Tarik Yayla

As a B2B SaaS founder or marketer, you may be familiar with this:

- Your website isn't generating enough leads and demos
- Your team can't make website changes independently
- The design is no longer up to date
- Your website copy confuses visitors instead of explaining your product
- Your product is not differentiable from competitors

Maybe you know all 5 points, maybe just one.

Why is this important?

The market has changed fundamentally.

More and more SaaS companies are fighting for attention.

Features are becoming increasingly interchangeable.

Before it comes to demos, most decision makers create their shortlist based on the website.

This means that it has never been easier to lose out than it is now.

What happens in the worst-case scenario due to a bad website?

- Your competition ends up on the shortlist of decision-makers
- Your team wastes time with inefficient processes
- Your CAC increases due to a poor website
- Potential customers don't understand your added value
- Your market position is deteriorating daily

You need:

- A website that automatically generates qualified leads
- A team that can make website changes independently - without expensive agencies
- A crystal-clear positioning that communicates your added value in seconds
- Messaging that really understands your target audience
- A differentiation strategy that establishes you as a category leader

All of this is possible. And it doesn't take magic.

It just needs the right strategy. The right process. And the right know-how.

I turn average B2B SaaS websites into high-performing websites.

How? With a proven strategy:

- Crystal clear positioning & messaging that differentiates you from the competition
- Conversion-optimized website design that delights your target audience
- Webflow implementation that makes your team independent

With over 50+ website relaunches and as an ex-CMO (0 to €1.5m ARR), I know that a great B2B SaaS website is no accident.

In the past, we have supported clients like Perspective Funnels, epilot, Taxfix, LeadTable and many more and led them to success.

And no, we don't make standard websites.

What we deliver instead:

Conversion-optimized websites with a proven strategy-first approach that help B2B SaaS founders & marketers scale.

The choice is simple: 

A - Business as usual 
B - Transform your website into a high-performing website

Make your decision.

Geschäftsführer

Webdesigner & Webflow Entwickler | Ich erstelle einzigartige Websites, die beeindrucken und hochwertige Kundenanfragen generieren 🚀

After 5+ years of working on SaaS websites, I kept seeing the same thing happen over and over again.
Incredible products hidden behind websites that confuse visitors instead of converting them.

The pattern never changes.
A SaaS company invests heavily in ads, outbound, content and brand.
They drive qualified traffic to their website.
And prospects leave without booking a demo.

Not because the product is weak.
Not because the market isn’t there.
But because the website fails to communicate the value in the first 5 seconds.

That’s why I decided to start Flownity Studio in 2025. To fix exactly this.

We redesign B2B SaaS websites with one clear goal: turn more visitors into booked demos.
Clear messaging that speaks directly to your ICP.
Designs that show the value instantly.
Fast, scalable Webflow builds that support growth instead of blocking it.

Our clients already see up to a 30% increase in demo requests within the first week of launch.

Want to see how we would approach your site?
Send me a message with “REDESIGN” and we will redesign your hero section for free.
No pitch. No strings attached.

Denis Calei

A hero section can make (or break) your conversions.

Yet most SaaS teams spend:
Months building the product and only 2 days on the website.

If your hero section isn’t crystal clear you’ll lose visitors before they even scroll.

Here’s the exact hero checklist I use for all our clients:
(feel free to steal it)

1. Navigation: Simple and focused
↳ Max 5 to 7 items. No endless dropdowns.

2. Heading: Main value in one clear sentence
↳ No fluff. Just what you do and why it matters.

3. Paragraph: Support the Heading
↳ Clarify the problem you solve and the result customers get

4. Button (CTA): Clear action, zero distraction
↳ The next step visitors should take.

5.	CTA support: Remove friction and risk
↳ Free trial, cancel anytime, transparent pricing...

6. Trust: Prove you’re credible
↳ Logos, testimonials, awards, numbers.

7. Visuals: Add clarity and interest
↳ Real product UI, mockups, or animations.

P.S. Want a quick hero review?
Drop your website below and I’ll rate it 1–10.

Founder @flownity & Webflow Expert | B2B SaaS websites that turn complex products into more demos & customers 👨🏻‍💻

This is the exact tool stack we use at Flownity to ship SaaS websites without chaos:

→ Miro for strategy & mapping
→ Relume for sitemaps & IA
→ Figma for design and prototypes
→ Webflow for all builds (obviously)
→ Client-First for structure and scale
→ Bunny for blazing-fast hosting
→ GSAP for smooth animations
→ ChatGPT for copy and code tweaks
→ Rive + After Effects for Product animations
→ Make + n8n for automations and workflows
→ Google Search Console + SEMrush/Ahrefs for SEO
→ Screaming Frog for audits
→ Loom for async feedback
→ Linear for project management
→ Superhuman for email inbox zero
→ Google Workspace for docs and files
→ Notion for docs and knowledge
→ Slack for team chat

Every tool has a job.
Some are essential.
Some help us move faster.
Some keep projects clean.

Anything you’d swap, remove, or add?

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For 5 years, I built websites completely alone.

Now I’m building a team and systems.

And honestly?
It’s a wild shift.

Back then, I did everything myself:
→ Design
→ Development
→ Client calls
→ Fixing bugs at 2am

Everything lived in my head.
That worked for a while… but it wasn’t scalable.

Now the goal is simple:
→ Build great SaaS websites
→ Make the process easy for everyone involved
→ Deliver top results every single time

I want every client to get the same smooth experience.
No guesswork. No missed steps.

That only works with clear processes and roles.

So far:
→ Onboarding process completed
→ Main project flow mapped out

Next up:
→ Offboarding
→ Retainers

PS: If you’ve built a studio or team, what had the biggest impact early on?

I analyzed 50+ SaaS pricing pages
Here’s what the top 1% do differently👇

Most pricing pages look the same.
Features. Prices. Lots of guessing.

But the best ones? They do it differently.
They don’t sell features. They sell clarity.

And here’s how they do it

→ They show ROI upfront
“Save 12 hours per week per sales rep”
Shifts attention from cost to impact

→ They clearly state who each plan is for
“For growing sales teams with 5–10 reps”
Removes decision fatigue instantly

→ They frame annual as a smart decision
“2 months free + priority onboarding for your sales team”
Feels like an upgrade, not just a discount badge

→ They anchor the cost of doing nothing
“Your team loses ~€4,800/month chasing leads manually”
Makes €99/month feel like a no-brainer

→ They sell the future state, not the feature list
“Every lead tracked. Every deal followed up. Zero manual CRM work.”
People buy outcomes, not features

The pattern is clear.
The best pricing pages sell the after, not the software.

Want the file with all the pricing pages?
Connect + comment “PRICING” and I’ll DM you the link 👇

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