Alexander J Brooks

Helping speakers, coaches, training and consulting companies to book calls and close clients from LinkedIn.

My clients get results like the following:

• Brandon, CEO of a training company, found 7 new clients and collected $28k in 12 weeks.

• Sean, a career coach, went from no responses to 24 calls booked in 8 weeks.

• Nick, an executive coach, closed a $10k client within his first month.

If you’d like to learn how I’ve gotten these results, just click the link below which says, “How I Help My Clients”.

Owner & Founder

Warm Leads Today

Built the company's framework for starting warm LinkedIn conversations with ideal prospects.

Clients I helped:

• Coaches
• Training Companies
• Software Sales Reps
• IT Consulting Firms
• Construction / Builders

Grew the company from 4 to 20 clients and led the Client Success team which managed those accounts.

Co-Founder & Head of Client Success

World Financial Group (WFG)

Designed and sold financial products for families, professionals, and business owners. Led training and education for new business partners, clients, and potential clients.

Associate

CHEK Institute

Designed & implemented holistic training plans to help clients lose weight, move better, recover from and prevent future injury.

Notable results include:

• Helping a client lose 40 pounds and reach his goal weight from his 20s.
• Helping a sedentary professional restore function and gain strength in his knee.
• Helping a comedian maintain activity levels while traveling, and improve posture and core strength.
• Helping a student learn the fundamentals of diet & movement in order to lose weight and manage depression symptoms.

Holistic Lifestyle Coach

Carnegie Mellon University

Trained students & faculty privately, as well as teaching university fitness classes. Specialized in posture, core, and functional movement patterns.

Personal Trainer

“I’ve spent over $260k in marketing over the past 3 years, and this is the only thing that’s actually worked.” – Juliet

“I went from nothing in the hopper to a $24k deal with my ideal client in under a month.” – Jason

“In just a few weeks, I have new clients due to this process and I am so happy!” – Paula

Most LinkedIn outreach doesn’t work.

Mine does. Here’s the proof:

 • Sean (career coach): 0 replies → 24 calls in 8 weeks
 • Nick (executive coach): $10k “completely ideal” client in 30 days
 • Brandon (org training): 7 clients + $28k in 12 weeks
 • Kelley (sales coach): 1 high-ticket + 8 group clients in 6 months
 • Juliet (training & consulting): $30k hiding in her network
 • Maria (healthcare): 400+ responses + multiple $60k deals with top healthcare leaders

It’s not that LinkedIn is broken.

It’s that most outreach is stale, templated… and fucking weird.

“I saw your profile…”
“Thought you’d be a good fit…”
“Quick call?”

That energy gets sorted into “sales” and ignored.

Finding clients on LinkedIn comes down to two things:

1. Starting more conversations (with the right people).
2. Leading those conversations toward a decision.

If you don’t have enough conversations,
or a system for turning them into clients,
you’ll keep staring at “perfect-fit” profiles… while they don’t even know you exist.

That’s why I built a system that reliably turns strangers into paid clients. From cold LinkedIn outreach.

If your audience is on LinkedIn, but you’re not having conversations that lead to clients, let’s fix that.

I’ll take a look at what you’re doing, and tell you straight if I can help you make money.

If not, I’ll point you elsewhere. Sound good?

Just DM me, or find a time here → https://calendly.com/ajbrooks/demo

Globia Content Marketing

Globia is a content marketing agency helping language services and language technology companies drive revenue with buyer-aligned content strategy, editorial planning, and content development. 

