Tara Horstmeyer

Simplifying LinkedIn | Individual + team training you need to succeed on LinkedIn | Executive Ghostwriting | Content Coaching | Hands-on Workshops

"One person posts, and I now know them. Multiple people post, and I now know their company..." - MJ Peters. (Powerful, huh?)

Execs: I believe you were made to lead—NOT exhaustively create LinkedIn content.

Yet:
> Figuring out how to engage + leverage the power of LinkedIn.
> Finding a TRUSTED Executive LinkedIn Thought Leadership team that understand business.
> One that also offers content strategy, company LinkedIn training and high-level, strategic writing execution...

...can feel like another full-time job.

I'm here to remove this burden.

HI! I'M TARA ⬇️

The Original LinkedIn Ghostwriter + Founder of Happy Words. 

My 20+ year career as an award-winning editor, writer + leader gives me a unique understanding of not only what it takes to leverage content in a digital world...

But also what it takes to work with impactful leaders—in the REAL world.

After scaling to 30K+ followers + driving well more than 6-figures of revenue solely from my LinkedIn as THE Original AND highly sought-after LinkedIn Ghostwriter...

My career evolved to building Happy Words: A writing, consulting + training team that supports executives like you.

I’ve since been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

I'm here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

---

So, that's a little bit about who I am, what I built (for years) and how I've served countless leaders (like you!) on LinkedIn.

I am ALWAYS up for a chat in the DMs. So...

Drop me a note.
Say hi.

DMs always open.
Cheering for you!

- T

Executive LinkedIn + Leadership Trainer

I help executives, companies and teams build their LinkedIn reputation at scale.

------

Leading is a full-time job.
Exhaustively figuring out LinkedIn shouldn't be.

No matter if you are looking to build your executive personal brand on LinkedIn, bring visibility and opportunity to you, your company or team or create an employee advocacy program, I can help you achieve it all.

You were created to lead — not spend your time writing for LinkedIn.

Let’s work together to bring YOU, your business, your team and your company to those who need it the most.

🔥 Expand your influence. Grow your reputation. Ignite your opportunities.🔥

3 WAYS I CAN HELP YOU ⬇️

1. LinkedIn GHOSTWRITING:
Writing WITH you + AS you is what I'm known for.
DM or email for information, packages and availability.

2. LinkedIn 1:1 + Corporate TRAINING:
From corporate workshops to 1:1 consulting + employee coaching, I've worked with the best to leverage LinkedIn.

Shoot me a DM to design your session now.

3. LinkedIn Brand CONSULTING + COACHING:
Whether you are looking for an all-encompassing LinkedIn strategy that works or need a professional editor's eyes on your (or your team’s) posts, I'm your guide to help you along the way. 

Shoot me a DM to discuss a Coaching or Consulting plan or visit me here:

tara@happywordssell.com
www.happywordssell.com

Craig Davis

An award-winning Senior Customer Service Representative with 12+ years of experience. Helping hospitality companies create amazing customer experiences that drive 7-figures in annual growth.

I help content creators on LinkedIn by leaving value-driven comments.

My first job was working as a Janitor at the Greater Allen Cathedral of New York in June 2006. I enjoyed learning how to serve people, do a job, and learn about its mission.

I volunteer to serve Thanksgiving food, Christmas Gifts and attend church conferences.

Those experiences translated to my first full-time job, working at a casino in October 2011.

Out of over 1,000+ employees with no phone experience, I became the first-ever Employee of the Month in the Call Center for Outstanding Customer Service.

My former manager wrote in 2015:

"His dedication to excellence and delivering above and beyond what is required makes him a solid addition to any organization." - Elba Batista, Former Customer Relations Manager at Resorts World Casino New York City.

Working in hospitality taught me how to be patient, empathetic, and caring.

My goal is to become a Customer Success Associate at a hospitality tech startup in New York, NY. Here are three reasons why:

1) To start, I want to make a career change that I will be happy with for a long time.

2) Throughout my career, I’ve become an expert at uncovering people’s desired outcomes to help create amazing customer experiences.

3) You get my skills and relevant customer experience to bring a hospitality tech startup in New York, NY.

Why a hospitality startup? To bring insights from working in hotels.

I create content on LinkedIn that focuses on personal branding, adding value, and sharing webinar takeaways. I like to visit Farmer's Markets in New York.

To see webinar takeaways from May 27th, 2020 to now, click "See all" on the featured tab.

To follow my content, follow my hashtag: #CraigNotes

If you are open to how we can work and help each other, please send an InMail or LinkedIn Message.

