I started my sales career at 11 years old, selling door-to-door snow removal services.

Since then, I’ve been obsessed with studying and applying the high performing strategies of world-class sellers. This eventually landed me an Account Executive role at Salesforce…where I hit a wall. A breaking point. My anxiety and stress had escalated to unsustainable levels and I considered quitting sales altogether.

That’s when I discovered Ian Koniak and Untap Your Sales Potential.

After working with Untap I became the #1 AE at Salesforce across the entire North American HLS business 2 years in a row, qualifying for President’s Club 2x. I was selected to join the Salesforce Excellence academy awarded to only the top 10% of AEs worldwide. Due to my performance I was chosen over 10,000 AEs to host the first globally distributed sales enablement podcast called “How I Won This”. 

I’ve closed over $10M in sales since working with UYSP. It’s allowed me to afford my dream wedding, honeymoon, and wonderful experiences for my family.  Most importantly, I got my life back. My stress and anxiety went down, my health got better, my relationships improved, and for the first time in a long time I felt confident in my sales career again.

Now as the CRO at UYSP, my goal is to impact hundreds of B2B tech sellers the same way I was. 

For the last three years I’ve talked to thousands of B2B sellers who feel unsupported, burnt out from the quota grind, or who are just not proud of how they’re showing up. That’s where we come in.

We help B2B Account Executives perform to their full potential by mastering their mindset, habits, and selling skills. 

To learn more, visit https://untapyoursalespotential.com

In 2026 my goal is to openly share the lessons, principles and strategies that have helped me become a high-performing seller over the past decade without sacrificing my health or happiness. 

Here is how you can engage with me: 

- Hit the “Follow” button on my profile for regular content on high performance, sales, and happiness (tap the bell icon for reminders)
- Send me a connection request with a note on how you found me or what caught your attention
- Subscribe to my podcast (featured) 

You can also contact me directly at:
	Personal: tanveer.mostafa35@gmail.com
	Business: tanveer@iankoniak.com

 Happy Selling 🙂

Tanveer Mostafa

2025 was the year it all came together for me. 

All the work I've been doing on myself over the past decade.

Here's my year in review:

• Travelled to LA/Singapore/Bali/Portugal 
• Closed a total of ~$3.2M ACV at 188% to quota
• Made pivot from Head of Sales to player-coach as CRO
• Led our sales team to ~$5.4M in revenue (58% YoY growth)
• Completed a 6 hr meditation as my annual Misogi challenge
• Got in the best physical shape of my life (but I'm not done yet)
• Deepened my faith more than ever  (finished Quran in 30 days)
• Hired 3 new team members and welcomed 200+ sellers into UYSP
• Made the shift from peak/high-performance to peaceful/heart performance

This was the year of surrender. Of letting go. Of truly detaching from outcomes.

It was uncomfortable and foreign, considering how much "the need to achieve" has ruled over me my entire life. I thought that making this shift might set me back...might make me lazy, unambitious and ultimately hurt my results. 

But frankly, I was tired of living the old way. Always feeling like whatever I did wasn't enough. That I wasn't enough. It was time to leave that version of me behind.

So I did, and it's led to the best year of my professional and personal life.

Of course I couldn't do all of this on my own. I worked with a great team, invested in coaches and mentors who guided me, and felt deeply supported by my wife and by the grace of God.

In 2026, my goal is to embody being a "creator". I want to create consistently and authentically from this new version of me. Create for myself, my team, and all of you. 

I invite you to follow along as I share the principles, habits, and tools I've used to merge high performance and happiness (aka heart performance). If it's possible for me, it's definitely possible for you.

With that...Happy New Year! 🎉 Excited to be on this journey together.

What was your biggest takeaway from 2025?

CRO @ Untap Your Sales Potential | I write about the intersections between sales, high-performance and happiness | Schedule your free sales strategy call with my team👇🏽

Sales is a 24/7 job.

If you want to really succeed, you won't get very far treating it like a 9-5.

Now before you come after me about work-life balance and all that, here me out.

The truth is that when you're in a demanding career like sales, how you perform outside of work directly influences how you perform at work and vice-versa.

If you don't get enough sleep, you'll feel sluggish the next day.
If you don't eat a clean diet, you'll find it challenging to stay energized.
If life at home is chaotic, it will find a way to show up in your work.

The best athletes in the world know that rest and recovery are just as (if not more) important as playing the sport itself. It's the same thing for sellers.