We do: 
•	Content strategy - buyer personas, channel strategy, differentiation, messaging. Strategy answers the question: "Who do we speak to, how, about what, and where?"
•	Calendar planning - full funnel, across all content types 
•	Content repurposing - create once, re-use everywhere (CORE)
•	Content development - writers with localization expertise
•	Content team or agency management 
•	Competitor content audits 
•	Thought leadership programs 
•	Social selling strategy - teaching teams the why and how of LinkedIn 

DM me with your goals and questions about how I can help. 

https://globiacontent.com/lspservices

Content Marketing Strategist and Business Owner

Assistance League of Boise

ALB helps local school-age kids. As a volunteer-led organization we: 
•	Assist local low-income school age kids to select coats, shoes, and clothes as part of the Operation School Bell program (~3,500 children)
•	Help high school students choose and rent low-cost tuxes and dresses for formal dances with the Cinderella’s Closet program
•	Work in the thrift store which is the major generator of program funding
•	Run monthly membership meetings as chair

https://www.assistanceleague.org/boise/

Chair and Volunteer

PROS

I managed the content marketing strategy and operations for their SaaS platform. 
•	Worked to understand product and buyer (aka buyer persona) and tailored content accordingly
•	Authored content and provided editorial, including for blogs, e-books, websites, and social. 
•	Developed content strategy within ABM context
•	Partnered and collaborated cross-functionally with multiple departments and stakeholders, including social, digital marketing, product marketing, and product management. 
•	Overhaul and reboot of blog, including optimizing all content for SEO.
•	Hired team and built operations, including implementing PM tool (Monday.com). 
•	Implemented data-driven measurement and reporting strategy. 
•	Championed brand voice and style and helped determine how it manifested across all content. 
•	Worked with social media manager on maximizing promotion of content.

Senior Content Marketing Manager

I was responsible for content marketing initiatives for a $400M business such as:
•	Positioning, differentiator/USP, competitive strategy, buyer persona research, branding
•	ABM campaign development and deployment
•	Content strategy and planning / editorial calendar management
•	Content development including blogs, videos, ebooks, solution briefs, social content and industry articles
•	Podcast planning and production (first podcast in industry: GloballySpeakingRadio.com)
•	Webinar planning and production
•	Market and competitor research
•	Project management and team management (remote)

Moravia

Responsible for global strategic marketing initiatives for a $400M business such as:
•	Positioning, differentiator/USP, competitive strategy, buyer persona research, branding
•	ABM campaign development and deployment
•	Global content strategy and planning / editorial calendar management
•	Content development for global audiences including blogs, videos, ebooks, solution briefs, social content and industry articles
•	Podcast planning and production (first podcast in industry: GloballySpeakingRadio.com)
•	Webinar planning and production
•	Market and competitor research
•	Project management and team management (remote)

•	Identified and built services matching client needs, conducted research on market demand and competition, and developed strategies related to pricing, product naming, brand look/feel and go-to-market approaches. 
•	Created sales training and sales enablement materials. 
•	Applied extensive market and competitive research and analysis strategies to identify four new specialized service offerings to address the needs of Fortune 500 clients. 
•	Drafted business plans and ROI calculations to drive creation of customized products and services for global clients. 
•	Became subject matter expert (SME) for new services.
•	Identified operational gaps and built capabilities in order to execute new services.
•	Assisted with product messaging, value propositions and go-to-market (GTM) strategy for the new services.
•	Created sales enablement presentations and documents for training, services, and messaging strategies.

Sr. Product Marketing Manager

•	Custom-built specialized globalization solutions to address the needs of Fortune 500 clients. 
•	Created customized programs and services based on extensive research and interviews, designing unique, client-based solutions, aligned with specific business needs.  
•	Built teams and operations to complete the new scope of work. 
•	Drove positioning, branding and naming of new service offerings. 
•	Procured over $3.2M of new business through authoring proposals, determining pricing, delivering presentations, and building trust and a reputation of excellence with prospective clients.

