Growth Ghost

Growth Ghost: the leading coaching program for aspiring freelancer writers, 9-to-5ers, and digital writers. Teaching writers how to land high paying clients, scale their online ghostwriting business, and build a life they no longer feel the need to escape from.

50+ students served. Multi 7 figures in revenue generated for students. 

https://www.growthghost.com/optin1736208224612

Partner

Ghostlii Inc

The leading ghostwriting agency for founders, coaches, and personal brands.
50+ clients served. 200,000,000+ total impressions. 7 figures of revenue generated through social media content.
https://ghostlii.com/

Co-Founder

Centre for Arts and Technology

College Instructor

College teacher turned ghostwriter | Scaling founders, coaches, and consultants to $100K+ /mo | Writing to build wealth and better self | 98,000 on Twitter (X)

Taylin John Simmonds

My first ghostwriting client made me rich. Not with the money they paid me. But with the mindset shift they created in me.

When I first started, I’d see other ghostwriters online landing clients and think:

"Good for them. But could that ever be me?"

I acted on blind faith that if they could do it, so could I.

(Some Tony Robbin's sh*t, you know?)

But for six months, nothing happened.

No clients.
No money.

No proof it would work for me.

It made it hard to keep going when the only evidence I had what that it was possible for someone else.

But then, I landed my first client!

$0.50 per follower, which came out to about $3,000 a month.

That small win radically shifted my mindset.

I was no longer acting on possibility.
I was acting on probability.

A week later, I signed another client.

Within a few months, I was making over $10K a month from ghostwriting.

Looking back, this shift wasn’t just financial.

it was psychological.

Because when you get your first “yes,” everything you once doubted about yourself disappears.

You realize this isn’t just possible for others.

It’s possible for you.

That’s the moment your life changes.

Not because of the money but because you're no longer held back by disbelief.

—Taylin

♻️ Repost. Follow Taylin John Simmonds for more on how to earn as an AI assisted ghostwriter without sacrificing income or your love of hard shell tacos.

College teacher turned AI assisted ghostwriter | Helping writers, creatives, and storytellers earn on the internet | 2 billion impressions | $4,000,000+ revenue generated | All in on Substack

In the last 60 days, I've gained 943 newsletter subs from organic content on Substack. No lead magnets. No trendjacking. Here's how I did it:

Most people on LinkedIn have no idea how f*cking incredible Substack is right now.

It's like LinkedIn 2023, only better because you attract subscribers instead of followers.

Imagine this:

You write a short social post—just like you would on LinkedIn—and it gets you 500 newsletter subscribers.

No lead magnet.
No DMs.
No funnels.

You write a newsletter that goes semi-viral, and it brings you new 80 subscribers, $1,000 in customer sales, and 2 podcast invites.

All from a newsletter that went viral on a social media timeline.

Then you launch a paid newsletter, where people happily pay you for your deepest work, and suddenly you’re earning $100 per day from content you’re already writing.

This isn’t theoretical.

Those are all real wins from my Substack.

I’m growing faster on Substack than I ever did on LinkedIn—just by repurposing my old content and adapting it to Substack’s culture.

My newsletters are going viral.

They’re attracting new clients, podcast invites, and collaborations every week.

My paid newsletter alone is on track to gross $4,000 this month.

This is insane.

If you’re a business owner, get on Substack.
If you’re a creator, get on Substack.
If you’re selling courses or digital products, get on Substack.

This platform is insane and it’s still early.

If you’re thinking about migrating, but aren't sure how Substack works, just comment "Substack" below.

I'll shoot over my free growth guide so you can make the most of Substack while it's easy.

Because once everyone figures it out, the easy growth window closes.

—Taylin

I didn’t start believing in myself because I had results. I started believing in myself because I ran out of reasons not to try.

Back in 2022, all I wanted was to make a living as a creative writer.

Not a novelist or a journalist.

Just someone who could write online and get paid for it (if it was even possible).

But everyone around me was saying the same thing:

"Writers don’t make real money."

Still, I kept seeing people on Twitter doing it, and a small part of me hoped that if they could pull it off, maybe I could too.

So I gave myself permission to write for one year straight.

After work.
On weekends.
After eight-hour days teaching college classes.

And I did all of that without earning a single dollar for 6 months.

No clients.
No validation.
Not even much traction on my posts.

Just a lot of self-doubt, 5-9 exhaustion, and the constant fear that I was wasting my time.

Then another ghostwriter referred me a client (thank god).

On the call, the client agreed to pay me fifty cents per follower.

When the Stripe invoice came through for $3,000, it pretty much broke my mind.
It was more than I made in a month as a teacher.

And that moment was all it took...

I finally had proof this path could work (for me).

Within 30 days, I landed two more clients and hit around $10K per month.

Looking back, the biggest shift wasn’t the money.

It was realizing that when you don’t have evidence something will work for you, you have to borrow evidence from people it already worked for.

That borrowed belief keeps you going long enough to get your own proof.

And once you get your first yes, it gets a lot harder to quit.

—Taylin

♻️ Repost. Follow Taylin John Simmonds for more on how to earn as an AI assisted ghostwriter without sacrificing income or your love of hard shell tacos.

Many of LinkedIn’s biggest creators just joined Substack.

Are you going to join them or get left behind?

