Helping Companies Drive Revenue Through Relationships & Partnerships | Demand Driver | Content Creator | Sales Execution & Community Strategist

Growth starts with unlearning what no longer serves.



I move with principles, not permission, because building momentum beats waiting for a green light.

Sales is where I started and where I built the foundation I still lean on today. I’ve sold both product and service, worked across SaaS and tech, and landed in roles that naturally sit between sales, marketing, GTM, and partnerships. Not by job title…but by instinct.

I founded The Revenue Table to bring that mindset into motion. A space where connection leads to growth, ideas become execution, and trusted relationships drive results. It’s never been about doing things the “right” way- it’s about doing what works right now.

I’m at my best when I’m building strategy that becomes action. Helping teams meet the market where it is, not where it used to be. When messaging connects to both the top and bottom line, and campaigns, communities + partner ecosystems move together to create real pipeline.

Partnerships have always been part of how I operate. I live at the intersection of people and opportunity. I build trust quickly, stay close to the ground, and bring the right people together to move things forward.

I’ve supported startups + global orgs with outbound campaigns, nearbound strategy, and demand plays that get seen, heard, and remembered. It’s not about being everywhere- it’s about showing up where it counts, with clarity and intention.

Highly competitive against myself, I was a walk on D1 basketball player at Ole Miss. That experience shaped how I lead: earn it, show up fully, and finish what you start. That mindset still drives how I move.

What keeps me grounded? My two daughters. They are my why. I don’t want them to hear what I might do, I want them to see what it looks like to lead with intention and choosing action over inaction every time. 

What I specialize in:
• GTM strategies: idea → execution
• Messaging that creates clarity + movement
• Campaigns tied to timing, intent + conversion
• Community and partner-led demand
• Sales <> marketing alignment built on trust
• Outbound + nearbound motion with relevance
• Content + event plays that create engagement
• Relationship-first growth that scales

I lead with EQ and back it with execution…long term growth starts with how you show up.

Angel investor: 
• Lavender
• Vengreso

Reach me: amelia@ameliataylor.co / DM
Collab: https://app.limelighthq.com/p/amelia-taylor

Amelia Taylor

Most life changes don’t happen because someone finally has clarity…
They happen because someone finally has the capacity (or opportunity).

Most people aren’t procrastinating-
They’re protecting what little energy they have left.

For a lot of us, growth doesn’t stall because the desire disappears-
It stalls because timing feels unforgiving.

Careers demand more…
Families need more…
Mental load compounds quietly…

So, progress gets postponed.

Not dramatically-
Logically. 

Listen to this:
More than one in three college students have considered stepping away from their degree

Why? -> Emotional stress is one of the biggest reasons.

Not lack of intelligence.
Not lack of discipline.
But, capacity.

That’s why I pay attention to partners who understand that forward motion doesn’t have to be loud to be real…

National University is built for learners who are balancing ambition with real life, which is why I’m a proud partner of theirs too. 

1/ Flexible 4 and 8 week online courses
2/ Monthly admissions
3/ Support that recognizes you’re a whole human, not just a student

And…
Right now? = they are offering 
The ‘Year of You’ scholarship which grants recipients  up to $6,000 annually toward a bachelor’s or master’s degree. (Huge)


If this year feels less about reinventing yourself
and more about choosing something that actually fits your life

Learn more here ➡️ https://bit.ly/4sFkAHk


(ps…sometimes the next chapter starts when you stop waiting for the right time)

Driving Growth Through Unorthodox Strategies, Living in Market & Creating Relevant Content | Turning Relationships into Revenue & Conversations into Conversions

80% of outbound messages fail for one reason: bad timing.

Not copy.
Not volume.

➡️ Timing.

Most outbound today feels busy, expensive, and invisible-

Here’s the shift that changes how modern teams think about meetings, pipeline, and outbound that actually works…


You don’t need more volume.
You don’t need more steps.


You don’t need bigger lists just to get ignored.

Instead, stop guessing and start waiting for intent.

Not ‘vibes’…
Not “they seem like a fit”

Actual buying behavior.

