Senior Engineering Leader for Final Mile Services and E&T Development Program

I built a successful career in engineering and leadership.

On paper, it checked every box. Strong income. Respect. Stability.

Stability can become a cage when the money is good, but the question of purpose won’t go away.

That’s why I help engineering leaders make a purpose-led next move in their careers.

I bring 30 years of experience leading teams, navigating complexity, and making high-stakes decisions. Now I apply that same clarity and structure to the decision you can’t ignore forever, what you want your next season of impact to be.

My 3-Step Process

1) Purpose Clarity - We translate what matters most into plain language, so you can stop spinning and start choosing.

2) Next Move Focus - We narrow your options to the few paths that actually fit you, your strengths, values, and desired impact.

3) Execution Plan - We build a practical plan you can run while still employed, so your next move is intentional, not impulsive.

If you're a leader who knows you're made for more impact, I’ll help you get clear on your purpose in 90 days or less.

DM me “PURPOSE” and I’ll send you the first step.

Tarek Taha

18 years ago, my boss called me into his office.


He was the best boss I ever had.

I told him I'd received an offer from another company and was considering taking it.

He said, "How much are they paying you?"

I told him it was 40% more than my current comp.

Instead of getting mad, he said he would support whatever decision I made.

I shared how this job would allow me to achieve my financial goals more quickly.

Even though he would be sad to lose me, he knew I needed to do what was best for my family.

It's your job to advocate for yourself and do what's right for you.

Sometimes you have to take emotions out of it.

By the way, I decided to stay and am so glad I did.

My boss and I are still friends today!

Do what's best for you and your family.

Don't settle.

♻️ Repost if you've ever had a great boss and would like to honor them
🔔 Follow Tarek Taha for more.
--
👉 Join me for a free class tomorrow on why success feels empty and what to do about it: https://lnkd.in/e9CvvYdf

I help Successful VPs & Directors figure out What’s Next | DM me “PURPOSE” to join my masterclass

In December 2024, I watched a helicopter take my 87-year-old dad away to a heart center.


This man, who had been a picture of health all his life, had a ruptured aorta.

97% of people who experience this event die on the spot.
My dad didn’t.
He lived.

He recovered, and now, at 88, he walks 10 "very brisk" laps around his neighborhood each day.

His survival meant more time.

I've learned more about what he had to overcome in Egypt to build a life for himself and for our family.

We connected more deeply.

The real gift of more time with those you love is finally having conversations that matter.

[ 👉 Follow Tarek for more | ♻️ Repost if this resonated]

It became clear that staying was more expensive than leaving.


That realization didn’t come from burnout.
Or frustration.
Or a bad situation.

After 21 years at the same company, I walked away.

What surprised me most wasn’t the decision itself.

It was what happened as I was leaving.

The conversations I barely remembered.
The people I’d helped years ago who still use my advice.
The relationships that mattered far more than any title I ever held.

For most of my career, I measured impact the wrong way.

I thought it looked like ladder climbing.
Recognition from others.
Being needed.

It turns out, impact looks a lot more like people.

And sometimes, you don’t fully understand that until you step away.

If you’ve ever wondered what your work actually means to the people around you, you’ll recognize it.

Today at 12 PM EST, I'm going to talk about how every person on the planet has a purpose and what changes when you start pursuing it. 
[Link in comments]

I help Senior Leaders escape the hamster wheel and live with purpose | DM me “PURPOSE” to join my masterclass

You made VP by 35. 


Got the salary. Got the team. Got the respect. 

Then you sat in a meeting one day and realized: 
This is it. 
This is what I worked for.
 
And it feels hollow. 

You're not ungrateful.
You're not broken. 
You just feel out of alignment with who you actually are. 

Most people spend their whole career climbing the ladder.

Very few stop to ask if the ladder is leaning against the right wall.
--
Next Tuesday at noon EST, I'm hosting a free masterclass: 
"Why Your Success Feels Empty — And What to Do About It." 

It's for leaders who got the promotion but lost the plot. 

