Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

Big Oh Tech

Associate Content Lead

As a content writer, my day-to-day responsibilities revolve-

1. Creating a content planner to ensure there are no ifs and buts
2. Doing extensive research to write SEO-friendly technical blogs and articles ( mobile app development, web app development, and so on)
3. Creating content for social media 
4. Creating well-researched and SEO-friendly website content that can bring more leads and increase conversions

Content Writer Executive 

As a freelance content writer- 

1. Worked with 20+ startups that too from various domains such as Fashion , Travel and tourism , SAAS startups , digital marketing agencies 
2. Created 40+ long form blogs and articles preferably for digital marketing and SAAS startups 
3. Created website content and turn it into lead generating machine for businesses 
4. Worked on brochures and newsletters for few clients

Digi195 - Grow Digi India Limited

Here are my day to day job responsibilities-

1. Create a content strategy for whole week in advance 
2. Did research to write SEO friendly and well researched crypto blogs and articles 
3. Create website content by explaining technical jargons in simple words 
4. Did competitor analysis before writing content

Content writer 

Evalueserve

Market Research Intern

Quantum IT Innovation

My day to day Job responsibilities includes :

1. Wrote SEO friendly blogs for company 
2. Accomplished weekly target of writing 6-7 blogs per week 
3. Curated their website content

Web Content Writer

B2B Digital Marketing Writer | Long form blogs specialist I Website Copywriter | Social Media Content Writer | Helping Digital marketing agencies & SAAS startups convert their leads to paying customers I

If you're reading this, you're either:

- Spending money on ads and it's not driving results
- Your content isn't attracting readers and driving leads
- You're simply stalking me because you like me

Having 9K followers and 10K views across LinkedIn, I know how to create valuable content for audience that connects and converts.

Here's when I fell in love with writing -

2021 - Completed my graduation and downloaded LinkedIn (one of my professors told me to)

2022 - Started consuming content from top creators, doing reverse engineering of other posts, and one day thought to marry myself to writing

2023 - I've been creating content that's more valuable than other paid stuff. Started working as a content writer executive at a tech agency

2024 - Got to work with clients in different niches such as travel, tech, SaaS, digital marketing, etc.

2025 - Wrote around 250+ blogs to date that drive leads and ROI for businesses

Currently, I'm working as an associate content lead at BigOhTech, and I care about one thing-

How does my writing make money for brands?

Here's what makes me different from other SEO content writers:

📌 Don't just rely on keyword research tools to write blogs
📌 Talk to real customers, know their pain points, and inject those insights into content
📌 Coordinate with the sales team, founders, and product team to know the ins and outs of specific 
 problems, products, or topics
📌 Create useful content that satisfies user search intent and brings tons of leads for your business
📌 Know how to create rankable content by understanding metrics and tracking performance on Google Search Console and Google Analytics

Results I've delivered:

✔️Increased monthly website traffic for a tech-based client from 514 to 9,032
✔️Helped a SaaS site through valuable content that drives 27-30 MQLs/month

2 ways I can help you:

1️⃣Learn from my LinkedIn content for $0
2️⃣Hire me for writing lead-generating blogs, web copy, and newsletters for your business

Interested in working with me?

Drop me a DM now (best option)
Book a free discovery call with me from the featured section ( other option)

Gurpreet Kaur ( Content Writer )

7 biggest gaps I found while auditing 7 different websites
(They’re super common… but somehow still missed every single day.)

1️⃣ Founders want people to stay on their website.
 But there’s no blog. No social media strategy. Nothing to keep visitors hooked.

2️⃣ They want people to trust them.
 Yet there’s zero social proof — not on their site, not on Reddit, Quora, or business directories.

3️⃣ They want good content across channels.
 But they don’t have time to even explain their product to the writer.

4️⃣ Many founders think content = everything.
 But the truth?
 Even great content fails without great UX.

5️⃣ Their content research is massively underrated.
 Yes, AI can churn out content fast
 but if everyone’s publishing the same thing, who will your customers actually buy from?

6️⃣ Those 7 websites relied on traditional SEO.
 Sure, the basics still matter
 but you’ve got to show up where your audience hangs out.
 You can’t afford to miss a single channel.