-Someone viewed your LinkedIn profile
-Engaged with a relevant post
-Visited key pages on your site
-Started comparing vendors
-Changed roles or joined a scaling team

That’s when outreach stops feeling like spam.

Because timing turns messages into conversations- 

Here’s what runs behind the scenes in an intent-led workflow…

A signal gets captured instantly:

-Their info gets enriched automatically (email, phone, role)
-The account gets scored based on fit + activity
-The best channel gets selected (email, LinkedIn, phone)
-A contextual message goes out while the signal is still warm

No tab hoarding, if you will…
No list-building maddening marathons…
No “I hope this lands” ridiculous energy…

Just relevance → delivered fast.

The lie we were sold is that “more activity equals more pipeline” (big miss) 

This is how high-performing teams quietly operate

Most teams are still stuck in the old game:

1/ more volume

2/ more sequences

3/ more noise

But, buyers upgraded. 

They ignore generic…
They punish irrelevant…
They reward timing…

If your outbound relies on hope, I assure you, it’s already broken-

Intent-led outbound isn’t louder.
It’s sharper, 100%.


Comment “Tool” if you believe timing matters more than volume 👇🏼

Brand partnership • Driving Growth Through Unorthodox Strategies, Living in Market & Creating Relevant Content | Turning Relationships into Revenue & Conversations into Conversions

Most resolutions fail
not because people can’t
but because they don’t


They say it out loud
They mean it in the moment
Then life asks for follow through

I’ve lived it
Both sides of it.

Doing what I said I would
and trusting others to do the same
only to learn more than once
that proximity doesn’t equal reliability.


That’s where I learned what trust actually is
- not intention
- not closeness
- not words said at the right time

Consistency.

The sad reality?
-> to over promise and under deliver
is so easy for most to do. (Too easy)


Time doesn’t reveal intentions
It reveals patterns
Especially in the people closest to us…
Including me.

I’m not perfect, goes w/o saying

But legit awareness sharpens things
It strips the noise
It turns gray into black + white
It shows you the main thing…
and how often we avoid it.


If you want this year to go differently
don’t say you can
if you already know you won’t- don’t


Say less.
Do the thing.
Let time and actions do the talking.

So be real for a sec…
What are you hoping people
don’t notice you didn’t do
because saying it felt easier than doing it?


(big ps…the realist of real kind trust isn’t announced it’s remembered)

Huge W for the entire ConnectWise team! Big things to come…🔥

We’re ushering in the Age of Autonomous Service with the acquisition of zofiQ 

zofiQ is an agentic AI company purpose-built for high-volume service desks, and we’re excited to bring its technology into the ConnectWise Platform. 

zofiQ AI agents embedded in ConnectWise PSA help MSPs resolve more tickets with the same team, deliver more consistent service, and unlock capacity for higher-value customer work 

This goes beyond AI that makes recommendations. It’s AI that steps in and takes action, grounded in the data teams rely on every day. 

👉 Read the full announcement: http://ms.spr.ly/6040Q6hvj  

#ConnectWise #MSP #AgenticAI #PSA #ITServiceManagement #AOAS

This is truly foundational…

Love seeing such up and to the right disruption (in the very best of ways) that Listen Labs is making happen right now- 

Huge congrats, team! 🙌🏼🥂

One year ago, we were a team of 5 with almost no revenue. Today, we have raised $100,000,000, from Ribbit Capital, Sequoia Capital, Evantic Capital, Conviction, and Pear VC. This is our story.

When Alfred Wahlforss and I worked on our previous startup, we heard this slogan over and over: “write code, listen to users”, that’s how the best companies are built.

Now, with $100B+ invested in AI-coding models, it seems clear that “writing code” will be commoditized sooner rather than later. The differentiation will no longer be your technology, but how well you understand your customer.

Once we realized this in 2023, we became obsessed with helping companies understand their customers. The first 2 years were tough, models were unreliable, customers were skeptical of AI and our value prop unclear.

But everything changed in 2025, we launched key initiatives, won customers and have closed record number of customers every month.

