Tara Horstmeyer

Happy Words

I believe you were made to lead, not exhaustively create LinkedIn content.

ABOUT HAPPY WORDS ⬇️
Hi! I'm Tara. 

After a 20+ year career as an award-winning editor, writer + leader, my career evolved to building Happy Words: A writing, consulting + training team that supports executives around the country.

As The OG LinkedIn Ghostwriter, I've trained and influenced many of the best in the best in the business. I’ve also been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

WE GET IT—BECAUSE WE GET *YOU* ⬇️

We know firsthand the weight of leadership duties and professional ambition leaders carry daily.

In fact, my unique background in people leadership + professional writing has firmly cemented me and my Happy Words team's reputation as the obvious choice for world-class executives and their teams.

You can't afford to leave your professional reputation or company’s brand to chance with just any Ghostwriter or service.

You genuinely need trusted social strategists AND experienced media experts to guide you.

Experts—like us!

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

We're here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
You could be (and, let's face it, *should be*) the talk of LinkedIn.

Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

Founder

Gravy

Worked with the Channel Partnerships team to scale Gravy’s client relationships program by helping establish new relationships while optimizing existing one-to-many channel partnerships.

Director of Partner Success

Tested and proved Gravy’s inbound and outbound strategies through non-conventional SDR methods, including pioneering voice and video, resulting in new clients + MRR.

Built scalable Sales Development program from scratch, including proving prospecting methodology, testing messaging, strategies and approaches, resulting in new clients, referral partners and a new stream of predictable revenue.

Helped implement SalesLoft in Q1 2020, including writing and testing all cadences, snippets and more. 

Ultimately recruited, hired, trained, onboarded and led new SDRs to build out our SDR team, helping 3 out of 5 break previous quota records within their first 60 days of onboarding.

SDR / SDR Growth Manager

Provided Gravy's overall content direction by producing and repurposing original content, including client communications, lead magnets, blogs and webinar + email marketing campaigns. 

Built and launched "The Outsider" newsletter, which is quickly becoming a pillar piece of communication for clients and subscribers.

Awarded Gravy’s highest honor in August 2019: Gravy MVP.

Content Manager

Assisted the sales manager and project managed all sales-related activities, including prospecting, discovery, referrals, maintaining CRM updates, email campaigns and led sales enablement activities.

Inside Sales Specialist

RevGenius

www.revgenius.com/mag

- Laid foundational framework that helped establish scaleable systems and processes.
- Assessed all inbound authors before approving to submit for RevGenius Magazine. 
- Assigned deadlines and brainstorms article topics while maintaining pipeline of content and authors so magazine has articles well in advance of publish date. 
- Recruited new authors for RevGenius Magazine as needed, and strategized additional ways to expand magazine’s engagement and reach through promotion, video use, etc.

Founding Managing Editor: RevGenius Mag

North Point Community Church

Recruited, trained, developed and led more than 225 volunteers as a director in the United States' second-largest student ministry setting.

Directed leaders and coaches through regular one-on-ones, relationship building, pastoring and helping to navigate any situation that would affect the small group. Developed leaders through trainings, weekly communication and meetings run one-on-one and in large groups.

Supported ministry as a whole through assisting with events, camps, trainings, leader meetings, written communication and resourcing volunteer leaders to help students pursue and discover a faith of their own.

Developed, curated and wrote the Transit small group leadership training manual used across campuses and at partner churches across the globe.

Groups Director

Naylor Association Solutions (Naylor, LLC)

Worked with association clients to plan, vision cast and produce all materials for print, online and event publications, including monthly magazines, newsletters, directories and additional resources as needed. 

Liaison between clients and sales to produce content and annual editorial calendar both favorable for members and to promote advertising revenue. 

Collaborated with clients to create broad-scale vision for publications as well as fine-tune the details needed to execute established vision. 

Produced original editorial content, served as copy editor, chose appropriate art, wrote design worksheets and detailed plans to ensure production and design team maintained integrity and clients’ expectations in their print, online and trade show presences. 

Managed all relationships via consistent email and phone communication. 

Developed, encouraged and enforced tight deadline schedules for clients and production throughout the planning and publication process. 

