Tara Horstmeyer

Happy Words

I believe you were made to lead, not exhaustively create LinkedIn content.

ABOUT HAPPY WORDS ⬇️
Hi! I'm Tara. 

After a 20+ year career as an award-winning editor, writer + leader, my career evolved to building Happy Words: A writing, consulting + training team that supports executives around the country.

As The OG LinkedIn Ghostwriter, I've trained and influenced many of the best in the best in the business. I’ve also been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

WE GET IT—BECAUSE WE GET *YOU* ⬇️

We know firsthand the weight of leadership duties and professional ambition leaders carry daily.

In fact, my unique background in people leadership + professional writing has firmly cemented me and my Happy Words team's reputation as the obvious choice for world-class executives and their teams.

You can't afford to leave your professional reputation or company’s brand to chance with just any Ghostwriter or service.

You genuinely need trusted social strategists AND experienced media experts to guide you.

Experts—like us!

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

We're here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
You could be (and, let's face it, *should be*) the talk of LinkedIn.

Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

Founder

Gravy

Worked with the Channel Partnerships team to scale Gravy’s client relationships program by helping establish new relationships while optimizing existing one-to-many channel partnerships.

Director of Partner Success

Tested and proved Gravy’s inbound and outbound strategies through non-conventional SDR methods, including pioneering voice and video, resulting in new clients + MRR.

Built scalable Sales Development program from scratch, including proving prospecting methodology, testing messaging, strategies and approaches, resulting in new clients, referral partners and a new stream of predictable revenue.

Helped implement SalesLoft in Q1 2020, including writing and testing all cadences, snippets and more. 

Ultimately recruited, hired, trained, onboarded and led new SDRs to build out our SDR team, helping 3 out of 5 break previous quota records within their first 60 days of onboarding.

SDR / SDR Growth Manager

Provided Gravy's overall content direction by producing and repurposing original content, including client communications, lead magnets, blogs and webinar + email marketing campaigns. 

Built and launched "The Outsider" newsletter, which is quickly becoming a pillar piece of communication for clients and subscribers.

Awarded Gravy’s highest honor in August 2019: Gravy MVP.

Content Manager

Assisted the sales manager and project managed all sales-related activities, including prospecting, discovery, referrals, maintaining CRM updates, email campaigns and led sales enablement activities.

Inside Sales Specialist

RevGenius

www.revgenius.com/mag

- Laid foundational framework that helped establish scaleable systems and processes.
- Assessed all inbound authors before approving to submit for RevGenius Magazine. 
- Assigned deadlines and brainstorms article topics while maintaining pipeline of content and authors so magazine has articles well in advance of publish date. 
- Recruited new authors for RevGenius Magazine as needed, and strategized additional ways to expand magazine’s engagement and reach through promotion, video use, etc.

Founding Managing Editor: RevGenius Mag

North Point Community Church

Recruited, trained, developed and led more than 225 volunteers as a director in the United States' second-largest student ministry setting.

Directed leaders and coaches through regular one-on-ones, relationship building, pastoring and helping to navigate any situation that would affect the small group. Developed leaders through trainings, weekly communication and meetings run one-on-one and in large groups.

Supported ministry as a whole through assisting with events, camps, trainings, leader meetings, written communication and resourcing volunteer leaders to help students pursue and discover a faith of their own.

Developed, curated and wrote the Transit small group leadership training manual used across campuses and at partner churches across the globe.

Groups Director

Naylor Association Solutions (Naylor, LLC)

Worked with association clients to plan, vision cast and produce all materials for print, online and event publications, including monthly magazines, newsletters, directories and additional resources as needed. 

Liaison between clients and sales to produce content and annual editorial calendar both favorable for members and to promote advertising revenue. 

Collaborated with clients to create broad-scale vision for publications as well as fine-tune the details needed to execute established vision. 

Produced original editorial content, served as copy editor, chose appropriate art, wrote design worksheets and detailed plans to ensure production and design team maintained integrity and clients’ expectations in their print, online and trade show presences. 

Managed all relationships via consistent email and phone communication. 

Developed, encouraged and enforced tight deadline schedules for clients and production throughout the planning and publication process. 

Worked closely with production, design and shipping to ensure clients’ expectation of excellence in both overall experience and product results was exceeded.

Maintained a workload of approximately 50 projects per year.

Awarded 2008 Editor of the Year, a highly coveted award spanning the U.S. and Canadian staff.

Editor

The Gainesville Sun

Reviewed articles for grammar, punctuation, flow, AP style and accuracy.

