Teresa Torres

World Pulse

Board Member

Product Talk

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Product Discovery Coach

Master of Science in Learning & Organizational Change at Northwestern University

Instructor, Designing Solutions for Organizational Effectiveness

Executive Learning & Organizational Change Program at Northwestern University

Instructor, Co-Creating Change

Kindling

Advisor

AfterCollege

- Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs. 
- Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
- Grew engaged users by 65% month over month and reduced audience churn by 3x.
- Redesigned product email strategy tripling MAU in first quarter.
- Introduced user-centered, hypothesis-driven product development practices.
- Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Vice President, Products

Affinity Circles

Affinity Circles was acquired by Mingle LLC. 

Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

President & CEO

- Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses. 
- Extended operating runway from months to sustained profitability.

Vice President, Operations

- Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
- Drove product discovery through client interviews, user research, usability studies and traffic analysis. 
- Managed a 4-person team of product managers and an interaction designer.

Senior Director, Product Management & User Experience Design

Become, Inc.

Become.com provides shoppers with product research and price comparison.

- Led design on core product from site launch to 3.5 million monthly unique visitors.
- Drove product discovery through user research, usability studies and site traffic analysis.
- Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Product Manager / UI Designer

HighWire Press

HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.

- Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
- Managed client design projects from concept to launch.
- Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
- Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.

Interaction Designer

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 100,000 copies, we've taught over 15,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

- Increased the online sales of a premium chocolate artisan business by 70% and grew the organic traffic by more than 40% , through in-depth SEO data analysis, optimization and tailored content strategy
- Currently building lead acquisition funnels through content strategy and SEO optimization for different clients

Growth Consultant for SMB and Start-Ups

iJuno

Defining customer acquisition strategy aligned with product launch roadmap
Positioning and competition benchmark, keywords research for content strategy acquisition strategy

Marketing Advisor for a Start-up

French-American Chamber of Commerce of the Pacific Northwest

Digital Project Manager 

Fime

- Design Business Architecture and flows on new innovative SAAS BtoB portals for the payment industry
- Designed an online user portal for FIME customer SAMA (Saudi Arabia Monetary Authority) to manage their certification processes with banks and terminal manufacturers
- Wrote the user stories and worked in an Agile team set up
- Defined the customer acquisition strategy and current customer upgrades to the new solutions

Functional Lead for innovative Fintech SAAS platforms for the  Banking/financial ecosystem

- Digital Project manager for SAAS projects, for innovative testing tools and services in the Telecom and Payment industry.

- Product owner of the company corporate website including graphic and editorial evolutions, content optimization for search engines (SEO),  Google Adwords campaigns management, lead generation and data analytics reports for management and sales team. Produced the SOWs and POs for an external web agency.

Digital Project Manager for cloud-based products

Infopro Digital, leader player in BtoB information media in France

- Product manager for several BtoB websites and web platforms 
- In charge of the lead generation strategy and campaigns (landing page/email content) preparation and optimization

Digital Product Manager

Angie, digital & editorial communication agency

- Project management for the conception and production of internal corporate publications such as Activity Reports, Corporate magazines, Newsletters, Webzines...
- Managed a pool of freelancers for content production (writers, journalists, photographs, illustrators, designers)
Main clients: Coca-Cola, LVMH, APRR, Fortis (BNP Paribas), MMA, TNT

Content Project Manager

Markono Group Pte Ltd

- Developed customer base by more than 50% by reaching out to European market 
- Coordinated quotes, freight estimates and production until delivery for printing products

Customer Sales Manager

Gallimard, Zulma & La Decouverte publishing houses

- Researched and translated unpublished novels from American famous author, Edith Wharton, from English to French. Was published by La Decouverte publishing house in France. 
- Translated 2 children novels for Zulma publishing house.
- Edited several travel guidebooks for Gallimard publishing house

Literary Translator (English to French) and Editorial Assistant

Kuoni Group

- Content Manager for several luxury travel brochures for Kuoni Travel Group

Luxury Travel Brochures Content Manager

Growth Consultant with 15+ experience in digital marketing, e-commerce and product marketing, passionate about:
- Fintech innovations and products 
- Keeping a customer-centric approach while delivering digital content and products
- E-commerce strategy
- Content management and SEO optimization in both French and English. 
- Find creative ways to generate leads 

Bonus:
- Avid traveler and family road trip organizer 

DM me to discuss your needs. 

Digital Marketing Consultant | Digital Strategy Consultant | Growth | SEO Consultant 

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The Battle

Teresa Torres

Claire D.

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