Whenever a new social platform is easy to grow on, the big creators quietly migrate there first.

They don’t talk about it.

Because they want to grow fast while the growth is easy.

Right now, Substack is that platform.

But why is it easy to grow on?

It's easy to grow on because there is more attention than quality content.

That means when you post something, it gets shown to more people and it stays visible for far longer.

On LinkedIn, my posts last roughly 3-7 day.
On Substack, my posts go viral for up to 40 days.

But how long will this easy growth last?

6 to 12 months (max).

Recently, Justin Welsh joined Substack.
Dan Koe joined Substack.
Dan Go joined Substack.
Naomi Kins joined Substack.

And if I had to guess, Lara Acosta will join soon too because she just launched a newsletter course. Which makes sense for her to sell on the platform.

It’s no coincidence.

All the big creators are moving quietly to Substack because it’s easier to grow and easier to go viral.

I’ve personally gained 1,000+ newsletter subscribers in the past 60 days from short Notes that take me two minutes to write.
I've landed 3 podcast appearances with top Substack creators.
I've gotten more inbound leads from Substack than LinkedIn.

Can a new creator easily do this on LinkedIn without jacking trends?

Not in 2025.
And it won't happen in 2026.

So you have a choice:

Wait around debating whether to join or make the move while growth is still easy.

I missed the early growth window on LinkedIn because I was too focused on X.

I’m not making that mistake again.

That’s why I’m all in on Substack.

P.S. I’m putting together a free Substack Growth Course that breaks down how I'm growing on the platform (because it is different from LinkedIn).

I'll be publishing it only on Substack, so if you want access when it drops, you can subscribe here: https://lnkd.in/gb6dr2mF

—Taylin

How to grow fast on LinkedIn. Don't. Just write on Substack instead. In 30 days, I gained 729 newsletter subs + $3,000 with a paid newsletter.

It got harder to grow fast on LinkedIn over the past year.

So I ran a five-month experiment to see what would happen if I went all-in on Substack, tried to grow, and launched a paid newsletter.

What happened surprised me.

Once I figured out how the platform worked, I started gaining 500–700 newsletter subscribers per month organically.

Think about that.

When was the last time you pulled 500+ newsletter subscribers on LinkedIn without a viral lead magnet or trendjacking?

This was all organic.
No lead magnets.

Just repurposed content from LinkedIn & X.

My most viral Substack post was literally a LinkedIn post I copied over. 
It brought in around 100 subscribers by itself.

If you’re already writing LinkedIn posts, there’s zero reason not to post them there and let the platform hand you free subscribers.

Then I launched a paid newsletter.

In 30 days, 48 people subscribed.

The dashboard says $6,260 annualized, and the actual cash received was around $2,000 USD.

But here’s the wild part:

People started DMing me asking for other things they could buy.

Now they want me to start a writing community.
I sold $1,000 worth of ghostwriting courses I don’t even have publicly available.
I booked 2 consulting calls worth $3,000–$5,000 each.

So in one month of a paid newsletter, I’ll probably end up with $3,000–$7,000 of additional revenue—completely outside of LinkedIn.

This is why I’m posting about Substack so aggressively.

It’s one of the best attention arbitrage opportunities on the internet right now.

It feels like early Twitter.
It feels like early LinkedIn.
And people on LinkedIn are completely sleeping on it.

They’re not growing on Substack.
They’re not using a paid newsletter as an intro product to sell courses, coaching, or services.

It’s insane.

And the excuse is always:

“I don’t have time. I’m focused on LinkedIn.”

That’s exactly what I used to say—right before LinkedIn got hard.

I’m not making that mistake again.

If you try Substack for 30 days, you’ll be shocked at how much faster you grow your audience and your business.

I put together a free Substack growth guide—you shouldn’t have to pay for the basics. 
I’ll link it at the bottom of this post.

I’m going to keep FOMO’ing you into existence until you finally get on this platform and take advantage of it.

You probably have 6–12 months.

Stop grinding on LinkedIn for 100 followers a month.
At least give Substack a shot.

Free Substack growth guide: https://lnkd.in/gffnDFcD

—Taylin

I’m building my paid Substack newsletter to 500 subs in public. I launched 7(ish) days ago. The update: Paid subs: 24; Revenue: $1,079.25

I looked at the market—most people price their paid tier at $5/month.

Then I asked myself:

“What would I need to offer to price mine 4x higher?”

My answer came in two parts:

1) Value proposition

Help new writers earn $1,000+/month writing online

2) Deliverables

* Weekly custom GPTs & prompt flows (the same ones I’m using now)
* Biweekly manifestos (more in-depth than most people’s courses)
* AI-assisted writing manifestos
* Monetization roadmaps on money models, offer stacks, and marketing ecosystems
* Monthly live Q&A calls (no selling, just having fun and shooting the shit)

With this setup, I can grow revenue 4x faster per subscriber.

That’s what I recommend to new writers with smaller audiences—you don’t need a ton of subs, just high trust per sub. (More on that another time.)

This week’s marketing breakdown (rough numbers):

I built no hype. Did no prelaunch.

Just woke up, decided to launch a paid tier. And launched it by end of day (my attempt at not overthinking it haha).

* One scrappy launch newsletter → 4 subs
* One email to previous buyers → 7 subs
* One email to subscribers with 4–5 star activity scores → 5 subs
* Two paid newsletters with paywalls → ~5 subs
* One Substack Live with Landon Poburan → ? subs

Hard to track where the rest came from.