Wrote headlines and subheads. Produced breakout boxes as needed.

Selected appropriate stories and art to fill selected internal sections, capture readers’ interest and encourage advertising support.

Copy Editor

Sun Sentinel Media Group

Reviewed articles for grammar, punctuation, flow, AP style and accuracy. 

Wrote headlines, subhead and summary decks. 

Collaborated with reporters to clear up any ambiguities.

Copy Desk Summer Intern

Simplifying LinkedIn | Individual + team training you need to succeed on LinkedIn | Executive Ghostwriting | Content Coaching | Hands-on Workshops

"One person posts, and I now know them. Multiple people post, and I now know their company..." - MJ Peters. (Powerful, huh?)

Execs: I believe you were made to lead—NOT exhaustively create LinkedIn content.

Yet:
> Figuring out how to engage + leverage the power of LinkedIn.
> Finding a TRUSTED Executive LinkedIn Thought Leadership team that understand business.
> One that also offers content strategy, company LinkedIn training and high-level, strategic writing execution...

...can feel like another full-time job.

I'm here to remove this burden.

HI! I'M TARA ⬇️

The Original LinkedIn Ghostwriter + Founder of Happy Words. 

My 20+ year career as an award-winning editor, writer + leader gives me a unique understanding of not only what it takes to leverage content in a digital world...

But also what it takes to work with impactful leaders—in the REAL world.

After scaling to 30K+ followers + driving well more than 6-figures of revenue solely from my LinkedIn as THE Original AND highly sought-after LinkedIn Ghostwriter...

My career evolved to building Happy Words: A writing, consulting + training team that supports executives like you.

I’ve since been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

I'm here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

---

So, that's a little bit about who I am, what I built (for years) and how I've served countless leaders (like you!) on LinkedIn.

I am ALWAYS up for a chat in the DMs. So...

Drop me a note.
Say hi.

DMs always open.
Cheering for you!

- T

Executive LinkedIn + Leadership Trainer

I help executives, companies and teams build their LinkedIn reputation at scale.

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Leading is a full-time job.
Exhaustively figuring out LinkedIn shouldn't be.

No matter if you are looking to build your executive personal brand on LinkedIn, bring visibility and opportunity to you, your company or team or create an employee advocacy program, I can help you achieve it all.

You were created to lead — not spend your time writing for LinkedIn.

Let’s work together to bring YOU, your business, your team and your company to those who need it the most.

🔥 Expand your influence. Grow your reputation. Ignite your opportunities.🔥

3 WAYS I CAN HELP YOU ⬇️

1. LinkedIn GHOSTWRITING:
Writing WITH you + AS you is what I'm known for.
DM or email for information, packages and availability.

2. LinkedIn 1:1 + Corporate TRAINING:
From corporate workshops to 1:1 consulting + employee coaching, I've worked with the best to leverage LinkedIn.

Shoot me a DM to design your session now.

3. LinkedIn Brand CONSULTING + COACHING:
Whether you are looking for an all-encompassing LinkedIn strategy that works or need a professional editor's eyes on your (or your team’s) posts, I'm your guide to help you along the way. 

Shoot me a DM to discuss a Coaching or Consulting plan or visit me here:

tara@happywordssell.com
www.happywordssell.com

Adding Sparkle to Your Speeches | I help CEOs and Speakers develop and deliver compelling speeches | Public Speaking Coach & Consultant | Public Speaking Workshops | Speaker | Entrepreneur

Hi, I’m Eva—owner of The Speak Shop.

I coach CEOs, leaders, and professional speakers to craft and deliver speeches that captivate audiences and elevate their influence.

For two decades, I worked behind the scenes with bestselling authors, pastors, innovators, and change-makers—producing broadcasts, podcasts, YouTube shows, and writing speeches that reached millions. Along the way, I learned a simple truth:

👉 Even the world’s best speakers have a communication expert in their corner.

That’s where I come in.

You’re too close to your own content to see what works (and what doesn’t). I give you the direct, honest feedback most people won’t—and then coach you to deliver with confidence, clarity, and authenticity. I’m not swayed by titles, fame, or status. My only focus: helping you become unforgettable on stage.

What I’m most passionate about:
✨ Sharpening your thought-leadership so your give the talk only you can give 
✨ Turning your stories into sticky, powerful moments that audiences remember
✨ Helping you weave in humor so your message lands with impact and personality

The result? More standing ovations. Longer book-signing lines. Bigger impact. And yes—more paid speaking opportunities.