Specialties: Customer Experience | Hospitality Expert | Account Management | Communication | Relationship Management | Data Analysis | Project Management | Customer Engagement | Relationship Building | Market Research | Customer Retention | Salesforce.com | Customer Support | Troubleshooting | Data Entry | Technical Support

Technical Skills / Systems: | Trello | OS365 / Microsoft Office - Word, Excel, Sharepoint, Powerpoint | Google Suite - Docs, Sheets, Slides | SQL | Slack | Hubspot | OnQ | Meridian | HotSoS | MARSHA | Guestware | Canva | Zoom

Senior Customer Service Representative

•	Facilitated exceptional customer experiences through utilizing data within the hotel data 
        management system, resulting in $5K of extra daily revenue.

•	Boosted customer testimonials by handling customer inquiries during the nomination which 
        resulted in winning the 2019 Certificate of Excellence award from TripAdvisor for the hotel.

•	Upsell ~$900k on an annual basis for upgrades in service packages and room upgrades 
        consistently by educating customers on incentives and rewards.

7 LinkedIn challenges I’m taking on in 2026

(Here's how to completely transform your networking)

1. I will ask for specific help when I need it

- Start your post with: "I need your advice on this."
- Share what you tried. Be straight to the point.
- Ask why you need help. (Not clear? Rewrite)

2. I will personalize my comments

- When commenting, share your personal experience.
- Write how you felt or what the post reminds you of.
- Even if you think no one will read it, still share.

3. I will go on a call with 1 connection monthly

- Check connections you haven't spoken to.
- In your DM, mention a recent post you loved.
- Finally, ask to speak for 15 minutes. Follow up.

4. I will write at least 1 LI Recommendation per quarter.

- Reach out to your 1st degree connections.
- Think of how they added value to you and thank them.
- Send a draft. Talk about the situation, with results.

5. I will reflect on my comments to improve them

- Look at the last 10 comments you wrote.
- Think of how you can make your comments better.
- Ask yourself: "Does my comment expand on the post?"

6. I will connect with at least 1 new person per day

- Check posts from 2nd and 3rd-degree connections.
- Check their content and send a personalized request.
- Offer to support their posts. Check their posting time.

7. I will write 7 thank you cards to send in person
- Find a store or shop online to buy blank cards.
- Let your connections know you are sending a card.
- Ask where to mail it to and thank them for their help.

This list is important to help you build real relationships.

Let's make 2026 the year of quality networking!

(Save and Repost this ♻️ to help someone start 2026 strong.)

P.S. Which of these (1-7) will you start first in 2026? Happy New Year!

👉 Click my hashtag #CraigNotes for more of my posts.

Helping beginners navigate LinkedIn and stand out with proven tips and strategies | 10+ years on LinkedIn, known for writing "really good comments" that convert

This is easily overlooked in LinkedIn comments:

Making the author of the post look "great".

Often times, we fall into this trap of trying to say the best thing. Something that'll attract likes and replies.

But we forget about the author of the post.

My simple formula is:

1. Always tag + acknowledge the author of a post
2. Compliment them.

Why should you do this? Because...

1. You're valuing the author's work
2. You're not making it all about yourself
3. It shows "authenticity" to your audience

In a nutshell...

Don't make your comment look good.
Make the author look great too!
It's an excellent combination!

Sounds "good"? :)

(Save and repost this to help others make authors of posts look great.♻️)

P.S. Do you compliment a post's author in your comments? Or do you just leave your thoughts?

👉 Click my hashtag #CraigNotes for more of my posts.

Working hard towards your New Year’s resolution?

Or is momentum starting to fade?

Here's the truth:

Most people have resolutions that fade before the month ends.

In my opinion, the best way to stay the course and to accomplish your goals is to start smart. To do this you:

Take a goal.
Break it down.
Make it realistic.

For example: my goal is to comment on at least 20 new people's posts. Daily.

So I:

-Set aside time to comment daily
-Ensure my commenting time is uninterrupted
-Have a list of 20 accounts that I want to comment on

This means I have to step out of my comment zone, too.

And I have to build a habit. One that I can handle.

But the good thing is the more you do it, the better you get.

Carry this momentum forward and make each day count so you can ensure that you meet your goal.

Let's make 2026 a great year for stretching ourselves!

(Save and repost this so someone can start 2026 well.♻️)

P.S. What new habits are you starting to build this year?

👉 Click my hashtag #CraigNotes for more of my posts.

The best thing about the new year?

You get a chance to work on you.

Wrote LinkedIn Articles for 5 years since December 2020.

The theme for 2026 is in the article.

(Save and repost this.♻️)

P.S. Do you make New Year's Resolutions?

👉 Click my hashtag #CraigNotes for more of my posts.

Tuesday, 8:05am January 6th, 2026 Mom is resting. She made breakfast for the family. Baby bro is in his room. Right now, it's partly cloudy. It's 35 d

Open article: My theme for 2026 by Craig Davis • 2 min read

taplio

The Battle

Tara Horstmeyer

Craig Davis

Followers

Posts

Engagements

Likes

Performance ScoreCraig Davis's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tara Horstmeyer

Craig Davis

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Craig Davis's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCraig Davis's LinkedIn Performance