Teresa Torres

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 140,000 copies, we've taught over 18,000 students from 100+ countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

Product Discovery Coach

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

"When I started using Claude Code, I thought I was just building personal productivity tools. I didn't realize I was also learning context engineering—the same skills that product teams use to build production AI products."

Ever wondered how your daily AI habits connect to building actual AI products? In this article, I break down how the context management skills you're already developing directly translate to production context engineering.

Learn how product teams are solving the same problems you face:

🔧 Breaking big tasks into smaller, focused prompts (just like keeping CLAUDE.md files compact)
💾 Building external memory systems to store context outside the window  
✂️ Curating what goes into each conversational turn to prevent bloat
🔄 Repeating critical information so it's fresh when decisions are made
🤖 Using multiple agents to multiply available context windows

The article shows real examples from companies like Incident.io, Rest, Trainline, and others who've learned these patterns through trial and error. "If you'd break it down for a human, break it down for the LLM" - solid advice that applies whether you're coding or building products.

Check out the article: https://buff.ly/J2jDPfK 

🤔 Which context management trick from your daily AI use do you think would be most valuable in a production AI product? Share your thoughts in the comments below.

Author, Speaker, Product Discovery Coach @ ProductTalk.org

Context Engineering: 5 Strategies for AI Product Success

🎙️Groupthink When Hiring

Is hiring broken—or just badly designed?

In this episode of All Things Product, Petra Wille and Teresa Torres unpack what’s really going wrong in modern hiring processes. From AI-fueled application overload to endless interview loops and “casual” team lunches that derail months of work, they explore how groupthink, bias, and poorly defined criteria are quietly sabotaging good hiring decisions.

They discuss why involving too many people with veto power often leads to no decision at all, how “culture fit” becomes a proxy for bias, and what product teams can learn from product discovery when designing hiring processes. Plus, they share practical advice for candidates navigating today’s brutal job market—and resources to help you avoid going it alone.

Whether you’re a product leader hiring your next PM or a product practitioner stuck in interview limbo, this episode offers clarity, empathy, and concrete ways forward.

Show Notes

What’s happening in the hiring market
🧊 Layoffs and hiring freezes are making the job market especially tough
🤖 Companies are overwhelmed by hundreds of applications, often amplified by AI tools
🌀 Hiring funnels are getting longer, with more interviews and more stakeholders involved

When “one last step” kills the offer
🍽️ Candidates pass every formal interview—only to be rejected after a casual team lunch
🧑‍🤝‍🧑 Teams often aren’t briefed on what they’re supposed to evaluate
🗣️ Groupthink kicks in when one negative comment cascades into a no-hire decision

Groupthink ≠ good hiring decisions
🚫 Letting everyone veto a candidate almost guarantees no one gets hired
🎯 Focus-group-style interviews create bias, not signal
🧬 “Culture fit” often masks stereotypes and personal preferences

A better way to design hiring
🧭 Define who you’re hiring before writing the job description
📏 Set clear success metrics for the role
🔖 Assign each interviewer specific criteria to evaluate
🧪 Treat hiring like product discovery: intentional, structured, and evidence-based

Chemistry checks done right
✅ It’s okay to assess collaboration—but only if you define what that actually means
🙅‍♀️ Introversion, debate style, or lunch-table behavior are not performance indicators
🌈 Diverse teams outperform homogenous ones—even if not everyone “vibes”

Advice for candidates
🫶 If a process feels broken, it’s often not about you
❓ You can ask how you’re being evaluated to gauge process maturity
🧩 Many companies simply haven’t figured hiring out yet

Links to Apple Podcasts, and YouTube:
📺Youtube: https://buff.ly/Ef8UgfA
🍎Apple Podcast: https://buff.ly/0XxHL1R

Give it a listen and share your thoughts in the comments below.💬👇

Servier

I collaborate with R&D and industrial teams on solution discovery and ergonomics of digital innovations such as immersive solutions (XR), Saas, explore iA opportunities in new processes...
As a Human Factors advocate, I help stakeholders understand users problems and value opportunities, Ideate on solutions and evaluate their impact. 

My missions include :
- To frame, plan and conduct research for complex projects (value, risks...)
- To lead solution discovery for R&D and industry 5.0 
- To facilitate solution ideation with stakeholders 
- To help problem solving and simplification 
- To help priorization by user value & ergonomics
- To develop Digital Ops (intelligence, methods, tools…)
- To collaborate on Change management with a user centric mindset

DDSI - Digital Factory
Via Nexton Consulting.