Next steps:

1. Finish the new AI workflow for writing long form content (relevant to LinkedIn as well)

2. Release the next roadmap: *How to get 100 paid subscribers on Substack in 3–6 months*

3. Host one Substack Live per week to build trust faster (some fun collabs coming up)

That’s it.

If you found this valuable, let me know. It helps me decide whether to keep doing this series weekly.

PS - Substack feels like early Twitter with a newsletter option. It's an arbitrage opportunity for the right creators/founders who get in early. 

We're looking for a few founders or coaches who want us to grow their presence on Substack. Done-for-you content creation and lead generation. Send me a message if that's you.

—Taylin

I just learned this crazy idea from a Harvard Psychiatrist: It’s called Cognitive Drain. And it’s why most people are exhausted 24/7.

Every single:

* Undone task
* Unrealized goal
* Unfinished project

Is causing your brain to leak mental energy.

Basically, your brain is a dusty PC running Windows 99 with 100 tabs open.

No wonder most people are so burnt out.

They're not tired because of working too much.

You’re tired because of *thinking* about too much.

Psychiatrist, Dr. K says there are only two ways to get your energy back:

1) Relieve - finish, delegate, or delete a task

2) Grieve - accept you'll never do it and let it go (goodbye my dream of being a famous DJ)

Grieving might sound dramatic, but it's what unburdens your mind.

If you’re still clinging to a version of yourself who “should” have achieved something by now, that’s energy trapped in a closed loop.

If you're still day dreaming about a goal you haven't worked towards in years, that's wasted focus and mental bandwidth.

Exhaustion doesn’t only come from doing too much.

It comes from carrying too much sh*t in your head.

You might not need to rest more.

Just try thinking less. Committing less. And grieving more (I recommend a weekly journaling practice).

It's the only way to free up bandwidth for what truly matters.

—Taylin

♻️ Repost. Follow Taylin John Simmonds for more on how to earn as an AI assisted ghostwriter without sacrificing income or your love of hard shell tacos.

My lil' writing biz did $200K in its first year. Every year since, I’ve done multi–six figures. How you can do the same (steal my strategy):

1. Start with a validated offer and good positioning

If your offer is too different, no one buys it.

If it’s too similar, no one remembers it.

I’ve made both mistakes:

a) Creating a course so similar to competitors that no one bought it
b) Launching a community that was so different no one wanted it

The sweet spot?

Find 5 successful people in your niche:

a) Validate what's working—steal the similarities amongst their offers.

b) Position with what they're not doing—find what they’re *not* offering and make that your edge.

2. Become your own case study.

Don’t expect clients to trust you before you’ve proven results for yourself.

Treat yourself like your first client.

* Learn the skills
* Get yourself wins
* Document everything in public

Authority is built, not borrowed.

3. Create long form content to build trust

Sorry, but you won’t win by posting only on LinkedIn.

That’s awareness, not trust.

Trust is built with long form:

* Newsletters
* YouTube
* Podcasts
* Lead magnets (that don't suck)

If you don’t have a place to send people deeper, you’ll lose to those who do.

4. Serve beginners and experts, not the middle.

Build only two clear offers:

a) A low-ticket, beginner friendly product under $200 to attract beginners and earn trust.

b) A high-ticket program ($3K–$20K) for advanced clients where you can go deep and deliver huge results.

That's why my 2 core offers are:

a) Paid Substack on how to write assisted by AI ($19 /mo or $149 /yr)

b) Ghostwriting coaching program for those looking to transition our of their 9-to-5s ($3,000+)

No middle, no mess.

Just building trust. And upselling to high ticket (where the real money is).

That's it.

Just do these few things, really well, really consistently.

That’s how you go from zero to six figures in a year.

And if you skip my mistakes, you’ll probably do it faster than that.

Where are you at in this roadmap?

—Taylin

♻️ Repost. Follow Taylin John Simmonds for more on how to earn as an AI assisted ghostwriter without sacrificing income or your love of hard shell tacos.

I have 37,892 LinkedIn followers. I earn more per month from my 5,724 subs on Substack.

What? How?!

Too many people still believe the “big audience = big income” myth.

I did too.

I optimized for LinkedIn virality earlier this year.
I wrote posts I didn’t like.
I told myself the money would show up once the numbers got big enough.

Spoiler:
It never did.

I didn't realize what actually happens when you chase audience size:

You create content for dopamine, not depth.
You grow followers, not trust.

You’re “known,” but not believed.

And without belief, nobody buys.
Nobody invests.

Nobody respects you as an authority.

So I decided to try a different strategy on Substack and this is what I learned:

You don’t need a big audience.
You need high trust per follower.

Because one person who trusts you is worth more than a hundred who barely register your existence.

I have 100,000 followers on X. 
37,892 on LinkedIn.

I have 5,724 subscribers on Substack.

Guess where most of my money comes from?

Substack.

Because that’s where I write what I actually care about:
Creating your life's work.

That’s where I build trust instead of reach:
Publishing hour long podcasts (you might like them).

And trust converts at a level many “big audience” people never experience.

When someone trusts you, they buy the expensive thing.

They tell their friends.
They get excited to work with you.