If that's you, the link is in the featured section in my profile and in the comments.

Them: I've heard your name before. Were you on TV?



Me: No, I wasn't

Them: Are you sure?

Me: I'm sure. You're thinking of Tarek El Moussa from "Flip or Flop."

Them: You are right!

It's funny, I get this a lot now.

Same first name, very different hairstyles.

I used to hate spelling and pronouncing my name.

Now I don't mind at all. 

I've learned to embrace who I am instead of trying to fit in.

Living a life of purpose starts with getting comfortable in your own skin.

📌 DM me "PURPOSE" if you're ready to join my masterclass that goes live tonight at 6 PM CST.
--
tagging Tarek Dakakni, MD FCCP Tarek Taha  Tarek Sobh Tarek Dewey for fun!

I once sat in a conference room and watched a senior leader take credit for his team's work.


And no one said a word.

Gallup says companies pick the wrong manager 82% of the time.

75% of people who quit aren't leaving the company. 
They're leaving the boss.

The loudest person often gets promoted.
Even when they're not the most capable.

We built a system that rewards command-and-control leadership. 
Then we act confused when people leave.

I watched it for 30 years.

The leaders who listened first and built people up? Passed over.
The ones who were quick to speak and slow to listen? Corner office.

Here's what the research says: 
Servant-led teams see 50% lower turnover and 35% higher productivity.

If you're promoting someone this year, ask yourself:

Am I choosing the person everyone notices? 
Or the person everyone trusts?

I watched a boss shut down her own employee last week.


In a co-working space. In front of everyone.

The employee asked questions. She wanted to learn.

Her boss cut her off. Mid-sentence. More times than I could count.

It wasn't coaching. It wasn't development.

It was poor leadership on display.

Here are 10 things that need to go in 2026

1. Managers who confuse control with leadership
2. Companies that preach culture but practice fear
3. Promoting people who are good "doers" but bad leaders
4. Leaders who talk about development but never let anyone grow
5. Meetings run by people who love the sound of their own voice
6. "Open door policies" where the door is open but the ears are closed
7. One-way loyalty disguised as "we're a family"

But I'm not done. 
Because some of this is on us too.

8. Staying in a job you hate because it feels "safe"
9. Blaming the company while doing nothing to change your situation
10. Waiting for others to give you permission to go after what you actually want

The best companies respect their people.

But the best professionals respect themselves enough to stop settling.

What would you add to the list?

♻️ Repost for someone who needs to hear this.
--
I'm hosting a masterclass on 3/24 on how to be a true success. Here's the link to signup: https://lnkd.in/e9CvvYdf

I wrote my eulogy today.


What didn't make my list:
- The corner office.
- The vacation home.
- The Ferrari.

What made the list:
- My faith.
- My family.
- My friends.

The things we chase seem important and aren't necessarily bad.

But if they won't make your eulogy, you are wasting your life.

Begin with the end in mind.

Join my masterclass on 3/24 if you're ready to live with purpose: https://lnkd.in/e9CvvYdf

The best leaders are the ones with all the answers.


Thought no one ever.

But I used to think that.

Because that's what I saw in my leaders.

They would:
↳ Be the first to speak.
↳ Take credit for work that others did.
↳ Never admit when they were wrong.
↳ Make all the decisions.

The best leaders I know:
↳ Are quick to listen and slow to speak.
↳ Encourage the quiet ones to speak up.
↳ Give credit away generously.
↳ Build trust by admitting they got something wrong.

Being a leader is not about being the boss.
It's about being someone who is worthy of being followed.

♻ Repost to help a leader in your network.
Follow Tarek Taha for more.

Average coaching: feels like catching up with a friend.
Great coaching: makes you uncomfortable enough to change.

Average coaching: validates your excuses.
Great coaching: challenges your identity.

Average coaching: You leave feeling good.
Great coaching: You leave knowing what to do.

Average coaching: You talk about the same problems for months.
Great coaching: You solve them in weeks because someone won't let you hide.

You don't need someone who agrees with you.