Now rest doesn't mean endless doomscrolling. It doesn't mean slamming a few cold ones to "take the edge off". And it definitely doesn't mean spending the whole night gaming (what I used to do).

Escapism might feel good in the short run but almost never in the long run.

I get it, work can be draining. But instead of running away you can replenish your energy by, for example, engaging in fulfilling hobbies. You might pick up a sport or try learning a new skill that's completely unrelated to work (I'm currently learning Japanese and working to improve my skills in the kitchen).

Focus on the things that have the biggest impact on your overall well-being like your diet, exercise, sleep, faith, etc.

And most importantly, prioritize your relationships. It's been extensively studied at Hardvard that the quality of our relationships have the highest degree of positive impact on our overall happiness above any other factor.

So no, I'm not asking you to pull our your laptop at 10pm and start sending emails. If anything it's the opposite.

I challenge you to approach your life outside of work with just as much intensity and ambition as you do with your life at work. I’m confident that you’ll find work will start to feel easier, less draining and more fulfilling.

Happy Selling 🙂

I woke up in a funk yesterday. I had so much work to do and I wasn't very motivated to do any of it. Sound familiar?

It happens to me every once in a while.

Within an hour I was looking at coffee shops in the area I could go to with my wife for a deep work session.

Within two hours we were there. 

Three hours later and I'd gotten all my work done and then some. Deep, meaningful, needle moving work (what we call RGAs - Revenue Generating Activities at Untap).

Sometimes all you need to do when you're not quite "feeling it" is to switch things up.

Try something new in your prospecting efforts tomorrow. 
Blast some of your favourite music.
Change your environment.
Move your body. 

Do anything except remain in the status quo. 

Nothing grows in the status quo. And if you're a follower of my content, than I've got a feeling that you love to grow.

Happy Selling 🙂

P.S. If you're in Toronto, highly recommend Chop-Hop.

It’s the start of 2026* (not 25 as I say in the video).

And everyone’s setting their New Year resolutions.

But before you do that, I have a challenge for you.

Are you up for it? If so, check out the video and let me know how you’ll embody the challenge this year.

My 2025 in 25 seconds.

I love making a short video like this every year because it reminds me of things that I almost forgot happened.

The trip down memory lane is always nice.

Full annual reflection coming out tomorrow but for now, this will do.

Your greatest enemy in sales is not your company, your manager, and it's definitely not your prospects.

It's you.

More specifically, the space between your ears. 

In 2026 if you don't take control of your thoughts and feelings, they will control you. 

It's happened to me many times in my sales career. A thought like "I might miss quota" pops up. But instead of catching that thought and replacing it, I've let it spiral out of control and it can damn near ruin my day - if not my week. The associated stress and anxiety that comes from those thoughts don't just manifest at work, they have equally impacted my life outside of work.

So what's the solution?

Practice the skill of awareness. This means zooming out and observing your thoughts and feelings without judgement. 

Then once you're aware of them, you can replace them with thoughts that serve you.

Or...you can choose to let them go altogether.

Most people are caught up in so much noise every day that they rarely take the time to "check-in". This allows the negatives thoughts and feelings to slowly eat away at you because they were never acknowledged. 

Often times practicing awareness comes from meditation, but it doesn't have to.
Maybe it's a quick check in with your body and your brain before your calls. 
It could be daily prayer that gives you a set time to sit down and reflect.
Or it could be a journaling routine right before bed.

Whatever you do, do something. 

You cannot fight a battle without a weapon. Your best weapon is awareness.

Happy Selling 🙂

P.S. I was reminded of this during a Fireside Chat we had yesterday with Mike Sullivan. 

His story is a true testament to how re-shaping your thoughts and your identity can completely change the trajectory of your life. Highly recommend giving him a follow!

P.S. Two of my favourite books on this topic are the Untethered Soul by Michael Singer and The Greatest Secret by Rhonda Byrne.