Because here’s what I believe: You have a message the world needs. And with the right coaching, you can become the most engaging and sought-after thought leader in your space.

I work with clients 1:1 and also train teams in the art of public speaking.

But don’t just take it from me. Dave Ramsey once said:

“Eva helped me and The Ramsey Personalities with talks for several years while on our team. She is smart, energetic, creative, and fun to work with developing world-class communication!”

Contact me so we can help YOU become a world-class communicator too: eva@thespeakshop.com

P.S. If you want to learn more or to sign up for my free PDF "10 Things NOT to Say in a Speech" or to get my bi-weekly newsletter, visit www.thespeakshop.com.

Eva Rose Daniel

Your speech needs SPARK! l I turn big ideas into powerful speeches | Public Speaking Coach for Professional Speakers | Public Speaking Training for Teams | Speaker | Entrepreneur

I’m thrilled to announce my first ever product!

There are moments we perfectly plan our words.

Then there is reality which is full of moments when everything goes off the rails.

For years I’ve worked with clients helping them get better at off the cuff speaking with unexpected and funny prompts. 

I always thought it would be fun to create my own deck of cards.

With the design brilliance of Weylon Smith and a playing card company based in Florida they are a reality!

With directions for personal or group use (they’ve even been fun at our dinner table) I got them just in time for stocking stuffers.

I’d love your answer to one of the questions below: have you ever had a failed DIY attempt? What happened?

P.S. Get your deck here: https://lnkd.in/eYncCXz9

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When I became a speech writer for Dave Ramsey, I’d never actually written a speech for anyone else.

I'd been in the radio industry for over 15 years. I’d written hundreds of radio scripts, I'd given plenty of speeches myself, but when it came to writing a full-blown keynote for someone else, I’d never done it.

What I quickly learned is that writing a speech can feel completely and totally overwhelming.

Where do you even start? 🤯

No pressure.

Seven years later, I’ve written (and helped others write) hundreds of speeches. 

Regardless of how big the story, how long or short the time (don’t be fooled by a short speech, they can be harder because you have so little time!), or how much there is to cover, I rarely get overwhelmed.

That’s because I have a process.

The truth (and good news) is that when you break it down into a series of steps, the entire process feels manageable. Take it a step at a time and, before you know it, you’ll have a speech you can deliver.

This series of steps works regardless if you have an hour to prep, a month, or a year. You CAN write a great speech.

This carousel breaks down the six steps I use and guide others through.

I'd love to hear from you - what is your process for writing a speech?

How to Write a Speech in Six Steps

Most people practice for the big presentation. Few practice for the unexpected off the cuff moments. 

Tech fails.

Off-topic questions.

A hostile audience member.

None of these have to knock you off your game.

Impromptu speaking is not a talent that you’re born with, it’s a skill you can hone through practice.

This carousel breaks down 7 ways you can actually increase your credibility in those unplanned moments.

(It's also why I created my new Off the Cuff cards!)

I'd love to hear from you, do you like impromptu speaking? How do you work on it?

---
Hi, I'm Eva.
I help CEOs, teams, and professional speakers develop and deliver compelling speeches. Need help? Send me a DM.

7 Ways to Master Off the Cuff Speaking

A personal low was the holiday season in which I was very single and my dad offered to pay for eHarmony. 😂 

I didn't take him up on the offer. 

So, as your friendly speech coach, here are 10 speeches NOT to give to anyone at any holiday gathering this season. 

This is meant to be humorous and to give you a laugh.

And just remember if you're on the receiving end of one of these speeches be grateful for the family you have, don’t dwell on the one you don’t have, and raise your glass to another year spent spinning around the sun (and if needed, spike the cider!).

Any speeches you'd add to this list? 😅

10 Speeches Not to Give This Holiday Season

The very best thing about Linkedin is taking it to real life!

Had an awesome morning hanging with Jessica Lalley talking about life, business, and all the things in between.

I met Jessica here several years ago. We’ve partnered with many clients, and have cheered each other on. I’d never have met her if I’d never said yes to hitting post.

Who is someone amazing you’ve met in real life from this platform? Tag them below!

A lot of my life looks like zooms with clients or watching them speak on stages.

Some days are out of the box.

Today was one of those where I got to lean back on the 15 years I spent in radio and podcasting. 

It was amazing working with Theresa Harper Bruno recording a couple episodes of her show. 

(Also fun to meet Lindsay Lawler and Dave Barnes and to see the Dark Horse recording studios!).

Today made me miss my first professional love of producing interviews deep in my soul.

Radio. Podcasts. Interviews. All will forever be my first professional love.