You need someone who sees what you can't.

👉 DM me "PURPOSE" if you're ready for real change.

I help VPs & Directors go from successful but empty to successful and fulfilled | DM me “PURPOSE” to join my masterclass

The most dangerous feedback I ever received was "great job."


Once a year, I would study prior performance reviews, looking for progress.

I read things like: 
 "Exceeds expectations." 
 "Strong performer." 
 "Positive impact."

This was good, right?

It did feel good. That was the problem.

There was zero constructive feedback.

I was like a gas station hot dog on a roller. 
Spinning. Warm. Looking great on the outside.

Except I wasn't growing. 
I was just cooking.
Year after year after year...

I mistook motion for progress. 

When comfort becomes your goal, your future potential is cooked.

One of my engineers got a massive job offer from another company.


We're talking almost double what we were paying them. 

When he told me, my first thought was about me. 

"I just lost one of my best people. What will I do?"

But the first words out of my mouth were: 

"You need to take that offer. It will be great for your family."

I then acted as a reference. 

The worst time to offer a raise is after someone resigns. 

If they are valuable to you, let them know by paying them what they're worth.

And keep the people who genuinely want to stay.

[ 👉 Follow Tarek Taha for more | ♻️ Repost if this resonated]

In 2018, a surgeon cut into my brain. 


I was 50 years old with a brain infection. 

I remember lying in that hospital bed thinking about my 20+ year corporate career. 

The VP title I wanted. 
The corner office. 
The promotions I'd fought for. 

And none of it mattered. 

Not because the work was bad. 

But because I'd been building someone else's version of success for nearly three decades without ever asking one question: 

What am I actually here for? 

That health crisis changed me. 

Since the surgery, I've spent every day helping leaders answer that question before life forces them to. 

Next Tuesday at noon EST, I'm hosting a free masterclass: 
"Why Your Success Feels Empty — And What to Do About It." 

It's for leaders who got the promotion but lost the plot. 

👉 If that's you, the link is in the featured section in my profile and in the comments.

Your title won't matter on your last day.

Living a life beneath your potential will.

I'm hosting a free masterclass next Tuesday at noon EST:

"Why Your Success Feels Empty — And What to Do About It." 

It's for leaders who got the promotion but still have an empty tank.

👉 If that's you, click the link below to join us.

Qamar Gebarin, CIPP/US, CIPM, CIPT, CIPP/C, Cory Smith, MBA and 13 other attendees

View event: Why your success feels empty and what to do about it!

Why your success feels empty and what to do about it!

You are what you give your attention to. 
And right now, it's killing your leadership.


Scroll through your last 24 hours.

How much went to Teams threads that didn't need you?

How much went to doomscrolling news that left you angry?

How much went to meetings that made you feel busy but not better?

Now ask yourself: what did you consume that actually made you grow?

That's the gap.

Every book you don't read is a mentor you'll never meet.

Every hour you give to noise is an hour you're not becoming the leader your team needs.

You don't have a time problem.

You have an attention problem.

Your inputs are your blueprint. 
Choose them like your leadership depends on it.

Because it does.

I wrote more in my blog today. Link in comments.

Everything I know about servant leadership, I learned from a woman who wrote children's books.


My mom was a media specialist and a children's book author.

She didn't manage a P&L. 
She didn't lead a department. 
She never stood on a stage to talk about her leadership philosophy.

But she showed me something that no management training ever did.

She showed me that the words you speak matter:
- To yourself.
- To others.
- To the world.

Leading others by serving them isn't weak, and it isn't just one of many options.

It is the only valid option.

Pass it on.

There's one major secret to living a fulfilling life.


And it's about giving to others, not receiving recognition from them.

Living a fulfilling life means:

1. Waking up each day with an expectation to serve
↳ Make your coffee shop barista smile
↳ Go to lunch with your kid at school
↳ Ask a team member where they are stuck

2. Investing in yourself every day
↳ Read one chapter of a growth book
↳ Listen to a podcast and learn new ideas
↳ Put one thing you learn into practice

3. Taking action instead of planning endlessly
↳ Let a team member take the lead on their idea
↳ Stop worrying about all the political angles
↳ Learn through failure

You will never achieve enough to make you feel like enough.