Since then momentum has compounded. We’ve grown revenue 15x in the last 9 months, have reached 8-figures in ARR and have interviewed over 1 million people through Listen.

There was not one magic unlock that made Listen work. It’s been the day-in day-out listening to customer, and making the product 1% better.
Today we help companies like Microsoft, Sweetgreen, Canva and hundreds more better understand their customers.

If you’re excited about helping all companies listen better to their users - and want to work on hard problems with an incredibly talented team - we’d love to hear from you.

Now, back to listening.

Vice President at Spiralyze | Optimization | CRO for B2B SaaS

Through GTMnow (the media brand of VC firm, GTMfund), I help share content to help companies grow revenue and individuals scale their careers. Subscribe to build, scale, and invest with the best minds in tech.

I host The GTMnow Podcast (top 1% global podcast) and write The GTMnow Newsletter (read by 50k+ operators, founders and investors). 

Tech moats are declining; distribution is the final remaining moat. Your go-to-market strategy and execution determine your outcome. 

--

Passionate people person. Passionate about global education. 
Life is short, and there are 1440 minutes in every day. Make the most of them, make a difference, and enjoy the ride.

Sophie Buonassisi

This is my new favorite line: “Yeses are great. No’s are great. Maybe will kill you.”

Most founders don’t realize how much damage “maybe” does to a business.

Yes, it feels polite and it feels like progress. It also feels safer than rejection. 

But in practice, maybe is just deferred learning.

A clean no gives you clarity, which lets you reallocate time, focus, and energy.

Or it tells you exactly what you need to fix.

What most people don’t realize is that the fastest way to stall GTM isn’t losing deals.

It’s lingering in uncertainty because you’re avoiding an answer.

One of the most practical lessons from my conversation with Jeanne DeWitt Grosser on GTMnow.

SVP Marketing at GTMfund | Host of The GTMnow Podcast

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Key takeaways from my conversation with: Adam Carr, CRO at Apollo ($150M+ ARR, PLG-led). He previously scaled Miro into a $17.5B sales org. 

1️⃣ PLG is an acquisition channel (not a monetization strategy).
PLG pulls users in via value. But usage doesn’t equal revenue. Sales should activate when product signals show scale potential, then guide the buyer to value across the org (not just for one team). Treat PLG as the top of the funnel, and treat sales as the conversion layer.

2️⃣ The most dangerous PLG myth? That sales is optional.
Apollo crossed $100M ARR without a sales org, but Adam is clear: that was the exception, not the rule. If you're scaling GTM, don’t wait for $100M. The earlier you start layering in humans to systematize enterprise expansion, the faster you’ll compound.

3️⃣ To avoid PLG vs. Sales turf wars, build a one-team model.
At Apollo, growth (self-serve) and sales (human-led) run on shared data, shared account ownership, and one customer journey. When everyone sees the same signals and incentives, there’s no “us vs. them,” it’s just one GTM engine.

4️⃣ Slow hiring down to avoid performance debt.
Rushing to hit headcount targets can set you back 12 months. Adam missed hiring goals intentionally to align on what “great” looks like, then built a rigorous process around it. The opportunity cost of bad hires compounds more than you think.

5️⃣ Look for “architects.”
The best modern sellers are systems thinkers. They understand (or want to understand) how GTM workflows operate – how pipeline gets created, how enrichment works, how inbound gets routed. 

6️⃣ Value isn’t delivered at signature, it’s realized through usage.
Many orgs celebrate closed-won. Adam shifts the spotlight to customer milestones – usage, activation, success. Sales gets comped partly on credit consumption. The goal is revenue durability.

7️⃣ Apollo is reimagining the customer success function, replacing CSMs with GTM Engineers.
Apollo is reimagining the traditional CS model. Instead, post-sales is handled by technical operators who run intervention-based playbooks triggered by product signals. 

8️⃣ Product signals are the new GTM operating system.
Apollo maps the customer journey by day 7/14/28 and tracks behavioral signals to trigger human intervention. Whether it's expansion, rescue, or retention, GTM runs on product data. Signal clarity = execution speed.

