Teresa Torres

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 140,000 copies, we've taught over 18,000 students from 100+ countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

Product Discovery Coach

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

"When I started using Claude Code, I thought I was just building personal productivity tools. I didn't realize I was also learning context engineering—the same skills that product teams use to build production AI products."

Ever wondered how your daily AI habits connect to building actual AI products? In this article, I break down how the context management skills you're already developing directly translate to production context engineering.

Learn how product teams are solving the same problems you face:

🔧 Breaking big tasks into smaller, focused prompts (just like keeping CLAUDE.md files compact)
💾 Building external memory systems to store context outside the window  
✂️ Curating what goes into each conversational turn to prevent bloat
🔄 Repeating critical information so it's fresh when decisions are made
🤖 Using multiple agents to multiply available context windows

The article shows real examples from companies like Incident.io, Rest, Trainline, and others who've learned these patterns through trial and error. "If you'd break it down for a human, break it down for the LLM" - solid advice that applies whether you're coding or building products.

Check out the article: https://buff.ly/J2jDPfK 

🤔 Which context management trick from your daily AI use do you think would be most valuable in a production AI product? Share your thoughts in the comments below.

Author, Speaker, Product Discovery Coach @ ProductTalk.org

Context Engineering: 5 Strategies for AI Product Success

🎙️Groupthink When Hiring

Is hiring broken—or just badly designed?

In this episode of All Things Product, Petra Wille and Teresa Torres unpack what’s really going wrong in modern hiring processes. From AI-fueled application overload to endless interview loops and “casual” team lunches that derail months of work, they explore how groupthink, bias, and poorly defined criteria are quietly sabotaging good hiring decisions.

They discuss why involving too many people with veto power often leads to no decision at all, how “culture fit” becomes a proxy for bias, and what product teams can learn from product discovery when designing hiring processes. Plus, they share practical advice for candidates navigating today’s brutal job market—and resources to help you avoid going it alone.

Whether you’re a product leader hiring your next PM or a product practitioner stuck in interview limbo, this episode offers clarity, empathy, and concrete ways forward.

Show Notes

What’s happening in the hiring market
🧊 Layoffs and hiring freezes are making the job market especially tough
🤖 Companies are overwhelmed by hundreds of applications, often amplified by AI tools
🌀 Hiring funnels are getting longer, with more interviews and more stakeholders involved

When “one last step” kills the offer
🍽️ Candidates pass every formal interview—only to be rejected after a casual team lunch
🧑‍🤝‍🧑 Teams often aren’t briefed on what they’re supposed to evaluate
🗣️ Groupthink kicks in when one negative comment cascades into a no-hire decision

Groupthink ≠ good hiring decisions
🚫 Letting everyone veto a candidate almost guarantees no one gets hired
🎯 Focus-group-style interviews create bias, not signal
🧬 “Culture fit” often masks stereotypes and personal preferences

A better way to design hiring
🧭 Define who you’re hiring before writing the job description
📏 Set clear success metrics for the role
🔖 Assign each interviewer specific criteria to evaluate
🧪 Treat hiring like product discovery: intentional, structured, and evidence-based

Chemistry checks done right
✅ It’s okay to assess collaboration—but only if you define what that actually means
🙅‍♀️ Introversion, debate style, or lunch-table behavior are not performance indicators
🌈 Diverse teams outperform homogenous ones—even if not everyone “vibes”

Advice for candidates
🫶 If a process feels broken, it’s often not about you
❓ You can ask how you’re being evaluated to gauge process maturity
🧩 Many companies simply haven’t figured hiring out yet

Links to Apple Podcasts, and YouTube:
📺Youtube: https://buff.ly/Ef8UgfA
🍎Apple Podcast: https://buff.ly/0XxHL1R

Give it a listen and share your thoughts in the comments below.💬👇

Safeguard Medical

Driving the transformation of product management into a strategic growth engine at Safeguard Medical. I lead global product strategy across our trauma and simulation portfolios, uniting cross-functional teams to prioritize the right investments, accelerate innovation, and enable our go-to-market success. Focused on building structure, clarity, and customer-centricity into every phase of the product lifecycle—while developing a high-impact team and scaling a more agile, insight-driven approach to product leadership.

Director of Product Management

CK Ventures NC

Founder and managing partner of CK Ventures NC, portfolio of owned businesses including Chill Dogs—a fast-casual restaurant concept strategically positioned in a high-growth corridor of Harrisburg, NC. Responsible for end-to-end business development including market analysis, financial forecasting, capital allocation, and brand positioning. Chill Dogs is designed to scale, offering a differentiated product mix of gourmet hot dogs and premium ice cream with strong unit economics, high-margin offerings, and community-centric growth strategies.

Proprietor

CC Advisory

Lead advisor providing fractional product leadership and strategic consulting to early-stage ventures and growth-minded founders. Specializing in product operating models, go-to-market strategy, and experience design across retail, eCommerce, and service industries. CC Advisory also serves as the strategic backbone behind CK Ventures NC.

Product Management Consulting, Advisory, and Execution

Lowe's Companies, Inc.

- Led product strategy for the Order Management System (OMS), modernizing omnichannel fulfillment and payment processes.
- Drove significant projected revenue through the enablement of key innovations such as same-day delivery, InstaCart integration, and consumer loyalty programs. 
- Spearheaded system upgrades to develop configurable tools, improving operational efficiency and the omnichannel customer experience.

Director, Product Management - Omnichannel Platform | OMS

GameStop

- Developed an innovative eCommerce roadmap with a focus on mid-funnel improvements, including the product detail page, during a critical transition period for GameStop. 
- Drove a significant increase in conversion rates, resulting in substantial annual revenue growth through targeted product enhancements and addressing key customer pain points.

Director, Product Management - eCommerce

- Directed a portfolio of digital products, delivering a full overhaul of key shopping features on the Product Detail Page.
- Launched 0-to-1 experiences, improving user engagement and revenue growth with configurable selling experience and bundles and collections.
- Led infrastructure modernization to improve scalability, creating seamless omnichannel customer journeys.

Product Detail Page, Multi-Item Buying/ Collections and Bundles, Configurable Items, Digital Taxonomy, Availability and Fulfillment Experience

Sr. Manager, Product Management - eCommerce

Managed the end-to-end telecom and eCommerce product lines, leading a transformation to SAP Hybris to reimagine the customer shopping experience. Oversaw the wireless device portfolio, services, and carrier relationships, driving product innovation and operational efficiency.

Sr. Product Manager - Wireless Telecom - MVNO - Hardware, eCommerce, Services

iWireless

Director of Marketing and Product Development (Now T-Mobile)

Carolina West Wireless

Owned sales, marketing, and product development initiatives for Carolina West Wireless - A regional wireless carrier. Led cross-functional teams to drive growth, launch new products, and develop go-to-market strategies, resulting in improved market presence and customer engagement.

Director of Sales, Marketing and New Revenue Development

Cricket Wireless

Retail Business Manager & Indirect Account Manager

Strategic Product Management Leader | Driving Digital Transformation, E-commerce, Omnichannel Solutions & Revenue Growth | Specializing in Product Strategy, Generative AI, & Building/Transforming Product Operating Models

Product Management executive with 16+ years of experience leading full lifecycle development across both physical and digital product portfolios. I specialize in uniting cross-functional teams—engineering, R&D, regulatory, sales, and marketing—to bring high-impact products to market and scale them effectively.

I’ve built and led product organizations that drive innovation, operational clarity, and commercial growth. My approach blends rigorous prioritization, customer insight, and product operating models to ensure alignment between product strategy and business outcomes.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Teresa Torres's LinkedIn Performance

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