Teresa Torres

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 140,000 copies, we've taught over 18,000 students from 100+ countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

Product Discovery Coach

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

"When I started using Claude Code, I thought I was just building personal productivity tools. I didn't realize I was also learning context engineering—the same skills that product teams use to build production AI products."

Ever wondered how your daily AI habits connect to building actual AI products? In this article, I break down how the context management skills you're already developing directly translate to production context engineering.

Learn how product teams are solving the same problems you face:

🔧 Breaking big tasks into smaller, focused prompts (just like keeping CLAUDE.md files compact)
💾 Building external memory systems to store context outside the window  
✂️ Curating what goes into each conversational turn to prevent bloat
🔄 Repeating critical information so it's fresh when decisions are made
🤖 Using multiple agents to multiply available context windows

The article shows real examples from companies like Incident.io, Rest, Trainline, and others who've learned these patterns through trial and error. "If you'd break it down for a human, break it down for the LLM" - solid advice that applies whether you're coding or building products.

Check out the article: https://buff.ly/J2jDPfK 

🤔 Which context management trick from your daily AI use do you think would be most valuable in a production AI product? Share your thoughts in the comments below.

Author, Speaker, Product Discovery Coach @ ProductTalk.org

Context Engineering: 5 Strategies for AI Product Success

🎙️Groupthink When Hiring

Is hiring broken—or just badly designed?

In this episode of All Things Product, Petra Wille and Teresa Torres unpack what’s really going wrong in modern hiring processes. From AI-fueled application overload to endless interview loops and “casual” team lunches that derail months of work, they explore how groupthink, bias, and poorly defined criteria are quietly sabotaging good hiring decisions.

They discuss why involving too many people with veto power often leads to no decision at all, how “culture fit” becomes a proxy for bias, and what product teams can learn from product discovery when designing hiring processes. Plus, they share practical advice for candidates navigating today’s brutal job market—and resources to help you avoid going it alone.

Whether you’re a product leader hiring your next PM or a product practitioner stuck in interview limbo, this episode offers clarity, empathy, and concrete ways forward.

Show Notes

What’s happening in the hiring market
🧊 Layoffs and hiring freezes are making the job market especially tough
🤖 Companies are overwhelmed by hundreds of applications, often amplified by AI tools
🌀 Hiring funnels are getting longer, with more interviews and more stakeholders involved

When “one last step” kills the offer
🍽️ Candidates pass every formal interview—only to be rejected after a casual team lunch
🧑‍🤝‍🧑 Teams often aren’t briefed on what they’re supposed to evaluate
🗣️ Groupthink kicks in when one negative comment cascades into a no-hire decision

Groupthink ≠ good hiring decisions
🚫 Letting everyone veto a candidate almost guarantees no one gets hired
🎯 Focus-group-style interviews create bias, not signal
🧬 “Culture fit” often masks stereotypes and personal preferences

A better way to design hiring
🧭 Define who you’re hiring before writing the job description
📏 Set clear success metrics for the role
🔖 Assign each interviewer specific criteria to evaluate
🧪 Treat hiring like product discovery: intentional, structured, and evidence-based

Chemistry checks done right
✅ It’s okay to assess collaboration—but only if you define what that actually means
🙅‍♀️ Introversion, debate style, or lunch-table behavior are not performance indicators
🌈 Diverse teams outperform homogenous ones—even if not everyone “vibes”

Advice for candidates
🫶 If a process feels broken, it’s often not about you
❓ You can ask how you’re being evaluated to gauge process maturity
🧩 Many companies simply haven’t figured hiring out yet

Links to Apple Podcasts, and YouTube:
📺Youtube: https://buff.ly/Ef8UgfA
🍎Apple Podcast: https://buff.ly/0XxHL1R

Give it a listen and share your thoughts in the comments below.💬👇

WESTFINANCE

J'accompagne l'équipe de développement nouvellement formée de West Finance afin de développer une application de gestion pour de la vente immobilière. J'aide l'équipe à travailler sur la compréhension du besoin des utilisateurs, à faire des choix techniques. J'ai également rempli le rôle de PO pendant quelques mois afin d'accélérer la livraison d'une première version de l'application.

Technical Agile Coach

Burrito Consulting

As a Consultant Architect, Tech Coach and CTO, I help teams deliver software more efficiently.

I can join your team and work with you, sharing what I know about carefully creating software that will stay manageable for the future. We'll probably speak about communicating with the rest of the company and your users, how to deliver features in small batches, testing, design, architecture, and a lot of other stuff I'm passionate about.

I'm also available as a consultant. We'll spend a few days together finding a solution for an issue you have, reviewing architectural decisions to ensure you're heading in the right direction according to your goals, or discussing ways your team can improve and better deliver value for the business your working for.

Software Architect, Tech Coach, CTO Consultant

Burritalks.io

Curating interesting video talks for software developers and all people working in software companies.

Basically, I watch talks while eating burritos, decide if I like them, create an abstract, add them to the website and bother people around me until they take a look at them.