Fulfillment comes when you give the best of what you have to serve others.

📌 DM me "PURPOSE" if you're ready to start living yours.

I met some 5th graders last week who were more impressive than many adults.


These were the finalists for the Amazing Shake competition at their school.

We sat at a table and ate breakfast together.

They carried the conversation.

They asked great questions.

They talked about serving others.

They talked about what they wanted to do when they grew up.
(the answers ranged from a day trader to a brain surgeon)

They didn't all start out being confident enough to join the Amazing Shake.

One young lady said that she thought she was too shy.
"And now here I am!"

The culture at this school is impressive and is changing lives.

When you are around people who believe in you, 
Anything is possible.

You will become like the people you spend the most time with.

Change your environment and change your life.

🔔 Follow Tarek Taha for more

"Follow your passion" is the worst career advice ever given. 


I bought into it for 25 years. 

Found work I was passionate about. 
Got promoted. 
Hit almost every target. 

Yet I still felt empty on Sunday nights. 

Here's what nobody tells high-achievers: 
- Success is about what makes YOU feel good. 
- Purpose is about what the world needs from you. 

They are not the same thing. 

I've coached dozens of leaders. 

All of them were chasing success. 
Yet most felt something was missing, no matter what they achieved.  

The leaders who actually feel fulfilled didn't chase dollars and titles. 

They asked a harder question: what was I built to contribute? 

Because success without purpose won't ever satisfy. 

Start asking what you were made for.

My work inbox was empty on my last day.


Not one email.
Not one “quick question.”
Just…nothing.

That screenshot messed with me.

For years, my calendar felt like proof I mattered.

But the truth is simple.
-You can be replaced fast.
-Your company will move on.
-Someone else will sit in your chair.
-The emails will keep coming, just not to you.

The people you love are the only ones who cannot replace you.

So if you’ve been giving your best to work,
And your leftovers to your family, 

Stop.

Work will take what you give it.
Life will take what you give it too.

Give your best to the people who can’t replace you.

👉 I'm hosting a masterclass next week on why your success feels empty and how to fix it: https://lnkd.in/e9CvvYdf

Tobi Oluwole

Founder & CEO, Magnate Ventures, Founder’s Blueprint Accelerator | Growth Advisor, Speaker & Investor

With over 330M+ impressions, & 375,000 LinkedIn followers and over $35M in revenue generated for clients, I created a blueprint that drives leads, closes sales, and creates freedom for entrepreneurs. 

In 2019: I was working in tech sales struggling to hit my quota
In 2020: I started creating LinkedIn content, testing what works.
In 2024: I’m helping founders, leaders, and entrepreneurs grow their audiences and businesses by turning their thoughts into LinkedIn content that turns followers into customers. 

I’ve coached and worked with 300+ founders & entrepreneurs helping them craft stories, grow their following, and build profitable lifestyle businesses—all using the data that helped me make my first $1 million using LinkedIn.

Through the Founder’s Blueprint, we help good founders build great businesses. 

Here’s how I can help you:

1. Subscribe to my newsletter - tobioluwole.me

2. Check out my free webinar on how to build high-ticket offers: https://www.tobioluwole.com/replay-signup-page

3. Apply to the next cohort of my 8-week accelerator, The Founder's Blueprint: https://foundersblueprint.ai 

Not ready yet? No problem. Stick around! I share actionable tips on entrepreneurship, leadership, & personal growth

100,000+ people are waiting for you to tell your story. 

Start writing on LinkedIn today.

📩 For sponsorships or partnerships: tobi@tobioluwole.com

Founder

Founder & Coach providing actionable advice on how to earn more and live happier.

Never forget the people that took a chance on you. 

I helped more than 20 people get hired at Shopify. 

Before I ever became a hiring manager. 

Because someone gave me a chance that 7th time I applied. 

