Brand Rebels for Good

Founder Brand Rebels for Good | Executive Coach | Speaker | LinkedIn Top Voice

Helping creative leaders master brand strategy and lead with confidence.
30 years of business, brand, and marketing leadership.

Founder and Brand Strategist

The Futur

In 2020-2023 I was was a subject matter expert in Brand strategy for The Futur Pro group- facilitating workshop and teaching. 

- 1:1 Coach The Futur
- Subject matter expert- Brand Strategy
- Brand Coach- Futur Pro Group
- Coaching calls for the Futur Pro Group every Monday.
- Co-producer Futur Euro Tour 2023

Brand Strategy Coach

Author to Brand Strategy Fundamentals. One of the best-seller courses who helped thousands of creatives learn Brand Strategy.

Author Brand Strategy Fundamentals

Foodloopz Sweden AB

Advisory Board Member

Happy Islands

Branding agency on a mission to create sustainable brands. We help companies grow brands with small environmental footprints. We offer creative dream teams to solve your creative challenges. I also teach and coach start-ups with sustainable business ideas for the EU-project Matlust. 
Example of clients we have done work for: Lantmännen. LIDL, Svenskt Sigill. Svenskt kött, Forestry Expo w/ Volvo, Caterpillar, John Deere and others. I also have been coaching and teaching around 70 start-ups during the last 7 years.

Founder & Brand Strategist

Lidl Sverige

Consultant & advisors to Director of Sustainability. Project manager for Lidl Future Initiative 2019. I day/week Feb-May, 3 days/week June-Nov

Sustainability strategist

Lantmännen

In this role I was responsible for developing the Corporate Brand Lantmännen. That included:

- Brand strategy and implementation of endorser strategy for 4 prioritizes Product brands; Kungsörnen, GoGreen, Korvbrödsbagarn, Gooh

- Brand marketing communication: TV-advertising campaigns, TV program sponsring, Advertising campaign, Digital marketing, In store marketing and campaigns

- Design strategy packaging

- Employer branding

- Retail marketing strategy

Awards: 

- # 1 Sustainable Brand Index- voted by Swedish people.
Best Sustainability brand in Sweden-
2014 and 2017 

- Signum Branding award

Brand & Marketing Manager Corporate Brand/CMO

I was responsible for the development and implementation of Lantmännen's brand and visual identity throughout the corporate organisation. 
From Brand identity manual to all touchppoints and retail. 
Part of the role is also internal advice and support within brand and design to companies and product brands within the Group, such as Axa, Go green, Gooh and Agrol.

Manager Corporate Brand Identity & Design/ CBO

Cayenne design AB

Founder, co-owne and Brand & Marketing strategist at Cayenne design. Our services:
- Brand strategy
- Brand Identity
- Marketing strategy
- Concept development

Brand Strategist and founder

Jefferson communication

Advertising agency with about 20 employees and clients like Telia, Polisförbundet och Etix fonder. I did  national campaigns for Telia and an internal web for Svenska polisförbundet (The Swedish police organisation)

Project Manager

Rikta

Strategic and tactical PR assignments at Rikta's department for market PR for B2C. The agency was one of the 90s leading PR agencies. I worked with clients like Coca-Cola, Levi's , Polaroid, Hasbro and others.

Public Relations Consultant

Spray

Darling magazine was the 90's revolt against Veckor-Revyn and other beauty magazines. drrling.se was an iconic fanzine that Spray wanted to make a magazine out of. Sales manager for the magazine for both the digital magazine and the paper magazine, where I had the budget responsibility for all advertising revenue.

Sales manager the magazine Darling

I help creative leaders and mission-driven brands turn strategy into a force for good.

I'm not putting green lipstick on a pig. 
I’m here to help you solve the real problem and lead change through bold, purpose-led branding.

I work with founders, marketing teams, and creatives who care deeply about the work they do. Whether you’re building something new or trying to shift a legacy brand, I bring structure, clarity, and courage to the process.

Together, we build brands that stand for something, and move people to act.

