That Bookkeeper

I have worked as an independent bookkeeper since 2004. That Bookkeeper offers excellent small business bookkeeping, consulting, and support.

Owner

Scott's Music

Bookkeeper from 2005-2009.
Purchasing Manager from 2008-2009.
General Manager 2009.

General Manager, Purchasing Manager, Bookkeeper

The Recycle Bin

Bookkeeper, Office Manager

Your New Bookkeeper | Saving 🇨🇦 & 🇺🇸 Owners Time & Stress | Fully remote bookkeeping for solopreneurs & small teams

If you’re reading my About section, you’re likely 1 of 3 people. 

1. A business owner
2. A bookkeeper

3. You’re just trying to figure out if I’m the Eric Matthews 
you remember from school, work, jail, etc. 
Short answer: I’m probably not. 

If you run a business, here are a few ways I can help. 

DIY, DWY, DFY

DIY (do it yourself): 

If you want to do your own bookkeeping, I get it. 

Every owner should know their numbers. 
Doing the work gives you a deep understanding on how your business runs. 
If/when you decide to outsource the work, you’ll know what to look for 
and you’ll be able to understand the monthly financial reports.

If that’s you, I recommend following me. 
I share content that will help you understand 
what to look for in your numbers, and tips on running a more efficient business. 

DWY (do it with you): 

If you’re not looking for a bookkeeper but just need some advice, 
I recommend connecting with me. 

Send me a message and let me know what you’re struggling with, like: 

- how to set up your software
- what to look for in your reports
- how to improve cash flow

I can answer most questions right in the messages. 
For bigger topics, we can set up a consulting call.

DFY (do it for you): 

If it’s time to outsource your bookkeeping, 
we can book a call and find out if I’d be a good fit. 
Not all bookkeepers are created equal, and only certain ones 
will be suited for your business and your needs. 
The important thing is finding one right for you. 

If you’re a bookkeeper, here’s how I can help. 

Please consider following me. 
I write content that most bookkeepers can relate to.
It’s not all about bookkeeping tips. There are plenty of places to find that. 

My goal is to give you tips on running a practice. 
How to deal with the pressure of running one by yourself, 
and some advice on doing it in an efficient way without burning out. 

If you’d like to get a deeper dive each week, you’d like my newsletter. 
It comes out every Monday morning, and it provides more advice 
than you can easily fit into a LinkedIn post. 

And, if you ever have questions that I haven’t covered, please connect with me. 
Send me a message. 
I’m always happy to help a fellow bookkeeper. 
In most cases, I can give you a quick answer in the messages. 
If your question needs a bit more time, we can book a consulting call. 
On a call, you’ll be able to explain your question in detail, and we can work together to find an answer. Or, if you just want to spend some time venting about a client, 
we can do that too.

Eric Matthews

I write newsletters for a living • I also share my thoughts on self-improvement, creativity & philosophy • 5+ years in marketing

I work as the behind-the-scenes operator for founder-led brands who want their newsletter to be their sharpest asset. That means capturing your voice, turning your ideas into weekly narratives, and building a consistent rhythm that compounds trust, demand, and sales over time.

I’m proud to have worked with 40+ clients across accountancy firms, marketing agencies, design studios, FinTech, Sunday Times bestselling authors, vertical SaaS, and leaders in the UK creator economy.

If you’re already doing ~£150k+/month and want a long-term email operator who can run the channel end-to-end (strategy, writing, cadence, and execution), you’re in the right place.

If you’re earlier than that, you’ll likely get a better ROI once your offer and demand are a little more proven - and I’ll happily point you to the right next step.

-

If you want to learn how I recently helped a B2B agency generate 7-figures in pipeline revenue, DM me the word "INFO".

Harrison McIntyre-Miller

6 milestone outcomes my clients achieved in 2025:

- Generated $1.17M in pipeline rev
- Launched a Podcast & paid Substack
- Grew to 1K subs in <30 days
- Hit a £70K course launch 
- Hosted 2 in-person events

And added ~20K new email subscribers across the board. 

Some of these results were a direct result of their newsletters, others were downstream effects.

But my clients all came to the same conclusion:

If you want these results, you have to be consistently nurturing your email list (at an extremely high quality). 

You need to make it easy for the right people to remember you exist, and to become part of your ideal clients weekly routine. 

You'll have a far easier time reaching these people when they're ready to buy this way, as opposed to when they're scrolling through 100s of overstimulating posts at once. 

I cannot stress this enough. 