-- 

🎧 Tune in and subscribe on YouTube, Apple, Spotify or wherever you like to listen by searching "The GTMnow Podcast."

💡 GTMnow by GTMfund: Build, scale and invest with the best minds in tech.

SVP Marketing at GTMfund & GTMnow | Host of The GTMnow Podcast

There’s a clear through line across everything we’ve built at GTMfund: democratized access as a lever for impact.

- Access to not only capital, but also world-class GTM support (portfolio companies)

- Access for operators - i.e. the builders of SaaS companies - to financial diversification through investing (LPs)

 - Access for the broader ecosystem to practical GTM insight from the best minds in tech (GTMnow media)

There are barriers for people innovating. 
We’re in the business of removing those barriers. 

If you equip people with the right information, resources, and support - they can fulfill their mission, and accordingly positively impact people and the greater world.

139 countries in 2025 🎙️🙏

From all of us at GTMfund - thank you.

This past year, the GTMnow Network of founders, operators, and investors tuned in to the podcast from 139 countries and 4,114 cities.

A quick shoutout to some of the countries leading the charge:
 🇺🇸 United States
 🇨🇦 Canada
 🇬🇧 United Kingdom

And cities:
 🌆 New York
 🌉 San Francisco
 🌏 Melbourne

We started the podcast from the ground up.
It grew. 
Along the way, we re-acquired Sales Hacker.  
It grew.

And we're just getting started.

We're grateful to everyone tuning in - the GTMnow Network - for helping to shape what the next decade of software looks like.

Claude Cowork is also fundamentally a GTM story. Here’s why.

When software creation compresses, distribution becomes the constraint.

Claude Cowork was shipped in a mere 10 days (wild!).
It started with a simple nudge from Boris Cherny, leading Claude Code: could what had been built internally be scoped down and shipped in just a few days? A small team formed, set an aggressive deadline (“how about Monday”).
Claude wrote Cowork itself. Take a minute to let that sink in 🤯 

Them shipping in 10 days shows how product advantage decays faster. 

In this world, the hardest problems shift upstream:
- Who is it for right now?
- How do you get it into real users’ hands fast enough to learn?

That is GTM. 

Agentic development raises the bar for GTM execution. 

When iteration is cheap(er), feedback speed is everything. Teams that can ship early, message clearly, onboard smoothly, and close the loop with users will outpace teams that are technically strong but less GTM-savvy.

Code is no longer the bottleneck, GTM is. 
That’s why distribution becomes the final moat.

Jordan Crawford has been expressing how we’ve entered a new era. Taking inspiration and learnings from him (full credit to him), these are the eras we’re seeing:

𝐄𝐫𝐚 𝐈: 𝐓𝐡𝐞 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰 𝐞𝐫𝐚
This is when AI became broadly accessible. It showed up as a conversational assistant that could answer questions, generate ideas, and help people think faster. The interaction was simple: prompt in, response out. The value was speed and cognitive leverage, but the limitation was execution. ChatGPT didn’t understand your real context or operate inside your tools. You still had to copy, paste, and act. AI helped you think, but it didn’t do the work.

𝐄𝐫𝐚 𝐈𝐈: 𝐓𝐡𝐞 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐞𝐫𝐚
This is when AI crossed into real execution, but only for power users. Developers and technical operators wired AI into scripts, terminals, and early agent workflows. These systems could automate tasks and chain actions, but they required deep technical knowledge. The power was undeniable, but the barrier was high. AI could do work, but only if you knew how to talk to machines.

𝐄𝐫𝐚 𝐈𝐈𝐈: 𝐓𝐡𝐞 𝐨𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐞𝐫𝐚
This is where execution becomes accessible without the technical tax. Instead of prompts or commands, you give Claude an objective. It plans the work, executes inside real files, checks its output, and iterates when needed. Context persists across steps.

We've officially entered a new era. 

-- 

✍ More notes on Claude Cowork in the latest The GTMnow Newsletter.

