Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

Content Writer, Editor, and Ghostwriter in the B2B Tech Space | I help companies simplify their messages for the right audience.

I'm passionate about storytelling, and I've got a diverse background in writing and editing blogs, eBooks, white papers, emails, landing pages, and thought leadership.

You can see my online portfolio here: https://rlevysarfin.wixsite.com/rlevsarf/portfolio-1

I'm looking to ghostwrite, edit, blog, and/or write long-form content for a mature marketing department, ideally at a SaaS company.

Let's connect to discover how we can create compelling stories together.

Rachel Levy Sarfin

You could save a life this Sunday. 

If you're an Ashkenazi Jew between the ages of 17-35 living in the greater Toronto area, you might be an eligible donor for Daphne Goldberg. She's been diagnosed with a rare cancer that requires a stem cell transplant. Even if you're not between those ages, you probably know people who are. Encourage them to sign up--they'd be doing a huge mitzvah (note: a mitzvah means commandment, but many people translate it as "good deed." In this case, it's a commandment to save someone's life.).

There's still time to register to get swabbed at Beth Tzedec:

Open article: You Could Save Daphne's Life by helpdaphne.org

If you've been connected to me or following me for a while, you know I share information about job scams. Today, I'm sharing a non-employment scam that's taking place right here on this platform. 

Last week, I connected with a woman named Sophia Baker (see the screenshot below of her profile). We had a connection in common, which made me feel a bit more comfortable accepting her connection request. Shortly after connecting, she sent me a message introducing herself. Sophia noted she was from Tennessee, USA. I thought that was a bit odd, because I figured most people know Tennessee is in the US. Maybe she thought I wasn't familiar with US geography because I'm in Canada, I decided. 

The next day, Sophia messaged me telling me she worked in Forex trading, and she asked me if I knew what it was. That's when alarm bells started ringing. I decided to do an image search for her profile picture. I discovered several social media profiles (including another one on LinkedIn) with "Sophia's" profile picture and different names. I've included a screenshot of the results. That's when I decided it was time to block "her." I didn't take screenshots of our conversation--otherwise, I would have included them here. But, you get the idea. 

This goes beyond a pitchslap (when a new connection sends you a message five seconds after connecting trying to sell you something). This was a concerted effort to steal my data and potentially hack into my company's systems. If you're accepting a new connection request, do a little digging. Many people on this platform are exactly who they say they are, but not everyone is so scrupulous. 

Also, if you want to learn more about scams on this platform, follow JAY JONES. This is what he does (LinkedIn, you should hire him, because there's a great deal of work to be done).

This post is a continuation of yesterday's post about a scam here on LinkedIn. 

If you didn't read yesterday's post, I talked about how a new connection tried to scam me. When I accepted this person's connection request, I had the slight sense of reassurance because they were connected to another person in my network. After I blocked the new connection, I figured I should reach out to our mutual connection, Darryl, to let him know about the scam. 

Darryl had sent me a connection request a few months ago, and again, because we had connections in common, I accepted. The lack of profile picture (see the screenshot) didn't completely bother me, because I'm connected to other people without profile pictures (not many, but a few). When Darryl initially connected with me, I think I did a cursory check of his profile. He had a lengthy "about me" section and there was an employment history, so it didn't raise any flags. Since connecting, Darryl never messaged me or engaged with my posts, which also wasn't particularly alarming. Plenty of my connections never do. I'm not sure what made me take a closer look at his profile before I sent him a message, but what I saw raised those aforementioned flags. All of his comments were along the lines of "You look nice!" or "Nice smile" on women's posts (see screenshot). The comments sounded too similar to one another to be spontaneous. This isn't normal behavior. LinkedIn isn't a dating site, as I've written in the past.

Lesson learned? Take a couple of minutes to look at connection requests' profiles before accepting. If it seems off, there's a chance you're right. 

And if you want to learn more about scams on this platform, follow JAY JONES (LinkedIn, you should hire him. There's a great deal of work to be done in this area).

I'm a content writer, editor, and ghostwriter, but I don't always talk about those topics. If you've been following me or connected to me for a while, you know I occasionally talk about current events.

I haven't talked about what's going on in Iran on this platform. There's so much I could say. However, it's more important that we listen to Iranian voices. Check out Adam Hummel's most recent Substack article, which is a guest post from Iranian-Canadian Golrokh Alvandi: https://lnkd.in/g4UhAtPJ 

#freeIran

Open article: We Are Dying, You Are Silent by catchjcp.substack.com

I recently had the pleasure and privilege of interviewing Julia Carpenter, author of Missed You the First Time. 

In this clip, we talk about when she knew she had enough material in her story for a book. 

Want to read Missed You the First Time? I've put a link in the comments to order it.

taplio

The Battle

Tanaaz Khan

Rachel Levy Sarfin

Followers

Posts

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Performance ScoreRachel Levy Sarfin's LinkedIn Performance

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taplio

The Battle

Tanaaz Khan

Rachel Levy Sarfin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rachel Levy Sarfin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRachel Levy Sarfin's LinkedIn Performance