I’ve spent the past 20 years leading strategy for everything from global brands to food startups, energy companies, and EU-funded innovation projects. I do work from strategy to creative campaigns- all grounded in business strategy.

What I offer:

- Strategic brand consulting for companies that want to grow with purpose and make a dent in the world.

- Workshops and sprints that unlock alignment, clarity, and action

- Executive coaching for creative leaders stepping into their voice

- Team training for agencies and marketing teams who want to level up their strategic skills. 

- Keynotes and talks on brand leadership, sustainability branding, and how to go from creative order-taker to change-maker.

Who I work with:
The rebels, the rethinkers, the reimaginers.
Founders, creatives, and leaders who are done doing things the old way and ready to build brands that actually make a difference.

If that’s you, we should talk.🩷

www.annelihansson.com

Anneli Hansson

Black Friday is everywhere right now. It's the biggest short term sales moment of the year.

And yes, it can drive a lot of revenue fast. But I think this is the perfect moment to pause and ask a bigger question:
What does this do to your brand long term?

Because discounts will give you a spike. They will also train your customers to only buy when you run a sale. I see some product have a sales for 80 %. It makes me question if the product is over priced. 

And if you are not careful, you end up building a brand that depends on urgency and price instead of meaning and value.

There is nothing wrong with running a Black Friday offer.
But there is a huge difference between a strategy and a reaction.

A strategy is when your offer fits your brand story, your pricing architecture, and your long term customer relationship.
A reaction is when you drop your price simply because everyone else is doing it.

Black Friday is a good reminder that every short term decision has a long term effect.
Do your discounts strengthen your brand or weaken it? 
Do they build trust or undermine it? 
Do they align with your positioning or contradict it?
I think I know the answer. 

My course Brand Strategy Fundamentals with The Futur is on a 25 % sales with all of their products. I support that because I know we have many followers in developing countries that save money to buy during this week.

So if you run a Black Friday deal, do it with intention.
If you do not, that can also be a powerful brand choice.

Let your brand lead, not the calendar.

What are your thoughts on Black Friday?

Brand Leadership Strategist and Executive Coach | Speaker on Brand Led Marketing and Purpose Driven Growth | Advisor to Creative and Marketing Leaders

 Brand vs sales

People like to buy.
They don’t like to be sold to.

And they are way smarter than we give them credit for.

Most people create content as if their audience can't smell the sales pitch from miles away.  
But content is not advertising.

Today our Brand Rebels for Good community starts our 30 day content challenge.🥳
It is not about likes or perfection.
It is about voice, visibility and courage.

Everyone who posts for 30 days wins a one-on-one coaching session with me.
Value 750 euro.

Swipe the carousel to see the why and what behind the challenge.

Let's begin my dear Rebels! 🥳

#brandrebelsforgood

Speaker on Human Branding in Today’s AI Driven World | Brand Strategist | Creative Leadership Coach

Content is branding

Poppy Content Studio

I help women entrepreneurs and creatives:
– Clarify and communicate their personal brand
– Build content strategies for Instagram, LinkedIn & Substack
– Show up consistently with smart, story-led posts
– Delegate their content with confidence — from writing to full management

andibitay.com
instagram.com/poppycontentstudio

Founder, Social Media Strategist & Content Manager

Pedig készen állsz

Kisvállalkozóknak, szakértőknek, coachoknak segítek online kiteljesedni, vonzó tartalmat készíteni, ami megszólítja az ideális ügyfeleket. 

Fő területeim: 
- Instagram és LinkedIn stratégia
- Substack, hírlevél, blog
- történetmesélés
- személyes márkaépítés

Hogyan tudunk együtt dolgozni? 
- 60 perces tanácsadás
- Ötletből Terv 4 hetes egyéni program
- workshopok, előadások

Kövess az Instagramon is: https://www.instagram.com/pedig_keszen_allsz/

Founder 🇭🇺 Content and Personal Brand Consultant

Social Media Manager

Kacatmentes Otthon

I launched Kacatmentes Otthon as a side project focused on minimalism and environmental awareness. What started as a passion project quickly evolved into a recognized platform, gaining a loyal following and exceeding my expectations.

