brand and visual identity throughout the corporate organisation. 
From Brand identity manual to all touchppoints and retail. 
Part of the role is also internal advice and support within brand and design to companies and product brands within the Group, such as Axa, Go green, Gooh and Agrol.

Manager Corporate Brand Identity & Design/ CBO

Cayenne design AB

Founder, co-owne and Brand & Marketing strategist at Cayenne design. Our services:
- Brand strategy
- Brand Identity
- Marketing strategy
- Concept development

Brand Strategist and founder

Jefferson communication

Advertising agency with about 20 employees and clients like Telia, Polisförbundet och Etix fonder. I did  national campaigns for Telia and an internal web for Svenska polisförbundet (The Swedish police organisation)

Project Manager

Rikta

Strategic and tactical PR assignments at Rikta's department for market PR for B2C. The agency was one of the 90s leading PR agencies. I worked with clients like Coca-Cola, Levi's , Polaroid, Hasbro and others.

Public Relations Consultant

Spray

Darling magazine was the 90's revolt against Veckor-Revyn and other beauty magazines. drrling.se was an iconic fanzine that Spray wanted to make a magazine out of. Sales manager for the magazine for both the digital magazine and the paper magazine, where I had the budget responsibility for all advertising revenue.

Sales manager the magazine Darling

I help creative leaders and mission-driven brands turn strategy into a force for good.

I'm not putting green lipstick on a pig. 
I’m here to help you solve the real problem and lead change through bold, purpose-led branding.

I work with founders, marketing teams, and creatives who care deeply about the work they do. Whether you’re building something new or trying to shift a legacy brand, I bring structure, clarity, and courage to the process.

Together, we build brands that stand for something, and move people to act.

I’ve spent the past 20 years leading strategy for everything from global brands to food startups, energy companies, and EU-funded innovation projects. I do work from strategy to creative campaigns- all grounded in business strategy.

What I offer:

- Strategic brand consulting for companies that want to grow with purpose and make a dent in the world.

- Workshops and sprints that unlock alignment, clarity, and action

- Executive coaching for creative leaders stepping into their voice

- Team training for agencies and marketing teams who want to level up their strategic skills. 

- Keynotes and talks on brand leadership, sustainability branding, and how to go from creative order-taker to change-maker.

Who I work with:
The rebels, the rethinkers, the reimaginers.
Founders, creatives, and leaders who are done doing things the old way and ready to build brands that actually make a difference.

If that’s you, we should talk.🩷

www.annelihansson.com

Anneli Hansson

Black Friday is everywhere right now. It's the biggest short term sales moment of the year.

And yes, it can drive a lot of revenue fast. But I think this is the perfect moment to pause and ask a bigger question:
What does this do to your brand long term?

Because discounts will give you a spike. They will also train your customers to only buy when you run a sale. I see some product have a sales for 80 %. It makes me question if the product is over priced. 

And if you are not careful, you end up building a brand that depends on urgency and price instead of meaning and value.

There is nothing wrong with running a Black Friday offer.
But there is a huge difference between a strategy and a reaction.

A strategy is when your offer fits your brand story, your pricing architecture, and your long term customer relationship.
A reaction is when you drop your price simply because everyone else is doing it.

Black Friday is a good reminder that every short term decision has a long term effect.
Do your discounts strengthen your brand or weaken it? 
Do they build trust or undermine it? 
Do they align with your positioning or contradict it?
I think I know the answer. 

My course Brand Strategy Fundamentals with The Futur is on a 25 % sales with all of their products. I support that because I know we have many followers in developing countries that save money to buy during this week.

So if you run a Black Friday deal, do it with intention.
If you do not, that can also be a powerful brand choice.

Let your brand lead, not the calendar.

What are your thoughts on Black Friday?

Brand Leadership Strategist and Executive Coach | Speaker on Brand Led Marketing and Purpose Driven Growth | Advisor to Creative and Marketing Leaders

 Brand vs sales

People like to buy.
They don’t like to be sold to.

And they are way smarter than we give them credit for.

Most people create content as if their audience can't smell the sales pitch from miles away.  
But content is not advertising.

