Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

Freelance Writer & Content Strategist for B2B SaaS & MarTech | Featured on Oracle, ADP, Gartner & More | Copywriting Coach for Biz Owners

I’m Steph — a content strategist, growth marketer, and SEO copywriter who helps B2B SaaS and tech companies make complex products easy to understand

As the founder of Big H Content, I’ve spent the past six years building high-output content programs for 40+ organizations across SaaS, AI/ML, Martech, and eCommerce. My work spans strategy, writing, and operations — all built to drive traffic, build trust, and move pipeline.

What I do:
- Build and scale SEO and editorial programs that actually convert
- Write long-form content that drives authority and demand
- Develop conversion-focused copy for launches, web, and paid media
- Streamline content operations with better briefs, workflows, and systems

My work lives at the intersection of content, growth, and storytelling — helping teams communicate their value clearly and consistently.

📬 Get in touch: stephanie@bighcontent.com
📁 Portfolio: authory.com/BigHContent

Stephanie Trovato

I wish more marketers said this out loud 📣 :

Most of the C-suite doesn’t actually understand marketing.

They understand operations, finance, product, sales, and the mechanics of running a company. But they don’t see the layers behind what we do. They see assets. We see the system that creates demand, authority, and relevance.

This week, one of my clients and I mapped an industry research report. Fresh data. A clear POV. Insight the market hasn’t seen before. Something that lets them lead conversations instead of reacting to them.

The CEO’s response was, “Why don’t you use ChatGPT to come up with the content?”

Moments like that show how wide the gap is. 

Leadership believes content appears from a prompt. They don’t see the research, the analysis, the interviews, the judgment calls, or the strategic lift that shapes work worth publishing.

And whether we like it or not, it’s our job as marketers to make the value visible:
- Show the strategic why behind the work
- Tie every initiative to business outcomes
- Educate on what AI can’t replace
- Build the internal narrative as much as the external one

Because if we don’t do that, the gap widens.
And marketing keeps getting treated like a cost center instead of the revenue engine it actually is.

If you’ve been here, you’re not alone.

We’re all out here doing the work and explaining the work. Every. Single. Day.

What’s the most baffling comment you’ve gotten about “making content”?

Content Strategist, Copywriter & Growth Marketer for B2B SaaS

Before the year-end wins and “look what we accomplished in 2025” posts start rolling in (and honestly brag away, do you boo 🥰 )… I wanted to pause for something a little simpler:

Gratitude.

Maybe it’s the Thanksgiving energy, maybe it’s the fact that this year stretched me in all the right ways (and tested every limit 🫠), but I’ve been thinking a lot about how lucky I am to work with the people I do.

I grew a lot this year — as a strategist, as a writer, and as a business owner. That growth came from the people I worked with and the projects they trusted me to take on. This year’s client roster pushed me, challenged me, and made my work better.

So thank you to the following:

- David Baum at Relato (and Anna Sonnenberg, Rosanna Campbell, Kiran Shahid, and Margarita Loktionova too!)
- Travis Roderick, MBA at WellSaid
- Isla McKetta, MFA & Andrea Pretorian⚡at Semrush
- Victoria Landsmann & Chaviva Gordon-Bennett at monday.com
- Tom Shapiro & Alexis Trammell at Stratabeat
- Kaitlin Milliken, PMP at HubSpot 
- Steph Stone at SC&H
- Sara Ajemian at SOCi.ai
- Patricia Rollins, Lauren Gibson, Caroline Van Dyke, Alysha (Parker)Tiedtke⚡️, Ryan Baum 🌱, Jimmy Daly, Tommy Walker, Eric Doty, Bani Kaur, Masooma Memon, Sara Stella Lattanzio, and Lee Densmer for the guidance and being so real about everything going on in our world.
- And every editor, PM, founder, and partner who helped shape this year with me!

What’s something you’re grateful for in your work this year? 🤔

December 1 baby! Time to go big or go home!
JUST KIDDING.

Do whatever you want.
Work, or don't.
Push hard, or just chill.

And please don't forget that this month (just like all the rest) is yours, so do what you want with it, and don't get caught up in the pressures and fallacies of year-end glory if that's not where your head is at.

Happy Monday! 😆

Everyone wants “AI visibility.” Most are approaching it incorrectly.

Semrush’s latest data (via Leigh McKenzie) about where models actually pull information makes this pretty obvious:
- Wikipedia is the top-cited source in 4 of 5 industries
- Reddit appears in 176% of ChatGPT answers in finance
- In tech, G2 is cited more often than vendor sites

So while brands are polishing hero copy and adding another paragraph to the About page, models are referencing… the comment sections.

This is where GEO and AEO stop being buzzwords and start being the actual work:

GEO (Generative Engine Optimization)
- Make your content usable by models.
- Structured. Specific. Fact-first.
- If the model can’t parse it, it won’t cite it. Period.

AEO (Answer Engine Optimization)
- Show up in the places where comparisons happen.
- Reddit. Review platforms. Product discussions.
- If no one is talking about you, the model has no signal to learn from.

The data supports a two-part approach:
1) Mentions: Are people actively comparing you to alternatives?
2) Citations: Does your content give the model something reliable to reuse?

Most teams only optimize one. And then wonder why they’re invisible in AI outputs.

If you want visibility in AI, you need to be part of the conversation and part of the reference material.

So the real question isn't “How do we rank in AI search?”

It’s "Does the internet know who we are?" and "Can a model actually use what we publish?"

And for most teams, one of those answers is “no.”

Which one’s the gap for you right now? 🤔

Every week, there is another post about “AI agents” that will revolutionize everything.
And every week I think:
Please do not give me another tool that needs a 3-hour training session before it can summarize an article. 🫠 

Most agents feel like they were built for developers, not for people who actually create content every day. If you have ever opened one and immediately thought, “Why is this already exhausting?” you are not alone.

But for people in content roles:
We don't need agents that act like prototypes. We need agents that act like extra hands.

No complex setup. No endless configuration.
No onboarding document longer than the article I am trying to write.

This is why I like the direction Relato’s Content Agents are going. They feel like they were built by someone who has actually sat inside a content workflow before. They support the work instead of creating another tab of things to manage.

The value is simple:
- The repetitive research that eats your morning
- The admin that drags a piece from draft to approval
- The fact-checking and link-gathering that never ends
- The “how many more things can I do today” feeling we all know too well

This is the type of work an agent should handle.
Not the fun part. Not the creative part. The time-sucking part.

That's it. No hype. No “future of work” monologue. Just practical help.

For the content people reading this:
What is the one task you wish an agent would take off your plate immediately? 🤔 

I have my list. I want to hear yours.

Absolutely loving Austin L. Church’s approach to finishing the year with a little buffer. 

If you want to take some time off, enjoy the holidays, or survive winter break (if you’re a parent), do yourself a favor and take a look!

Open article: year-end business decluttering by Austin L. Church • 2 min read

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Stephanie Trovato

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The Battle

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Stephanie Trovato

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Likes

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