Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

GrowthX AI

Manage client relationships and results
Design and execute SEO programs
Manage a team of account managers 
Own reporting, execution, and client results

Senior Managing Editor

- Oversee client SEO programs, content strategy, and results
- Manage SEO account managers to co-ordinate research, production, and QA
- Refine AI workflows
- Point person for client meetings and contacts

Managing Editor

Vivek Shankar

Creating amazing content for fintech and tech companies and handle everything to do with content marketing. Some of the things we do include:

- Drafting a content strategy tailored to increase growth
- Managing content publishing and production
- Tracking content analytics and engagement
- Creating a funnel and content for each step
- Help agencies and companies with their content creation needs
- Generate ROI through top-notch content
- Generate highly qualified SQLs

Content Strategist

SJB Media

Produce high-quality articles for an institutional finance audience. Published in SJB magazines eForex and FX Algo News

Financial Writer | Market Commentary | Journalist

Animalz

Senior Content Marketer

Versapay

Black Dot Agency

Ramp

Content Writer

Cloud Insurance

Create and manage content marketing campaigns and collateral.

Marketing Content Manager | Content strategist | SEO strategist

Gotham Ghostwriters

Axial

Authored article in private equity LMM sector

Financial Writer

I solve content marketing for early stage/Series A fintechs | Content Strategy Services | Financial Writer

I help fintech and tech companies reduce CAC with high authority content without fussy never-ending retainers. 

Former and current clients: Ramp, Versapay, JP Morgan Chase, RBS, MANTL.

I also write articles for an institutional finance audience as a financial writer for eForex and FX Algo News, two leading publications in the industry.

Bad use of AI has led to an explosion of empty content. It ranks well, but converts no one.

In reaction, I've seen marketing teams swing to the other extreme and lean into highly differentiated POVs.

Unfortunately, these POVs are hidden under structures machines don't recognize. The result is no one discovers this content and no one converts.

The mistake lies in thinking you have to choose between writing for humans vs machines. The solution is in learning how to hit that balance.

For the machine:
👉 Analyze what's ranking and being cited
👉 Figure out H2 patterns and question formats

For the human:
👉 Mine what language your customers are using
👉 Talk to your product team to figure out what you really do

Structure gets you discovered. Uniqueness gets you remembered.
Nail both and you'll move that revenue needle.

This is much harder than it sounds, of course. But it's the only way to consistently drive results that I've found.

Content + AI Visibility for Financial Services | Client Engagement/Account Strategist @ GrowthX | Institutional FX journalist

taplio

The Battle

Tanaaz Khan

Vivek Shankar

Followers

Posts

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Likes

Performance ScoreVivek Shankar's LinkedIn Performance

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taplio

The Battle

Tanaaz Khan

Vivek Shankar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vivek Shankar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVivek Shankar's LinkedIn Performance