Content Curator

Wakam

Je collabore avec une des équipes de Wakam, une compagnie d'assurance, pour retravailler l'architecture et la manière de tester une application s'appuyant sur l'Event Sourcing et une blockchain.

PlayPlay

As a Craft Coach, I train PlayPlay teams via monthly code katas.

Kiplin

J'accompagne l'équipe de Kiplin dans la transformation de son SI afin de mieux prendre en compte l'augmentation de la taille de l'équipe et la complexité grandissante de la solution actuelle.

- Facilitation d'ateliers d'Event Storming afin de mieux comprendre les différents besoins servis par la solution et de déterminer une possible nouvelle architecture
- Refonte de systèmes existants
- Introduction et amélioration de tests automatisés
- Développement de nouvelles fonctionnalités
- Pair programming avec des membres de l'équipe pour introduire de nouveaux concepts et pratiques, tels que la programmation réactive et le refactoring.

Agicap

Je suis intervenu quelques mois chez Agicap afin des les aider sur une nouvelle ligne produit en tant que développeur.

- Développement d'API
- Discussions autour de l'architecture et des découpages possibles de la solution

Développeur senior

Convelio

I helped the team at Convelio move a core part of their system from a legacy piece of software to something more manageable.

To do this, we've introduced testing and oriented-object programming best practices. With my teammate, we created a communication channel between the tech team and the rest of the company to create a more collaborative working environment, understand their challenges and work on the most important thing.

Lead Software Developer

Evaneos

My role as a Coach at Evaneos was to help teams sustainably deliver value. I work hand in hand with team members to identify what should be performed to efficiently achieve the company goals without compromising quality and long-term throughput.

I shared design and architecture principles and testing patterns with other evaneossians. I firmly believe that long-term outcomes and a sustainable pace can only be achieved with technical excellence. We also identified what could be improved in the team workflow and how to maximise value creation.

I intervened as an architect to guide the company in making the right choices about structuring the IT landscape.

I also helped the company define its goals for future years by facilitating meetings about strategic decisions and OKR creation.

Craft & Architecture coach

As a Tech Lead, I managed multiple teams, up to 6 front-end and back-end developers. Together, we worked on several critical parts of the company system, with projects varying from internal tools creation to user-facing systems and legacy remediation.

I also ensured that we worked hand-in-hand with our Product Manager, UX Designer, and Business People, by facilitating workshops and improving our workflows.

As a manager, I ensured the team members kept learning and growing in their roles.

Tech Lead - Software Architect

I was in charge of building tools for our internal users and improving our customer flow by focusing on our needs and identifying areas of improvement in how we work.

I was also helping the team grow by sharing good practices around OOP design, testing strategies, and API design. I introduced Domain Driven Design in the company and had a crucial role in creating a learning organisation. I helped set up learning spaces such as code katas and was the host of the bimonthly internal conferences for tech teams for almost my whole time in the company.

This led me to start talking at conferences as well on testing and code quality subjects.

Software engineer

Association Bring Music

Live concert organisation aiming to promote local artists.

Founder & treasurer

Après plusieurs années chez Evaneos, depuis sa phase de start-up à celle de scale-up, j'ai décidé de devenir indépendant. Mon but est d'aider des équipes à atteindre leur plein potentiel, à produire des logiciels qui répondent aux véritables besoins de leurs utilisateurs de manière continue, tout en gardant un rythme soutenable.

Je m'intéresse depuis de nombreuses années aux pratiques et idées qui vont dans ce sens :

- Domain Driven Design
- Agile principles
- Continous Delivery
- Test Driven Design
- Behavior Driven Design
- Refactoring
- Legacy remediation
- Testing
- Hexagonal Architecture
- CQRS
- Event sourcing
- Event Storming
- Team Topologies
- Product Management
- Strategy

Je suis persuadé que c'est la rencontre entre un véritable problème, une organisation adaptée, un produit bien pensé et une tech de qualité qui permet de créer de la valeur pour les utilisateurs. Une partie de mon rôle est de mettre en relation les différentes compétences des équipes de mes clients, de leur ouvrir des portes vers d’autres idées, afin de faire émerger les meilleures solutions possibles.

J'accompagne également des équipes au quotidien, en tant que CTO, Architecte, ou en tant que coach. J'anime des katas et des séances de mob programming pour faciliter le transfert de connaissances au sein des équipes et la montée en compétence de chacun. L'idée est d'aider les personnes avec qui je collabore à grandir, à découvrir et à s'ouvrir à de nouvelles choses, aussi bien sur le plan technique que sur le maniere qu'ils ont de travailler ensemble.

Je peux également intervenir plus ponctuellement pour faciliter des ateliers afin d'aider à mieux appréhender les différents besoins qui doivent être servis par le logiciel, permettre les discussions d'alignement nécessaires entre différentes parties prenantes ou encore pour déterminer quelles sont les améliorations possibles en termes d'organisation et d'architecture.

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The Battle

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Engagements

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