I’d love to hear from you, what was your first professional love?

I pass “Cow Chow” on the way to my favorite coffee shop and it's some of the best marketing I’ve seen in awhile. Here’s why…

It’s fun to say. 

Go ahead. Say it out loud. Cow chow, cow chow, cow chow. 

Two words, and yet I know exactly what is being sold.

Even though I don’t know who is selling it, it feels totally on brand for the seller. I bet the seller of “cow chow” doesn’t have a slick website, an email marketing series to go along with this, or is spending ANY time working on his personal branding on Linkedin. 

I know who the buyer is. An owner of cows that needs some chow for them.

Clear call to action. Call if you need it. 

Honestly, I think it’s easy to overcomplicate my marketing as a small business owner. I think i need a bit more “cow chow” and a bit less polish. 

What about you? Do you like the “cow chow” marketing method here? 

—-
Hi, I’m Eva. 
I help CEOs, teams, and professional speakers develop and deliver compelling talks. Need help? Send me a DM!

Small business over here! 🙋🏻‍♀️

I started The Speak Shop three years ago to make the world a better place one speech at a time.

Here’s what I do:

✅ 1:1 speech coaching

I work with professional speakers and outward facing CEOs to develop and deliver compelling speeches.

I do this through full day keynote catalysts where we knock out your speech in a day, and also through monthly retainer plans.

I give you the clear, specific, actionable feedback you need to level up.

✅ The Speak School

This is my public speaking membership group. It includes two zooms a month which combines live interactive teaching and speech critiques, a monthly custom pdf, and challenges to keep you motivated alongside a group of others.

✅ Team training

I customize a plan and work alongside your team virtually or in person over a series of 4-8 sessions. 

I equip your team on the skills they need to crush their jobs from how to create a presentation quickly, how to deal with nerves, and how to deliver with confidence.

✅ Speaking & workshops

I speak on speaking 😂.

I bring both inspiration and the practical public speaking skills your team or event needs to conquer their next presentation.

✅ Off the Cuff cards.

To be used as an individual or as a team, these cards help your spark creativity, think fast, and speak sharp.

In all my coaching I’m a content-first speech coach. I focus my energy on creating with you the speech only you can give that showcases your unique stories, expertise, and frameworks. Once that’s established I’ll help you nail your delivery.

If you have a business I’d love to hear what you do in the comments 👇

Want to know one thing GREAT speakers do?

They speak with vocal variety.

They don't speak too fast and they don't speak in monotones. 

They understand things like volume, pitch, and tone. 

The good news is this is something we can all learn. 

But...how do you add it and where do you put it?

In this carousel I share seven ways you can add vocal variety to your presentation. 

I'd love to hear from you - do you struggle with adding vocal variety to your talk? How do you add it?

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Hi, I'm Eva. I help CEOs, teams, and professional speakers develop and deliver compelling speeches. Need help? Send me a DM!

Vocal Variety 

Giving a speech by yourself can be hard but you're in control. Giving a speech with someone else can bring on another whole set of challenges. 

Over the years, I’ve worked with a lot of dual presenters. Here’s what I know: Co-presenting can be the worst, but it can also be the best.

After all, when you co-present you have the opportunity to share the weight of a great presentation with someone else. You learn how to better collaborate, you’re able to bring more dimension and depth to the topic, you can bring your audience more perspective.

On top of all that, you have a built-in accountability partner to run your content through for feedback and to level up your own speaking skills.

So, how do you do it? How do you create a great co-presentation that leaves the audience (and you!) wanting more?

This carousel breaks down the dos and don’ts.

I'd love to hear from you what do you think makes a great co-presentation? 

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Hi, I'm Eva. 
I help CEOs, teams, and professional speakers develop and deliver compelling speeches. Need help? Send me a DM!

Co-Presenting? Do this. Not that.

For anyone who has ordered Off The Cuff cards just know each deck was specially packed by Charlie.

I’ve refrained from critiquing the technique or efficiency of his system 😂.

If you want your deck and to grow your skills if impromptu speaking you can get one in time for a stocking stuffer at: https://lnkd.in/eYncCXz9

I’d love to hear from you—do you involve your kids in your business?

taplio

The Battle

Tara Horstmeyer

Eva Rose Daniel

Followers

Posts

Engagements

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Performance ScoreEva Rose Daniel's LinkedIn Performance

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taplio

The Battle

Tara Horstmeyer

Eva Rose Daniel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eva Rose Daniel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEva Rose Daniel's LinkedIn Performance