Whenever people would reach out for referrals, I would ask them to send me their resume

Most of them were terrible (because school doesn’t really teach you how to make them).

So I would rebuild their resumes with them. 

A few people used the exact same template I used to get into Shopify on my 7th attempt.

And it worked! 

10 years ago, you needed strong copywriting skills to land good interviews. 

Now you just need to know how to use the right tools. 

90% of jobs can be taught. 

Give people a chance.

Founder @ Magnate Ventures | Helping Good Founders Build Great Businesses with The Founder’s Blueprint | Angel Investor & Speaker

In 2010, I was selling noodles in high school.

In 2013, I was selling internet services through network marketing.

In 2015, I was selling hoverboards on Shopify.

In 2017, I started a sales consulting company.

Most of these businesses failed in less than 6 months and barely made any money.

My goal was always to build a business that gives me freedom.

The only problem was that I was a terrible entrepreneur and had no clue what I was doing.

In 2019, I started a career coaching company and made $11,000 in a year.

In 2022, I started consulting entrepreneurs on their LinkedIn strategy.

In 2024, my business generated over $1 million in 12 months.

The truth is that I wasn't really qualified to start any of these businesses.

In fact, I often had friends telling me that the ideas wouldn't work.

But growth comes from doing things you are not qualified to do.

Stop telling yourself you are not qualified enough.

One of my friends got fired the day he returned from paternity leave.

He just had his first kid and took 4 months off, which the company allowed.

We talked just before he came back and he was so excited to be back at work.

That morning, he logged into his laptop and saw a random meeting with HR for 9:15am.

By 9.30am we couldn’t find him on Slack and he had been let go.

His boss said they weren’t happy with his performance “for a while”

All of a sudden, this new dad was scrambling to find a new source of income.

He was so stressed that he barely slept for a week.

And less than 4 weeks later, a new sales rep was hired in his place.

Meanwhile, it took the dad 5 months to find a new role.

You are replaceable at work.

You are not replaceable at home.

Remember your priorities.

Building a business is 100x harder than you think.

Many people get into entrepreneurship with the wrong expectations.

You aren't just going to wake up in 3 months making $10k/month.

And if you do, it's because of all the hard work you had been putting in when nobody was watching.

So if you're starting a business in 2026 thinking that you will immediately have lots of time and freedom, you're probably wrong.

You only get to work smart after you've spent years working extraordinarily hard.

If it was any easier, everyone would be doing it.

First, work as hard as you can.

Then you build systems & leverage so that you can work smart.

__
Join my next Free Masterclass: https://lnkd.in/gNqgNbGY

With over 320M+ impressions, & 350,000 LinkedIn followers and over $21M in revenue generated for clients, I created a blueprint that drives leads, closes sales, and creates freedom for entrepreneurs. 

In 2019: I was working in tech sales struggling to hit my quota
In 2020: I started creating LinkedIn content, testing what works.
In 2024: I’m helping founders, leaders, and entrepreneurs grow their audiences and businesses by turning their thoughts into LinkedIn content that turns followers into customers. 

I’ve coached and worked with 100+ founders & entrepreneurs helping them craft stories, grow their following, and build profitable lifestyle businesses—all using the data that helped me make my first $1 million using LinkedIn.

Here’s how I can help you:

1. Subscribe to my newsletter - Life on Your Terms: tobioluwole.com

2. Check out my free webinar on how to build high-ticket offers: https://bit.ly/4a77YjJ

3. Apply to the next cohort of my 8-week accelerator, The Founder's Blueprint: https://www.tobioluwole.com/founders-blueprint 

Not ready yet? No problem. Stick around! I share actionable tips on entrepreneurship, leadership, & personal growth

100,000+ people are waiting for you to tell your story. 

Start writing on LinkedIn today.

📩 For sponsorships or partnerships: tobi@tobioluwole.com

The Re:Create Summit | A Private Gathering For Entrepreneurs & Builders

Apply to scale your business & personal brand with my $20M Blueprint

Government jobs used to be considered "safe".

