Brand Rebels for Good

Founder Brand Rebels for Good | Executive Coach | Speaker | LinkedIn Top Voice

Helping creative leaders master brand strategy and lead with confidence.
30 years of business, brand, and marketing leadership.

Founder and Brand Strategist

The Futur

In 2020-2023 I was was a subject matter expert in Brand strategy for The Futur Pro group- facilitating workshop and teaching. 

- 1:1 Coach The Futur
- Subject matter expert- Brand Strategy
- Brand Coach- Futur Pro Group
- Coaching calls for the Futur Pro Group every Monday.
- Co-producer Futur Euro Tour 2023

Brand Strategy Coach

Author to Brand Strategy Fundamentals. One of the best-seller courses who helped thousands of creatives learn Brand Strategy.

Author Brand Strategy Fundamentals

Foodloopz Sweden AB

Advisory Board Member

Happy Islands

Branding agency on a mission to create sustainable brands. We help companies grow brands with small environmental footprints. We offer creative dream teams to solve your creative challenges. I also teach and coach start-ups with sustainable business ideas for the EU-project Matlust. 
Example of clients we have done work for: Lantmännen. LIDL, Svenskt Sigill. Svenskt kött, Forestry Expo w/ Volvo, Caterpillar, John Deere and others. I also have been coaching and teaching around 70 start-ups during the last 7 years.

Founder & Brand Strategist

Lidl Sverige

Consultant & advisors to Director of Sustainability. Project manager for Lidl Future Initiative 2019. I day/week Feb-May, 3 days/week June-Nov

Sustainability strategist

Lantmännen

In this role I was responsible for developing the Corporate Brand Lantmännen. That included:

- Brand strategy and implementation of endorser strategy for 4 prioritizes Product brands; Kungsörnen, GoGreen, Korvbrödsbagarn, Gooh

- Brand marketing communication: TV-advertising campaigns, TV program sponsring, Advertising campaign, Digital marketing, In store marketing and campaigns

- Design strategy packaging

- Employer branding

- Retail marketing strategy

Awards: 

- # 1 Sustainable Brand Index- voted by Swedish people.
Best Sustainability brand in Sweden-
2014 and 2017 

- Signum Branding award

Brand & Marketing Manager Corporate Brand/CMO

I was responsible for the development and implementation of Lantmännen's brand and visual identity throughout the corporate organisation. 
From Brand identity manual to all touchppoints and retail. 
Part of the role is also internal advice and support within brand and design to companies and product brands within the Group, such as Axa, Go green, Gooh and Agrol.

Manager Corporate Brand Identity & Design/ CBO

Cayenne design AB

Founder, co-owne and Brand & Marketing strategist at Cayenne design. Our services:
- Brand strategy
- Brand Identity
- Marketing strategy
- Concept development

Brand Strategist and founder

Jefferson communication

Advertising agency with about 20 employees and clients like Telia, Polisförbundet och Etix fonder. I did  national campaigns for Telia and an internal web for Svenska polisförbundet (The Swedish police organisation)

Project Manager

Rikta

Strategic and tactical PR assignments at Rikta's department for market PR for B2C. The agency was one of the 90s leading PR agencies. I worked with clients like Coca-Cola, Levi's , Polaroid, Hasbro and others.

Public Relations Consultant

Spray

Darling magazine was the 90's revolt against Veckor-Revyn and other beauty magazines. drrling.se was an iconic fanzine that Spray wanted to make a magazine out of. Sales manager for the magazine for both the digital magazine and the paper magazine, where I had the budget responsibility for all advertising revenue.

Sales manager the magazine Darling

I help creative leaders and mission-driven brands turn strategy into a force for good.

I'm not putting green lipstick on a pig. 
I’m here to help you solve the real problem and lead change through bold, purpose-led branding.

I work with founders, marketing teams, and creatives who care deeply about the work they do. Whether you’re building something new or trying to shift a legacy brand, I bring structure, clarity, and courage to the process.

Together, we build brands that stand for something, and move people to act.

I’ve spent the past 20 years leading strategy for everything from global brands to food startups, energy companies, and EU-funded innovation projects. I do work from strategy to creative campaigns- all grounded in business strategy.