💡 GTMnow by GTMfund: Build, scale and invest with the best minds in tech.

✉️  GTMfund and Jordan Crawford are hosting a private event on Claude Code on Tuesday, February 17th in SF. If you're a founder or an operator owning outbound in vertical SaaS (post-PMF), DM me for access.

AI-led growth can look like rocket fuel…until it isn’t.

It’s never been easier to acquire customers fast, but that growth can mask a deeper problems.

That’s why the next phase of SaaS isn’t about how fast you GROW, but rather how well you ENDURE.

I sat down with Abbas Haider Ali (VP of Customer Success at GitHub) to break all this down for you and much, much more. 

Key takeaways from the conversation:

1️⃣ Expansion is the true test of PMF.
Renewals show customers can tolerate your product. Expansion shows they depend on it. If your early adopters aren’t growing usage or footprint, you’ve sold potential, not value. Look for usage growth, multi-team adoption, and adjacent use cases as your first real PMF signal.

2️⃣ AI-led growth can look like success, but mask fragility.
In the AI wave, explosive acquisition numbers can distract from weak core retention. Abbas calls this “value erosion.” When tech evolves quickly, your own releases can undercut existing usage. That’s why growth is no longer the bottleneck, endurance is.

3️⃣ Build a leading indicator stack for value endurance.
GRR and NRR are postmortems. Build instrumentation that flags value drift before it shows up in revenue. Abbas recommends tracking product usage quality, role-level adoption, and critical path workflows.

4️⃣ Customer Success is entering the 7% era.
AI’s automation of post-sales is shifting the benchmark. The “envelope” CFOs allocate to CS is tightening from 10% to 7% of revenue. 

5️⃣ Use a “waterfall” model to allocate CS budget.
Start with support (rather than outcomes): fund the reactive core first, then invest in onboarding, and finally outcomes. Leaders who skip this sequence often build bloated CS teams that can’t prevent churn.

6️⃣ Monetize your post-sales motion to stretch the 7%.
Want to do more with the same budget? Use premium support and professional services as cost-offsets. Done right, this lets customers subsidize your cost-to-serve.

7️⃣ In early-stage SaaS, aim for "founder-absent readiness".
CS at Seed is about proving customers can succeed without the founder in every meeting. That’s Series A readiness. Abbas frames this as the evolution from “founder-led” to “founder-absent” CS.

8️⃣ If you can’t tie your product to making money, saving money, or reducing risk...you're not delivering value.
Abbas' rule: every durable SaaS company should be able to draw a straight line from product to measurable business outcomes. That’s how you anchor retention, justify spend, and win expansion.

--

💚 Thank you to our incredible sponsor HockeyStack for supporting the podcast. HockeyStack is the AI platform that unifies GTM data to help teams convert, expand, and scale.

🎧 Tune in and subscribe on YouTube, Apple, Spotify or wherever you like to listen by searching "The GTMnow Podcast."

💡 GTMnow by GTMfund: Build, scale and invest with the best minds in tech.

Go-to-market deserves the same rigor as product development.

We prototype products, we obsess over UX, we debate pixels…and then we run sales as a loose collection of decks, demos, and instincts.

What Jeanne DeWitt Grosser (COO of Vercel) articulated so clearly in this clip from our podcast conversation is that sales is an experience.

Being sold to is an experience. And if you don’t choreograph it, you’re still creating an experience (just accidentally).

If you treat GTM like a product, the experience is deliberately created.

NOW LIVE! Here are my biggest takeaways from Jeanne DeWitt Grosser (COO at Vercel) on how go-to-market actually scales:

1️⃣ Go-to-market should be treated like a product.

Product teams prototype, storyboard, and obsess over user experience. Most GTM teams do none of that. But being sold to is an experience. If you don’t design it intentionally, you’re still creating one, just accidentally.

2️⃣ Sales motions fail because they’re rarely choreographed.

The strongest GTM teams think in sequences. What experience tees up the next one? When should a whiteboard replace a deck? When does ROI come in? This is product thinking applied to human systems.