You don’t need thousands of customers.
You need a few hundred believers.

Stop trying to get famous.
Start trying to get trusted.

That's the real game where you can actually win.

PS. In the past 30 days, I got 700 new newsletter subscribers from organic content on Substack.

If you don't want to miss out, here's a free guide on how to do the same:
https://lnkd.in/gffnDFcD

—Taylin

I Build Companies That Sell For Millions And Teach Founders How to Do the Same

Pre-order my new book in my featured section. ⬇️

1994:  Born in London and sent to live in Ghana.
Age 11: Came back to South London living on a 4th floor council estate.
Age 14: Started tutoring biz. Made £500 (woop).
Age 17: Started EntrepreneurXpress (sold for £110,000 wooop).
Age 21: Started Fanbytes with my friends in uni.
Age 21 - 27: A blur. Grew the team to 80 people, raised $2m in funding. Won clients like Deliveroo, Samsung and the UK Government.
Age 27: Sold the company to independent agency Brainlabs in a multi 8 figure deal (wooooop).
Age 29: Brokered two more business exits.
Age 30:  Building more sellable companies with great founders.

_

Two years ago, I started writing the book I wish I had when I was 18. 

Growing up I had big dream but also bigger doubts.

→ I didn’t know how to start. I didn’t know who to call,
→ I didn’t know if I was even capable.

That’s why I wrote 𝘞𝘩𝘢𝘵’𝘴 𝘚𝘵𝘰𝘱𝘱𝘪𝘯𝘨 𝘠𝘰𝘶?.

Eleven chapters, each one a cheat code. Things like

→ How to build a network from nothing.
→ How to stop living by other people’s scorecards.
→ How to take action before you feel ready.

These are the same cheat codes that took me from being an anxious, self doubting, self hating kid in South London… 

...to building and selling a company for tens of millions, and now running a portfolio that does £47 million a year.

I wrote this book for one reason: to help you get out of your own way.

What’s Stopping You is available to pre-order now. And I’d be grateful if you did.

Everything I wish I knew when I started.

Pre-order the book in the featured section. ⬇️

Timothy Armoo

Most people think they missed their shot.

The smart ones made their own.

Let’s be really clear about something.

You’re not unmotivated.
You’re just waiting to feel ready.

Truth is: You’re stuck because you’re still waiting for the green light.

There’s a moment where FINALLY you say, “I’m done waiting.”

And nothing else matters.
Nothing is going to hold you back.

Here’s the real cheat code:
The biggest unfair advantage is your ability to take action.

Start broke.
Start unsure.
Start scared.

But start.

Start today.


♻️ This hit? Repost to help another entrepreneur
🔔 Follow me Timothy Armoo if you’re the person who starts anyway

Join My Book Launch For FREE On January 10th In My Featured Section ⬇️

If you want to make money, go niche.

Earlier this week I went to a Teachable creator event, and what I saw was wild.

It reminded me just how much power there is in niches.

A few examples:

1. A guy had built a dog-training community so specific that his content was tailored to individual dog breeds. The more specific the breed, the higher the conversions. A whole operation built on hyper-niche dog behaviour.

2. A woman teaching Excel had quietly amassed 30,000 students on Teachable alone!!

3. A ton of language communities with people building MASSIVE communities around helping people learn languages.

Where there is passion, there is community.
Where there is community, there is a business.

I’ve believed for a long time that this is the future of marketing.

Seeing it up close made me even more certain.

Smart move by Teachable to lean into what I think is the next era of online business.


P.S. If you're building something in a niche community/interest, I'd love to chat.

#TeachablePartner

Pre-Order My New Book “What’s Stopping You?” In My Featured Section ⬇️

This is what they don’t teach you in school.

(11 lessons about building, scaling, and exiting businesses)

I asked 11 of my millionaire friends for their best advice to make more money.

This is what they said 👇



P.S. I’ve got something incredible for you…

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, Simon Squibb, Tim Campbell, Kit Chilvers, and more are hosting the UK’s BIGGEST live event for my book 𝗪𝗵𝗮𝘁’𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂?

→ Win £10,000 in funding
→ Learn from 7 world-class speakers
→ Any question you have (with VIP)
→ Get a TON of pre-order bonuses

Get your free ticket: https://lnkd.in/eAdyFm2p

LinkedIn Sales Navigator

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Trish Adudu - bbc | LinkedIn

I Asked 11 Millionaires For Their Best Advice

Africa has the highest rate of entrepreneurship in the world.

1-in-3 people is either starting or running a business.

But a lot of business also fail, because most are doing it without a map. There’s limited infrastructure, no playbook, and a lack of mentorship.

That’s why I’m deeply honoured to speak at TEDx in Kampala in 2 weeks.

Not because of the stage.
But because of what the stage stands for - helping people who have started despite everything.

I grew up in Ghana. My neighbour sold secondhand jeans from her front room. My uncle ran a small restaurant by the side of the road.

Everyone was figuring it out in real time.

Since I came back to London when I was 10, I built and exited a company in an 8-figure deal. I hired 100+ people. I made every mistake in the book.

This talk is my way of giving back.

To show what's possible.

And to show that nothing is truly stopping you.


P.S. Have you ever been to Uganda? Send me your recommendations!

This brand reached $1.4B valuation by just selling water.

In beer cans with skulls.

