Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

I left the corporate grind to build a Personal Brand with Writing, Design, and AI. Helping you create yours.

December 16, 2023, was the day my life changed.

On this day, I finally waved goodbye to my corporate job, the same job to which I’d given almost 10 years of my life (reasons: burnout, toxicity, and a strong gut feeling).

To do something like this is a huge deal for someone living in a country with 1.46 billion people, where people struggle to get a job, and where one opening receives millions of applications.

But I did that.

And I’m so proud of myself for making that decision. 

Honestly, I don’t even know where I’d be if I hadn’t.

Anyway, let me provide you with a brief context of how I landed in this “content” world.

- My online journey began with Pinterest (yes, the same platform with over 550 million monthly active users). Though I was a complete newbie, with learning, practice, and experimentation, I managed to achieve some noteworthy results on this platform. Check my experience section, and you’ll get an idea.

- The success on Pinterest gave me the confidence that I could actually succeed in the online world. So I started exploring other things, made my first dollar online, and it completely changed how I looked at content creation.

After that, I tried different ventures. 

Some succeed. Some failed. 

But all of them strengthened my belief that I could build something of my OWN. 

Now, I’m on my way to create as many amazing things as I can by helping fellow “humans”.

And LinkedIn has become the space where I share everything I’m building, learning, and discovering along the way.

(Fun fact: This isn’t the first account I’ve created on LinkedIn. It’s actually my second one! I once deleted an account with 7K followers. Why? Here’s the answer: https://bit.ly/47Bw1Yp) 

How can I help you📌? 
- I share insights on personal branding, content creation, writing, AI, and building a life beyond a 9-to-5 that actually works. If that’s what you want to learn, follow me.

- Every Saturday, I send out my newsletter "Breakout Insights" to 700+ amazing humans, and I'd love for you to be part of it. It’ll help you think better, create smarter, and build something that’s truly yours. Plus, there's a welcome gift waiting for you —"Creator's Launch Kit" that condenses my 1000+ hours of learning. How to get it → Check my featured section.

That’s all for now!

If you’ve made it this far, thank you for letting me share my journey with you.

See you on your home feed:)

(For any other queries, send me an email at [business@swetash.com])

Sweta Sharma

I am saying this after working in the corporate sector for 10 years...

1. Don't get used to the "comfort" of your salary and a known place. Both of them are crippling your ability to take more risks in life. 

2. Start building a "side income" before you need it. How? Leverage the internet era, learn new skills. experiment while you've got the safety net (aka your monthly paycheck).

3. For God's sake, stop buying this "WE ARE FAMILY" bulls**it. You're not family to your company. You are just a number on a spreadsheet. The moment your company gets an instinct that they can find your cheaper alternative, they will kick you out without giving any valid reason.

If you have any doubts, just look at the layoffs that have happened over the past few years. 

4. Take care of your physical and mental health. Trust me, the late nights that you're working to hit those never-ending targets will sooner or later impact your well-being.

After all, you're not a ROBOT. 

You're a human. 

Confession: I didn't do this. Result? I was burned out, and on Diwali, a cherished Indian festival, I had to visit the hospital. When I reached there, the doctor told me it was because of stress and overwork. 

Thankfully...

I rectified my mistake and made the right decision at the right time; otherwise, I'd have no idea where I'd end up. 

I hope you find the courage to do what's right for you:) 

P.S. What's the one lesson that you've learned after working in the corporate sector? 

(Repost to help fellow humans♻️)

Left the corporate grind at 30 and built a personal brand that’s hit 80M+ impressions. I write about content systems, AI, and lessons from building in public.

Portrait of a woman standing beside a calm lake with blooming pink cherry blossoms, smiling at the camera on a sunny spring day. She is wearing a light pink top layered with a denim jacket, with long dark hair falling over her shoulders. A domed historic building is visible in the background across the water, creating a peaceful outdoor setting.

This post is for those who don't want to create content on LinkedIn but still want visibility... 

If you're someone who thinks you: 
1. don't have the guts
2. don't have enough knowledge or skills
3. don't have the experience 

To build your brand or create content on LinkedIn, let me share with you the easiest way to get started: → Start commenting...

I know, I know. 

You might be wondering how commenting helps me "begin" my creator journey. 

Let me tell you. 

By commenting: 
a. You learn how to frame your thoughts in words and express them clearly.
b. You tap into an undiscovered network which might connect you with your next friend, client, or mentor. 
c. You habituate yourself to stay active on the platform. 

In short, commenting is the simplest way to build your LinkedIn presence.

So, use this ultimate growth hack and get yourself some visibility. 

P.S: How many comments do you drop in a day on LinkedIn?

(Repost to help fellow creators ♻️)

Portrait of a woman with long straight dark hair wearing a black top with green floral patterns, standing indoors in a softly lit modern room with a window and artwork in the background, looking at the camera with a calm smile.

