I started my sales career at 11 years old, selling door-to-door snow removal services.

Since then, I’ve been obsessed with studying and applying the high performing strategies of world-class sellers. This eventually landed me an Account Executive role at Salesforce…where I hit a wall. A breaking point. My anxiety and stress had escalated to unsustainable levels and I considered quitting sales altogether.

That’s when I discovered Ian Koniak and Untap Your Sales Potential.

After working with Untap I became the #1 AE at Salesforce across the entire North American HLS business 2 years in a row, qualifying for President’s Club 2x. I was selected to join the Salesforce Excellence academy awarded to only the top 10% of AEs worldwide. Due to my performance I was chosen over 10,000 AEs to host the first globally distributed sales enablement podcast called “How I Won This”. 

I’ve closed over $10M in sales since working with UYSP. It’s allowed me to afford my dream wedding, honeymoon, and wonderful experiences for my family.  Most importantly, I got my life back. My stress and anxiety went down, my health got better, my relationships improved, and for the first time in a long time I felt confident in my sales career again.

Now as the CRO at UYSP, my goal is to impact hundreds of B2B tech sellers the same way I was. 

For the last three years I’ve talked to thousands of B2B sellers who feel unsupported, burnt out from the quota grind, or who are just not proud of how they’re showing up. That’s where we come in.

We help B2B Account Executives perform to their full potential by mastering their mindset, habits, and selling skills. 

To learn more, visit https://untapyoursalespotential.com

In 2026 my goal is to openly share the lessons, principles and strategies that have helped me become a high-performing seller over the past decade without sacrificing my health or happiness. 

Here is how you can engage with me: 

- Hit the “Follow” button on my profile for regular content on high performance, sales, and happiness (tap the bell icon for reminders)
- Send me a connection request with a note on how you found me or what caught your attention
- Subscribe to my podcast (featured) 

You can also contact me directly at:
	Personal: tanveer.mostafa35@gmail.com
	Business: tanveer@iankoniak.com

 Happy Selling 🙂

Tanveer Mostafa

2025 was the year it all came together for me. 

All the work I've been doing on myself over the past decade.

Here's my year in review:

• Travelled to LA/Singapore/Bali/Portugal 
• Closed a total of ~$3.2M ACV at 188% to quota
• Made pivot from Head of Sales to player-coach as CRO
• Led our sales team to ~$5.4M in revenue (58% YoY growth)
• Completed a 6 hr meditation as my annual Misogi challenge
• Got in the best physical shape of my life (but I'm not done yet)
• Deepened my faith more than ever  (finished Quran in 30 days)
• Hired 3 new team members and welcomed 200+ sellers into UYSP
• Made the shift from peak/high-performance to peaceful/heart performance

This was the year of surrender. Of letting go. Of truly detaching from outcomes.

It was uncomfortable and foreign, considering how much "the need to achieve" has ruled over me my entire life. I thought that making this shift might set me back...might make me lazy, unambitious and ultimately hurt my results. 

But frankly, I was tired of living the old way. Always feeling like whatever I did wasn't enough. That I wasn't enough. It was time to leave that version of me behind.

So I did, and it's led to the best year of my professional and personal life.

Of course I couldn't do all of this on my own. I worked with a great team, invested in coaches and mentors who guided me, and felt deeply supported by my wife and by the grace of God.

In 2026, my goal is to embody being a "creator". I want to create consistently and authentically from this new version of me. Create for myself, my team, and all of you. 

I invite you to follow along as I share the principles, habits, and tools I've used to merge high performance and happiness (aka heart performance). If it's possible for me, it's definitely possible for you.

With that...Happy New Year! 🎉 Excited to be on this journey together.

What was your biggest takeaway from 2025?

CRO @ Untap Your Sales Potential | I write about the intersections between sales, high-performance and happiness | Schedule your free sales strategy call with my team👇🏽

Sales is a 24/7 job.

If you want to really succeed, you won't get very far treating it like a 9-5.

Now before you come after me about work-life balance and all that, here me out.

The truth is that when you're in a demanding career like sales, how you perform outside of work directly influences how you perform at work and vice-versa.

If you don't get enough sleep, you'll feel sluggish the next day.
If you don't eat a clean diet, you'll find it challenging to stay energized.
If life at home is chaotic, it will find a way to show up in your work.

The best athletes in the world know that rest and recovery are just as (if not more) important as playing the sport itself. It's the same thing for sellers.

