Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

Shriram Finance Limited

Senior Manager - Digital Content & Branding

Various online and print publications

Freelance Writer/ Editor

Ionixx Technologies

Lead content strategy and execution from the ground up for Ionixx's brand

Content Marketing Lead Writer 

Be the overall content & communications person across functions such as technology & design (product/solution), and marketing.
Ideate and build content for marketing collateral including sales presentations, technical
documents, whitepapers and the like.
Collaborate with technology and UI / UX teams to discover stories worth telling in the form of blogs, case studies, and social media posts.
Create content for banners, posters, newsletters, and internal company-wide and external communication needs.
Develop web content for the corporate website and other sub-domains and landing pages.
Plan, manage, and deliver based on a monthly editorial calendar.
Build and maintain a consistent brand voice across all content and communication channels.
Mentor new hires on best practices and get them up to speed with organizational goals within digital marketing KRAs.

Content Writer - Generalist

QiWorks

Marketing Writer

Happy Marketer, A Merkle Company

Oman Daily Observer

Freelance Contributor

ansrsource

Senior Academic Author

Academic Author

Oxford University Press

Editorial team School Education

German Embassy New Delhi

Bilingual Web Content Editor - Press and Science Department

A content and communications professional with a decade-long experience doing diverse forms of writing and communications, across varied roles and industries. 

Starting my writing stint as a Technical Writer in an IT services major, I have had the fortune of dabbling with academic publishing, bilingual web content for the German Embassy in India, school education publishing, and Feature Writing for a lifestyle magazine in the Middle East.

I bring the versatility of writing for diverse audiences to the table, and I'm currently drawn to all things content, analytics, and metrics in the B2B/B2C space.

I hold a master's degree in International Relations and a bachelor's in Communications from reputable educational institutions in India. 

I have a flair for learning languages and  have completed the Goethe-Zertifikat B2 (German language certification), which corresponds to level four (B2) on the six-level scale of competence laid down in the Common European Framework of Reference for Languages.

You can write to me on saranyabalachandran@gmail.com

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Tanaaz Khan

Saranya Balachandran

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