What I offer:

- Strategic brand consulting for companies that want to grow with purpose and make a dent in the world.

- Workshops and sprints that unlock alignment, clarity, and action

- Executive coaching for creative leaders stepping into their voice

- Team training for agencies and marketing teams who want to level up their strategic skills. 

- Keynotes and talks on brand leadership, sustainability branding, and how to go from creative order-taker to change-maker.

Who I work with:
The rebels, the rethinkers, the reimaginers.
Founders, creatives, and leaders who are done doing things the old way and ready to build brands that actually make a difference.

If that’s you, we should talk.🩷

www.annelihansson.com

Anneli Hansson

Black Friday is everywhere right now. It's the biggest short term sales moment of the year.

And yes, it can drive a lot of revenue fast. But I think this is the perfect moment to pause and ask a bigger question:
What does this do to your brand long term?

Because discounts will give you a spike. They will also train your customers to only buy when you run a sale. I see some product have a sales for 80 %. It makes me question if the product is over priced. 

And if you are not careful, you end up building a brand that depends on urgency and price instead of meaning and value.

There is nothing wrong with running a Black Friday offer.
But there is a huge difference between a strategy and a reaction.

A strategy is when your offer fits your brand story, your pricing architecture, and your long term customer relationship.
A reaction is when you drop your price simply because everyone else is doing it.

Black Friday is a good reminder that every short term decision has a long term effect.
Do your discounts strengthen your brand or weaken it? 
Do they build trust or undermine it? 
Do they align with your positioning or contradict it?
I think I know the answer. 

My course Brand Strategy Fundamentals with The Futur is on a 25 % sales with all of their products. I support that because I know we have many followers in developing countries that save money to buy during this week.

So if you run a Black Friday deal, do it with intention.
If you do not, that can also be a powerful brand choice.

Let your brand lead, not the calendar.

What are your thoughts on Black Friday?

Brand Leadership Strategist and Executive Coach | Speaker on Brand Led Marketing and Purpose Driven Growth | Advisor to Creative and Marketing Leaders

 Brand vs sales

People like to buy.
They don’t like to be sold to.

And they are way smarter than we give them credit for.

Most people create content as if their audience can't smell the sales pitch from miles away.  
But content is not advertising.

Today our Brand Rebels for Good community starts our 30 day content challenge.🥳
It is not about likes or perfection.
It is about voice, visibility and courage.

Everyone who posts for 30 days wins a one-on-one coaching session with me.
Value 750 euro.

Swipe the carousel to see the why and what behind the challenge.

Let's begin my dear Rebels! 🥳

#brandrebelsforgood

Speaker on Human Branding in Today’s AI Driven World | Brand Strategist | Creative Leadership Coach

Content is branding

Denma Digital Consulting™

•   Provided technical support to clients, troubleshooting website issues and ensuring optimal performance. 

•  Collaborated closely with clients to understand their needs and implement effective web solutions.

 •   Leveraged HTML, CSS, and JavaScript to create responsive website designs. 

•  Conducted keyword research and SEO analysis, increasing website traffic by 20% through targeted 
optimization.

•  Managed a team of SEO specialists to execute successful SEO campaigns, resulting in a 15% increase 
in organic search rankings. 

•  Conducted in-depth data analysis to optimize website performance and user experience.
 
•  Communicated effectively with cross-functional teams to optimize marketing efforts. 

•  Managed and coordinated marketing campaigns to achieve business objectives.

Website Designer & Search Engine Optimization (SEO) Manager 

•	Designed and developed dynamic websites that merge aesthetics with functionality.

•	Expertise in HTML, CSS, JavaScript, and responsive design for superior user experiences.

•	Collaborated closely with clients to translate their unique visions into captivating web solutions.

•	Creative Content Producer for Marketing

Website Designer

APA Insurance Limited

•	I Optimized network configuration and troubleshooting, reducing downtime by 30% and improving productivity by 20% for cabled and wireless networks. 

•	I Delivered exceptional global end-user support, achieving 95% customer satisfaction by efficiently resolving Outlook configuration, password, computer skills, printer, and connectivity issues. 

•	Implemented proactive monitoring to mitigate risks, minimize disruptions, and ensure a seamless user experience, safeguarding business operations.