(save this post for later)

Liquid Death didn’t ride trends.

It hijacked them.

→ Skull cans
→ Metal riffs
→ The tagline “Murder Your Thirst”

They didn’t win because of ads or influencers. It won because it rewired how people see the category.

It’s viral branding that meets anti-corporate energy.

Most founders would’ve killed the idea before launch.

Wrong packaging.
Wrong tone.
Wrong price.

And yet…

That’s what makes this one worth studying. Not copying (it hit completely flat in the UK), but definitely worth studying.

This 4-step playbook turns your weird into your secret weapon... 👇


♻️ Repost to help another entrepreneur
🔔 Follow Timothy Armoo for frameworks to make more money

This $1.4 Billion Company Just Sells Water

Waiting for validation is the most expensive mistake you'll make.

I learned this the hard way.

When I started FanBytes at 21, practically everyone around me doubted me.

"Influencer marketing? That's not a real business."
"You're too young to run a company."
"This won't scale past uni."

My own relatives told me to get a proper job. Clients we wanted to sign wouldn't return my emails. Prospects laughed us out of meetings.

Basically we were just three kids from uni trying to convince Nike to trust us…

And I just kept waiting for someone credible to say we were onto something.

That validation never came, so we just kept building.

6 years later - we sold for 8-figures.

After the same, those exact same people who didn’t believe in us told everyone they “always knew” we’d make it. Relatives brag about my exit at family dinners. People in the industry suddenly wanted coffee meetings.

It’s wild how success rewrites everyone's memory.

But waiting for their approval would've killed us.

The gap between doubt and belief isn't time.
It's evidence.

Build the evidence.

And one day they'll pretend they believed in you the whole time.

You won't care. You'll be too busy building the next thing they don't understand yet.



📌 Want to unlock your dream life?

I went from growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book What’s Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

Join My Book Launch On January 10th In My Featured Section ⬇️

I spoke to 700 graduates about how to build your dream career.

I came from a council estate and exited my company for 8-figures, so they wanted me to share my story.

I know that not everyone wants to build and sell a company, but there’s a playbook to building your dream career.

And no one teaches it.

Here was the playbook I shared:

1. 𝗜𝗻𝗽𝘂𝘁𝘀 = 𝗢𝘂𝘁𝗽𝘂𝘁𝘀.
Simple rule. You get out what you put in. Your results are a direct reflection of your effort. End of story.

2. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 > 𝗜𝗻𝘁𝗲𝗻𝘀𝗶𝘁𝘆.
Going hard for a week then quitting is pointless. The game is won by showing up every single day, especially when it’s boring. Discipline beats motivation, always.

3. 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘁𝗵𝗮𝘁 𝗱𝗲𝗲𝗽.
Stop overthinking. That 'perfect' moment you're waiting for doesn't exist. Send the email. Ask the dumb question. Make the mistake. Speed of execution beats perfection 10/10 times.

4. 𝗬𝗼𝘂𝘁𝗵 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿.
Your 'lack of experience' is your biggest advantage. You have no old rules to unlearn and you understand the world as it is now. That's a perspective older generations pay millions for. Use it.

5. 𝗧𝗿𝗲𝗮𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗹𝗶𝗸𝗲 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽.
You are your own CEO.

- Your skills are the product. Invest in R&D.
- Your personal brand is marketing. Build it.
- Your career path is your strategy. Don't be afraid to pivot.

Which one resonated with you most?


Shoutout to the team at Lloyds Bank for the invite.

To the grads: the game is just getting started. Go win.

The riskiest chance you'll ever take?

The one you don't take.

Everyone obsesses over why they can’t do something:

→ "What if I fail?"
→ "What if I lose money?"
→ "What if people judge me?"

But nobody talks about the cost of doing nothing.

Every time you choose safety over possibility, you're voting for a smaller version of yourself.

You're not just avoiding risk. You're also becoming someone who avoids risk…

These are the real questions you need to ask:

→ What if it works and I never tried?
→ What if I'm ready right now?
→ What if regret costs more than failure ever could?

Your future self isn't waiting for you to be ready.

They're waiting for you to be brave.

You thought that dreaming small was keeping you safe. But let me tell you this, it’s the most expensive choice you’ll ever make.

So you only have 2 options:

Take the risk now.
Or pay the price of regret.



📌 Want to unlock your dream life?

I went from growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book 𝗪𝗵𝗮𝘁’𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂?

Get your free ticket here: https://lnkd.in/eAdyFm2p

The best business advice I can give you before 2025 ends:

(Watch this if you want to win in 2026)

Do the boring stuff insanely well.

I sold my last company for tens of millions of dollars, but not because we were the best.

When we were selling Fanbytes, 3 companies put in bids. They asked, “Are you the best influencer marketing company in history?”

And I said, ‘Not really.’

Sometimes we were good.
Sometimes we weren’t.

But we were consistent. For 6 years, we just showed up and grew steadily year after year.

While others were raising multiple millions in investment, we were focused on momentum, doing the work, getting clients results, over and over again.

And that’s what most people miss.

Success isn’t about heroics.

It’s about consistency.

It’s doing the boring things for an extended period so insanely well and in more volume than any sane person would find reasonable.


P.S. Are you willing to do boring work if it means winning?


