Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

Shreelekha Singh

Content Writer

Content @ Floik | Freelance Writer for B2B SaaS | Specialized in long-form content; learning SaaS content strategy

I believe content should be equal parts educational and enjoyable. Because if it's a snoozefest, nobody's coming back for seconds.

I've spent the last six years working with B2B SaaS brands (big and small) to create content packed with value and served with verve. The kind people share, remember, and come back for. 

I do this by:

→ Thinking strategically
→ Diving deep into research
→ Writing with a storytelling flair

And that's not all. 

As one of the first marketing hires for an early-stage startup, I built and scaled the brand's content program from scratch. 

That means I've lived through the chaos most content teams face. The do-more-with-less grind, impossible timelines, and constantly shifting priorities. 

Bottom line: I know how to deliver and make your life easier in the process. 

If this resonates with you, I'd love to help. 🫶🏻

Always open to a chat here or at hey@shreelekhasingh.com 

More about me: https://www.shreelekhasingh.com/

Every freelance writer should work in an in-house role at least once in their career. 

Writing as a function has evolved BIG time, and you simply can't work in isolation anymore.

Get a brief, write a draft, make edits, repeat — this workflow leaves you out of the loop on what actually matters.

And since you can't see the bigger picture, you're limited in your ability to create something impactful that truly moves the needle for a business.

Working in-house gives you a lens into content as a strategic function.

You learn how content teams operate behind the scenes, where they get stuck, and what success looks like.

(And trust me, it's wildly different for a 10-person startup vs. a 100-person org.)

My experience running content for an early-stage startup taught me two things that changed my approach to working as a freelancer:

1. The daily reality content marketers face

They're chasing tight deadlines, juggling multiple priorities, and constantly trying to do more with less. 

2. What makes a writer truly valuable

It's making marketers' lives easier by tackling their challenges and delivering strategic value without needing them to hand-hold you.

These insights help you go beyond writing.

You start thinking like a content marketer, strategizing ways to achieve specific goals with every piece you create.

And my hunch says this will soon become table stakes for freelance writers. 👀

Freelance writer for B2B SaaS brands in MarTech, product education, and UX research

One of my most common advice to writers is: don't write with “tourist knowledge” (h/t Tommy Walker).

Tourist knowledge is literally what it sounds like — knowing a subject/topic only as much as a tourist knows about an unfamiliar city.

It’s skin-deep and generic information available for cheap.

Like visiting a city's top 5 TripAdvisor spots and claiming you "know" the place.

Your writing reflects tourist knowledge when you:

➝ Don’t go deep into the trenches to fully understand the topic and present more nuanced + actionable takes

➝ Limit your research to a few articles and lazily rely on AI-generated slop to inform your perspective

➝ Chase the most widely accepted (and repeated) ideas instead of finding contrarian views or fresh angles

➝ Work with a closed mind and no curiosity to explore what lies beneath the surface-level takes

➝ Don't get your hands dirty to do hands-on research and run your own experiments

Writing with tourist knowledge is the path of least resistance. It's easier and faster than putting in the real work of understanding a topic inside-out.

You’ll often feel directionless, overwhelmed, and tired of all the heavy lifting.

But whoever said writing was easy. 🤷🏻‍♀️

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗮𝘁 𝗿𝗲𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘁𝗮𝗸𝗲𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱. 𝗕𝗲 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗯𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝘁.

Stuck in writer's block? Feeling drained of creativity because of all the AI chatter? Don't have the motivation to write? ALL of it at once?

My go-to hack to snap out of it: 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗴𝗼𝗼𝗱 𝘄𝗿𝗶𝘁𝗲𝗿𝘀.

As a textbook overthinker working with a HEAVY sense of imposter syndrome (high-five if that's you), I find myself in a zone of no-work-only-brainrot at least once every week.

For the longest time, I had no idea how to escape this zone. Because clearly, there are no stairs or elevators.

But one momentous day, when I found myself stuck again, I did the most surprising thing:

I stopped hopping between Instagram, Reddit, Threads — and opened a tab to read a news article about Manchester United.

It was fun, gripping, and INSTANTLY inspiring.

Might sound corny, but I felt this absolute jolt of creativity and had an inexplicable itch to write. 

So I tried it again the next time I fell into this no-escape zone of procrastination and despair. 

And it worked. Again.

It's become my most reliable method: 𝗿𝗲𝗮𝗱 𝘄𝗲𝗹𝗹 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝘄𝗲𝗹𝗹.

Read anything — an op-ed about your favorite football club, an essay on Gen-Z in the workplace, a chapter from a book about wizards, an article on product marketing, a research report on AI. 

Anything that sparks a brainwave. 

⚡ Pro tip: Keep curating a reading list for moments like these. It's great if you read every day. But constantly bookmarking content for when you hit a slump avoids the extra effort of finding something interesting when you're deep in it.

Lately, I've been thinking a lot about something that changed how I see my work as a writer: 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘄𝗲𝗹𝗹 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗯𝗮𝘀𝗲𝗹𝗶𝗻𝗲.

That draft I just submitted in a tidy Google Doc shows hardly 30% of the massive, multi-layered effort that went into it.

The other 70% (the real heavy lifting) happens in places and processes most people don't see.

Before writing:

→ I study the brief obsessively and ask questions until I truly understand what the brand wants to achieve (not just what they say they want)

→ I brainstorm multiple angles, then pick the one(s) that'll deliver genuine value to the readers

During research:

→ I read everything I can find on the topic to understand what's already been said and think about packaging my ideas

→ I collaborate with experts + editors and consume content to inform my perspective to write from a place of expertise

→ I hunt for credible proof points to back up my advice/insights with real-world evidence and show readers how it's done

While shaping the piece:

→ I outline, restructure, and outline again until my ideas flow logically and the structure actually saves readers the mental heavylift of connecting the dots

→ I think about how to visualize concepts: what needs a graphic, a callout, a different format to be digestible

→ I edit content (ruthlessly) to meet readers where they are and sound accessible + align my draft with brand guidelines

So, that Google Doc is just a beautifully plated dish after hours of prep and cooking time.

And that is to say, your value as a writer isn't just in how you string words together. 

It's in the critical thinking, strategic ideas, relentless curiosity, and the dozens of invisible tasks that happen behind the scenes.

So if you want to stand out as a writer: 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻.

taplio

The Battle

Tanaaz Khan

Shreelekha Singh

Followers

Posts

Engagements

Likes

Performance ScoreShreelekha Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tanaaz Khan

Shreelekha Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shreelekha Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreShreelekha Singh's LinkedIn Performance