•	Led team of 3 business analysts in automating process flows with Excel Macros, resulting in weekly time savings of 8+ hours. 

•	Reduced incidents by 20%, improved system availability by 15%, and achieved a 95% success rate for deployments and upgrades. 

•	I Supported experienced technicians and engineers in daily tasks: backups, anti-virus, and network upgrades, optimizing operations, and enhancing system security. 

•	I Successfully resolved 95% of level 2 tech support tickets, minimizing escalations to level 3 support engineers and ensuring efficient issue resolution. 

•      Freelancing on Fiver part-time after work which helped me learn how to deal with clients and learn some new digital skills with helped me serve my clients with those skills like video editing.

•	Assisted company staff and clients with technology-related issues.

•	Set up profiles, emails, and issued access passes for new employees, and assisted with password-related issues. 

•	Troubleshot systems and applications, and handled customer technical support cases.

•	Conducted security checks on all systems.

Information Technology Specialist/IT SUPPORT ENGINEER

Meta Facebook

Freelancer at Facebook

Kenya Airports Authority

• I Supported a team in diagnosing and resolving faults, with occasional complex investigations, ensuring efficient user assistance and satisfaction by 90% within 5 months.

• Proactively resolved computer system issues (Windows XP, 7-11), achieving 90% first-time resolution and enhancing productivity with peripheral equipment installation and troubleshooting. 

• Consistently delivered exceptional onsite IT support, handling an average of 30 to 50 daily calls, resulting in timely issue resolution and minimized downtime for end-users.

Technical Support Engineer

I help business owners, coaches and creators attract quality clients with web design + ghostwriting.

𝐅𝐮𝐞𝐥 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 𝐰𝐢𝐭𝐡 𝐃𝐞𝐧𝐦𝐚 𝐃𝐢𝐠𝐢𝐭𝐚𝐥: 𝐘𝐨𝐮𝐫 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭

Are you on the lookout for a dedicated professional to supercharge your business's growth? Look no further! 

I'm Denma, and I specialize in delivering outstanding results through my expertise in Facebook Ads, Google Ads, Twitter Ads, Linkedin Ads, and performance marketing.

𝐖𝐡𝐲 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞?

📈 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: My approach to lead generation is comprehensive. I integrate Facebook Ads, Google Ads, SEO, content marketing, and conversion rate optimization to maximize results across channels, ensuring sustained growth and increased ROI.

📊 𝐏𝐫𝐨𝐯𝐞𝐧 𝐓𝐫𝐚𝐜𝐤 𝐑𝐞𝐜𝐨𝐫𝐝: Throughout my career, I've delivered exceptional results for clients across diverse industries. Leveraging Facebook Ads, Google Ads, and performance marketing techniques, I've achieved substantial increases in lead generation, revenue growth, and overall business success.

🚀 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐌𝐚𝐬𝐭𝐞𝐫𝐲: I harness the power of Facebook Ads to precisely reach your target audience. Through expertly crafted ad campaigns, refined audience segmentation, and advanced retargeting strategies, I not only engage prospects but also drive conversions, propelling your business forward.

💡 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: I am highly analytical, employing advanced data analysis and A/B testing to drive continuous improvement. By monitoring key performance indicators, tracking conversions, and analyzing campaign data, I optimize campaigns to increase efficiency, conversion rates, and overall success.

🔍 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: With proficiency in Google Ads, covering search, display, and remarketing campaigns, I ensure maximum visibility and drive targeted traffic to your websites and landing pages. Through meticulous keyword research, persuasive ad copy, and continuous optimization, I generate high-quality leads and elevate your brand presence.


If you're in search of a versatile professional – a Digital Marketing Expert, Designer, Lead Generation Specialist, and Performance Marketing Expert all in one... 

𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭! Together, we can craft impactful campaigns, optimize your marketing efforts, and drive your business's growth.

Reach out today, and let's explore how I can contribute to your success through strategic lead generation and performance marketing initiatives.

taplio

The Battle

Anneli Hansson

Denma ✍️

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taplio

The Battle

Anneli Hansson

Denma ✍️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnneli Hansson's LinkedIn Performance