Now rest doesn't mean endless doomscrolling. It doesn't mean slamming a few cold ones to "take the edge off". And it definitely doesn't mean spending the whole night gaming (what I used to do).

Escapism might feel good in the short run but almost never in the long run.

I get it, work can be draining. But instead of running away you can replenish your energy by, for example, engaging in fulfilling hobbies. You might pick up a sport or try learning a new skill that's completely unrelated to work (I'm currently learning Japanese and working to improve my skills in the kitchen).

Focus on the things that have the biggest impact on your overall well-being like your diet, exercise, sleep, faith, etc.

And most importantly, prioritize your relationships. It's been extensively studied at Hardvard that the quality of our relationships have the highest degree of positive impact on our overall happiness above any other factor.

So no, I'm not asking you to pull our your laptop at 10pm and start sending emails. If anything it's the opposite.

I challenge you to approach your life outside of work with just as much intensity and ambition as you do with your life at work. I’m confident that you’ll find work will start to feel easier, less draining and more fulfilling.

Happy Selling 🙂

I woke up in a funk yesterday. I had so much work to do and I wasn't very motivated to do any of it. Sound familiar?

It happens to me every once in a while.

Within an hour I was looking at coffee shops in the area I could go to with my wife for a deep work session.

Within two hours we were there. 

Three hours later and I'd gotten all my work done and then some. Deep, meaningful, needle moving work (what we call RGAs - Revenue Generating Activities at Untap).

Sometimes all you need to do when you're not quite "feeling it" is to switch things up.

Try something new in your prospecting efforts tomorrow. 
Blast some of your favourite music.
Change your environment.
Move your body. 

Do anything except remain in the status quo. 

Nothing grows in the status quo. And if you're a follower of my content, than I've got a feeling that you love to grow.

Happy Selling 🙂

P.S. If you're in Toronto, highly recommend Chop-Hop.

It’s the start of 2026* (not 25 as I say in the video).

And everyone’s setting their New Year resolutions.

But before you do that, I have a challenge for you.

Are you up for it? If so, check out the video and let me know how you’ll embody the challenge this year.

My 2025 in 25 seconds.

I love making a short video like this every year because it reminds me of things that I almost forgot happened.

The trip down memory lane is always nice.

Full annual reflection coming out tomorrow but for now, this will do.

Your greatest enemy in sales is not your company, your manager, and it's definitely not your prospects.

It's you.

More specifically, the space between your ears. 

In 2026 if you don't take control of your thoughts and feelings, they will control you. 

It's happened to me many times in my sales career. A thought like "I might miss quota" pops up. But instead of catching that thought and replacing it, I've let it spiral out of control and it can damn near ruin my day - if not my week. The associated stress and anxiety that comes from those thoughts don't just manifest at work, they have equally impacted my life outside of work.

So what's the solution?

Practice the skill of awareness. This means zooming out and observing your thoughts and feelings without judgement. 

Then once you're aware of them, you can replace them with thoughts that serve you.

Or...you can choose to let them go altogether.

Most people are caught up in so much noise every day that they rarely take the time to "check-in". This allows the negatives thoughts and feelings to slowly eat away at you because they were never acknowledged. 

Often times practicing awareness comes from meditation, but it doesn't have to.
Maybe it's a quick check in with your body and your brain before your calls. 
It could be daily prayer that gives you a set time to sit down and reflect.
Or it could be a journaling routine right before bed.

Whatever you do, do something. 

You cannot fight a battle without a weapon. Your best weapon is awareness.

Happy Selling 🙂

P.S. I was reminded of this during a Fireside Chat we had yesterday with Mike Sullivan. 

His story is a true testament to how re-shaping your thoughts and your identity can completely change the trajectory of your life. Highly recommend giving him a follow!

P.S. Two of my favourite books on this topic are the Untethered Soul by Michael Singer and The Greatest Secret by Rhonda Byrne.

TeeTurtle

Leading retail, wholesale, licensing and Amazon channels across TeeTurtle Plush and Unstable Games brands globally

Vice President of Sales

Iron Mountain Group

Commercial leader, focused on new client acquisition, accelerating client growth, building brand partnerships, digital transformation, operational optimization and P&L ownership

Managing Director

Bel-Air Fresheners

Acquired D2C air freshener brand to master digital growth, sales automation & conversion copywriting.

