Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

I solve content marketing for early stage/Series A fintechs | Content Strategy Services | Financial Writer

I work in two areas of financial services marketing:

Client Acquisition Systems:
I help insurance agencies, payment processors, and financial services companies build automated pipelines that deliver qualified prospects consistently. My approach focuses on qualification before introduction - so when someone reaches out, they already understand what you offer and why it matters to them.

Client acquisition: https://leadlayer.co/


Content Strategy & AI Workflows: 
I run a content consultancy for B2B fintech companies. I've 10xed organic traffic for clients using AI-driven content workflows that maintain quality while scaling production.

For content strategy: https://www.vivekshankar.net/

Vivek Shankar

Announcement time: After a year (and 2 months), I've decided to move on from GrowthX. To say that my time there was fulfilling and rewarding is an understatement.

I joined GrowthX mainly to nerd out on building AI workflows for content, something that wasn't being done at scale back then. Turns out the AI workflows bit was just the start of something much better.

- I got to strategise for amazing clients like Victor Coisne, Conor Bronsdon, Jackson Wells, Kezia Farnham, and Cody Carmen (amongst others)
- I got to dive into reporting and build out dashboards for the agency
- I got to talk shop and learn from people like Kyle Gaudreau, Jo Kaminska, Talal Syed 🌀, Andi Bailey, Carrie Chowske, Sydney Go
- I got to manage amazing people like Ismail Ajagbe, Nika Narimanidze, and Usman Ghani and watch them grow + get promoted
- I got to see GrowthX go from a scrappy team of 8 people to 50+ (I'm sure the count is higher)

Posts like these usually end with a teaser, but not this one. I don't have anything more exciting than saying I'll be more active here from now on.

I'm booked out for H1 but if anyone wants to talk shop about AEO/GEO/AIO, SEO, LLM visibility, and AI workflows, let's chat!

I also plan on restarting my Substack (all 3 subscribers rejoice!) and I might do some Youtube.

Other than that, it's back to doing what I was doing all this while. 

Which is diving into the work and trying my best to annoy that one content marketing influencer who posts generic rubbish far too frequently...

Client Acquisition & Content Strategy for Financial Services + Fintech | Exploring Content Engineering

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The Battle

Tanaaz Khan

Vivek Shankar

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vivek Shankar's LinkedIn Performance

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