Senior consultant- Digital Project manager

MyScript®

I helped develop a human-centered product through a variety of research methods to provide meaningful insights to talented and passionate teams. 

My missions included to:

- Conduct product discovery (ux bench, mental models, journeys and flows...)
- Help PM prioritize product opportunities based on different methods ( perceived value, Moscow…)
- Define a minimum viable experience (MVE) based on use cases
- Define and prioritize research questions (what do we want to know)
- Design and conduct experiments (prepare, recruit, plan, test...)
- Analyze quantitative and qualitative data on user efficiency, perceived value and usability metrics.
- Communicate insights to designers & PM
- Collaborate on recommendations with designer 
- Ergonomic feedback on solution specifications 
- Evaluate UX maturity levels of concepts (human readiness).
- Share clear insights all along studies (video feedback, ux maps, metrics...)
- Contribute to research repository (Airtable)
- Contribute to patent repository

Software used : Airtable, Alchemer, Google Analytics, Excel Stats, Mailchimp, , Figma/Figjam, Miro.

UX Researcher Lead 

Institut Mines-Télécom (IMT)

Lecture for master students about human factors in Industry 5.0 :

- Introduction to the human and organizational factors involved in a work situation
- Models to understand a human-machine-environment system
- Transdisciplinary ergonomic assessment models and maturity scales (HRL, IRL...)
- Perspectives for integrating operator assistance solutions (exoskeleton, augmented reality...)
-Impact analysis on organisation and environment

Guest Lecturer

Airbus

Lead of ux projects at EUROPE TECHNOLOGIES related to Human-Machine systems in Industry in partnership with AIRBUS and BENETEAU

My missions included to:

- Conduct early user research (user journey, mental models...)
- Design and conduct experiments (prepare, recruit, plan, test...)
- Analyze quantitative and qualitative data on user performance and usability metrics.
- Communicate ergonomic specifications based on results and literature.
- Prototype various maturity levels of concepts.
- Apply agile methods such as User centered design, scrum or design sprint to engineer solutions.
- Share clear results
- Lead patent repository

My mindset benefits from a start up background. I also like to work close to the field, to deeply understand user acceptance and ensure product performance.

Project Lead

Centrale Nantes

Lecturer & coach at Centrale Nantes Digital School.

User centered & Agile methods for Engineering students

Lecturer / coach 

Purple Digital Lab

Purple was a cool User Centered Design consultancy. 
I was hired to help client on every phase of R&D process:  LEARN > EXPLORE > VALIDATE > DELIVER


LEARN
Trends Analysis
Ergonomics 
Field study

EXPLORE
Strategic user scenarios & services flows
Creative development for products and services

VALIDATE / DELIVER
Quick prototyping

The DNA :
Agile & creative mindset
Collaborative management

>>>  My great clients where <<<

/Design & ergonomic studies  :  Ullo, Vel'Co tracking...

/Service design & creative workshops : Sncf, Maif, Engie, Armor, Conseil Général(44), Samoa...

/UX Education  : IUT de Nantes, Audencia Nantes, Idrac...

Founder. Digital innovation consultant

AXONE DESIGN

I Collaborated with Axone Design on design brief and UX strategies for various clients in digital and product design

UX project manager

Exponantes

Developing an environmental design project focused on biodiversity. Various scale design solutions from creative directions to lanscape, user interaction and product development, building a simple and sensitive pedagogical experience.

Project manager. UX & Product Design

CentraleSupélec - Paris-Saclay University Research Center

Introduction to the principles of HCD and workshop with master students.
- User centered design principles
- Accessibility principles
- Application workshops

Raffles Design Institute

Lecture on sustainable design principles for master students and project management.

Design workshops in partnership with design school and a local bamboo manufacturer.

Aloha !
I'm a senior Project manager with a solid background in digital innovation and user centric initiatives. I help teams innovate with agile methods, with a deep understanding of users various digital fields (iOt, iA, Saas). 

I usually get hired to lead strategic actions to ensure value oriented success.
My strong background in engineering and human sciences, allow me to work hand in hand with business people, design and developers to define use cases, propose actionable insights and help build digital solutions people like to use. 

To achieve this, I manage methods in various levels such as market research, expert audits, usability tests, A/B(n) tests, MVP evaluation, longitudinal studies...

I am passionate about listening to users and dive into data to help stakeholders develop successful products.

Ready to collaborate ? 

Feel free to contact me for more details.

taplio

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Teresa Torres

Aurélie Moyon, Ph.D

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Aurélie Moyon, Ph.D

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