Ceresant Solutions®

Leading development of BrainDash, the first school-wide mental illness risk management platform combining clinical biomarkers with AI-powered prevention. Our comprehensive solution helps educational leaders:

::: Deploy evidence-based screening and early intervention at scale
::: Monitor real-time risk factors through validated clinical assessments
::: Demonstrate measurable outcomes in student mental health programs
::: Transition from crisis response to prevention-focused wellness

Building strategic partnerships across independent schools while developing expansion pathways into public education and healthcare markets. Advancing UN SDG 3.4 through scalable prevention technology."

Founder & Chief Executive Officer

Rocket Factory

Developed to support mid-market Revenue Responsible executives who want to build a sustainable revenue engine and increase board confidence, Rocket Factory is a C-Level advisory focused specifically on their unique pains and needs. Founded by Revenue Whisperer Todd Feldman, Rocket Factory helps the revenue responsible identify opportunities, build relationships, enhance skills, and define and deliver on their revenue goals quickly and efficiently.

President and Revenue Whisperer

Pavilion

Executive Member

Startup Virginia

Mentor

Four Ten Commerce

Fractional Chief Marketing Officer services addressing the needs of companies who seek to drive growth by connecting attributable marketing and business transformation activities. Four Ten Commerce evolved into what is now known as Rocket Factory.

Principal (Fractional Chief Marketing Officer / CMO & Chief Digital Officer / CDO)

Virginia Credit Union

Largest Virginia State-Chartered/Top US credit union with over $3.6B in assets.

Oversaw all integrated marketing and communications, e-commerce, and membership development strategy with a focus on department innovation to create efficient performance and measurable impact. Led internal teams and external agencies to drive brand, acquisition, engagement, conversion, and retention through effective planning and execution.

Senior Vice President & Chief Marketing Officer (CMO)

Vice President, Marketing

AAXIS

Recruited to dual role to serve as trusted client advisor and lead all marketing activities for company. Conceived, built, developed, and scaled new strategic digital transformation consulting practice targeted at companies looking to find a way to more effectively reach their customers where they shop and purchase.

Vice President, Marketing and Strategic e-Commerce Services (Management Consulting)

Art Technology Group

Leading ecommerce platform provider.

Recruited to new global consulting practice charged with providing strategic analysis, guidance, and leadership to top enterprise e-Commerce groups by working to connect business goals and objectives to the ATG/Oracle Commerce Suite. Partner with customer C-level management teams to drive ROI through implementation of cross-channel commerce strategy and process.

Global Principal e-Commerce Business Consultant (Oracle Consulting)

Circuit City

Various Roles (Circuit City Direct)

The Dan Ryan Group

Founder & CEO

The mental health crisis is overwhelming institutions.
Schools are battling absenteeism rates and learning culture.
Health plans are drowning in costs.
Families are flying blind until it’s too late.

Most solutions show up after crisis. I’m building what comes before.

I’m the founder and CEO of Ceresant Solutions, where we’re developing BrainDash—the first AI-powered platform for mental illness risk detection. We start in schools, helping leaders act before students fall through the cracks. But the infrastructure we’re building supports predictive prevention across education, healthcare, and beyond.

Our first market is K–12. In partnership with the Virginia Association of Independent Schools, BrainDash combines clinical biomarkers, real-world signals, and intelligent pattern recognition to identify invisible risks before they escalate into crises. Schools utilize it to protect student well-being, reduce attrition, and give families confidence that their children are seen and supported.

I bring a 30-year track record in innovation and growth strategy.
	•	Founded one of the first independent sports media startups
	•	Led GTM for a $500K startup that scaled to $23M in 3 years
	•	Delivered over $1B in revenue impact across healthcare, finance, telecom, and government

What unites it all is this: I apply emerging technology to real-world problems that matter.

Specialties: Predictive Prevention, Applied AI in Education and Healthcare, Clinical-Grade Risk Modeling, Go-to-Market Strategy, Digital Transformation, Data-Driven Growth, Human-Centered Tech Innovation

Brands Served: AARP, Aerielle, AOL, Atlantic 10 Conference, Armstrong Flooring, AT&T, Comcast, Circuit City, Conde Nast, Ford, Gevalia, Guitar Center, Kraft, Lego, Oracle/ATG, Penn Medicine, PhillySports.com, Subaru, Tylenol, USPS, WorldGate

Todd Feldman

Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

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Todd Feldman

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