🔔 Follow Timothy Armoo to become 1% to build, scale and exit your business.
♻️ REPOST to help another entrepreneur win

Stop reading random business books.

These 5 will give you an unfair advantage.

You don’t actually have a reading problem (even though you have 100s of books on your shelf that you haven’t read yet), you have an implementation problem.

It doesn’t matter how much you read, it matters how much you implement.

This is a list of the best books I’ve ever read.

In my experience, there are two types of entrepreneurs:

1. The ones who read everything, and stay stuck.
2. The ones who go deep on a few books, and build real companies.

The first group gets smarter.
The second group gets rich.

Be the second.

Your next breakthrough probably isn’t a new book. It’s doing the thing you already highlighted and forgot.

And if you do need a new book to read…

These are my recommendations 👇


—

And if something’s still stopping you…

I’ve got a recommendation for you.

I launched my book What’s Stopping You? a month ago.

This isn't about book sales. It's about reaching every person who needs permission to dream bigger.

If you’ve ever got value from my content, I’d love to deliver even more value at the live book launch. I’m hosting the UK’s BIGGEST live event together with Lara Acosta, Daniel Priestley, Chris Donnelly, Tim Campbell, Simon Squibb, and Kit Chilvers.

You can

→ Win £10,000 in funding
→ Learn from 7 world-class speakers
→ Any question you have (with VIP)
→ Get a TON of pre-order bonuses

Get your free ticket here: https://lnkd.in/eAdyFm2p

If You Liked These Books, You'l Love These

POV: Your mic cuts out mid-TED Talk in Uganda.

800 people staring at you.

Last week, I was giving this talk about overcoming obstacles (ironic, right?) when the audio just dies. Tech team's scrambling around, giving me the "5 minutes to fix" signal.

Now I've got a choice.

I can either stand there awkwardly while everyone checks their phones, or turn this into a chance to re-energise the room.

"Alright, we've got 5 minutes. Everyone up!"

Next thing, the whole room's on their feet. I love doing this. I love getting everyone to shout and jump.

I also spotted a woman in the back who wanted to pitch her business idea.

By the time my mic comes back, nobody even cares about the technical stuff anymore. We're all just buzzing from what just happened.

Perfect delivery isn't the point of speaking. 

It's about reading the room and working with what you've got.

So, next time something goes wrong, do this:

1️⃣ When something breaks, don't wait for someone else to fix it.

You're responsible for your own life and your own success. Take relentless action to get the best outcome possible.

2️⃣ Don't be afraid to give others the spotlight.

People remember how you made them FEEL. Make them feel like the smartest people in the room.

3️⃣ Your response to failure defines the outcome

In every failure, you have the choice: panic, or pivot. 


The moment when things go wrong can be a massive opportunity to get an even better outcome.


P.S. When was the last time you turned a disaster into a win?



📌 Speaking of turning obstacles into opportunities...

My book What's Stopping You? launches in only 8 weeks.

On January 10th, I'm hosting the UK's BIGGEST live event with 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗗𝗮𝗻 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹, and 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀.

→ Win £10,000 in funding 
→ Learn from 7 world-class speakers 
→ Get answers to YOUR specific challenges

Join the book launch for FREE here: https://lnkd.in/eTGPuv_f

(limited seats available)

You don't rise to your goals.

You fall to your environment.

I grew up on Old Kent Road council estate in South London, where most kids had their ambition beaten out of them before they turned 15.

Then I got a bursary to Christ's Hospital School.

Walking onto those grounds for the first time was wild.

Rugby fields bigger than my entire council estate.
Buildings older than my whole neighbourhood.
Kids casually chatting about ski trips.

I remember standing there, and I thought “There's absolutely no way I can be in this place and stay the same person I was yesterday.”

And that was exactly why I chose it.

Not for the education.

But because I needed to completely change my environment if I wanted a different life.

When you're suddenly surrounded by kids whose parents work in boardrooms instead of building sites, your brain starts working differently.
It changes EVERYTHING…

People always ask me how I went from council estate to selling my company for 8-figures.

It wasn't about working harder.
I just refused to stay in the environment that was keeping me small.

Most people try to build something massive while staying exactly where they are, surrounded by the same people who think their dreams are unrealistic.

That's like trying to get fit while living in McDonald's.

If you actually want different results, you need to physically put yourself in different surroundings.

Your environment is either lifting you up or weighing you down.

There's no middle ground.



📌 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲?

I went from growing up in a council estate, and built a company that sold for 8-figures.

On January 10th, myself, 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗗𝗮𝗻𝗶𝗲𝗹 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀, and 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹 are hosting the UK's BIGGEST live event for my book What's Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

This Place Changed My Life...

10 visuals that will transform your perspective:

(#6 could change everything for you.)

I wish I knew these lessons 15 years ago.

