Teresa Torres

World Pulse

Board Member

Product Talk

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Product Discovery Coach

Master of Science in Learning & Organizational Change at Northwestern University

Instructor, Designing Solutions for Organizational Effectiveness

Executive Learning & Organizational Change Program at Northwestern University

Instructor, Co-Creating Change

Kindling

Advisor

AfterCollege

- Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs. 
- Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
- Grew engaged users by 65% month over month and reduced audience churn by 3x.
- Redesigned product email strategy tripling MAU in first quarter.
- Introduced user-centered, hypothesis-driven product development practices.
- Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Vice President, Products

Affinity Circles

Affinity Circles was acquired by Mingle LLC. 

Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

President & CEO

- Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses. 
- Extended operating runway from months to sustained profitability.

Vice President, Operations

- Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
- Drove product discovery through client interviews, user research, usability studies and traffic analysis. 
- Managed a 4-person team of product managers and an interaction designer.

Senior Director, Product Management & User Experience Design

Become, Inc.

Become.com provides shoppers with product research and price comparison.

- Led design on core product from site launch to 3.5 million monthly unique visitors.
- Drove product discovery through user research, usability studies and site traffic analysis.
- Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Product Manager / UI Designer

HighWire Press

HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.

- Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
- Managed client design projects from concept to launch.
- Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
- Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.

Interaction Designer

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 100,000 copies, we've taught over 15,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

Altimetrik

Senior Technical Product Manager

Snackable AI

Snackable uses AI to help users quickly find and share insights from audio and video. The company was acquired by Amazon.

• Joined as first product manager of early-stage startup with 18 employees
• Increased revenue by 3x over 12 months, by leveraging customer interviews, sales feedback, and market research to prioritize roadmap and aligning Design, Engineering, and ML teams
• Launched on Product Hunt to earn 300+ upvotes, resulting in day rank #14 and week rank #43 
• Worked with founder to set the product direction and company position for acquisition

Startup Product Manager

Pharmaspectra

Pharmaspectra provides life sciences data and analytics to help pharmaceutical companies optimize their medical strategies. The company was acquired by IQVIA.

• Managed Product team of two and roadmaps for three B2B SaaS products 
• Grew revenue by 11% YoY, by partnering with Sales and aligning cross-functional teams (Engineers, Designers, QA Testers, and Data Processors) across multiple time zones
• Increased customer retention rate to 86% by collaborating with Client Services to establish customer research practices and incorporating feedback loops into product roadmaps

Director of Product Management

Hearst

• Led the strategy and growth of Hearst Newspapers’ mobile products (mobile web & apps)
• Launched major updates to 4 regional mobile apps (San Francisco Chronicle, Houston Chronicle, San Antonio Express-News, and Albany Times Union), resulting in app rating increase from 2-stars to 4-stars and revenue increase by 23%
• Reduced maintenance costs by sunsetting low performing apps while maintaining viewership

Senior Product Manager

• Owned and executed product roadmap for CNN Money’s personal finance section
• Crafted dozens of user stories to align Editorial, Design, and Engineering, and QA teams
• Coordinated specials that met and exceeded viewership goals for sponsorships

Product Manager

Ingage

Ingage (previously ScrollMotion) allows anyone, regardless of design or technology experience, to create and distribute content on mobile devices.

• Joined as project manager and became product manager when company changed business models
• Defined and launched MVP for new mobile app content creation product
• Led project delivery teams for Harvard Business Review, Esquire, and Oprah mobile apps

Provenir

Provenir provides risk analytics and decisioning solutions across a broad range of financial verticals, including SME, consumer, cards, payments, eCommerce, and auto financing.

Development Manager

Senior Consultant

The Lab Consulting

Consultant

I am a seasoned product professional with experience leading teams on B2B SaaS products, consumer-facing products, and most recently - products powered by AI/ML. My overall goal in any product role is to establish and foster an empowered team culture where product delivery is driven by product discovery.

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The Battle

Teresa Torres

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