Today our Brand Rebels for Good community starts our 30 day content challenge.🥳
It is not about likes or perfection.
It is about voice, visibility and courage.

Everyone who posts for 30 days wins a one-on-one coaching session with me.
Value 750 euro.

Swipe the carousel to see the why and what behind the challenge.

Let's begin my dear Rebels! 🥳

#brandrebelsforgood

Speaker on Human Branding in Today’s AI Driven World | Brand Strategist | Creative Leadership Coach

Content is branding

Ritwik A.

Syncupp

Syncupp is like the Iron Man Suit of Digital Businesses, an AI-powered Super App that frees digital businesses from operational burdens so that they can just focus on growth.

As a Co-Founder & CEO I work on the following:
- Meta & Google Ads
- 1:1, 1:Many, Direct Sales
- UI/UX
- Product Managment
- CRO 
- Email Marketing & Newletters
- Ops

Co-Founder

SURGE LION MEDIA

We have generated over $50 Million in revenue for D2C Brands, SAAS & Web3. Work on the following:
- Performance Marketing
- Creative Strategy & Consultation
- CRO & Growth Hacking
- Retention Strategy: Whatsapp, SMS & Email

Founder

The Investor Co.

As the Fractional CMO of TIC, I was overseeing the following:
- Performance Marketing
- Sales Strategy
- Funnel Optimization
- Hiring & Ops

Chief Marketing Officer

Ajna Capital

As Head of Marketing at Ajna Capital a Web3/Crypto Investment Firm was overseeing the following vertials:
- Social Media Managment 
- KOL Outreach & Managment
- Strategic Partnerships
- Growth Hacking

Head of Marketing

HLTH.network

Growth Hacker for HLTH. 
A move-to-earn space of the likes of Stepn. The main roles-
1. Growth Hacks and Marketing & Advertising strategies to grow the company
2. Product Management for the app. UI/UX etc.
3. Handing and curating of ideas for the Social Media Handles
4. Managing teams for various parts of the organization

Growth Hacker

Bodycure.com

Worked on Digital Marketing and Growth Hacking the E-commerce store. The main task was to grow and increase the number of site visitors, improve the website, increase the number of Sales.

Digital Marketing Specialist | Ecommerce Brand

Co-Founder of Syncupp - A Superapp for Digital Businesses | $40 Million D2C Sales | Growth Hacker & Paid Media Expert - Ecom, SAAS, Web3 | Join the FREE Community 👇

Hey! I am Ritwik Ahlawat, the CEO of @Syncupp

What is Syncupp?

In a few words: 

Syncupp is an all-in-one "truly" consolidated platform built for team management. 

From chats, tasks, meetings, proposals, invoices, and agreements to team and client management.

Everything is beautifully curated in one single dashboard. Save time from juggling between multiple apps.

Here is the link to the website: syncupp.com

If you want to know in detail my story and the origin of Syncupp, read ahead!

→ I have been an agency owner for the past 5 years.
→ I have worked with over 150+ clients and consulted multiple firms.
→ I have clocked over $50 million for diverse brands across diverse niches.
→ I have even tried my hand at dropshipping, affiliate marketing, trading, and whatnot. 

And what I realized after years of experience as an agency owner of over 10+ teammates is that,

As we grew as an agency, the toughest job in the entire world was not:

→ Finalizing our niche
→ Getting our clients, or
→ Building our portfolio

It was:

→ Setting up our systems
→ Managing our team, &
→ Having an overview of everything 

And that's when the idea of Syncupp was born.

I wanted to have a platform where all my and my team's daily operations could be consolidated and that's exactly what I built!

If you have any queries, about anything at all,

Hit me with a DM ;)

A Growth Hacking Agency.

Ecom & SaaS

We took a brand from ₹75L/month to ₹8Cr/month in revenue.

Valuation post-Series A?
₹250+ Cr.

Another one?
From zero to ₹100 Cr in revenue — and again, over ₹250 Cr in valuation.

Here’s the secret:

→ 1. Patience.
This wasn’t overnight.
This was 20 months of relentless execution.
Every month was mapped in advance — budgets, channels, targets, and team allocation.