3️⃣ AI only helps after you decide what “good” looks like.

Agents are most effective in deterministic environments. If you can’t articulate your best practices, AI will only scale inconsistency. Clarity first, automation second.

4️⃣ Most “lost on price” deals aren’t actually about price.

When Jeanne dug into losses, the real issues were things like missing the economic buyer or failing to quantify ROI. Those are process bugs, not rep failures. Treating GTM like a product lets you debug those bugs systematically.

5️⃣ The forward deployed engineer exists because buyers are overwhelmed.

Customers often know something needs to change but don’t know what to solve first. The people who win bring structure, frameworks, and pattern recognition into ambiguity. That consulting-oriented motion is becoming core, not optional.

6️⃣ Great sales reps aren’t going away in the AI era.

If anything, trust and navigation matter more when decisions feel riskier. The best reps understand an organization’s decision-making better than the organization itself. AI may compress workflows, but judgment remains human.

7️⃣ “Early” is about trajectory (not headcount).

Jeanne joined Google, Stripe, and Vercel later than most people think. What mattered wasn’t what number she was joining the company, but rather about the company’s growth trajectory. If you’re worried you’re too late, is it ever too late if the ceiling for growth is high enough?

-

💚 Thank you to our incredible sponsor: HockeyStack for supporting the podcast. HockeyStack is the AI platform that unifies GTM data to help teams convert, expand, and scale.

🎧 Tune in and subscribe on YouTube, Apple, Spotify or wherever you like to listen by searching "The GTMnow Podcast."

💡GTMnow by GTMfund: Build, scale and invest with the best minds in tech.

“YES is great, NO is great, MAYBE will kill you.” - Jeanne DeWitt Grosser (COO of Vercel)

Founders and early sales teams often avoid clarity because they are afraid of hearing no. But no is information!

As Payal Kadakia famously says: “Failure is an amazing data point that tells you which direction not to go.”

What kills momentum is false hope disguised as progress.

This is one of those lines that sticks because it is painfully true.

NOW LIVE: new episode with Healey Cypher (Founder & CEO at BoomPop) - he’s a multi-time founder with multiple successful exits and helped Atomic scale to almost $800M AUM. 

Now, he’s at the forefront of one of the fastest growing channels for company growth: in-person events. 

My key takeaways from the conversation on what founders and teams underestimate early:

1️⃣ Distribution matters just as much (if not more) as product.
Founders spend years perfecting product, but if you can’t scalably and efficiently reach people, there’s a real chance they’ll never even know your product exists. Distribution is the final remaining moat.

2️⃣ Events are becoming the most effective GTM channel in the AI era.
As AI floods inboxes with perfectly personalized outbound, trust is getting harder to earn digitally. In a world where it’s hard to know what’s real online, in-person experiences are becoming a premium.

3️⃣ You can validate demand before you build.
At Atomic, Healey learned that you can test messaging, pricing, features, and competitive positioning before writing a single line of code. Early distribution signals dramatically reduce risk and shape better products.

4️⃣ Most founders don’t think like their investors.
A solid 20% growth business is not what venture-backed businesses are optimizing for. Founders need to honestly ask whether their market, ambition, and exit potential match venture, or if an alternative funding method is more suitable. 

5️⃣ Most startups fail from internal misalignment, not competition.
The biggest threats are usually unforced errors: lack of focus, poor communication, and misaligned priorities. Culture and communication are not soft topics. They are survival mechanisms.

6️⃣ Offsites are becoming the new HQ.
In a hybrid world, intentional in-person moments are how teams align, build trust, and remember why they’re doing the work. The best companies now plan these moments as part of their operating cadence.

7️⃣ Mental state is a real competitive advantage.
Healey shared a powerful story about elite athletes and micro-positivity. How you respond to small losses compounds faster than almost anything else.

I personally learned a TON, and I think you’ll really enjoy it too.

-

💚 Thank you to our incredible sponsor: HockeyStack for supporting the podcast. HockeyStack is the AI platform that unifies GTM data to help teams convert, expand, and scale.

