Palisade

Co-Founder

CareerUp, Inc.

• Developed and implemented sales strategies that resulted in an 87% increase in revenue within the first year of transfer.
• Built outbound email sales funnels that increased effective onboarding rates of new partners by 22%

Head of Business Development

• Managed a team of 3 business development professionals and oversaw all aspects of the sales process, from lead generation to closing deals.
• Identified market conditions, product innovations, and adjusted account sales approach for new expansions in Manila, Singapore, Barcelona, London, and Beijing which generated $3.4M in additional revenue.

Senior Business Development Manager

• Increased company portfolio by 250+ accounts using CRM software and collaborated with company executives to identify new business opportunities and understand quarterly internship hiring goals.
• Monitored market conditions, product innovations, and competitor activity and adjusted account sales approach to address the latest market developments and achieved 110-131% of quarter quotas.

Business Development Manager

The Hess Collection Winery

Wine Production

I’m Tay.

I grew up in San Francisco and Hawaii (firmly on team El Farolito and team Spam), with a fair amount of time spent in Southeast Asia, and now I’m based in sometimes sunny Montreal (bagels are also better then NYC).

My work background’s also a bit varied. I spent five years making wine in Napa before deep diving into startups and tech. Bootstrapped our last company and successfully exited in late 2022. That journey led me to help co-found Palisade, an email security solution built to help navigate the recent uptick in cyber security threats.

Outside of work, I like experimenting in the kitchen and crushing good food.

Feel free to reach out if you want a copy of the recipe doc my brother and I slapped together.

“If I'm an advocate for anything, it's to move. As far as you can, as much as you can. Across the ocean, or simply across the river. The extent to which you can walk in someone else's shoes or at least eat their food, it's a plus for everybody.” - Anthony Bourdain

Taylor Tabusa

Helping you generate revenue on LinkedIn | Founder | Mentor | Speaker | Growth Marketer🚀 | Sales Leader | Connector 🤝 | Always Curious 🤔 | Listener of Books🎧 | Average Golfer⛳️ | Seinfeld Quoter | Family #1

Buyers don’t start conversations the way they used to.They research first. They observe. They form opinions long before they ever raise their hand.Most B2B executive teams don’t lack expertise. What they lack is a system that consistently puts their thinking in front of buyers...in a way that builds familiarity, credibility, and trust over time.That’s where we focus.We help B2B executives turn their thinking into consistent content that shows up week after week...so trust compounds at scale and the market understands how you think, not just what you sell.Outworks build content systems designed for leaders who:✅ don’t have time to “create content”✅ don’t want generic, AI-sounding output✅ don’t care about vanity metricsAI plays an important role in our process...but it’s not the product.AI can get you to the 20-yard line.Human judgment is what punches it into the end zone.We use AI to capture patterns, surface topics, and accelerate production. Humans stay responsible for clarity, tone, credibility, and making sure every piece sounds like an executive...not a content engine.The result is a repeatable system that:👉 distributes executive POV consistently👉 builds buyer trust through repetition👉 supports long-term growth without stealing leadership timeThis work is built for B2B CEOs and executive teams in larger small businesses and middle-market companies who understand that trust is a strategic advantage...and want to build it intentionally.If you’re thinking about content as infrastructure (not noise), we’ll probably see eye to eye.

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The Battle

Taylor Tabusa

Jared Gibson 🎯

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