→ 2. Team structure.
We don’t run solo freelancer setups.
We run systems.
→ Senior & Junior media buyers in a buddy system
→ Dedicated creative strategists
→ CRO experts
→ Retention marketers
→ Designers
We build brands from every angle, not just run ads.

→ 3. Multi-channel scaling.
You’re stuck at ₹30–50L/month?
It’s because you rely on just one channel.
→ We run ads across Meta, Google, Snapchat, TikTok
→ Test static, video, carousels
→ Create landing page variations
→ Build full-stack retention campaigns
→ Integrate marketplaces + quick commerce
Quick commerce alone gave us a 10X ROI at scale — because we were present everywhere buyers searched.

→ 4. Relentless testing.
Regional ads.
25+ offer & pricing variations.
500–600 creatives tested every single month.
International audience experiments.
Quick commerce ads.
No theory. Only data.

→ 5. Extreme selectivity.
We only work with 5 brands a month.
→ 7-day onboarding process
→ Founders-only access
→ Custom welcome gift
→ Built only for long-term operators who actually want scale

Put all of this together — and you don’t just grow.
You explode.

Even if you're burning money right now, this structure will optimize and scale it.

If you're not operating like this — you're playing the wrong game.

Ritwik Ahlawat

$15 Million {120 Crores} @ 4.5X ROI → D2C Brands → Last 6 months | Growth Hacker & Founder → Surge Lion Media | Syncupp | Funnelfyre | DM "SCALE" 📥

D2C / Ecommerce Founder? Don’t skip this post.

What if you could generate 100s of videos in one day for your brand —
→ Without sending products to influencers
→ Without worrying about their face, tone, or aesthetic
→ And for less than ₹1,000 per video

Sounds crazy?
It’s not.

What if AI could now help you:
→ Write high-converting landing page code like the top 1% of brands
→ Predict the exact time a user is most active on WhatsApp
→ Send personalized messages at scale based on product interest & buying behavior

All of this is real.
And if your agency isn’t using this?
You’re already behind.

→ You're still waiting weeks for content
→ You're leaking revenue from poor landing pages
→ You have zero predictable recurring revenue

I'm Ritwik Ahlawat, founder of Surge Lion Media, an AI-led growth hacking agency.

We’ve scaled D2C brands to ₹5–₹10Cr/month in revenue and driven over ₹200Cr+ in valuation.

And I’ll tell you this —

You will not scale in 2025 with outdated systems.

This is the new game:
→ AI-powered content
→ Performance landing pages
→ Predictive retention
→ Multi-channel personalization

You want to play at the top?
You need to operate like the top.

Any questions — send me a DM.

90% of D2C brands fail in the first 120 days.

Of the 10% that survive?
70% fail within the first year.

So if you’re wondering how to save your brand — pay attention.

Our team has helped generate over ₹500 Cr+ in valuation
And ₹150–₹200 Cr+ in revenue for D2C brands.

We’ve seen what works.
And we’ve seen why most brands collapse.

Here’s the hard truth:

If you’re stuck at ₹30–50L/month in sales and not seeing profits —
It’s not your Meta targeting.
It’s not the UGC.

It’s because your approach is too narrow.

You’re running a one-channel business in a multi-channel world.

What actually works?

→ Meta, Google, Snapchat, TikTok ads — not just one
→ Creative testing across carousels, statics, videos
→ Landing page + website optimization
→ Retention marketing to extract more from every customer
→ Marketplaces + quick commerce (Zepto, Blinkit, Amazon)

That’s how you patch the leaks.

That’s how you take the same ad spend and drive 30–60% higher ROAS — just by fixing backend systems and expanding front-end reach.

We don’t just run ads.

We operate the brand from every angle:

→ One unified team
→ One strategy
→ One communication loop

That’s how our brands win — while others keep guessing why their revenue is stuck.

In today’s fast-paced, well-funded D2C ecosystem —
The only way to survive is to go 360° or go home.

taplio

The Battle

Anneli Hansson

Ritwik A.

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The Battle

Anneli Hansson

Ritwik A.

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

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