Now they're being hit with layoffs. 

Some are speculating that this is only the beginning.

Especially with the rising trend of AI replacing people.

Last year, I remember reading a story about an employee who was laid off after 11 years at the same company.

He just found out his wife had gotten cancer and just as she was starting her treatment - he was laid off.

A double blow.

These stories prove two things are simultaneously true:

1. Your company is not your family.

2. There is no reward for loyalty.

The safest bet is having multiple options

Build something you own.

Never let success get to your head. 

It will make your prideful. 

Never let failure get to your heart. 

It will discourage you. 

Just stay humble and keep pushing.
___
Free Masterclass here: https://lnkd.in/gNqgNbGY

My dad retired from corporate at 44 years old. 

I retired from corporate at 28 years old.

Back then we all thought he was crazy. 

But the day he quit, he said something I never forgot:

"If I want to build a better life for us, I have to do it myself."

I was 14 at the time and I still remember where I was standing when he said it.

That comment probably planted the seed of entrepreneurship in me.

As human beings, we reach for the highest branch we can see. 

Sometimes just witnessing someone do the "impossible"

Is enough for you to believe that it's possible for you.

-
I made all this happen with LinkedIn. 

Attend my next free training here: https://lnkd.in/gxa68Rri

In my first leadership role, I changed all the processes on day 1. 

I wanted to show my new team that there was a new sheriff in town. 

Within a week, I had lost the trust of the entire department and people wanted me gone. 

It took months to turn around and win my team's trust back. 

And if I hadn't turned it around, I'm sure my actions would have started to affect them in other ways. 

The worst bosses I've had in my career have also disrupted my sleep schedule, made me cry in public and caused me a lot of anxiety. 

My favourite managers have made me feel like I'm capable of anything and have boosted my overall confidence.

These leaders are the same ones that: 
→ Backed me for promotions
→ Cared about my life outside of work
→ Defended me when I wasn't in the room
→ Fought to get me the compensation I deserved

Your manager has more impact on your mental health than your therapist or your doctor. 

Having a good boss can literally change your life.

Don’t forget how far you’ve come.

Giving up is always an option.

But before you do, remind yourself of all the work you’ve done.

And all the progress you’ve made.

I don't know who need to hear this but... 

Keep going! 

It will be worth it.

6 years ago today, I called my boss on a Saturday.

He was easily one of the best bosses I've ever had.

I told him that I had received an offer Shopify and that I was going to take it.

He said "How much are they paying you?"

I told him that it was more than 60% more than my current compensation.

Instead of getting mad, he acted as my reference and helped me land the role.

Our last 1-on-1 consisted of me saying I wanted to purchase a home and how I couldn't do it on my current salary.

So even though he was sad to lose me, he understood that I needed to earn more to be able to do that.

It's your job to advocate for yourself and earn the maximum possible.

Sometimes you have to take your emotions out of it.

Me and my boss are still great friends till today!

Do what's best for you and your family.

Don't settle.

One of my reps got an insane job offer. 

It was more than double what we were paying her. 

When she told me, my first thought was selfish. 

"We just lost our best salesperson. What do we do?"

But the first words out of my mouth were: 

"You need to take that. I know you want to buy a home."

Then I acted as her reference. 

The worst time to offer a raise is after someone resigns. 

If they are valuable to you, make it clear long before.

And keep the people who genuinely want to stay.

Founder @ Magnate Ventures & The Founder’s Blueprint | Angel Investor & Speaker

Company: We need you all using AI for your jobs

Employees: Okay, we will use it every singe day.

Company: We're laying 40% of you off because AI can now do your job for a fraction of your salary.

Employee: Wait, what? 

This is basically what’s happening and will continue to happen this year. 

AI is getting better on a daily basis - even I have to admit that.

And companies are realizing that they can be more profitable with less people.

I promise you, there has never been a better time to start building your own business. 

Companies will always take care of themselves. 

You need to take care of you.

It's easy to get overwhelmed by everything on your plate.