Compounding isn’t limited to your portfolio.
It works in content creation, too.
Let me prove this.

When I first started creating content online, I used to feel overwhelmed seeing the quality and quantity of my fellow creators. 

Fast forward to today...I’ve done the same.

I’ve built audiences across multiple platforms, including Substack, Pinterest, Medium, and LinkedIn → (X is next).

And I did this without being an expert or relying on a big team. How? 

By following the most "cliched" advice that you may have heard 100 times: be consistent. 

Consistency is the "biggest" lever in content creation because it creates compounding.

How it works:

You create 10 posts → you lose the fear of publishing
You create 100 posts → you start finding your voice
You create 1,000 posts → you start finding winning patterns 

In short, each post compounds on the last. 

So stop overthinking. Start creating. 

The compounding will take care of the rest.

What do you think about it? Drop your thoughts💭

(Repost to help fellow humans♻️)

I changed my niche more than 10 times. 

And I have zero regrets for doing this. 

Niche is probably the "first" thing you think of when starting your creator journey. As if it’s a "prerequisite" to build an audience or a personal brand.

Truth be told, somewhere it is.

But not all of us have the expertise or clarity to lock in the "perfect" niche on Day 1.

So, what should you do in such a scenario?

Do this:

1. Start writing or talking about things that "genuinely" fascinate you as a person, or things you’ve experienced, or have real knowledge about.

- For example, I started writing about topics like leaving my "corporate job",  Pinterest marketing, etc., because I had grown my Pinterest account from 0 to 80 million organic impressions, and I had also left my job after almost 10 years.

Those are my lived experiences, my content USPs. 

Find what your USP is. 

Turn it into a consumable content piece...and ship it.

2. Create a "substantial" amount of content. Ideally, more than 100 pieces. Then analyze what gets you the most engagement, saves, shares, or comments. To do this, you can either use the native platform analytics or create a "customized tracker" in Google Sheets or Notion. 

3. See if you can spot any "common threads" or patterns between those top-performing pieces. 

4. Divide those common threads into legit categories. How? Group "similar winners" together:

Example: 
All career-related posts → Category 1: Career Transitions
All marketing tactics → Category 2: Organic Growth Strategies

And...boom! You've your working niches with you✌️

P.S. Tell me, what's your current niche? :) 

(Repost to help fellow humans♻️)

Portrait of a woman with long straight dark hair wearing a black polka-dot top, standing outdoors on a balcony with green trees softly blurred in the background, looking at the camera with a gentle smile.


Infographic titled “How to select a niche when you have no idea?” showing a four-step funnel process. The steps include creating content based on your experience, noticing which topics get engagement, narrowing down to topics you enjoy that perform well, and choosing a specific niche where interests and expertise align with audience demand. The funnel uses black-and-white sections with bright pink highlights and simple hand-drawn icons.

A hand holding a glass bowl of sliced bananas topped with mixed seeds and nuts, with a spoon inside, in front of a laptop screen showing a LinkedIn profile and banner. A colorful planner and pen are visible on the desk, suggesting a work-and-meal moment.

For the longest time, I was against scheduling content...

Reasons?

a. I've heard creators saying it kills authenticity
b. I've read in blogs that real-time posting is better
c. I've... just "believed" it without trying

But last year, I changed this decision when I participated in the Buffer creator camp, and since then, I've been using their scheduler to schedule content for my two social platforms:

- LinkedIn
- Pinterest

And I have to admit, I was probably wrong about keeping this resistance.

Now…

I can schedule a month of content in advance (see the screenshot below). 
I don’t panic every morning about what to post.

Lesson? 

No need to take someone else's word for it. Try it first, see if it works for you, and then decide.

P.S. Do you also use a scheduling tool? 

P.P.S.: What do you think? Should we use a scheduler or rely on manual posting? 

(Repost to help fellow humans♻️)

Professional portrait of a woman standing in a modern office workspace, wearing a black top with arms crossed, neutral confident expression, softly lit background with desks and ceiling lights slightly blurred.


Pinterest scheduling dashboard in calendar view showing a full month of posts scheduled in advance, multiple pins lined up daily at fixed times, grid-style layout with post thumbnails, dates across the top, and the account name “glowwithsweta” visible, conveying organized and consistent content planning.


LinkedIn post creation screen showing a drafted text about scheduling content, with a preview on the right displaying a professional portrait of the creator and a Pinterest calendar screenshot filled with scheduled posts, highlighting planning, consistency, and content scheduling in action.


taplio

The Battle

Tanaaz Khan

Sweta Sharma

Followers

Posts

Engagements

Likes

Performance ScoreSweta Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tanaaz Khan

Sweta Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sweta Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSweta Sharma's LinkedIn Performance