Teresa Torres

World Pulse

Board Member

Product Talk

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Product Discovery Coach

Master of Science in Learning & Organizational Change at Northwestern University

Instructor, Designing Solutions for Organizational Effectiveness

Executive Learning & Organizational Change Program at Northwestern University

Instructor, Co-Creating Change

Kindling

Advisor

AfterCollege

- Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs. 
- Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
- Grew engaged users by 65% month over month and reduced audience churn by 3x.
- Redesigned product email strategy tripling MAU in first quarter.
- Introduced user-centered, hypothesis-driven product development practices.
- Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Vice President, Products

Affinity Circles

Affinity Circles was acquired by Mingle LLC. 

Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

President & CEO

- Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses. 
- Extended operating runway from months to sustained profitability.

Vice President, Operations

- Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
- Drove product discovery through client interviews, user research, usability studies and traffic analysis. 
- Managed a 4-person team of product managers and an interaction designer.

Senior Director, Product Management & User Experience Design

Become, Inc.

Become.com provides shoppers with product research and price comparison.

- Led design on core product from site launch to 3.5 million monthly unique visitors.
- Drove product discovery through user research, usability studies and site traffic analysis.
- Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Product Manager / UI Designer

HighWire Press

HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.

- Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
- Managed client design projects from concept to launch.
- Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
- Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.

Interaction Designer

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 100,000 copies, we've taught over 15,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

transferz

Building and scaling B2B2C technology solutions to bring peace of mind in the travel & tourism industry, enabling travel brands, transfer companies, and travellers with the leading pre-booked ground transportation services.

Head of Product

Toddler App

Toddler App is a fun and educational app, specially designed for babies and toddlers. In contrast to most apps for this age group, Toddler App contains no advertisements, no popups and children cannot access the menu's. It contains enlarged clickable areas so small fingers can easily interact with it, and has colorful imagery in different themes.

Founder

Instant-print.nl

Instant-Print.nl is de enige partij die in Nederland foto's afdrukt op origineel Fujifilm Instax Mini instant-fotopapier.

INTERSPORT Group

Intersport is the global leader in Sports Retail with more than 5500 stores in 44 countries. At the new Digital Headquarter in Amsterdam, I am responsible for the development of our global platform and the development and execution of the Omnichannel strategy.
- Improving and optimising our platform to deliver a unique experience, 
- Exploiting our large store footprint to the fullest by offering in-store digital tools such as ship-from-store, mobile extended aisle apps and seamless in-store payments,
- Driving our organisation for data-informed decision making,
- Generating new income streams, and
- Creating a transparent and collaborative way of working

Head of Product & Omnichannel

I was responsible for the development and execution of the Omnichannel strategy. I focussed on improving the Omnichannel customer experience, by optimising our platform to exploit our large store footprint to the fullest. Harmonising the online and off-line world, digitising the stores, enabling store staff through digital tooling are key areas and enabling fulfilment related operations such as ship-from-store, collect-from-store are key topics.

Next to this I drive data-informed decision making, for instance by initiating a CRO program.

Head of Omnichannel

I was responsible for the development and international rollout of the new e-commerce platform, expanded from 0 to currently 10 countries. Activities include:
- Defining and execute the product roadmap
- Set up CRO capabilities and initiate split testing
- Developing and rollout multiple Omnichannel solutions
- Driving adoption in multiple countries and stores

Responsibilities also include enabling digital transformation within the company, product- and supplier selection and management responsibilities.

Global Product Owner Omnichannel

I was responsible for the development and international rollout of the full new e-commerce platform. This includes defining the roadmap, selection and integration of various systems and developing various Omnichannel applications.

Product Owner Omnichannel

de Bijenkorf

De Bijenkorf is the leading Dutch premium department store (part of the Selfridges group). Together with a team of marketeers, e-commerce specialists, analysts, developers and designers, I translate the customer centric strategy into a matching experience. My focus is on developing a strategy and roadmap, prioritizing the product backlog and managing budgets for our mobile Apps and Omnichannel projects.

Mobile Apps: Responsible for the strategy & development of the iPhone, iPad and Android apps. Completed a full overhaul of the iPhone app, resulting in increased revenue, traffic and customer satisfaction. 

Omnichannel: Responsible for launching and improving Omnichannel opportunities, which create a link between digital & stores, and deliver on the Premium Service promise to our customers. Developed and implemented various projects, including a new system that enables stores to fulfill diverse requests from customers directly.

Product Owner Apps & Omnichannel

De Bijenkorf is the leading Dutch premium department store (part of the Selfridges group). Together with a team of marketeers, e-commerce specialists, analysts and designers, I help to translate the customer centric strategy into a matching experience in the app. My focus is on developing a strategy and roadmap, formulating development requirements, prioritizing the product backlog and managing budgets.

Product Owner App

SkipTheMenu

SkipTheMenu is a Dutch  app for iPhone and Android phones, that provides users with a visual interface of Interactive Voice Response option menu's. It allows you to intuitively navigate through a customer service menu and find the desired department, before making the call. This makes contacting customer services easier, and saves you time and money.

XS4ALL Internet BV

XS4ALL is an internet provider known for its excellent service, expert knowledge and social involvement around internet topics such as freedom of information, lawful interception and censorship. Responsibilities include product lifecycle management, setting and following development roadmaps and translating this into concrete developments.

Productmanager Television

KPN is the telecommunication incumbent for the Dutch Market (30.000 FTE). I was commercially responsible for the fiber based internet services in the SME, Large and Corporate market segments.

Commercial Product Manager Fiber Internet

KPN is the telecommunication incumbent for the Dutch Market (30.000 FTE). I was commercially responsible for packaged voice and internet services for the Soho and SME business market segment.

Commercial Product Manager Voice&Internet

Tour for KiKa

A team of fifteen amateur cycling fanatics rode the Tour de France of 2010 one day ahead of the professionals. The same stages, the same distances, in total about 3740 km's in 20 cycling days with 2 rest days. The main goals of the project were:
- Finish as a team
- To raise EUR 100,000 for the Dutch foundation KiKa (Children Cancerfree).

Both missions were successfully accomplished as all 15 participants finished the event and we managed to even exceed our fundraising goal.

Co-organiser and participant

Deerns

Graduate

Experienced professional with a passion for Product & Technology. Currently using this to create a global B2B(2C) marketplace for ground transportation. Experienced in working with multi-disciplinary teams, data-informed and having a customer centric approach.

I am collaborative, goal oriented, committed and pragmatic in engaging with various stakeholders and see the value in delivering both highly complex projects as well as small improvements. 

Areas of interest:
Technology | Mobile | Agile | Data | Travel | E-commerce | Omni-channel | Retail | CRO | Order Management & Fulfilment

taplio

The Battle

Teresa Torres

Thijs van Mil

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