College teacher turned ghostwriter | Scaling founders, coaches, and consultants to $100K+ /mo | Writing to build wealth and better self | 98,000 on Twitter (X)

Taylin John Simmonds

3 years ago, a friend lent me $40K to pay off my debt. So I could focus on business.

2 years ago, I offered to pay it back. He said no. Reinvest. Pay me later. 1 year ago, first payment. 

Yesterday, I paid him back!

Find the people who bet on you before it makes sense. Then spend your life proving them right.

College teacher turned Substack ghostwriter | Thoughts about craft, ideas, and AI as a creative partner (not a replacement) | 2B impressions | $4M+ revenue generated | All in on Substack

One pattern I’ve noticed in all the people that inspire me: They live a diverse life.

They layer unrelated skills. 
Read widely. 
And have friends you'd rarely see together. 

A rich life isn't only about money. It's about the range of experiences that made you who you are.

Stop calling yourself a content creator. Content creators chase algorithms. You're cultivating a body of work.

You're not in the content game. You're in the depth game.

And depth doesn't scale. It compounds.

I'm noticing a quiet rebellion against balance. 

People who disappear into their craft. 12, 15 hours a day for weeks. Then step back completely. No guilt. No routine. No splitting the difference. Full immersion, then full recovery. 

Seasons, not schedules.

You don't actually want to stop working. You just haven't found work worth your devotion.

The goal isn't to do less. It's to care so deeply about one thing that everything else becomes noise.

Find that thing. Then you'll never need convincing to start.

Everyone's trying to escape work. Fewer hours. Passive income. Early retirement. That's not freedom. That's avoidance.

You don't want to do less. You want something worth pouring everything into. Work that's worthy of your full attention, your full energy, your full devotion.

Find that first.

If AI is speeding up your writing process, you're using it wrong.

AI should slow you down. Stress-test your ideas. Pressure-test your arguments. Find the angle that actually matters before you write a word.

The bottleneck was never your writing speed. It was your thinking clarity.

You don't need 100 clients. You need a handful of the right ones and the devotion to serve them so well they never want to leave.

No empire. No team of 30. No "scaling to seven figures."

Just craft you're proud of and a livelihood that lets you live well.

A book you highlighted but never practiced is a book you never read.

Understanding doesn't live in the notes you took.

It lives in the choices you made differently afterward.

A life-changing habit I picked up recently: Fifteen minutes of breath work before work.

The breath brings me out of my head and into stillness. A stillness that makes creative work feel effortless.

Your best work is hiding behind the ritual you're skipping.

The real value in the AI age isn't what you know. It's who you can inspire.

Give them an aim, a compelling reason, and the next small step when everything feels overwhelming.

If you want to matter in the AI age, don't just share knowledge. 
Lend direction.

You're behind because you've never given 100% of yourself to the thing you care about.

Subtract everything that isn't it. Give it everything you have. Not 40%. Not most days. Everything.

You've never seen what happens when you actually commit. Find out.

Launcher of Products for Experts | 2 Comma Club X Winner | Builder of Tools | Notorious Chiller

PPC agency owners are drowning in data.

The tracking is broken, the pixel is lying. 
Every platform shows different numbers.

I'm Virgil, nice to meet you.

I've been building businesses for 23 years.
One of them made $10M. 

But...

I always wanted to build software, but it never felt right.

It sounds like a poor excuse, but it simply never happened.

Until I met Victor...

A very successful PPC agency owner who happens to be my neighbour.

His data was all over the place.
So he built a spreadsheet to figure out which campaigns drive profit.

His clients saw results.
Other agencies saw his spreadsheet and said:

"I'd pay for this."

Over coffee, we decided to turn his spreadsheet into a tool.

We teamed up and brought in my buddy Vinod.
A talented developer with code running through his veins.

Now we're turning Victor's spreadsheet into an ad intelligence tool.

Sucana pulls your Meta, Google, and CRM data into one dashboard.

Then you talk to your campaigns like on a coffee break with your friend.

In short, we build the ChatGPT for your multi-client campaigns.If you run a PPC agency, I'd like to hear your story.

Drop me a DM because I love to learn what's eating your Mondays.

Or...

Follow along as I share the journey.I'll write about our journey building Sucana. 

And living the flip-flop lifestyle in Bali.

Either way, welcome to my world, and we'll talk soon.

Virgil Brewster

Meta banned my co-founder. 
 
I never saw Victor like this.
 Tears in his eyes.
 
"I don't get it."
 
He was running ads in the investment niche. 
Everything by the book.
 
But then...
 
A company in Spain filed a false copyright claim. 

Zuck's robots banned his personal account.
 
His agency was on the verge of dying. 
One profile was left with access.
 
"If they block that one, I'm done."
 
He started the appeal. 
We all know that goes nowhere.
 
So Victor went to work. 
Put family on as backup admins. 
Kept hammering Meta with messages.
 
The next day... 

His account came back.
 
This was a warning from the ad gods.
Stay safe friends
 
Here's how to prevent a Meta ban:
 
→ Dedicated email per Business Manager. 
→ Minimum three backup admins on every account. 
→ Never share pixels across Business Managers.
 
Your business can't live behind one login.
 
P.S. Did you get banned recently?

Co-founder Sucana | Grew my last business to $10M | This one’s for PPC agencies

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