Fortimize

Senior Account Executive

EMS Consulting

Senior Account Executive - Financial Services

Rollio AI

Enterprise Account Executive

Salesforce

Account Executive | Mid-Commercial, Financial Services - Insurance & Wealth 

Cisco Meraki

· Overachieved quota by 136% first quarter with Cisco-Meraki finished 2nd in attainment on the team while assigned Pennsylvania territory 
· Q2 FY21 - finished top ten in all KPIs, top five in revenue and hit quota prior to Cisco “shut down” during the holidays resulting in 136% quota attainment, recipient of the Winner’s Circle Award (first to quota on team), Team MVP Award 
· Finished second in region for demos, top five in pipeline generation, top ten in trials, top ten in net new accounts, two-time winner of the LSSP Spiff, winner of the EN Refresh Spiff and winner of the Raptors Team Echo CRM Spiff resulting in 126% attainment to Q1 FY21 quota
· Assigned new territory in Missouri directly after 1st quarter in the seat and hit over 152% in quota attainment (highest ever), top in KPI performance and as a result won “the Team MVP” and “Raptors Cup” awards for Q1 FY20
· Recipient of the Raptors “Team Hustler” Award in Q3 FY20 for sourcing and pulling in over 200k in week 13 revenue including a $105,000 deal in the last month of the quarter 
· Cultivated focus channel partners for Meraki VAR Academy initiative in FY20 and was recognized multiple times throughout Q2 FY20 and Q3 FY20 for highest closed opportunities with MVA, highest growth partners and highest revenue with MVA partners

·	Manages and grows a book of business that is worth over $15,000,000 in annual net revenue 
·	Plays a quarterback role: works closely with marketing manager, solutions manager, upper management, and operations with the goal of converting and growing business 
·	Serves as trusted business advisor – uses UPS Strategic Partnership by implementing business solutions and using vendor partnerships to convert business to UPS
·	Consults and sells to the C-Level with deal sizes ranging from $200,000 to $6,000,000 per year

.·	Won largest account of the year in the Illinois District as an Account Executive worth over $500,000 in new business 
·	Won team solutions specialist nearly a third of their quota by selling UPS Solutions (such as Warehouse Redesigns, Digital Marketing Software and Middleware) to leverage business and penetrate current accounts 
·	Sole Account Executive in the district to surpass overall sales quota (142% effective) and export quota (172% effective)
·	Rated number one Account Executive in the district (there are 54 in the district), rewarded with 2018 Account Executive MVP award 
·	Business Territory was underperforming at 92% at job start date, finished with territory performing at over 114% effective
·	World of Champions Winner Gold (Top 3% Nationwide) in 4th quarter export sales, Silver (Top 5% Nationwide) in 2018 export sales and Bronze (Top 10% Nationwide) for overall sales

Account Executive

Secured new UPS revenue from prospective accounts, and delivered a steady stream of creative solutions to customers transportation needs, with a common goal on growing export volume, and developing sales skills. 
Sourced new sales opportunities through cold calling and email.  
Identified growth and conversion opportunities. 
Maintained client rapport by understanding current and future needs and responding promptly.  Achieved and exceeded sales objectives by generating new business and increasing UPS market share. 
Facilitated in the resolution of service challenges. 
·	Was able to make first major sale worth over $40,000 within the first month of starting the position 
·	Had second highest phone call time on team, over 2.20 hours (2 hours required) on average per day and over 50 dials (25 required)
·	Provided customers Pre-Call research and sales strategy development in order to deliver valuable insight resulting in territory performing from 99% starting to 102% within four months 

Strategically worked with field representatives to meet company objectives

Middle Market Inside Sales Representative

·	Provided customers Pre-Call research and sales strategy development in order to deliver valuable insight
·	Worked with Enterprise Account Executives to win business, position solutions and conduct multi-site implementation projects 
·	Successfully coordinating solutions implementations and managed accounts resulting in a 30% rise in percent effective to plan
·	Consistently retained and grew customer business with over $300,000 in converted business cultivated, thus surpassing quota

Enterprise Inside Sales Representative

American Hotel Register Company

·	Successfully converted non-buying customers to purchase from American Healthcare Supply
·	Maintained a 44 % overall Gross Profit throughout the internship
·	Ranked in the top 5 in the Daily Leaderboard for Specialty Sales four times as an intern
·	Successfully penetrated hardest selling territory amongst all other interns resulting in nearly 200 sales
·	Offered the opportunity to come and work in sales full time with American Hotel Register

Inside Sales Intern

Northern Illinois University

Providing informational services to residents as well as providing keys to residents, distributing and sorting mail, keeping inventory via audits and assessing fines to residents. This job gave me great insight on what an internship would be like.

Front Desk Supervisor

Lakewood Nursing and Rehabilitation

Tasked with serving food, maintaining an orderly kitchen, preparing food, dishwashing, providing residents with any needed assistance and other general kitchen work.

Dietary Aide

Northern Illinois University Alum, Bachelors in Marketing and Certificate in Professional Selling.

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Tanveer Mostafa

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