Worked closely with production, design and shipping to ensure clients’ expectation of excellence in both overall experience and product results was exceeded.

Maintained a workload of approximately 50 projects per year.

Awarded 2008 Editor of the Year, a highly coveted award spanning the U.S. and Canadian staff.

Editor

The Gainesville Sun

Reviewed articles for grammar, punctuation, flow, AP style and accuracy.

Wrote headlines and subheads. Produced breakout boxes as needed.

Selected appropriate stories and art to fill selected internal sections, capture readers’ interest and encourage advertising support.

Copy Editor

Sun Sentinel Media Group

Reviewed articles for grammar, punctuation, flow, AP style and accuracy. 

Wrote headlines, subhead and summary decks. 

Collaborated with reporters to clear up any ambiguities.

Copy Desk Summer Intern

Simplifying LinkedIn | Individual + team training you need to succeed on LinkedIn | Executive Ghostwriting | Content Coaching | Hands-on Workshops

"One person posts, and I now know them. Multiple people post, and I now know their company..." - MJ Peters. (Powerful, huh?)

Execs: I believe you were made to lead—NOT exhaustively create LinkedIn content.

Yet:
> Figuring out how to engage + leverage the power of LinkedIn.
> Finding a TRUSTED Executive LinkedIn Thought Leadership team that understand business.
> One that also offers content strategy, company LinkedIn training and high-level, strategic writing execution...

...can feel like another full-time job.

I'm here to remove this burden.

HI! I'M TARA ⬇️

The Original LinkedIn Ghostwriter + Founder of Happy Words. 

My 20+ year career as an award-winning editor, writer + leader gives me a unique understanding of not only what it takes to leverage content in a digital world...

But also what it takes to work with impactful leaders—in the REAL world.

After scaling to 30K+ followers + driving well more than 6-figures of revenue solely from my LinkedIn as THE Original AND highly sought-after LinkedIn Ghostwriter...

My career evolved to building Happy Words: A writing, consulting + training team that supports executives like you.

I’ve since been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

I'm here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

---

So, that's a little bit about who I am, what I built (for years) and how I've served countless leaders (like you!) on LinkedIn.

I am ALWAYS up for a chat in the DMs. So...

Drop me a note.
Say hi.

DMs always open.
Cheering for you!

- T

Executive LinkedIn + Leadership Trainer

I help executives, companies and teams build their LinkedIn reputation at scale.

------

Leading is a full-time job.
Exhaustively figuring out LinkedIn shouldn't be.

No matter if you are looking to build your executive personal brand on LinkedIn, bring visibility and opportunity to you, your company or team or create an employee advocacy program, I can help you achieve it all.

You were created to lead — not spend your time writing for LinkedIn.

Let’s work together to bring YOU, your business, your team and your company to those who need it the most.

🔥 Expand your influence. Grow your reputation. Ignite your opportunities.🔥

3 WAYS I CAN HELP YOU ⬇️

1. LinkedIn GHOSTWRITING:
Writing WITH you + AS you is what I'm known for.
DM or email for information, packages and availability.

2. LinkedIn 1:1 + Corporate TRAINING:
From corporate workshops to 1:1 consulting + employee coaching, I've worked with the best to leverage LinkedIn.

Shoot me a DM to design your session now.

3. LinkedIn Brand CONSULTING + COACHING:
Whether you are looking for an all-encompassing LinkedIn strategy that works or need a professional editor's eyes on your (or your team’s) posts, I'm your guide to help you along the way. 

Shoot me a DM to discuss a Coaching or Consulting plan or visit me here:

tara@happywordssell.com
www.happywordssell.com

Teddy Mitrosilis

Alto Studios

Executive Communications | We provide content and communications services for executives at venture capital, private equity and growth-stage companies.

Co-Founder and Managing Partner

The Mitrosilis Group

STRIVR

Lead Strivr’s Enterprise Consulting function with a focus of optimizing Strivr’s Professional Services business for growth and scale. 

Primary responsibilities of the function:

 - Identify opportunities to drive growth and scale across the Customer Organization
 - Conduct business and market needs analyses
 - Design solutions to improve business and organizational performance
 - Implement processes, systems, tools and standardization
 - Lead change management and upskilling across the Customer Organization

Head of Enterprise Consulting

Built, operationalized and led Strivr’s Enterprise Consulting function.

