Helping Companies Drive Revenue Through Relationships & Partnerships | Demand Driver | Content Creator | Sales Execution & Community Strategist

Momentum favors the people willing to rethink, move first, and figure it out in motion.

The same is true in the market. Growth begins the moment you stop clinging to what no longer fits.


Markets shift. Buyers evolve. The companies that stay relevant are the ones willing to evolve with them.

My career started in sales, where I learned how companies actually grow. Over time my work expanded across sales, marketing, partnerships, demand generation, and broader GTM leadership.

Working across those functions taught me something important. Most teams share the same goals, they simply approach the market through different lenses.

Sales thinks in pipeline
Marketing thinks in narrative and demand
Product thinks in adoption
Leadership thinks in outcomes

The challenge is rarely effort...it's alignment.

My work sits in that space, connecting teams, ideas, and market signals so direction becomes clear and execution follows.

Growth rarely comes from one function alone. It happens when sales, marketing, partnerships, and ecosystems move together across the market lifecycle.

I think about growth through the bow tie, not just the funnel. Market insight, demand creation, partnerships, community, pipeline, expansion, and long term value reinforcing each other.

I lead with EQ and operate from first principles. When teams trust each other, messaging reflects real conversations in the market, and partnerships and demand generation move together, results become far more durable.

Before all said above- I was a walk-on D1 basketball player at Ole Miss. That truly shaped how I lead today. Earn it, show up ready or not, and prove what you know you are capable of.

What drives me most is much closer to home…my two daughters.

They are the reason I move with intention, choose courage over hesitation, and care deeply about how I show up in the world. I do not want them to hear what might be possible one day. I want them to see it lived.

Because how we show up matters.

Areas I focus on:
• Sales, marketing, and partnership alignment
• Ecosystem and partner led growth
• Demand generation and pipeline creation
• Narrative and campaign strategy tied to market timing
• Cross functional GTM leadership

Angel investor: Lavender & Vengreso
Contact: amelia@ameliataylor.co
Collaborate: https://app.limelighthq.com/p/amelia-taylor

Amelia Taylor

Imagine if there was an easy way to see all of the exact customer information you needed in one place. That's what Immersa does.

Sales leader with a strong foundation in mathematics and a passion for driving results through strategic outbound sales initiatives. With a proven track record in pipeline generation, coaching, and multichannel outreach, I've successfully built and mentored high-performing sales teams across various SaaS companies. My experience includes implementing AI-based automation, developing effective sales processes, and delivering training that has generated significant pipeline growth. 

Before entering sales, I was a mathematics teacher, where I honed my skills in problem-solving and critical thinking. Notably, my team tied with Harvard in a prestigious math contest sponsored by the NSA. 

Visit my website www.thejoyce.net to schedule some time and discuss sales coaching and subscribe to my newsletter at thejoyce.substack.com

Patrick William Joyce

Contract signed Friday. Onboarding Monday. First meeting booked Tuesday.
We’re hitting our stride.

Signed 3 clients in 3 days last week. Now comes the real work: getting all three campaigns live at the same time.

One onboarding call today reminded me why most outbound campaigns fail.

The client originally wanted to build a lookalike list based on a big customer they had just landed.

On paper it made sense.

When we pulled the companies, the logos looked right. Same size. Same industry. Similar profiles.

But once we looked closer, a lot of them were not actually good buyers for the use case.

If we had just run the campaign as planned, it probably would have struggled.

So we pivoted and rebuilt the company list based on slightly different criteria.

This is the make or break moment in outbound.

I’ve been in sales development for 10 years and the same rule keeps showing up:

The quality of the list determines the outcome.

People think campaigns fail because of messaging or cold calls. Most of the time the real problem is simpler. You are calling the wrong companies.

There are a few things working in our favor on this campaign.

First, we have the perfect rep for this audience.

Jessy Rupra is running the calls and the guy is an absolute killer on the phone.

Second, we match reps to the audience.

We signed another client last week selling into wastewater utilities. The rep we assigned literally has years of experience selling to that exact audience. 

This is not a fluke. Did we get a little bit lucky? Yeah, but I have spent the last 10 years building a network that allows me to get that lucky. I have access to 30+ contract reps categorized by industry experience.

Most scaled agencies do the opposite.

They build a machine.
A mid level account manager reads the intake form.
A list gets pulled from a database.
And the campaign gets assigned to whichever SDR is available.

We run it differently.

1) We diagnose the problem first.
2) Build the right list.
3) Then match the right rep to the audience.

That combination makes a huge difference.

Outsourced Cold Calling for B2B That Actually Works | CEO @ Outboundless

B2B SaaS Founders: We’ll help you book qualified demos with your EXACT ICP every week using the Outboundless Lead Engine™. First meeting in 14 days or you can walk.