Focused on driving conversion through sales funnels, email strategy, content marketing, and driving traffic (paid & organic) 

Increased AOV by 3x by leveraging upsell and bundle strategies

Caught the attention of Warner Bros, invited for placement in feature film

Sold to local boutique

Owner | Operator

Neptune Retail Solutions

Oversaw multi-functional team focused on creating, selling, and executing retail media, advertising & digital growth campaigns for 500+ CPG brands across all retail categories. 

Over delivered quarterly metrics & targets Q4 21, Q1 22, Q2 22, Q3 22

Partnered with Albertsons Companies executive leadership to reinvent loyalty and retail media program, winning a $100MM transformative contract

Championed team career progression, helping drive two team member promotions in a no-promotion, lean environment

Role impacted by reorg

Vice President - Sales

Procter & Gamble

Led multi-functional customer team to record sales, profit and market share, directing $150MM brand portfolio at Albertsons Companies

Exceeded target across all metrics (internal targets and joint business plans) FY19/20

Delivered largest distribution gains in history of P&G Personal Health Care at Albertsons Companies in 19/20

Awarded “Hands on Stewardship” and "Peak Performance" awards for exceeding all KPIs, outstanding P&L management, forecasting, business acumen, leadership and ownership of businesses

Director - Sales

Led national GTM strategy and customer business development for $300MM Digestive Wellness OTC portfolio across all trade channels and retailers in North America

Launched GTM transformation- leading performance marketing/DTC for Align Probiotic

Managed and led growth plan and initiatives for 60+ sales personnel across US brick-and-mortar and Omni retailer customer teams

Personal Health Care Awarded “Top Category” at P&G FY 17/18 for outstanding top and bottom line results. The only category to hit all business metrics within P&G

Delivered largest distribution gains in past 5 years across Digestive Wellness brands- FY 17/18

Director - North America Commercial Strategy

Managed $150MM consumer health care portfolio of Respiratory and Sleep products for US Walmart stores. Exceeded JBP commitments two years in a row: FY 15/16 and 16/17

Awarded Walmart OTC “Supplier of the Year”- FY 17/18 for category leading partnership, POS$ growth, profit and share growth ahead of market internally and externally

Won “CEO Award" FY16/17- awarded to 2% of P&G employees globally- outstanding leadership and breakthrough results

National Account Executive - Walmart

16 VIT

Founded D2C niche brand

Built brand from ground up. Created the branding, found a manufacturing partner, built the infrastructure, drove customers across the full funnel, and generated recurring revenue

Dissolved due to resource constraints

Boehringer Ingelheim

Ranked in top 10% of nation, second in region for respiratory line sales- Q1,Q2 FY2015

Primary Care Representative II

Genentech

Developed key customer and field execution strategies for two product launches in ovarian and cervical cancer

Created and presented 2015 peer-to-peer programming recommendation to senior leaders and key stakeholders

Commercial MBA Intern (Summer)- Oncology Marketing

Forest Laboratories (now Allergan)

Ranked #2 out of 486 in company for severe COPD product sales, Q4 FY14 - 290% growth

Achieved top 5% sales rank out of 485 in company for hypertension product sales, Q4 FY14

Territory Sales Representative

Medisca

Established and developed new multi-state market for pharmaceutical compounding supplier

Exceeded Quota- 30% growth month over month, Q3, Q4 FY13

Account Executive

Advisor, Strategist & Writer

15+ years ago, I was knocking doors as a “full stack” sales rep, before SDRs became the norm, selling uniforms and toilet paper, dressed in a full suit and tie...  

From there, I got an MBA and my career took a pivot after working to land a highly competitive marketing internship at one of the largest biopharmaceutical companies in the world. 

Since then, I've served as a leader across a variety of commercial functions and worked magic in some of the most demanding orgs, breaking growth records, closing "white whale" deals, and building high performing teams people are (actually) excited to be a part of.

In parallel, I’ve built mastery in growth marketing through learning conversion copywriting, content strategy, paid/organic social, video production, digital marketing, course creation, and sales funnel building through certifications, owning several brands and working with small businesses.

Throughout my career, I’ve been recognized for:

- Delivering breakthrough results (CEO Award, Hands on Stewardship Award, Top Category Award) 

- Best in class partnership (Walmart Supplier of the Year, Awarded Category Captaincy at Albertsons Companies x2) 

- Bringing out the best in others (Team Comeback Award, Peak Performance Award, Team Of The Year Award)

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Tanveer Mostafa

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