Watt Utilities

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End-to-End Account Management

We manage every aspect of your energy portfolio, so you don’t have to. From setup and
renewals to portfolio transfers, negotiations, and dispute resolution, you’ll have direct
access to a dedicated Energy Manager, no call centres, no hassle.

Expertise You Can Trust

Gain access to an extensive network of energy specialists and suppliers. Whether you’re
navigating complex energy challenges or looking for tailored advice, our expert partners
connect you with the right solutions fast.

Unique Technology That Works for You

Our proprietary Watt’s Mine portal, developed in-house, puts the power of data in your
hands.  It offers AI-driven bill validation to identify and flag overcharges, along with a suite
of tools designed to simplify and optimise your energy management.

Committed to a Cleaner Future

We’re passionate about sustainability, supporting businesses in transitioning to smarter,
cleaner energy through responsible procurement, renewable solutions, and partnerships
prioritising environmental and operational performance.

Proven Results at Scale

With over 11,000 commercial sites under management, our strategies are shaped by real
world outcomes. We deliver procurement solutions backed by performance data and a
track record of success across diverse industries.

Director

Titan Vine

Our most popular service 

- Digital marketing with a special focus on content production & distribution

Or most unique service

- You are an executive with an idea burning a hole in your head but ...

- You can't quit your job because you big financial commitments (mortgage / kids in a top school)

- We will build a rapid product prototype and launch it

- Be honest, this is the only way your dream will ever become reality

Contact Us Now

Mondo Ventures

Mondo Ventures has 2 parts: 

1. A Services Business has built over 450 digital products and had the first release live in production, at Web-scale, co-created with customers in under 20 days.

2. A Venture Studio: We partner with business owners like you. You have done the hard-yards & created a big opportunity. We bring investment, expertise & energy to help you make your vision for your business a reality. 

We took our last firm from idea to IPO in 5 years. Now we’d like to help you.

Founder (Sold - Nov 2023) 

IAG is Australian & New Zealand’s largest insurer. It is a $15Bn business

I was Head of Product for the Innovation group.

We set up:

1. the Firemark Innovation Lab
2. an Accelerator Program within the Lab
3. IAG Ventures, a strategic Corporate Venture Capital (CVC)

I filled several roles during my time at IAG:

- Establishing the Firemark Innovation Labs 

- Establishing a $50m/yr Accelerator Program

- Building the Design Of Experiments (DOE) capability

- Writing the innovation strategy for the $2Bn B2B Division

- Defining the company’s Product Strategy for “Mobility”, “Shelter” and “Work” (adjacencies to home, vehicle and business insurance)

- Developing to the Group’s AI Strategy and Roadmap

- Coaching venture teams in growth marketing

- Leading teams that created 2 ventures that are expected to to do 9-figures in revenue

Head of Product

3wks

(3wks was acquired by ASX:TGO in March 2018)

I work with the senior executive of 3wks to help shape marketing strategy, product strategy & form commercial partnerships.

Board Member - Business growth, marketing & innovation (acquired by ASX:TGO - Mar 2018) 

Working with awesome innovative minds to disrupt outdated enterprise practices and to help $1Bn+ businesses get to value faster.

My teams delivered 2 projects: An e-commerce solution for a new medical technology product & a cloud backed native app used to control a first-of-its-kind fibre optic testing instrument.

Head of Commercial &  Innovation (acquired by ASX:TGO - Mar 2018) 

News Corp Australia

My role was commercial & technical development of a Membership & E-Commerce business. 

𝗞𝗲𝘆 𝗼𝘂𝘁𝗰𝗼𝗺𝗲: 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗻𝗼𝘄 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝘀 <$𝟭𝟱𝟬𝗠+/𝘆𝗿

News Corp is one of the World’s largest media businesses. It is an extremely diverse federation of businesses with major newspapers, 100s of magazine brands, broadcast interests and major classified assets in RealEstate, Cars & Careers.

I was hired to lead Strategy & Delivery for the Membership Commerce Division. My role was to steward the Product Roadmap for a program of work in the order of $100M.