Proof:
 • $200M qualified pipeline in 90 days (Global IT services client)
 • $6M pipeline increase in 6 weeks (Payments SaaS)
 • Founder asked us to slow down due to meeting volume
 • Demo booked with a national pet retailer for Ekom.ai in their first week

Most founders try:

Hiring an SDR → 90-day ramp + $100K gamble
Offshore agencies → low quality, no visibility
Email-only → saturated, ignored
Doing it themselves → unsustainable

Outbound doesn’t fail because cold calling is broken.

It fails because it’s slow to launch, talent is inconsistent, and there’s no transparency.

Here’s what changes:

You get a seasoned US based sales rep making 200+ calls a day for you.

We're EXTREMELY transparent in the sales process -- I will not tell you something I know we can't do.

You get actual interested prospects in your exact ICP

That’s the difference between hiring experiments and hiring execution.

If you’re wondering whether this works in your niche or if the rep will actually be strong on the phone, let’s map it out.

Book a 30 minute strategy call -- leave a comment or send me a DM.

We’ll break down your ICP, show you the 7 day launch plan, and match you with the right rep.

First meeting in 14 days. Easy exit if it’s not working.

Build outbound the right way.

If anyone needs a cold caller, hit me up! We're cooking with gas over here!

Salespeople probably shouldn’t be worried (yet), but people who’s entire job can be automated should. I’m it convinced the AI hype means anything in sales, other than the whole SaaS industry contracting onto itself. I saw one guy build his own internal slack for their team. Spending is down, it seems the wellspring of profiting on subscription based software may be sputtering a bit.

Obviously software isn’t going anywhere, but the 10000 versions of 100 different apps thing can’t continue when you have non programmers spinning up bespoke bootleg versions of the same stuff. 

Bootleg will never be mainstream, but it will take a chunk out of the existing paradigm and eventually the Netflix effect will happen to us, too. 

Hard to see into the future. I don’t think it involves prompt engineering an outbound sales motion with voice agents. I do think a bunch of paper and pen businesses will go the way of the whaling industry when electric lights came out though.

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DiscoLike just bailed me out again - in addition to lookalike lists, now you can search ICP with natural language/keywords.

So for example if you want specifically SaaS companies, they have an actual industry tag associated with each company.

Historically difficult with every database, zoominfo and even sales nav etc. the industry tags are always all over the place.

Crunchbase has the best ones, but they charge so much money and only allow 2k exports on the base plan. 

With discolike, I got my 2k exports in about 3 seconds, export to CSV and the I can slice it from there.

Kellen Casebeer Christian Oland Enzo Carasso 🧲 🦾Eric Nowoslawski you guys should check this out, last update they pushed is 🔥

Happy Friday thought. A weird pattern I’ve noticed over the years in sales development.
A lot of the best SDRs I’ve worked with come from combat sports.
Boxing, wrestling, jiu jitsu, muay thai 

Cold calling is basically a combat sport.

Most rounds don’t go your way.

Sometimes you get punched in the face in the first 10 seconds.

If you can’t handle that emotionally, the job eats you alive.

People who train combat sports are already wired for this.

You don’t win every exchange.

You just stay in the fight long enough to find the opening.

Same thing on the phone.

Most dials go nowhere.

Most conversations end fast.

But every once in a while you catch something.

The people who improve the fastest are the ones who treat it like practice.

Watch tape.

Drill the basics.

Anyway.

If you run a sales team and you see someone with a boxing background, a wrestling background, or a jiu jitsu background…

You might have just found your next killer SDR.

Happy Friday.

Every product is suddenly an “AI product.”

AI note taker.
AI CRM.
AI outbound platform.
AI SDR.

Especially the AI SDR. This is the one that confuses me the most. 

Because the whole point of an SDR is judgment.

Who is actually worth pursuing?
When to push and when to back off?
What to say?
What not to say?

These decisions come from context, experience, and understanding how businesses actually operate.

What I’m seeing instead is a lot of automation wrapped in an AI label.

Messages that look personalized, but aren’t.
Sequences that technically run, but don’t create real conversations.
Activity that exists, but doesn’t produce pipeline.

It reminds me of every bubble. The label gets ahead of the outcome.

Capital floods in.
Everyone rushes to attach themselves to the trend.
Buyers adopt hoping for leverage.

Then eventually, reality sorts it out.

The tools that actually help people do their jobs survive. The rest quietly disappear.

Replacing the core human function of creating trust and starting real conversations is a much harder problem than it’s being sold as right now.

Curious how others are seeing this play out.

Disclaimer: I don’t actually do this. I just send them one by one

Quality of your list (aka accuracy of targeting) + PMF (ie do you have a buyer) are roughly 9 billion times more important than the opener of your cold call

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