- Content Creation: Developed engaging blog posts and podcast episodes that educate and inspire audiences on sustainable living and minimalism.
- Business Development: Created and marketed digital products, including ebooks and workshops, to provide valuable resources for my community and generate revenue.
- Brand Collaborations: Established partnerships with brands and individuals dedicated to sustainability, enhancing the platform's influence and reach.
- Recognition: Featured in various publications, showcasing my commitment to environmental awareness and thought leadership in the niche.

Founder |  Blogger and Podcaster

Social Daily

Head Of Social Media, Editor In Chief

ACG - Advanced Communication Group

Senior Social Media Manager

SocialTimes

Social Media Manager, Online Journalist

RTL Magyarország

TV editor and reporter

PR Assistant

More than a decade ago, I started blogging anonymously. It didn’t take long to realize that hiding wasn’t the way forward. If I wanted my words to resonate, I had to show up fully. Share the real story. Put my name on it.

Since then, I’ve built a blog that once made someone say:
"As little girls, you were one of the bloggers we all wanted to be like."

Along the way, I also built a career as a social media manager, working across industries and platforms. I’ve seen the content world from the inside — as a creator, strategist, freelancer, and consultant.

Over the past 15 years, I’ve gone from corporate leader to freelance mother, from invisible creator to personal brand.
Now, I run my own business helping women entrepreneurs in Hungary refine their message, create authentic content, and build social presence that actually feels good.

And with Poppy Content Studio, I’ve made another dream real — working with international clients on storytelling-led, human-centered social media content that stands out in the scroll.

What I Do:
🧠 Social Media Strategy & Consulting
Tailored 1:1 sessions and content plans that align with your values, voice, and vision.

📲 Instagram & LinkedIn Profile Audits
Let’s make sure your first impression reflects who you are.

📱 VIP Social Media Management
Not just posting — I build and manage your content with strategy, storytelling, and structure. From planning to execution, I handle the details so you can focus on the big picture (or just breathe). Perfect for brands who want a partner, not just a task-taker.

✍️ LinkedIn Ghostwriting
I write authentic posts that sound like you, so you can grow your presence and influence without doing it all alone.

🎯 Ongoing Consulting & Content Support
Regular check-ins to help you stay consistent, inspired, and strategic as you grow.

Want to work together?
Whether you're reinventing your personal brand, growing your business online, or just tired of overthinking every post, I'm here to help.

📩 Send me a DM or email andi@andibitay.com
Let’s turn your ideas into a content presence that’s true to you, and actually works.

Warmly,
Andi

Andi Bitay

There was a time when I was embarrassed to say this out loud:
My superpower is that I inspire people.

It felt... well... nothing serious.

But inspiration IS something real. It's what makes someone rethink their day. Try something new in their business. Take a leap that felt too big before.

This year, I learned to embrace who I actually am. 

I show up in my content with what I do, what I see, what I learn. And readers tell me they feel inspired by it.

They go try the thing they've been putting off. And then they message me about it :)

So yes, inspiring people is real work.

We learn from each other. We inspire, motivate, teach, lead. This is what makes our work days meaningful.

If you think what you do inspires others, but it feels "too small", reconsider that. You can create real change just by being yourself.

PS. More stories like this in my weekly letters - details in the comments

Substack Content Strategist | Helping you find your voice, your rhythm, and a way of building that doesn’t burn you out | 4k+ read my newsletter on thoughtful growth ↓

taplio

The Battle

Anneli Hansson

Andi Bitay

Followers

Posts

Engagements

Likes

Performance ScoreAnneli Hansson's LinkedIn Performance

Performance ScoreAndi Bitay's LinkedIn Performance

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taplio

The Battle

Anneli Hansson

Andi Bitay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

Performance ScoreAndi Bitay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnneli Hansson's LinkedIn Performance