These visuals are from my new book What’s Stopping You?. Pre-order your copy to unlock the life you want: https://lnkd.in/eAdyFm2p

1. Small daily wins lead to big wins
↳ It’s not always the big leaps that change things
↳ The little daily wins stack up faster than you think

2. Do it scared
↳ You won’t always feel ready, and that’s fine
↳ Courage just doing it anyway without knowing whether it’ll work out

Original ideas are often the children of existing ideas
↳ Most great ideas are borrowed, then tweaked
↳ Take what’s out there, make it yours

Create your own luck
↳ Things start happening when you put yourself out there
↳ Luck’s just what shows up when you keep showing up

Take advice only from people living the life you want
↳ People love to give opinions, but most don’t walk the walk
↳ Only listen if they’ve built something you’d actually want

Split tasks in smaller pieces
↳ Big goals feel heavy when you try to do them all at once
↳ Break your big tasks into tiny steps, then just do the next bit

Be a person of value
↳ Doors open quicker for people who show up with something useful
↳ Help first, ask later. It pays off

It’s not that deep
↳ Most things aren’t worth the overthinking
↳ Take a breath, zoom out, and crack on

Keep making progress
↳ You don’t need to sprint, you just need to keep moving
↳ A little progress beats standing still every time

Make asymmetric bets
↳ Some things don’t cost much but could change EVERYTHING
↳ Place more of those bets. You only need one to land.

I'd love to know in the comments:

Which visual stuck out most to you?



P.S. These lessons are all from my book 𝗪𝗵𝗮𝘁’𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂?

This book has all the lessons I learnt in my journey growing up in a council estate to building a company and exiting for 8-figures.

On January 10th, myself, Lara Acosta, Chris Donnelly, Daniel Priestley, and more are hosting the UK’s BIGGEST live event for my book What’s Stopping You?

Get your free ticket here: https://lnkd.in/eAdyFm2p

10 Visuals That Will Change Your Life

Hot take: Not everyone should have a personal brand.

(read this to get promoted in 2026)

You don’t need a large following, but you do need to be known for SOMETHING.

Here’s the truth: having 10k followers won't get you promoted, but being the AI expert at your company will.

What so many people get wrong is this…

Personal brand isn't posting on LinkedIn.
It's being the person people call when shit breaks.

Pick one gap at your company and learn it for 30 days until you own it completely.

No followers needed.
No content calendar.
Just competence.

And competence gets you opportunities.

While everyone's building their "brand," someone just learned how to train an AI and got promoted.

Be that person.



📌 It took me 10 years to figure out how to get unstuck.

I went from growing up in a council estate to building a company and exiting for 8-figures.
Now my book What's Stopping You? launches in only 8 weeks.

On January 10th, I'm hosting the UK's BIGGEST live event with 𝗟𝗮𝗿𝗮 𝗔𝗰𝗼𝘀𝘁𝗮, 𝗖𝗵𝗿𝗶𝘀 𝗗𝗼𝗻𝗻𝗲𝗹𝗹𝘆, 𝗦𝗶𝗺𝗼𝗻 𝗦𝗾𝘂𝗶𝗯𝗯, 𝗗𝗮𝗻 𝗣𝗿𝗶𝗲𝘀𝘁𝗹𝗲𝘆, 𝗧𝗶𝗺 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹, and 𝗞𝗶𝘁 𝗖𝗵𝗶𝗹𝘃𝗲𝗿𝘀.

If you like my content, you’ll love this.

We’ll help you overcome the challenges in front of you to unlock the life you’ve always dreamt of.

If you upgrade to VIP…
- You can ask the speaker questions
- You get a chance to win £10,000!

Get your ticket here: https://lnkd.in/eAdyFm2p

The best exits are engineered.

And James’ £3.1M deal is proof.

Most founders think revenue is enough to get a deal. It isn’t.

Exits aren’t won on EBITDA, they’re won on engineered narrative and buyer fit.

Here’s how we did it:

1. 𝗥𝗲𝘄𝗿𝗼𝘁𝗲 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆.

“Just another online pharmacy” sounds small, and honestly won’t get you any offers.

We positioned him as a health infrastructure platform, built for scale and for integration. Strategic buyers saw it as scalable, not small.

2. 𝗙𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗯𝘂𝘆𝗲𝗿𝘀

Our AI agent scanned networks for intent signals in our network for companies actively exploring UK healthcare.

26 NDAs. 4 offers. All within a month.

3. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘁𝗲𝗻𝘀𝗶𝗼𝗻.

We didn’t rely on one buyer.

If you bring in multiple strategic players to the table, and make sure they knew it, you can let the tension do the work.

That’s how James walked away with a clean, full-cash offer.


This is how we help founders exit well, not just fast fast.

If you’re planning to sell in the next 6-24 months, book a call here: DealFlowAgent.com/Sage

This Founder Excited For £3.1M, All-Cash, In Only 9 Weeks

If you want to make 6-figures in 2026 from your website…

Read this.

Last month, I sat with a SaaS founder who was pulling his hair out. 10,000 monthly visitors, 3 closed deals.

From the same traffic, his competitor got 120 deals.

How?

They knew exactly who was on their website.

This used to be insanely hard to pull off, but can now be done by anyone with this simple software: Apollo Inbound.

You get traffic, but you know you can convert more if only you knew the exact person that was visiting your website.

That’s what Apollo Inbound fixes.

→ Identify key decision makers who are visiting your website
→ Scores each visitor and sends them to the right rep
→ Lets qualified buyers book meetings instantly
→ Automated the follow-up

Want to be the first in your industry to try it?

Try it here: https://lnkd.in/e8tq5tZN


#ad

How I Would Make £10K From Website Traffic

Dumb founders chase the peak.
Smart ones sell the momentum.
(This is exactly how we sold Fanbytes)

Trying to sell at the very peak is actually the worst strategy. You’re getting tired, growth is plateauing, and your story that could sell the business slowly gets weaker.