Primary Responsibilities:
 - Set vision and strategy for the Enterprise Consulting practice
 - Manage senior business and learning strategy consultants and Director-level personnel
 - Develop end-to-end immersive technology strategies that drive productivity, profitability, operational efficiency and sustainable growth for F500 clients
 - Partner with VP Sales on sales strategy, operations and enablement
 - Drive Professional Services sales strategy and revenue growth
 - Advise clients on how to meet their business objectives through organizational and workforce transformation
 - Build and nurture relationships with executive-level client stakeholders
 - Hire, train and develop key talent and high-performing teams

Notable Team Achievements:
 - Built Strivr’s go-to-market strategy for tech-enabled Professional Services
 - Developed the playbook for enterprise-wide immersive technology engagements
 - Drove $30M+ in enterprise SaaS and Services deals
 - Contributed to the launch of StrivrU, a new customer and partner onboarding program
 - Lead client engagements across Retail, Grocery, Distribution, Financial Services, Manufacturing industries, among others

Notable Client Achievements:
 - Walmart - 96% improvement in training efficiency
 - Fidelity - 10% increase in customer satisfaction in less than 6 months
 - Grocery Client - 6.5% increase in productivity in ~3 months

Director, Enterprise Consulting

Helped build, operationalize and scale Strivr’s Customer organization from infancy to 50+ employees.

Primary Responsibilities:
 - Help lead a pivot of Strivr’s core offerings, from a branded content business into an enterprise professional services business
 - Build, operationalize and lead Strivr’s Solutions Architecture function
 - Develop and take to market Strivr’s industry-leading immersive learning methodology
 - Drive operational excellence via scalable systems and processes across Professional Services, Pre-Sales, Customer Success, Operations and other functions
 - Deliver business transformation to clients through the strategic planning and execution of immersive technology solutions
 - Oversee scoping and management of project financials 
 - Implement performance management systems and programs
 - Hire, train and develop key talent

Notable Team Achievements:
 - Executed and managed $20M+ in Professional Services engagements
 - Grew customer base by 300% while sustaining nearly 90% customer retention
 - Established the Customer Org’s first project management processes and SOPs
 - Managed client engagements across Logistics, Automotive, Aviation, Retail, Utilities industries, among others

Notable Client Achievements:
 - Walmart - first company in the world to deploy immersive tech enterprise wide
 - Verizon - 97% of employees felt prepared when put in a dangerous situation

Director, Customer Solutions

Head of Production for Strivr, overseeing end-to-end content development and operations.

Strivr is a human performance training company that uses VR to help athletes and employees be better at what they do.

Head of Production

Fox (Film, TV and Sports)

Director, Digital Content

ESPN

Digital Editor, ESPN.com + ESPN Insider

Co-Founder + Managing Partner @ Alto Studios — Content for execs and companies | Head of Content | Author @ The Process

Co-Founder and Managing Partner @ Alto Studios. We support executives at venture capital, private equity and growth-stage firms with content, communications and thought leadership.

A few stats about our clients:

• $11+ billion in AUM
• $17 billion in revenue
• $2.7 billion in exits (and counting!)

Executives work with us for various reasons.

Some common use cases and benefits:

1. Enhance Investor Relations (existing and future LPs)
2. Support talent acquisition (for their firms and portcos hiring key roles)
3. Increase trust and awareness in the market (more opportunities, better deal flow)
4. Fresher approach to PR / Comms (better brand reputation)
5. Scale marketing more efficiently (cost + time savings)

If you need content or communications support, learn more about Alto here: www.altostudios.com

- - -

Now, the most important stuff:

• I have a wonderful wife and three kids (two girls + one boy)
• I played college baseball at North Carolina (Go Heels!) and love supporting young athletes.
• I still scratch my competitive itch through golf and ultrarunning.
• I love reading, writing and learning from interesting people.

Thank you for stopping by my profile. If I can help you, please let me know. God bless!

taplio

The Battle

Tara Horstmeyer

Teddy Mitrosilis

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