Building SteelWyre, a SaaS that builds your marketing strategy specific to your goals & business, and automates the implementation through advanced AI agents.

Hassan Sabra

Webedia

Connecting brands with Arab audiences by leveraging Webedia owned Arabic content across the Food, Gaming, Parenting, Fashion, Saudi Pop Culture, and Lifestyle verticals.

Brand Partnerships Director

- New business development
- Commercial solution building
- Content & media partnerships with social platforms (X, TikTok, Meta, Google & Snapchat) 
- Brand Partnerships with direct clients and media agencies (Publicis, GroupM, Omnicom, MCN etc)
- Content monetization 
- Brand Integration in shows & content products
- Brand Integration in esports, gaming & livestream products 
- Selling Roblox, PubG & Fortnite as IPs 
- Project management 
- Overlooking creative and production scopes

Main Clients:
L’Oréal, Ferrero, Nestle, Almarai, Savola, Tencent(PubG), Activision (Call of Duty), Arla (Puck/Lurpak), Americana, LVMH, P&G etc. 

Platforms:
Saudi pop culture - Uturn 
Gaming - Saudi Gamer
Food vertical - Atyab Tabkha
Parenting - 3a2ilati
Fashion - Yasmina

Brand Partnerships Manager

Wunderman Thompson

Main Clients: 
BP - Castrol | Social content & paid media 
Savills | SEO,SEM,Content 
Johnson & Johnson - Ethicon Obesity | digital strategy & digital retainer scope 
Johnson & Johnson - Ethicon Wound Closure | social listening and content strategy 
Johnson & Johnson - DePuy Synthes | Digital&Offline comms, microsite, social strategy, listening and media
Johnson & Johnson - Colorectal Cancer (CRC)| 
Digital 
Dubai Tourism 

New business: Handled RFPs for major clients in the destination marketing, telco, governmental, logistics, FMCG etc. Industries. 
Lead on proposal buildup, briefing across cross functional teams, market insights & commercial/pricing of the scope.

Markets: Levant & GCC

Digital Account Manager

•	Managing digital key accounts across several industries and building sustainable relationships with clients throughout Middle East with focus on the GCC market. [ Some of clients I handle:  Johnson & Johnson ME,  Castrol ME, SABB KSA, McVitie’s ME, Bankmed Lebanon, FAforWomen NYC, OLX Lebanon (dubizzle)] 
•	
•	Ensuring a strategic position and a strong social media presence for brands
•	Developing blueprints for new projects and assessment of strength and weaknesses
•	Working on new RFP’s for new business in the Middle east region ensuring all of its requirements are covered in our proposal 
•	Drafting digital content strategies and liaising with creative team to pitch in their design adaptations 
•	Negotiating financial proposals for social media retainers and monitoring reports (KPIs).
•	Developing assessments reports and content strategies. 
•	Covering client events on digital platforms through live coverage.
•	Pre-planning of digital materials and live coverage plan. 
•	Preparing and presenting reports on their progress
•	Staying up-to-date with developments and generate new ideas to draw audience’s attention
•	Developing and publishing content across social media platforms (Facebook, Instagram, Twitter, LinkedIn & YouTube) using scheduling social media tools , including day-to-day strategy, calendar development and coordination.

Senior Digital Account Executive

•	 Digital content writing (Clients: touch Lebanon, L’Oreal, Garnier Levant, Bankmed, BLCBank, OLX, & Arab Thought Foundation)
•	Developing and writing monthly content plans for clients 
•	Client communication - liaising between clients and internal departments 
•	Community management & reporting 
•	Managed the online conversations and inquiries around each brand by replying to customers inquiries.
•	Coordinating with client's customer support teams to deliver the best customer service on social media
•	Covering major events such as the Brilliant Lebanese Awards on all social media platforms

Digital Account Executive

Publicis Groupe

• Contributed to major campaigns through conducting research & brainstorming sessions
• Researched important metrics and trends concerning markets and assisted on benchmarking exercises

Communications Executive

Bank of Beirut

• Got exposed to different roles and activities applied in retail banking
• Two days job shadowing in a branch

Retail Banking

Alfa Telecommunications

Intern at the Marketing and Communications department.

Currently working in the Digital Marketing & Advertising world  | GCC Market | Experienced in Account Management, Digital Content Strategy & Planning, Client Relations, Customer Service, and Communication.

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The Battle

Hassan Sabra

Caren Salha

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