Teresa Torres

World Pulse

Board Member

Product Talk

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Product Discovery Coach

Master of Science in Learning & Organizational Change at Northwestern University

Instructor, Designing Solutions for Organizational Effectiveness

Executive Learning & Organizational Change Program at Northwestern University

Instructor, Co-Creating Change

Kindling

Advisor

AfterCollege

- Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs. 
- Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
- Grew engaged users by 65% month over month and reduced audience churn by 3x.
- Redesigned product email strategy tripling MAU in first quarter.
- Introduced user-centered, hypothesis-driven product development practices.
- Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Vice President, Products

Affinity Circles

Affinity Circles was acquired by Mingle LLC. 

Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

President & CEO

- Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses. 
- Extended operating runway from months to sustained profitability.

Vice President, Operations

- Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
- Drove product discovery through client interviews, user research, usability studies and traffic analysis. 
- Managed a 4-person team of product managers and an interaction designer.

Senior Director, Product Management & User Experience Design

Become, Inc.

Become.com provides shoppers with product research and price comparison.

- Led design on core product from site launch to 3.5 million monthly unique visitors.
- Drove product discovery through user research, usability studies and site traffic analysis.
- Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Product Manager / UI Designer

HighWire Press

HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.

- Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
- Managed client design projects from concept to launch.
- Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
- Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.

Interaction Designer

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 100,000 copies, we've taught over 15,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

Omie

Product Manager with a focus on internal products and operations;
Team and people leadership; 
Experience in Product-Led Growth (PLG) projects.

Product Manager

Distrito

PM of the Distrito platform, focusing on training, user journeys, gamification and onboarding;
Data analysis and user interviews;
Contributed to the company's Product-Led Growth (PLG) strategy.

Senior Product Manager

Instituto Natura

Coordinated the Partnership for Literacy in Collaboration and other related initiatives;
Facilitated collaboration and provided support to the Brazilian states in public education policies.

Project Manager

PM of the Conviva Educação platform: management system for municipal education departments; Participation in Sprints and Scrum ceremonies; Collaborated with stakeholders (partners, public sector and experts); Management of suppliers, deliveries and budget.

Prefeitura de São Paulo

Project management; Relationship with partners; Representative on the Management Committee of inovaDay (Technology and Innovation Event)

Coordinator

Planning and execution of government communication; Production of content for website, blog and social media; Organization of the 3rd and 4th editions of the University Week in the City Hall of São Paulo.

Communication Analyst

Freelance

Political journalist; Reporter, editor and layout designer for institutional magazines.

Journalist and Layout Designer

Bradesco

Business Intelligence and data analysis; Relationship with IT suppliers: follow-up of demands, tests and validations.

Assistant

Trainee

Hello! I have more than 5 years of experience working with products in non-profit organizations and startup. My job involves making sure people have a smooth experience using our products, improving how we get new users, helping them get started, and making things more fun to keep them engaged.

I hold a degree in Journalism, which gave me a broad understanding of the world and a strong sense of empathy. My experience with digital products in public policies helped me think strategically and work well with different people.

I also have a strong interest in cinema and games. Specializing in animation and digital games not only allows me to stay informed about market trends and production techniques but also brings me joy. ;)

taplio

The Battle

Teresa Torres

Elis Verri

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