College teacher turned ghostwriter | Scaling founders, coaches, and consultants to $100K+ /mo | Writing to build wealth and better self | 98,000 on Twitter (X)

Taylin John Simmonds

3 years ago, a friend lent me $40K to pay off my debt. So I could focus on business.

2 years ago, I offered to pay it back. He said no. Reinvest. Pay me later. 1 year ago, first payment. 

Yesterday, I paid him back!

Find the people who bet on you before it makes sense. Then spend your life proving them right.

College teacher turned Substack ghostwriter | Thoughts about craft, ideas, and AI as a creative partner (not a replacement) | 2B impressions | $4M+ revenue generated | All in on Substack

One pattern I’ve noticed in all the people that inspire me: They live a diverse life.

They layer unrelated skills. 
Read widely. 
And have friends you'd rarely see together. 

A rich life isn't only about money. It's about the range of experiences that made you who you are.

Stop calling yourself a content creator. Content creators chase algorithms. You're cultivating a body of work.

You're not in the content game. You're in the depth game.

And depth doesn't scale. It compounds.

I'm noticing a quiet rebellion against balance. 

People who disappear into their craft. 12, 15 hours a day for weeks. Then step back completely. No guilt. No routine. No splitting the difference. Full immersion, then full recovery. 

Seasons, not schedules.

You don't actually want to stop working. You just haven't found work worth your devotion.

The goal isn't to do less. It's to care so deeply about one thing that everything else becomes noise.

Find that thing. Then you'll never need convincing to start.

Everyone's trying to escape work. Fewer hours. Passive income. Early retirement. That's not freedom. That's avoidance.

You don't want to do less. You want something worth pouring everything into. Work that's worthy of your full attention, your full energy, your full devotion.

Find that first.

If AI is speeding up your writing process, you're using it wrong.

AI should slow you down. Stress-test your ideas. Pressure-test your arguments. Find the angle that actually matters before you write a word.

The bottleneck was never your writing speed. It was your thinking clarity.

You don't need 100 clients. You need a handful of the right ones and the devotion to serve them so well they never want to leave.

No empire. No team of 30. No "scaling to seven figures."

Just craft you're proud of and a livelihood that lets you live well.

A book you highlighted but never practiced is a book you never read.

Understanding doesn't live in the notes you took.

It lives in the choices you made differently afterward.

A life-changing habit I picked up recently: Fifteen minutes of breath work before work.

The breath brings me out of my head and into stillness. A stillness that makes creative work feel effortless.

Your best work is hiding behind the ritual you're skipping.

The real value in the AI age isn't what you know. It's who you can inspire.

Give them an aim, a compelling reason, and the next small step when everything feels overwhelming.

If you want to matter in the AI age, don't just share knowledge. 
Lend direction.

You're behind because you've never given 100% of yourself to the thing you care about.

Subtract everything that isn't it. Give it everything you have. Not 40%. Not most days. Everything.

You've never seen what happens when you actually commit. Find out.

Physical therapist turned writer and storyteller for healthcare companies. On a mission to end boring & ineffective marketing that repels patients | healthcare | writing | medtech

Healthcare professionals know how to treat patients but don't know how to market themselves. 

The reason is because they don't teach marketing in graduate school. 

But healthcare is a business. You have to communicate the value of your service to strangers.

Fortunately, the principles of marketing apply to healthcare as much as any other industry. You have a service. You find people who need it. You charge money for it. 

Healthcare businesses typically make one of several mistakes:

They rely on word-of-mouth marketing and referrals.
They don't differentiate in a crowded market. 
They rely too much on ads and social media.
They emphasize credentials, years of experience, and science too much.

Word-of-mouth marketing is slow and outside your control. Every other private practice offers the same services. Dancing reels on Instagram are cute, but they don't lead to more revenue. And patients don't care about the science, only the outcome.

ATTENTION VS RETENTION

It's one thing to get attention on social media or with SEO, but it's another matter to retain it. 

Retention is what makes a private practice successful, not just attention. Once a patient comes in for an initial consultation or evaluation, you want to keep that patient/client for life. 

Your website should turn visitors into patients. You should be flooded with inquires and consultation requests. If you're not, it's because people visit your site and leave. 

There's nothing compelling. The service descriptions aren't interesting. The blog hasn't been updated in a year. There's no newsletter. Your social media posts are nothing but discounts.

Without the right strategy, you won't do that, and you will constantly have to find new patients to keep your business afloat.

MARKETING PHILOSOPHY

The key to great healthcare marketing is to apply of the fundamentals. 

Your writing should be skimable, engaging, and concise. Mix education with entertainment. Tell more stories and fewer facts. Create more content from the founder. Take a stand. Be polarizing. Have a consistent message. 

Clever marketing might arouse a few laughs (Super Bowl commercials, anyone?) but they won't earn you lifelong patients.

MY CAREER

I've been a physical therapist since 2015. At first, I was more interested in anatomy and exercise. As my career progressed, I started to become more interested in business, sales, and marketing. 

INTERESTING FACTS

Born in 1986.

I write with my left hand but do everything else with my right hand.

My last name is pronounced BUR-see-AW-guh. It's a Basque surname.

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Taylin John Simmonds

Kevin Burciaga, DPT

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