Major Projects

- Business case & architecture for replacement of the Membership CRM

- Procurement for the whole of enterprise identity management platform

- Establishment of the group’s innovation capability, News Foundry

- Commercial and technical architecture for the paywall product

- The paywall product is served to 20m people in Australia. It has 1m paid Members & turns over $150M+/yr

Program Director - Commercial & Digital Technology - Membership & E-Commerce

Needy Children and Orphans Foundation

Whilst travelling in Mwendo, Uganda, the "Mwendo Needy Children and Orphans Project" [MNCOP] was found to be recieving no support from any agency [government or philanthropic]. 

I founded the Needy Children and Orphans Foundation [NCOF] with intent to provide support to the 100 orphans and 400 needy children in need nutrition, clothing, shelter and education. 

NCOF is being registered as a legal entity [expected completion end Mar 08] and will first provide a web presence and e-donation facility to MNCOP.

The nominated board lead by myself is now working to establish the NCOF organisational, operating models and core values. Activities in progress include stakeholder analysis, market analysis and major organisational liaison.

Strategic policy currently under consideration includes investment, sustainability, fund raising, volunteer engagement, marketing, PR, communication, community engagement, benefit distribution, anti-corruption and institutional lobbying.

Founder / Principal

SMS Management & Technology

Projects:

Transport Management Centre (TMC)

The client was asking for a strategy to renew legacy core systems technology in order to eliminate technology support risks. The business was in a highly fluid state and had recently taken on significant additional responsibility. The ICT strategy and business architecture work allowed the client to make evidence based investment decisions and to establish a clear and shared understanding of the scope of the projects, the benefits that it will deliver and identify additional benefits that were expected but that needed to be programmed into other projects within the strategic project portfolio.

(Core Systems Strategy – Business Architecture)	
	
Australian Securities and Investments Commission (ASIC) 

In a high-tempo environment the IT Operations Director needed support in developing business cases to guide investment decisions within a broad set of strategic ICT programs. The programs ranged from immediate problem solving to strategic transformation & innovation initiatives.
	
Roads and Traffic Authority 

Program Manager for a strategic information management program. This program included a data warehouse project for a major government department. This initiative includes 2 technology transformation work streams: a data warehouse component using IBMs Infosphere suite of technologies with Cognos reporting and a GIS web service development initiative involving data format translations and identity enrichment between coordinate, linear reference and geocoded spatial information.
	
Choice (Consumer advocate)

Principal Enterprise Architect for a major digital business transformation program. A business based on subscription and membership needed to move an online, transactional business model and to use cloud technologies. My role was to shape out the overall business and enterprise architectures and to propose a way to innovate in customer life-cycle management and digital marketing.

Principal - Business Transformation & Enterprise Architecture (Acquired by ASG Group 2017) 

Queensland Government Chief Information Office

𝗞𝗲𝘆 𝗼𝘂𝘁𝗰𝗼𝗺𝗲: 𝗦𝗮𝘃𝗶𝗻𝗴𝘀 𝗼𝗳 𝗼𝘃𝗲𝗿 $𝟭𝟱𝟬𝗠 / 𝘆𝗿

Developed the Queensland Government Enterprise Architecture (QGEA) Framework, a pioneering approach to managing the $5.5Bn ICT asset portfolio of the Queensland Government.

Provided expert advice and mentoring to over 20 government departments and their senior executive on using the QGEA and our evidence-based planning methods for strategic ICT planning and developing EA capability maturity. This provided comprehensive guidance for cost reduction, strategic transformation and digital innovation programs across the sector and is estimated to have saved more than $150M.

Led the planning to integrate information architecture across the sector. The government did not have a good handle of its portfolio of information assets or how to integrate them and I was asked to coordinate the information architecture managers from across the sector to develop a strategy that would enable the government’s Right To Information reforms (like GIPPA in NSW). 

Represented the Queensland Government, The Department of Premier & Cabinet and the Treasury on all COAG programs with a technology & innovation component.

Manager, Strategic Policy and Enterprise Architecture 

Working in the Program Management Office, primarily focussed on development of portfolio, program and project management accross agency. Focus is on ICT governance but recently begun to include major scientific, construction, infrastructure and business programs &amp; projects. 