7️⃣ A great product still needs great content.
 Because even if you get the lead and convert it
 if the product disappoints, no amount of marketing can save you.

P.S. - Is there anything you think founders still miss?
Let’s make this post go viral so more people can fix these gaps 🚀

Gurpreet Kaur

| I help software companies attract qualified leads in less than 30 days through SEO and AEO optimized content | Freelance B2B SaaS Writer | 25+ First-Page Blog Rankings in 3 Months |

Content marketers will be dead by 2026.”

I’ve heard this line a zillion times.

From friends.
From relatives.
Even from people on LinkedIn.

And yes, AI is going to play a massive role in our lives.

But here’s the question no one asks
If everyone can churn out AI-generated content…
Then what happens to human content?

Your customers aren’t bots.
They’re humans.

 And humans buy things that -

 ✔ solve their problems
 ✔ connect emotionally
 ✔ make them trust a brand

Now look at the companies building AI itself.
Perplexity is hiring content marketers for $130–170K.
OpenAI has openings.
Anthropic have openings.

When I saw Elliott Pearce Pearce talk about this,
my eyes actually opened wide.

These companies have the strongest AI tools on the planet.
They can generate unlimited AI content themselves.

But they still hire humans.
Why? Because humans can:

 • Create multi-channel content strategies
 • Bring real expertise into content
 • Write conversion-ready content that actually connects
 • Position a brand to gain audience trust
 • Build thought leadership with SME insights
 • Tell stories AI can’t replicate

And that’s exactly why your job isn’t dead.
It’s evolving.

P.S. If the biggest AI companies understand the value of human content, why do some founders still think “ChatGPT can do everything”?

P.P.S. What’s your take? Is human-generated content still above AI tools?

A simple TOFU guide I wrote is now outranking MakeMyTripBiz.

Yeah, that one.

And before you say “but their domain authority is huge”…
this website has just 37 DR (as per Ahrefs).

Something’s clearly working — and it’s not backlinks.
Here’s what made this TOFU guide different:

• No generic content. Purely actionable advice. (Every hotelier already knows GST rates changed on 22 September 2025. The question is — so what?)

• I went deeper. Spoke with hoteliers directly. Captured their real-time take — how the new rates impact both hoteliers and guests. Expert quotes changed the whole game.

• Data + comparison. Lined up old vs new GST rates with a real example — because everyone loves context, not theory.

• Strategic layer. Once rates were implemented, I broke down the next steps for hoteliers. Practical, scannable, bullet-based. It’s the structure both LLMs and humans cite.

• Natural product integration. No hard pitch. Just showing how BOTSHOT makes GST compliance effortless for hotels.

And that’s what made this guide rank — not luck, not backlinks, but clarity, insight, and proof.

Depth > DA.
Insights > Info dumps.
Solutions > Summaries.

P.S. — If you want to chat about how you make your TOFU pieces actually perform, drop it in the comments.

P.P.S. — Full blog link👇https://lnkd.in/gZmFFt8r

This TOFU guide didn’t just bring traffic
It brought leads.

Not one.
But many.

Here’s what I did differently that made readers say, “this is exactly what I was looking for.”

• The intro cut the fluff. I didn’t start with “why full stack developers are important.” I started with what startups actually struggle with — and what a full stack developer truly means for them.

• Covered the full journey. From what a developer does → to the skills they should have → to how Big Oh Tech fits into that picture. No gaps. No filler.

• Made it visually digestible. Added notice boxes to break the walls of text — because design isn’t decoration; it’s strategy. Readers don’t scroll past clarity.

• Added expert quotes. To prove this isn’t another recycled guide. Real advice. Real credibility.

• Closed with value + intent. The final section — “Why hire dedicated full stack developers from BigOhTech?” — wasn’t a pitch. It was positioning.

If they can’t find the right talent, we already have it.
And that’s what made this piece convert.

Depth > Reach.
 Proof > Promises.
 Design > Density.

P.S. —Have you written a TOFU guide that brought leads? Would love to know in comment section.

P.P.S. — Link to the full blog is in the comments.

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The Battle

Tanaaz Khan

Gurpreet Kaur ( Content Writer )

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gurpreet Kaur ( Content Writer )'s LinkedIn Performance

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