Teresa Torres

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 140,000 copies, we've taught over 18,000 students from 100+ countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

Product Discovery Coach

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

"When I started using Claude Code, I thought I was just building personal productivity tools. I didn't realize I was also learning context engineering—the same skills that product teams use to build production AI products."

Ever wondered how your daily AI habits connect to building actual AI products? In this article, I break down how the context management skills you're already developing directly translate to production context engineering.

Learn how product teams are solving the same problems you face:

🔧 Breaking big tasks into smaller, focused prompts (just like keeping CLAUDE.md files compact)
💾 Building external memory systems to store context outside the window  
✂️ Curating what goes into each conversational turn to prevent bloat
🔄 Repeating critical information so it's fresh when decisions are made
🤖 Using multiple agents to multiply available context windows

The article shows real examples from companies like Incident.io, Rest, Trainline, and others who've learned these patterns through trial and error. "If you'd break it down for a human, break it down for the LLM" - solid advice that applies whether you're coding or building products.

Check out the article: https://buff.ly/J2jDPfK 

🤔 Which context management trick from your daily AI use do you think would be most valuable in a production AI product? Share your thoughts in the comments below.

Author, Speaker, Product Discovery Coach @ ProductTalk.org

Context Engineering: 5 Strategies for AI Product Success

🎙️Groupthink When Hiring

Is hiring broken—or just badly designed?

In this episode of All Things Product, Petra Wille and Teresa Torres unpack what’s really going wrong in modern hiring processes. From AI-fueled application overload to endless interview loops and “casual” team lunches that derail months of work, they explore how groupthink, bias, and poorly defined criteria are quietly sabotaging good hiring decisions.

They discuss why involving too many people with veto power often leads to no decision at all, how “culture fit” becomes a proxy for bias, and what product teams can learn from product discovery when designing hiring processes. Plus, they share practical advice for candidates navigating today’s brutal job market—and resources to help you avoid going it alone.

Whether you’re a product leader hiring your next PM or a product practitioner stuck in interview limbo, this episode offers clarity, empathy, and concrete ways forward.

Show Notes

What’s happening in the hiring market
🧊 Layoffs and hiring freezes are making the job market especially tough
🤖 Companies are overwhelmed by hundreds of applications, often amplified by AI tools
🌀 Hiring funnels are getting longer, with more interviews and more stakeholders involved

When “one last step” kills the offer
🍽️ Candidates pass every formal interview—only to be rejected after a casual team lunch
🧑‍🤝‍🧑 Teams often aren’t briefed on what they’re supposed to evaluate
🗣️ Groupthink kicks in when one negative comment cascades into a no-hire decision

Groupthink ≠ good hiring decisions
🚫 Letting everyone veto a candidate almost guarantees no one gets hired
🎯 Focus-group-style interviews create bias, not signal
🧬 “Culture fit” often masks stereotypes and personal preferences

A better way to design hiring
🧭 Define who you’re hiring before writing the job description
📏 Set clear success metrics for the role
🔖 Assign each interviewer specific criteria to evaluate
🧪 Treat hiring like product discovery: intentional, structured, and evidence-based

Chemistry checks done right
✅ It’s okay to assess collaboration—but only if you define what that actually means
🙅‍♀️ Introversion, debate style, or lunch-table behavior are not performance indicators
🌈 Diverse teams outperform homogenous ones—even if not everyone “vibes”

Advice for candidates
🫶 If a process feels broken, it’s often not about you
❓ You can ask how you’re being evaluated to gauge process maturity
🧩 Many companies simply haven’t figured hiring out yet

Links to Apple Podcasts, and YouTube:
📺Youtube: https://buff.ly/Ef8UgfA
🍎Apple Podcast: https://buff.ly/0XxHL1R

Give it a listen and share your thoughts in the comments below.💬👇

TriForza

Lead product management, design and research teams working on member, provider and payor experiences for web and mobile.

Director of Digital Products

Delta Dental of Washington

Led multiple teams working on a wide variety of customer and marketing technology products to make it easy and fun for anyone to enjoy the outdoors! Focus areas include creating next-gen customer access, account and profile experiences, rich personalization and smart offer management capabilities.

Director of Product Management

Expedia Group

Led product teams delivering industry-first and compelling user experiences for business customers. Delivered a wide range of products from public APIs, cross-sell/recommendations engine, ad tech, self-service trip management and analytics tools to improve customers' travel program adoption, compliance and ROI.

Amazing opportunity to transform payment and checkout experiences for travel partners (hotels, car rentals, activities, etc.), delivering a complete self-service experience from onboarding to exit. Launched a wide variety of products ranging from APIs, frontend UIs, service design and agent tools, resulting in dramatic improvements in NPS, CSAT, automation/self-service and retention rates.

Sr. Product Manager

MTN Satellite Communications

Product strategy and delivery for pay-as-you-go broadband customers in the cruise line industry.

Product Manager

City National Bank

Digital banking platform strategy and product delivery to transform core capabilities in online and mobile channels for business and retail customers.

Wells Fargo

Self-service product enrollment strategy and delivery for business banking customers. Launched eight products, enabling subscription-based enrollment and management capabilities.

Honeywell

Delivered knowledge management best practice recommendations to improve information collection and publication for the enterprise, and monetization strategies for government and defense customers.

Consultant

Developed benefits realization strategy for a $70B technology company. Constructed financial model to analyze IT program savings exceeding $570M for the aerospace division. Identified $6M variance, proposed seven-year savings schedule and presented strategy to the CFO and CIO.

Sr. Business Analyst

Faye Pollack & Associates

Client delivery of ERP implementations, business process and performance improvement projects. Specific focus on order-to-cash and procure-to-pay functions in a wide range of industries.

I'm passionate about solving tough user problems by launching awesome product experiences. I especially enjoy building out intuitive user experiences for ecommerce platforms and marketplaces, and enabling them for growth and scale.

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