Teresa Torres

World Pulse

Board Member

Product Talk

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Product Discovery Coach

Master of Science in Learning & Organizational Change at Northwestern University

Instructor, Designing Solutions for Organizational Effectiveness

Executive Learning & Organizational Change Program at Northwestern University

Instructor, Co-Creating Change

Kindling

Advisor

AfterCollege

- Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs. 
- Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
- Grew engaged users by 65% month over month and reduced audience churn by 3x.
- Redesigned product email strategy tripling MAU in first quarter.
- Introduced user-centered, hypothesis-driven product development practices.
- Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Vice President, Products

Affinity Circles

Affinity Circles was acquired by Mingle LLC. 

Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

President & CEO

- Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses. 
- Extended operating runway from months to sustained profitability.

Vice President, Operations

- Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
- Drove product discovery through client interviews, user research, usability studies and traffic analysis. 
- Managed a 4-person team of product managers and an interaction designer.

Senior Director, Product Management & User Experience Design

Become, Inc.

Become.com provides shoppers with product research and price comparison.

- Led design on core product from site launch to 3.5 million monthly unique visitors.
- Drove product discovery through user research, usability studies and site traffic analysis.
- Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Product Manager / UI Designer

HighWire Press

HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.

- Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
- Managed client design projects from concept to launch.
- Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
- Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.

Interaction Designer

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 100,000 copies, we've taught over 15,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

Our Future Health UK

Senior Product Manager

Just About

Product Manager

Frontiers

- Directed “Impact” product vertical portfolio to increase customer reach & engagement
- Lead Product Managers and coached cross-functional team to establish customer centric product management culture
- Developed business strategies to support rapid growth targets

Head of Impact Products

Nissan Motor Corporation

- Delivered investment strategies in major markets to grow customer engagement & revenue with existing vehicle owners globally
- Owned multiple ecommerce and customer engagement products
- Lead cross-functional design, engineering, operations and go-to-market teams
- Designed customer research and user testing studies and introduced new research methodologies
- Developed transformation plans for new product areas and business capabilities

Global Capability and Product Owner

Imperial College London

Areas of responsibility:
Strategic planning and governance  - Create digital communications objectives | Develop strategic plans | Own key performance measurements

Product and portfolio management - Responsible for quality of suite of digital communications products | Introduce service improvements

User centred culture - Champion user-centric digital design | Define and communicate user experience standards

Community management - Foster a collaborative digital communications community | Raise the standard of digital publishing

Team management - Improve skills and capabilities | Motivate multi-skilled and matrix-managed teams | Maintain key supplier relationships

Budget management - Maintain operational and project budgets | Forecast and plan operational budgets

Head of Digital

Product owner - Responsible for the quality of high use College websites and mobile apps | Backlog prioritisation | stakeholder management | Supplier relationship management

Programme and project management - Establishing project priorities | Balancing strategic and tactical changes | Change management

Team management - Direction a team of digital designers and developers | Training and personal development planning | Line and matrix management

Editor community management - Overseeing user support professionals, and a network of faculty web officers | Publishing best practice and policy material | Providing best practice consultancy

Improving user experience - Introduction of user research practices | Building user research and usability testing skills within the team

Digital Projects Manager

The National Gallery

The National Gallery is the national collection of Western European paintings from the 13th century onwards is one of the richest and most comprehensive in the world.

Areas of responsibility:
Project management - Various public-facing and internal projects: Painting Images Creative Commons Release | Social Media Week 2014 | Free Wi-Fi Launch | CMS Migration | Workfront Implementation | Brandwatch Implementation Digital Audience Research

Website product owner - Development roadmap and backlog | Managing bug resolution | Release management | Overseeing suppliers 

Department administration - Programme planning | Workflow improvements | Day-to-day budget management | Contracts & procurement | Representing the National Gallery at: Cabinet Office Open Data Forum, Your Paintings Steering Group, Kings College London: 'Understanding Cultural Consumers Online' course

Communications Project Manager

The National Gallery is the national collection of Western European paintings from the 13th century onwards is one of the richest and most comprehensive in the world.

Due to my experience of project management, my responsibilities have extended from departmental administration to become the de facto digital project manager.

Areas of responsibility:
Project management - Mobile Website Project | Archive Search Site | AtTask implementation | Improving Tracking, Measurement & Reporting | Mobile Audience Research | Audio Guide Research | 2014 Digital Audience Research | Google Art Talks

Digital services management - Development roadmap | Managing bug resolution | Release management | Overseeing supplier SLAs | Statistical analysis | Performance reporting

Department administration - Programme planning | Day-to-day budget management | Workflow improvements | Resource forecasting | Performance reporting | Contracts & purchasing | Freelance payroll | Conduit for content requests | Marketing liaison | H&S rep | Social Media Working Group member

Digital Media Assistant (Part time)

System Simulation

System Simulation is a London based software house with a 40 year heritage in information and content management. The company is known globally for its innovative work, with a particular specialism in the cultural sector. Key products include image and digital asset management systems, collections management systems, and content management systems, with outputs to websites, kiosks, mobile devices and publications.

Areas of responsibility:
Project planning | Budget management | Resource scheduling | Requirements gathering | Data mapping | Client liaison | Training | Quality assurance | Risk management | Documentation

Project Manager

Essex Collection of Art from Latin America

The Essex Collection of Art from Latin America is the only public collection dedicated to Latin American contemporary art in Europe.

I was contracted to manage an extensive three part project in which the Collection; Re-named & re-branded, Installed & migrated existing collection information to a new SPECTRUM standard CMS Commissioned launched a new website.

A presentation on the project can be found here: http://prezi.com/jpqxhtg1c1t-/escala/

Areas of Responsibility:
Ensuring project finished on schedule, on budget and to desired quality | Relationship between the design studio, CMS developers, ESCALA, University & other stakeholders | Budget tracking | Documentation | Branding  support to the Director | Implementation of new internal communication methods | Collection’s communication guidelines | Training of Collection staff

Website Project Manager

University of Essex

UECLAA is the only public collection dedicated to Latin American contemporary art in Europe.

Assisted in learning activities | Marketing & communications support | Creation & management of social media channels | Developed social media campaign during Pinta London 2011 art fair | Created social media usage guidelines | Graphic design of labels and posters | Created displays for artworks

Learning and Communications Frontrunner

Originally trained as a potter and glassblower, my career has taken me on a journey through bespoke furniture & interior artwork manufacture, marketing creative & campaign project delivery, digital product management & software development, and business transformation programme & portfolio management. I’ve worked in automotive, higher education, museums & galleries, software and design industries. I’ve been part of startups, scaleups and multinational companies, and public sector bodies. 

This experience has taught me that many teams are solving similar problems, and how to spot what’s truly a unique challenge for companies to focus investment on.

I’m a forever learner that delights in diving into fresh opportunities and finding solutions to new and old problems. I’m a qualified project manager (PRINCE2), programme manager (MSP), GDS trained agile service manager and experienced in scrum & Kanban agile methodologies. I love leading cross-functional creative & engineering teams, coaching and mentoring teammates, and I’m quick at embedding new ways of working to help foster excellence.

I am a champion for user experience, service design, transparent communication, and business transformation that delivers desirability, feasibility & viability.

taplio

The Battle

Teresa Torres

Matt Terrington

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?