🎧 Tune in and subscribe on YouTube, Apple, Spotify or wherever you like to listen by searching "The GTMnow Podcast."

💡GTMnow by GTMfund: Build, scale and invest with the best minds in tech.

What a list! Honored to be recognized on it alongside incredible women, including Lydia Flocchini and Maja Voje 💛 

Congrats to all and thank you Jonathan M Kvarfordt, MBA and Momentum.io for putting this together.

VP of GTM Strategy & Marketing - Momentum | Founder GTM AI Academy & Cofounder AI Business Network | Business impact ​> Learning Tools | Proud Dad of Twins

View Jonathan M Kvarfordt, MBA’s profile

Day 1 of 4: Sooo excited to announce winners for the Momentum.io 2025 GTM AI Awards/2026 Ones to watch!

I will be releasing names every day this week and will have the final list ready for you when I get done talking about how amazing everyone is.

We had so many submissions and we did not accept everyone, but these were all so good that I had to include them in this years winners.

These are people who were nominated (more than once) from peers in the space and who are admired for work, uplift their teams and community and are also people I think making waves in 2026!

This is an amazing list and I loved seeing both new faces and some of my favorite people on this list who I can for sure say deserve to be here.

Starting with ladies first today and tomorrow and then the dudes on Thursday and Friday!
Elle Segars
Lydia Flocchini
Agnese Jaunošāne
Anastasiia Ivannikov, MBA
Desiree-Jessica Pely, PhD
Renat Gersch
Sarah Sehgal
Andrea Scott
Sophie Buonassisi
Amelia Lerutte
Kate O'Keeffe
Maja Voje
Emilia Möller
Purnima Kumar
Praneet Gill
Galina Fendikevich
Corina Maior
Julia Kaplan
Suzanne Rabicoff
Stefanie Boyer, PhD💧
Marchelle Renee Mooney
Christina Brady
Michelle Curtis
Elaine Zelby
Joy Tang
Lauren Morgenstein Schiavone
Ashley Wilson 
Mandy Cole
Sheevaun Thatcher, CPC
Amanda Whiteside

Congrats to you all, so proud of you and well deserved. 

I am connected to all of you, so please reach out to me and I can get you more graphics and stuff!

Really enjoyed sitting on the other side of the podcast fence (screen) on the Private Equity Marketeer podcast! 

It’s no secret that for the best founders, capital is a commodity. 
So in order to support the best founders, you need to offer other value. 

GTMfund’s flywheel supports this: Fund <> Community <> Media. 

The community is the result of over a decade of relationship building. 

Media represents distribution. We started building a distribution arm at the same time that we launched the fund. Then, we bought back Sales Hacker and relaunched it as GTMnow at the end of 2023.

Then in 2025 we build xVal: our internal platform built to capture and compound the intelligence within our ecosystem and media assets. (“xVal” literally stands for exponential value!)

We break the flywheel down, along with how to create content with a lean team, brand ROI, and much more. 

Thanks for having me on, Matt Curtolo, CAIA and Jacob (Job) Sanderman! Big fan of what you're building.

2026 is here… and so are predictions for it 🔮 

Max Altschuler has a habit of calling the future with uncanny accuracy.
Yes his annual predictions, but truly across everything. 
Even when he sold Sales Hacker to Outreach, he said (without an idea of when or why) that one day he would buy it back. Sure enough, he did.

His 8 predictions from his perspective as GP of GTMfund are linked to in the comments!

This is one of the biggest pieces of advice that we’ve heard across GTMnow:

Go-to-market should be treated like a product. 

Talking with Jeanne DeWitt Grosser really crystallized why so many GTM motions break the moment a company starts to scale.

Most teams do this backwards:

They obsess over product UX, they prototype screens, they debate pixels, and they storyboard user journeys. And then they run sales without the same rigor.

Paul Williamson shared in our conversation how he created the GTM roadmap at Plaid, that took them to $300M ARR. 

What treating GTM like a product actually means in practice:

- You design the experience of being sold to.