But that's what causes analysis paralysis.

Instead of trying to do everything, just focus on what you can do today.

One job application.

One LinkedIn post.

One outbound message.

You don't have to take it all on at once.

Start small and stay consistent.

If you are smart enough to make a company $10 million or $100 million 

Then you are smart enough to build a $300k/year solo business. 

This is what nobody tells you. 

Some of the best first-time & solo founders I work with proved my theory. 

(p.s. join my next free session here: https://lnkd.in/gNqgNbGY)

Before building their own business they were already:

↳ High-performing employees
↳ Taking initiative outside work
↳ Curious about entrepreneurship
↳ Passionate about solving problems
↳ Trying to out-earn their paychecks annually

The more value you add to a company, the more likely it is that your skills will translate into running your own business. 

While working at Shopify I met at least 7 people who were running 6 or 7 figure businesses while working full-time. 

Most of them left corporate around the same time I did. 

Entrepreneurship is NOT for everybody. 

I've always believed that. 

But if your goal is to: 
1. Have full control of your time
2. Solving important problems
3. Working from anywhere

Then building something you own is likely your ticket there. 

Don't settle.

I turned off all my alarms on June 6th.

That was the day I retired from corporate. 

Back then, I used to think I needed millions of dollars to be free. 

Then I met high-earning employees who felt stuck in their jobs. 

And millionaire entrepreneurs who felt trapped in their businesses. 

Freedom isn't about money. 

It's about having more choices. 

Having the option to: 
→ Wake up without an alarm
→ Work from anywhere
→ Earn what you want
→ Report to nobody

Is true freedom.

Build that.

My full name is Oluwatobiloba Oluwole. 

Everyone calls me Tobi. 

But the problem always begins when people attempt my last name. 

I've heard: 

- Ohwall 
- Ohl-waly 
- Oh-way-lee
- Oolowalay

And some people have just looked me in the eyes and refused to try. 

But it's just Oh-loo-wall-lay

A few years ago, I went to teach a course for an EduTech company. 

The CEO came right up to me and said: 

"We want you to introduce yourself as Tobi Oluwole" 

And pronounced my name perfectly. 

I'm not sure how many times he practiced or how much research he did. 

But it made the entire experience delightful. 

Learning to pronounce someone’s name takes very little effort but makes all the difference. 

And it costs you nothing.

My mom taught me how to handle conflict when I was 8 years old. 

And helped turn every bully I had into a friend. 

Here's how:

Records we’ve broken in our business: 

2021: $100,000 in one year

2022: $100,000 in 4 months

2023: $100,000 in one quarter

2024: $100,000 in one month

2025: $100,000 in one week

2026: $100,000 in one day

This is what compounding looks like. 

Just keep getting better. 

Build great systems.

And never give up.

My wife and I spent the last 5 weeks touring Brazil. 

And it led to our biggest ever month in the business. 

I tried to explain why to one of my friends: 

When you have the freedom to: 
→ Work on your own schedule 
→ Escape the winter for warm weather
→ Go to the beach before or after a long day
→ Enjoy your life as much as you enjoy your work 

You become the most productive version of yourself. 

You also feel less stressed and more inspired - daily! 

When your mind is right, you can produce incredible results. 

Build the kind of life you don't need a vacation from.

There are 2 types of business owners.

Most stay stuck in the first type.

Type 1 is The Technician

You're still doing the work:
↳ Creating all the content
↳ Handling every client
↳ Managing all projects
↳ Making every decision
↳ Solving every problem

Your income is tied to your time.

Your business stops when you stop.

Type 2: The Architect
You've built systems that work:
↳ Content gets created
↳ Clients get great results
↳ Projects keep moving forward
↳ Teams make decisions without you
↳ Problems get solved before you know about them

Your revenue is tied to your systems.

Your business grows while you sleep.

You enjoy the profit. 

If you're still doing ALL the work, you're not running a business.

You have just created another high-paying job. 

First, master the work.

Then build the machine.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tarek Taha's LinkedIn Performance

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