Also lead the implementation of Enterprise Architecture for the business.

Manage $75M application portfolio for NRW and oversee the project assurance activities for NRW. Provide advice and review for key projects, documentation, technical plans and project governance. Currently working on the development of a project assurance framwework and developing a complementary software QA framework to guide, streamline and integrate software intensive projects.

Leading establishment of an Enterprise Architecture at NRW as De facto Enterprise Architect. This integrates with whole-of-government ICT strategy while contextualised for the special nature of NRW which leads QLD's spatial community and so has a huge usage of GIS systems and so a v. challenging need for quality metadata regimes.

Principal - ICT Planning & Enterprise Architecture Program

University of New South Wales

Graduated the Masters Science [Information Technology] with Distinction

Postgraduate [Masters]

Tech moves fast. Follow me to keep up.

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Our Business Principles:

Compassion and Care: For each other and for our customers. 

Collaborate and Partner: Be helpful, share generously, think win-win.

Clear Purpose, Clear Mission: One team. One Focus.

Adapt: Success in a dynamic market comes from adaptation.

Empowerment & Autonomy: Own your work, make decisions, feel trusted.

Operational Discipline: Keep it simple, deliver reliably, scale smart.

Data Driven: Use data to guide decisions.

Mastery and Progress: Get better every day, be proud of your growth.

Psychological Safety: Speak up, take risks, trust each other.

Fun and Energy: Bring your spark, have some fun, enjoy the ride.

Continuous Learning: Keep improving, stay curious, grow skills and systems. Celebrate wins.

Communication: Be humble, honest, kind, clear and brief.

Ethics and Integrity: Do the right thing. Always. Avoid gossip.

Accountable & Dependable: Deliver what you promised, every time. If you don’t get it right, own it.
 
𝗠𝘆 𝗟𝗶𝗳𝗲 𝗚𝗼𝗮𝗹

Make 10 million people's lives better.

𝗠𝘆 𝗡𝗼𝗿𝘁𝗵 𝗦𝘁𝗮𝗿𝘀

Be an awesome dad. Be grateful. Have fun.

𝗧𝗵𝗶𝗻𝗴𝘀 𝗜’𝘃𝗲 𝗕𝗲𝗲𝗻 𝗣𝗮𝗿𝘁 𝗢𝗳

1. Former Head of Product for a $15BN ASX top 20 firm

2. Launched three 9-figure ventures inside $1Bn+ enterprises

3. Saved over $1Bn in IT costs for a Government client

4. Founding team of 3wks (Acquired March 2018 as part of an IPO)

5. Founding team of Mondo Ventures (Sold 2023)

6. Develop the Group Innovation & Ecosystems Strategy for a $2Bn+ B2B ASX leader

7. Establish Firemark Labs, Australia's leading Fintech & Insuretech lab

8. Had a lot of fun working with a bunch of amazing, talented people.

Good to meet you. :-)

⚡️ Alex Freeman

ProducePay

Product lead for the Grower/Shipper/Packer segment. 

Working to position the company to transition to off-balance sheet lending, become more of a farmer-first payment processor and underwriting platform, this allows us to increase the money available to reduce the cost of capital for farmers by diversifying our lending sources.

Staff Product Manager

The Problem: ProducePay had a compelling offer but was perceived as unreliable and consistently missed customer expectations on value delivery.

In a Hybrid PM x Design role, I was chartered to lead a team of PM's and designers for a 0-1 end-to-end AgTech payment platform build that drove 100% automation of outbound wires and granular financial reporting calculations around harvest GMV, resulting in a 5x transaction capacity growth without increasing operational expenditures. 

Led a team of designers in delivering the underlying enterprise workflows and tooling to start the daily transition of the operations teams to work natively on the platform. 

This increased capacity resulted in an improved customer experience, which led to the enhanced brand perception of being more reliable (as measured by sales and customer success call sentiment) and a solid platform foundation to continuously improve the customer experience of those products. 

The interaction and service design enhanced back office workflows, a combination of buy-and-build technologies, and enabled the current headcount to do up to 400% more fulfillment work than in a typical workday in 2023 by automating or augmenting tedious and repeatable tasks. We eliminated any risk of creating customer-facing, differentiated experiences because we had the safety net of our operations employees to help with any unhappy path scenarios.