Solution Architect

•	Interviewed business unit leaders to assess training needs
•	Developed training programs for global colleagues 
•	Instructed groups of up to 100 people remotely and in-person
•	Focused on customer service, influencing and team-building/management, and Gen Y in the workplace
•	Designed and completed benchmarking and satisfaction assessments

Strategic Training Manager

Lionbridge Technologies

•	Analyzed the needs of Fortune 500 companies to make concrete recommendations
 regarding globalization SaaS, translation services, and language strategy consulting
 •	Made frequent VP-level presentations to describe service offerings to clients
 •	Developed training materials for sales and operations
 •	Worked with operations to ensure transition from project award to active program
 •	Conducted market research to understand needs aspects of business in 50+
 countries
•	Created service programs for prospective clients to meet their business needs
•	 Drove new operational models to align with and achieve client goals
•	Developed complicated ROI calculations and profit/loss statements
•	Created processes to maximize the time and effort of all contributors
•	Effectively managed collaboration and performance of local and remote (off-shore)
 contributors

Solutions Architect

•	Managed up to $20M of annual revenue, including effective control of profit/loss and
        cost of sales
•	Served as primary operational liaison with HP and several other Fortune 500 clients;
        ultimately responsible for successful program execution
•	Managed up to 15 direct reports; managed hiring, training, performance,
        promotions, and terminations
•	Directed, at a high level, the daily production of all North American content
        development projects
•	Defined and mandated quality processes to ensure consistent delivery
•	Developed and delivered training on a variety of topics such as working with remote
        colleagues, quality processes, risk mitigation and troubleshooting, and excellent
        customer service
•	Created proposals, cost estimates and solutions for clients such as HP, Nokia,

Business Unit Manager, Content Development

Provided customer service, program management and solution building to several local (Boise) divisions of HP.

Client Services Manager

Sakson & Taylor

•	Managed client projects, including scope, schedule, budget and issues/risk resolution.
•	Coordinated the work of different resources.  
•	Provided solutions and consulting to various clients on technical writing process (including XML and content management strategies). 
•	Liaised with the localization partner to make sure content reached global markets.

Project Manager

Fractional Head of Content Marketing / Expert content strategy, precise editorial planning, and top-notch writing / Specializing in the language services industry

I build and run B2B content marketing programs that drive awareness and growth, focusing on the language services industry.  I usually come in and optimize / expand current programs, rather than building from scratch because most of my clients are already doing some form of content.  

BUT, if you are publishing content but aren’t growing your audience and seeing an increase in revenue then something’s deeply wrong. 

Content marketing should give you 6x the ROI of other marketing methods. 

But yet marketing directors tell me they: 
--are blogging and posting on social but it’s random and they want to 'put strategy around it'
--have a sales team saying ‘where’s the content’ or ‘our content sucks’ 
--lack the bandwidth or expertise to build a content strategy themselves
--have an agency writing their content but are frustrated because they don't understand the industry 
--don’t know what their target audience wants to hear about so are just copying what competitors write about
--have a content development process that is chaotic and stressful 

If any of these challenges ring a bell for you, there's a fix:  

Long-term, part-time content strategy and program execution that drives awareness and leads, frees up your time, and grows revenue for your business.  

If you work with with me you will get: 

➡️ Revenue growth from content aligned with your top-value buyer
➡️ Done-for-you execution of your ongoing full-funnel content program
➡️ Multiplier on your content ROI because of planned repurposing and broad distribution
➡️ High-quality, substantive content due to my subject matter expertise  

My clients would say I am both strategic and tactical, I focus on teamwork and clear communication, and that I provide organization and focus to everything I touch. 

‘Lee is a rare gem! She is not only fluent in the language of localization, but also keeps her finger on the pulse of content strategy best practices. From helping us produce compelling campaigns, to refining our personas and improving operational efficiencies, she has been an invaluable asset to our team.’
—Natalie Ayers, Senior Director of Marketing at United Language Group

And what about me as a human? I love to hike and run trails, cook, golf, and travel (34 countries so far). Lifelong student, teacher, and writer.  I was born in Peru and I speak Spanish. I live in Idaho with my husband, son, and Westie terrier. 

If you're a language services provider who needs to improve your content program to drive growth, DM me. We can chat about your goals and gaps.

Www.globiacontent.com/lspservices

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Alexander J Brooks

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