-

I’m ending 2025 grateful to have crossed 2 years of running this business. 

Still surreal that it started as a simple idea:

“Maybe I can add one client a month to my 9-5 salary”

Funny how it all works! 

P.S. 

Thank you Thomas for the post inspo 🤝

Newsletter Management Partner for Founder-led Brands | Founder @ Motif

Alicia Teltz has a well earned reputation for running brilliant webinars and events...

...but before working together she didn’t have a way to turn those webinar attendees into newsletter subs (and eventually nurture and convert them into her paid community).

But today, after a 4-week DWY sprint together, she now has a 14-day conversion focused welcome flow, a beehiiv account set up and ready to go, and a killer lead magnet. 

The last part of our process together, which is still in progress, is a newsletter opt-in page (with a quiz funnel and thank you page built in). 

This is what Alicia had to say: 

“Harrison slipped into my DMs at exactly the right time when I was thinking about launching a newsletter. I had an initial chat with him and instantly felt he knows his sh*t 🤓. As frazzled as my mind is, he guided me through the whole process and made it super simple for me to understand what needs to be done and the effects it will yield. Can’t recommend him highly enough and currently planning to bring him on as an expert in my community to educate my members about the benefits of starting a newsletter.”

Excited for Alicia to continue crushing it with webinars (you might even see me chatting on one coming up 👀), especially now that her funnel has a clear path to growing MRR!

-

If this process sounds like something you’d like to hear more about, DM me here on LinkedIn and we can talk it over.

Cheap tools I use in my one-person business to save time & make money:

Perspective:
builds clean, conversion-focused opt-in pages for client funnels

beehiiv: 
runs client newsletters, automations, and list growth in one place

Calendly: 
makes it frictionless to book calls

Zapier: 
connects client funnels, forms, and email tools behind the scenes

Fireflies.ai: 
captures and summarises client calls so nothing gets missed

Claude: 
thinking partner for writing and strategy

And that is all I pay for. 

I have no team or contractors, although I’ve tried this previously. 

For now, and likely this full year, I’m enjoying keeping it lean. 

Anything not in my stack that I’m missing out on?

82% of newsletters aren't using any automation beyond a basic welcome email.

I had to read that a few times.

beehiiv dropped their State of Newsletters 2026 report. 28 billion emails analysed. And that stat genuinely shocked me.

It means 82% of newsletter operators are actively leaving money, attention, and trust on the table. 

Every single week.

The window right after someone subscribes is the most valuable attention you will ever have from that person. They just raised their hand. They're curious. They're leaning in. They will never be more receptive to you than they are in that moment.

And 82% of people send one email. Maybe two. Thanks for subscribing, here's your thing, see you whenever.

Then nothing.

Silence until the first broadcast lands. By which point half of them have forgotten who you are and why they signed up in the first place.

I genuinely don't understand it. 

It means the bar is on the floor.

It means if you set up proper welcome infrastructure, you're immediately in the top 18% of newsletter operators. 

Most people are so focused on growing their list that they completely ignore what happens after someone joins it. They're pouring water into a bucket with holes in the bottom and wondering why it never fills up.

The opportunity here is absurd.

If you have a newsletter and you're not running a proper welcome sequence, you're competing with one hand tied behind your back against people who also have one hand tied behind their back.

Fix it and you're suddenly in a different race entirely.

P.S. 

If you missed it, I put out a post that shows you exactly:

how I structure high-converting welcome flows

what each phase is responsible for

why aggressive onboarding outperforms “polite” email every single time

Link in the comments to check it out.

I make my living writing and managing newsletters for 6–7 figure brands. 

A common thing I pick up on when I audit lists (even very good ones):

They spend all their energy getting the subscriber…
…then do almost nothing with the highest-intent window they’ll ever have.

The first 14 days after someone opts in decide:

- whether they trust you
- whether they remember you
- whether they ever buy from you

Most waste this window with:

 “Thanks for subscribing”
 “Here’s the free thing”
 “Talk soon”

I regret to inform that this is boring and forgettable 😥 

This carousel breaks down:

how I structure high-converting welcome flows

what each phase is responsible for

why aggressive onboarding outperforms “polite” email every single time

If your list isn’t converting the way you’d like it to, this is usually why.

👇

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The Battle

Eric Matthews

Harrison McIntyre-Miller

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taplio

The Battle

Eric Matthews

Harrison McIntyre-Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Harrison McIntyre-Miller's LinkedIn Performance

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Performance ScoreHarrison McIntyre-Miller's LinkedIn Performance