I'm professionally proficient in Spanish and had the amazing opportunity to go on-site in Mexico and Peru to visit customers' farms and conduct customer research.

Staff Product Designer

The Way of Product: A Podcast For Product Teams

Host 

Homie

Homie had a cannibalization problem: An incoherent customer experience caused by agents disconnecting customers from the platform because they couldn't do their jobs internally. It was a significant service design issue. 

I had a broader charter to streamline transaction experience between home buyers, sellers, and their agents, covering every phase from offer creation to closing. Harmonizing digital and service touchpoints. 

It led to creating a complete vertically integrated service design of different internal and external digital experiences to prevent disintermediation from our operations employees and enrich the experience for our customers on-platform with concierge-level functionality. 

Additionally, we launched a tool for non-homie buyer agents to submit offers on Homie listings. As a result, 100% of offers on Homie listings are now stored on the platform, saving our internal listing agents an entire day of manual data entry each week.

Having that offer data then allowed us to release a customer-facing offer comparison tool alone, which resulted in a 22% week-over-week growth in seller platform usage and improved customer satisfaction scores from 3 to 8 out of 10 after launch. The time saved with these digital experiences erased any agent disintermediation efforts because we could help them do their jobs and provide customer value at the same time.

Senior Product Designer

Progressive Leasing

Hybrid PM x Design Role for a big 0-1 project. With the charter to solve for ‘Prog Apply,’ a consolidated lease application experience, integrating 20+ legacy systems into one unified microservice. 

When released, it enabled customers to submit a lease application just once, offered omnichannel flexibility, and reduced their time-to-task by an average of 7+ minutes on subsequent logins.

Led customer discovery trips to Houston and Los Angeles, gathering valuable customer insights into how our products were being used and putting into question our current theory for the product strategy. 

Based on my findings, these insights directly influenced the VP of Product to restructure the product team topology. This is when I started to get interested in Product Managment work.

Revamped a key stage in our application process, reducing exit rates from 42.86% to 10.19%. This enhanced user experience boosted application submissions by 32.67% and increased funnel conversions by 3.9%. In context, last year we approved 2,912,066 applications, with each approved application valued at $942.

Identified a design flaw in our application causing a 37% forced exit rate. By redesigning the experience, we reduced this drop-off to just 5%, a 32% lift in applications, resulting in an estimated forecasted revenue opportunity of $75 million. 

Collaborated with major brands including Best Buy, Lowes, Big Lots, GameStop, Overstock, and Wayfair to integrate Progressive Leasing as a payment option on their e-commerce platforms.

Product Designer

FamilySearch

CadenD Interactive LLC

Collaborated with Cotopaxi to address a user experience issue in their Questival event app. Identified a surge in customer support queries leading up to events. To counteract this, we implemented an onboarding experience that successfully reduced customer support inquiries by 60%.

Boosted the readership of a digital publication by 500% through designing experience campaigns viewed by 54,000 individuals. This led to a 300% surge in digital ad sales.

Crafted websites, mobile apps, and web apps for small businesses and startups. My designs drove increased traffic to existing platforms and provided businesses with clarity and momentum for their digital objectives.

Product Design Freelancer

My definition of a great product is this: it has free word-of-mouth marketing from customers telling their friends and coworkers about it. 

If a product offering isn’t selling itself, it isn’t great—yet. 

My approach in any role is to craft a product that generates fandom. Fans can't help but share what they love, so every release is a brand exercise for me.

I have a Bachelor's in Human-Computer Interaction Design and have dedicated my career to ensuring that computers communicate intuitively with humans. 

My podcast on product development is one of the longest-running in the industry. 

I started it in college and interviewed guests from product management, design, marketing, engineering, and business leaders to learn how to excel at product development. 

You can follow on Spotify, Apple Podcasts, and YouTube when you type "The Way of Product" in the search bar. Or use the link below :)

Follow the work at wayofproduct.com

taplio

The Battle

⚡️ Alex Freeman

Caden Damiano

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