Not just the pitch deck or demo, but the sequence. What happens first. What insight lands second. What moment earns trust. Sales is an experience, whether you design it or not.

- You storyboard the journey.

Just like product teams map onboarding flows, GTM teams should map how a buyer moves from curiosity to conviction. Whiteboard session vs demo. Executive conversation vs ROI proof. This should be intentional, not improvised.

- You define what “good” looks like.

If you want consistency, you need a clear point of view on excellence. Otherwise every rep is running their own version of GTM, and you cannot scale what you cannot describe.

- You iterate based on data.

Losses are not just rep problems. Often they are product problems in your GTM motion, missing the economic buyer, weak ROI framing, poor sequencing. Dig into the data. 

- AI only works once you’ve done the thinking.

Agents can replicate best practices, but only after you decide what best practice actually is. An unclear GTM doesn’t get magically fixed by tooling.

The companies that scale are building their go-to-market deliberately, just like a product.

Curious where others have seen this break down or work well in practice.

“Where I’ve really seen sales come to life is when a sales rep knows more about an organization than an organization does itself.” - Jeanne DeWitt Grosser (COO of Vercel)

When decisions feel riskier, buyers lean harder on people they trust.

If you’re hiring sales talent right now, pay extra attention to this perspective.

“Product really matters… but distribution matters just as much.”

As tech moats decline, it’s your go-to-market that determines your growth. And distribution has become the final remaining moat. 

It’s something we’ve been shouting from rooftops for years. And in my recent conversation with Healey Cypher (Founder & CEO of BoomPop) on the GTMnow podcast, he shared the same sentiment. 

He emphasized the importance of distribution and how founders can de-risk GTM by validating messaging, pricing, and demand before building.

Speaking our GTMfund language, Healey :)

Congratulations Karam Khanna and the Eightball AI team!  

Karam is a very special founder and we’re excited to help him shift the global narrative from "AI vs. Education" to "AI for Education."

Eightball AI is directly in the education space, an area I’m deeply passionate about. 
As Mandela famously says, “education is the most powerful weapon which you can use to change the world.”

Eightball AI is already proving to have tremendous impact for students, and I’m excited to see this impact continue to scale.

🎉 We just raised a $1.2M pre-seed round at Eightball 

GTMFund is leading the round alongside an incredible group of angel investors including James Beshara (Gusto, Mercury, Clubhouse), and advisors such as Dennis Yang (ex-CEO of Udemy, co-founder of Modal)

I couldn't be any prouder of this moment. The journey has been a rollercoaster from:
1) writing the first lines of code in my college dorm
2) winning AI SF and a few hundred grand
3) getting expelled by my university (because "ai is unethical")
4) lawyering up against the school in order to finish up my last few credits of my degree
5) being news famous for 24 hours (google "eightball ai emory")
6) launching eightball to the public and building out our incredible team
7) turning down a few multi-million dollar acquisition offers
8) raising $1.2M to take a shot at changing education forever

it's been an exciting first 6 months after graduation :)

thank you to GTMfund and all the others who are taking a bet on us and have supported us along the way!

Open article: Announcing GTMfund’s Investment in Eightball AI by gtmfund.com

Announcing GTMfund’s Investment in Eightball AI

We are seeing a real shift in what actually closes deals right now.

Jeanne DeWitt Grosser and I recently talked about the rise of the “forward deployed engineer” and why that role matters more in the AI era.

Buyers are showing up with ambiguity.

They know something needs to change, they are unsure what to solve first, and they are unsure how to decide.

So, the people who win aren’t just selling. They’re bringing structure, frameworks, and pattern recognition into the sales conversations. 

This feels like a permanent change in how complex software gets sold.

What do you think, are you seeing this trend as well?

This moment on the podcast made me smile last week: 

Jeanne(COO of Vercel ) shared one of the quotes she grew up with and why it stuck with her through decades of building:

“When the going gets tough, the tough get going.”

Sales guarantees adversity…missed quarters, lost deals, and setbacks you cannot fully control.

The leaders who last are not the ones who avoid that reality.

They’re the ones who frame it constructively and keep moving.

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