Dumb founders = sell at the peak
Smart founders = sell around 70%

Here’s why you should sell around 70%:

→ Revenue is climbing
→ The team is motivated
→ The buyer sees potential

Because when you exit, you’re not selling a business that’s done.

You’re selling the opportunity for someone else to take what you’ve built and grow it even bigger.

They’re asking:

“Is this business still growing?”
“Can we plug this into our own business to make scale it faster?”
“Will this make us more money in less time than building it ourselves?”

If the answer to these 3 questions is yes…

You’re so likely to get a deal.

Would you ever sell your business?


P.S. At DealFlowAgent, we help business owners find the right buyer for their business. If you’re looking to sell in the next 6-24 months, DM me “EXIT” for more info.

Founders - Don't Make This Mistake

These businesses will never trend on Twitter.

But they make more than 99% of start-ups.

Everyone's chasing the next AI startup while plumbers are quietly banking £2M a year.
These businesses are insane, and often overlooked.

The pattern is obvious:

- Local service roll-ups
- Boring B2B software
- Unsexy recurring revenue
- Infrastructure nobody thinks about

Steal these business ideas before everyone else catches on. 👇


P.S. If you have a business and you’re thinking of selling in the next 6-24 months, I’ve got something for you. At DealFlowAgent, we help you strategise the path to your exit to get you the best price possible. Send me a message if you want to know more.

These 7 Boring Businesses Make Stupid Money

I read 149 business books.

Most were a waste of time.

These 9 are worth it.

Join my live book launch: https://lnkd.in/eAdyFm2p

Most business books are just 300 pages saying what could've been a blog post. Or worse, they're all theory with zero practical application.

These 9 actually solve real problems:

𝗧𝗵𝗲 𝗖𝗼𝘂𝗿𝗮𝗴𝗲 𝗧𝗼 𝗕𝗲 𝗗𝗶𝘀𝗹𝗶𝗸𝗲𝗱 - Kishimi & Koga
Stop needing everyone's approval. This genuinely rewired how I see myself and others. If you're serious about peace of mind, start here.

𝗪𝗵𝗮𝘁'𝘀 𝗦𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗬𝗼𝘂? - Timothy Armoo
All the shortcuts to unlock the life you want. I wrote this after selling my company for 8-figures. Every lesson from zero to exit, no fluff.

𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗦𝗲𝗹𝗹 - John Warrilow
Build a business that runs without you. Standardise everything, reduce your involvement, create something actually sellable. Not sexy, but essential.

𝗧𝗵𝗲 80/20 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 - Richard Koch 
Find the 20% that drives 80% of your results. Shows you exactly where to focus so you work less and achieve more. 

𝗧𝗵𝗲 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗼𝗳 𝗠𝗼𝗻𝗲𝘆 - Morgan Housel 
Not just about getting rich, but staying rich - both in mindset and money. Makes you rethink every financial decision you've ever made.

𝗢𝘃𝗲𝗿𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 - Daniel Priestley 
Create genuine demand. This is the formula: Right audience → strong message → warm-up → timed launch → scarcity → great delivery. 

𝗧𝗵𝗶𝗻𝗸 𝗙𝗮𝘀𝘁𝗲𝗿, 𝗧𝗮𝗹𝗸 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 - Matt Abrahams 
Handle high-pressure conversations without freezing. Embrace spontaneity, structure your thinking, actually speak better when it matters.

𝗪𝗵𝗮𝘁'𝘀 𝗬𝗼𝘂𝗿 𝗗𝗿𝗲𝗮𝗺 - Simon Squibb 
Get crystal clear on what you actually want andS the excuses holding you back. Gives you the push and steps to finally start moving.

𝗛𝗬𝗣𝗡𝗢-𝗧𝗜$𝗜𝗡𝗚 - Mark Young 
Be more persuasive with a few subtle tweaks without being pushy. Improve your sales through psychology, not pressure.

Each book solves one specific problem.

No theory. 
Just tools.

That's the difference between the 9 and the other 140.

P.S. Which problem are you trying to solve right now?



📌 My book What's Stopping You? launches January 10th.

Join me, Lara Acosta, Chris Donnelly, Daniel Priestley, Simon Squibb, Tim Campbell, and Kit Chilvers at the UK's BIGGEST live event.

→ Win £10,000 in funding with VIP
→ Learn from 7 world-class speakers 
→ Get answers to YOUR specific challenges

Get your ticket and pre-order the book: https://lnkd.in/eAdyFm2p


Design inspiration by Matt Gray.

As 2025 comes to a close, it’s easy to look at the goals you didn’t hit.

And you feel stuck…

But most progress doesn’t look like giant leaps, it looks like small wins stacked over time.

One corner at a time.
One brick at a time.

Momentum, not magic.

If the task still feels too big, start smaller.
The important thing is that you start.

This is your reminder: Small moves count, they compound.

And they’re how everything big gets built.

What’s one small thing you did this year that made a big difference?


P.S. This is an illustration from my book What’s Stopping You? It contains the 11 cheatcodes to unlock the life you want.

If you like this illustration, I’m 100% sure you’ll love the book. We’re hosting a live event on January 10th - get your free ticket (and a ton of pre-order bonuses!) here: https://lnkd.in/eAdyFm2p

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The Battle

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